The spray tanning market was valued at $711.2 million in 2023 and is projected to reach $1,130.6 million by 2033, registering a CAGR of 4.8% from 2024 to 2033.The rise in awareness of skin cancer risks, cultural preferences for a tan appearance, and demand for convenient tanning solutions have driven the demand for global spray tanning market in recent years.
Spray tanning machines and products refer to equipment and solutions used for applying artificial tan to the skin. These products typically include spray tanning booths, handheld sprayers, and various tanning solutions containing DHA (dihydroxyacetone) as the active ingredient. The market consists of a wide range of brands and manufacturers offering diverse formulations and application methods to cater to consumer preferences globally.
Key Takeaways
- By type, the spray tanning machine segment was the highest revenue contributor to the market in 2022.
- By end user, the professional salons and spas segment was the largest segment in the global spray tanning industry during the forecast period.
- By distribution channel, B2B was the highest revenue contributor to the market in 2022.
- Region-wise, Europe was the highest revenue contributor to spray tanning market in 2022.
Market Dynamics
The rise in awareness regarding skin health and the risks associated with UV radiation exposure has driven the demand for spray tanning market. According to the National Cancer Institute, there were an estimated 1,413,976 people living with melanoma of the skin in the U.S. in 2020. In addition, the Melanoma Research Alliance has stated that melanoma is the most lethal type of skin cancer, which is largely attributed to UV-induced damage. Long exposure to sunlight serves as significant sources of UV radiation, thus there is an increase in demand for spray tanning products rather than prolonged sun exposures. In addition, severe sunburns, particularly during youth, have been identified as a contributing factor to the development of melanoma, which has created awareness among individuals and has boosted the growth of spray tanning market size on a global scale.
Moreover, as individuals become more educated about the detrimental effects of prolonged sun exposure, including skin cancer, premature aging, and sunburns, there has been a significant shift toward safer alternatives for achieving a bronzed glow. Spray tanning offers a convenient and effective solution, that allows individuals to achieve desired tans without subjecting their skin to harmful UV rays. Furthermore, the rise in concern for skin health has prompted consumers to seek out sunless tanning options that provide a safer alternative to traditional sunbathing or tanning bed use. As a result, the increase in awareness has led to a greater acceptance and adoption of spray tanning technologies, both in professional salon settings and for at-home use. Thus, with the emphasis on maintaining youthful and healthy-looking skin, coupled with the convenience and effectiveness of spray tanning, there is expected to experience spray tanning market growth in recent years.
Even though the market has experienced rapid growth, the risk of potential skin irritation and allergic reactions serves as a significant restraint on the market demand for spray tanning market demand. While spray tanning offers a safer alternative to UV exposure, the ingredients used in tanning solutions may trigger adverse reactions in some individuals. Concerns about skin irritation, redness, itching, or allergic dermatitis deter potential customers, particularly those with sensitive skin or a history of allergies.
According to the U.S. Food and Drug Administration (FDA), one main ingredient in spray tan mist that darkens the skin's pigmentation is dihydroxyacetone (DHA). DHA reacts with the skin's amino acids, producing a bronzed summertime glow. However, as reported by the FDA, for a small number of individuals, DHA can trigger an allergic reaction. As per the estimates of London Allergy & Immunology Centre, in general, approximately 2 out of every 100,000 people are allergic to DHA in the U.S. Thus, FDA has not officially approved the use of DHA in commercial spray tans owing to the lack of reported safety data.
Furthermore, incidents of skin reactions can lead to negative publicity and damage the reputation of spray tanning brands. Word-of-mouth and online reviews play a significant role in shaping consumer perceptions, and reports of adverse reactions can deter others from trying spray tanning services or purchasing related products, which is anticipated to have a negative impact on spray tanning market share.
In addition, the shift toward organic and natural ingredient-based spray tanning products has created significant for the spray tanning market opportunities. With increasing consumer awareness about the potential health risks associated with synthetic chemicals and artificial additives, there has been a growing demand for safer and more environmentally friendly alternatives, which has set a Spray Tanning Market trends. This demand has prompted manufacturers to develop spray tanning solutions formulated with organic and natural ingredients such as plant extracts, vitamins, and antioxidants. These products cater to consumers seeking a healthier tanning option that aligns with their values of sustainability and wellness.
