Report Code: A14604 | Pages: NA | Mar 2023 | 1573 Views | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Sports Jacket Market
Request Now !A jacket is an upper-body mid stomach garment. A sports jacket is a type of garment that is used for sport, sometimes referred to as athletic jackets. Originally, sports jackets were named because they were worn for hunting, shooting and other outdoor activities. While this application has mostly been replaced by casual use, the nomenclature has not altered. The jackets have been developed to offer comfort and agility in physical motions. A sports jacket is made using breathable fabrics that allow sweat to evaporate faster, helping the person wearing it remains fresh for long. Cotton, linen, tweed, leather and corduroy are some of the most commonly used fabrics in the production of these clothing. With the advent of the COVID-19 pandemic, the government had forced lockouts that resulted in outdoor mobility restrictions, and all sports operations had to stop. Due to lockdown, the demand for sports jacket had decreased as there was no requirement by the consumers.
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
The rise in celebrity endorsements of outdoor and sports jacket brands
The sports jacket industry is about to boost because of the growing prestige of outdoor brands boosting demand for the world's sports jacket. The companies approach renowned social media creators to endorse their brand as they have a high social media following; the advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to a better quality of sports apparels. By the advertising, the companies are conveying a message that by using their jacket the consumer is expected to achieve the best experience.
An increasing number of private label manufacturers affecting the sports jacket market.
The growing number of private-label producers, notwithstanding various factors, is constraining the expansion of the worldwide industry. Local producers supply market-friendly coats and planned retail inventories. These producers are also selling their products in non-organized marketplaces at comparably cheaper costs, restricting players' expansion in the global sports jacket industry. In general, the sales of private label items do not count, creating a discrepancy between the volume of production and the income produced in the worldwide sports jacket industry. As a result, the growing number of label producers selling low-cost items is expected to hamper the expansion of established players throughout the forecast period in the global outdoor sports jacket market
Key Benefits of the Report
Questions Answered in the Report
Sports Jacket Market Report Highlights
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Key Market Players | Nike, Inc, Adidas AG, Burberry Group Plc, Gianni Versace S.r.l., Prada S.p.A., Giorgio Armani S.p.A., Tom Ford SA., Dolce & Gabbana Luxembourg S.Ã .r.l.,, Canali S.p.A, Puma SE. |
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