For instance, brands such as Aviva Labs, Eco Tan Pty Ltd., Sol Potion, and Sjolie Inc, have gained traction in the market by offering organic spray tanning solutions made from botanical ingredients such as aloe vera, cacao, and chamomile. Moreover, the rise of organic and natural spray tanning products has spurred innovation in spray tanning machines to accommodate these formulations effectively. Manufacturers are developing machines with advanced atomization technology and adjustable settings to ensure optimal application and coverage of organic tanning solutions, thus capitalizing on the growing demand for healthier alternatives in the spray tanning market.
Segmental Overview
The spray tanning market is segmented into type, end user, distribution channel, and region. By type, the market is segregated into spray tanning machines and spray tanning products. As per end user, it is bifurcated into household, and professional salons and spas. On the basis of distribution channel, it is categorized into B2B and B2C. Region wise, it is analyzed across Europe (Germany, France, Italy, Spain, UK, and rest of Europe), the U.S., and Australia.
By Type
By type, the spray tanning machine segment dominated the global spray tanning market in 2022 and is anticipated to continue the same trend during the forecast period. Increase in awareness about the harmful effects of sun exposure has prompted consumers to seek safer tanning alternatives such as spray tanning. In addition, the emphasis of beauty and wellness industry on achieving a sun-kissed glow without sun exposure has driven the demand for spray tanning services and equipment.
By Type
Spray Tanning Product segment would exhibit the highest CAGR of 5.0% during 2024-2033.
Advancements in spray tanning technology have led to more efficient and customizable application methods, catering to diverse skin tones and preferences. Companies such as Eden Tanning, Tanning Essentials, Nouvatan, Sunless, Inc., Apollo Sprayers International Inc., and Tampa Bay Tan are prominent players producing spray tan machines and equipment. Moreover, the convenience and speed of spray tanning make it an attractive option for individuals with busy lifestyles. Furthermore, celebrity endorsements and social media influence have also popularized spray tanning machines, driving consumer interest and adoption further. These combined factors contribute to the sustained growth of the spray tanning machine segment during the spray tanning market forecast.
By End User
By end user, the professional salons and spas segment led the global spray tanning market in 2022 and is anticipated to maintain its dominance during the forecast period. The rise in demand for spray tanning machines and products in professional salons and spas is driven by the increase in consumer preference for safer, sunless tanning options. As awareness grows regarding the harmful effects of UV exposure, clients are inclining toward professional establishments for high-quality spray tanning services that offer a safer alternative to traditional tanning methods.
By End User
Household segment would exhibit the highest CAGR of 5.2% during 2024-2033, owing to the increase in awareness of sun safety, convenience, and technological advancements in at-home tanning products, catering to consumer preferences for DIY beauty routines and year-round bronzed appearances.
Professional salons and spas are investing in state-of-the-art spray tanning equipment and premium-quality products to meet this demand and provide clients with flawless, long-lasting tans. Moreover, the versatility and customization options offered by modern spray tanning machines allow salon technicians to cater to diverse skin tones and individual preferences, thereby enhancing the overall client experience. Thus, the emphasis on quality, safety, and personalized service positions spray tanning as a lucrative and in-demand service within professional salon and spa businesses throughout the spray tanning market analysis.
By Distribution Channel
By distribution channel, the B2B segment registered the highest growth in 2022 and is anticipated to maintain its dominance during the forecast period. The popularity of spray tanning services among consumers has created a need for businesses to invest in high-quality equipment and products to stay competitive, which has helped boost the demand for spray tanning market. Moreover, advancements in spray tanning technology, such as improved formulations and customizable application methods, have further encouraged businesses to upgrade their equipment, driving sales of spray tanning machine and product ranges. In addition, B2B businesses prioritize efficiency and cost-effectiveness, leading them to seek reliable suppliers of spray tanning machine and products that offer competitive pricing and consistent quality. All such factors collectively contribute to the increasing demand for spray tanning solutions in the B2B segment.
By Distribution Channel
B2C segment would exhibit the highest CAGR of 5.2% during 2024-2033, as consumers increasingly prioritize convenience and seek salon-quality results at home. With accessible online purchasing options and a growing desire for personalized beauty solutions, B2C sales are expected to grow in the coming years.
By Region
Region wise, Europe is anticipated to be the major shareholder during the forecast period. According to the European Cancer Information System, skin melanoma constituted 4% of all new cancer diagnoses in EU-27 countries in 2020 and accounted for 1.3% of all cancer-related deaths. Moreover, EADV’s Burden of Skin Disease (BOSD) survey 2022, which examined 44,689 adults across 27 countries in Europe, has led dermatologists within the organization to stress the urgent need for expanded skin cancer education initiatives throughout Europe. Thus, people are inclined toward the usage of spray tanning products to overcome the negative effects of sun exposure during the summer months, which has driven the demand for spray tanning market in the region.
Moreover, spray tans provide a convenient solution, especially in parts of the region with limited sunlight exposure or even during colder months when natural tanning is impractical. The customizable nature of spray tans allows individuals to achieve their desired shade effortlessly, catering to diverse preferences. Furthermore, cultural shifts toward valuing a sun-kissed appearance, coupled with awareness about the risks of UV exposure, have contributed to the popularity of spray tanning across Europe.
Competitive Analysis
The key players in Spray Tanning Market include Eden Tanning, Tanning Essentials, Nouvatan, Sunless, Inc., Apollo HVLP Turbo Spray, Fake Bake US, Tampa Bay Tan, California Tan, Minetan Body Skin, and Bondi Sands.
Several upcoming brands are vying for market dominance in the expanding spray tanning machine and product industry. Smaller, niche firms are more well-known for catering to consumer demands and tastes. Private label brands created by merchants and e-commerce platforms are another aspect of the competitive market. While they provide more affordable options, they have different recognition or range of products than well-known companies. Some major important competition components are innovation in spray tanning products, ingredient sourcing, and sustainability policies, which are expected to provide a competitive edge over rivals in the market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the current market trends, estimations, and dynamics from 2023 to 2032 to assist in identifying the prevailing market opportunities.
- Major countries in each region are mapped according to the individual market revenue.
- The region-wise and country-wise market conditions are comprehensively analyzed.
- This study evaluates the competitive landscape and the value chain analysis to understand the competitive environment across geographies.
- An in-depth analysis of each market segment is provided to help with prevailing market opportunities.
Spray Tanning Market Report Highlights
| Aspects | Details |
 By Type |
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 By End-user |
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 By Distributional Channel |
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 By Region |
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 Key Market Players | Nouvatan, Fake Bake US, Apollo HVLP Turbo Spray, Tanning Essentials, Eden Tanning, Minetan Body Skin, Sunless, Inc., California Tan, Bondi Sands, Tampa Bay Tan |
Analyst Review
As per the perspective of top-level CXOs, the spray tanning market is expected to experience attractive business opportunities in developing economies. CXOs highlighted that the increase in awareness of the risks associated with UV exposure among the individuals has led to growth in demand for safer tanning alternatives such as spray tanning products.
In addition, CXOs stated that technological advancements in spray tanning technology such as advanced spray nozzle technology, smart automation features, integrated airbrush systems, and high-pressure low-volume (HPLV) spray tanning systems are enhancing product efficacy and user experience, further fueling market growth. They believe there are significant opportunities presented by the rise of the beauty and wellness industry globally, as consumers increasingly prioritize self-care and grooming. Moreover, the influence of social media and celebrity culture plays a crucial role in driving consumer interest and adoption of spray tanning, highlighting the importance of effective marketing strategies in capitalizing on this trend.
Furthermore, CXOs are optimistic about the future of the spray tanning market and believe that a combination of factors such as health consciousness, technological innovation, industry trends, and marketing efforts will drive sustained growth in the coming years.
The global spray tanning market was valued at $711.2 million in 2023 and is projected to reach $1,130.6 million by 2033, registering a CAGR of 4.8% from 2024 to 2033.
The spray tanning market registered a CAGR of 4.8% from 2024 to 2033
The forecast period in the Spray Tanning Market report is from 2024 to 2033.
The top companies that hold the market share in the Spray Tanning Market include Eden Tanning, Tanning Essentials, Nouvatan, Sunless, Inc., Apollo HVLP Turbo Spray, Fake Bake US, Tampa Bay Tan, California Tan, Minetan Body Skin, and Bondi Sands.
The Spray Tanning Market report has 3 segments. The segments are type, end user, and distribution channel.
By type, spray tanning product segment in the Spray Tanning Market has the highest growth rate at a CAGR of 5.0% from 2024 to 2033.
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