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Stock images Market

Stock images Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Consumer and general services

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Author's: Snehal Mhalgi | Roshan Deshmukh
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Stock Images Market Size, 2032

The global stock images market size was valued at $6.4 billion in 2022, and stock images market forecast to reach $12.2 billion by 2032, growing at a CAGR of 6.8% from 2023 to 2032.Stock photos are licensed photographs used for particular scenarios. The distribution and licensing rights of these photos are bought from the original photographers, and then distributed to various users of stock photos for a specified amount. Stock photos website and distributors provide a platform for photographers and image creators to upload their photos and earn commissions on the use of their photos, while they help provide consumers who require stock images for their projects to search through a huge library of photos and use them through a paid membership program or through per image purchase basis.

Stock images Market

Stock images are a valuable resource for marketing in the media, particularly digital marketing. Stock images solve problems such as time constraints and search for particular images to fit specific scenarios by delivering high-quality, editorial-like imagery without the requirement of several weeks of organizing, filming, and editing. Stock media saves marketers massive amounts of money every year in addition to saving their time by supplying low-cost b-roll, content for pitch decks, and vital graphics for brand initiatives. Building modern branding necessitates consistency, which stock picture excels at. Marketing campaigns and branded content can accomplish the consistency needed for brand recall and identity by employing stock photographs from the same shoot, the same model in different contexts, or from a single artist with a specific aesthetic. Another aspect that the consistency stock photos provide to marketers is scalability. If marketing professionals always have access to vital imagery, they may grow campaigns and efforts to expand their audience, increase conversion rates, and increase income without making major and risky investments.
Paid stock pictures provide users with a variety of advantages. Some consumers do not have enough time or money to prepare or choose photography services. Stock photos can be a useful tool for consumers and marketeers in these situations. It is difficult to find the right stock photos that fit the company's website design and brand. Working with a specialist is essential for finding the best stock pictures. This can help to improve the results of the business's internet presence and social media advertising efforts. Paid stock photos also ensure that the appropriate entity gets the rights. Paid stock picture providers supply a library of high-quality stock photographs that may be used for marketing. Furthermore, if the license agreement is followed, the content will neither infringe on any copyright, moral right, trademark, or other intellectual property right, nor violate any privacy or publicity rights. As a result, the advantages of paid stock photos will boost the stock images industry during the projection period. 

Stock images are also freely available on the internet, allowing users to access any available stock images without paying. Pixabay, Pexels, SplitShire, Burst (by Shopify), and Grastisography represent a number of the players that provide free stock pictures. Each image is free to download and use both for non-commercial and commercial purposes. It is not required, but it is recommended, to grant credit. After downloading the photographs, the user can change or personalize them (but they cannot sell or profit from them). However, the free picture sites have a smaller library than commercial services. As a result, the abundance of beautiful and innovative free stock pictures may stifle the paid stock images market growth.

Because of the growing impact on small as well as big companies, the internet has grown into a more important part of users' daily lives. In 2021, there were estimated 4.9 billion internet users representing over two-thirds of the globe's population. Despite the worldwide digital population increasing in many locations, accessibility to and availability of the internet varies by location. North America has the highest internet penetration rate of 93.4% in 2022, while Africa has the lowest internet penetration rate of 43.2% in the same year, according to Internet World Stats. Thus, during the forecast period, the increased internet penetration rate across established and developing nations would provide a growth in stock images market demand.

Segmental Overview

The stock images market is segmented by type and region. By type, the stock images market is classified into nature photography, people photography, manmade objects, abstract photography. By region, the market is divided across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and Rest of LAMEA).

By Type

Animals and insects, flowers and plants, landscapes, sky and clouds, and others are all subcategories of nature photography. Nature photography is the art of photographing natural subjects such as plants, animals, and landscapes. Nature photography's major purpose is to capture the magnificence of the natural world. The increasing requirement for diversity in graphic design will drive customer demand for photographs of nature in stock images market. Furthermore, it is expected that the strong demand for complimentary color schemes to maintain users' designs in one dimension will raise popularity for nature photography. Furthermore, nature photography may capture moods that cannot be captured in any other way. The visual contrast provided by nature photographs may help graphic design, which undoubtedly engages potential customers.

People photography is further subdivided into sports photography, wedding photography, event photography, fashion photography, travel photography, commercial photography, and others. In addition to good camera and lighting skills, photographers must be able to cooperate harmoniously with others and easily capture the appropriate emotions while photographing people. In 2022, the travel sub-segment contributed to 20.60% of the worldwide stock images market and the same segment will dominate the stock images market share. Not only businesses and newspapers require graphics to achieve their goals. Governments and public entities require outstanding photography to deliver their points of view to the broader public; NGOs and non-profit organizations are acutely conscious that using appealing images allows them to reach more people more effectively. Their needs are very comparable to the requirements of marketing and advertising, but they serve a different purpose.

The manmade objects category is further subdivided into product photography, real estate photography, food photography, still life photography, and architecture photography. In 2022, the food sub-segment contributed to 32.67% of the global stock picture market and is projected to reach $1,325.3 million by 2032. The purpose for product photography or commercial photography is to persuade consumers to purchase the products being displayed. They help provide details about the product and features in addition to textual material and product descriptions. The objective is to provide prospective clients with a thorough view of the items. Photography for products has made significant strides in recent years. Furthermore, as e-commerce grows, the importance of product photos will grow. Aside from that, the increased visibility of products on social media platforms which include Facebook and Instagram is also going to increase demand for manmade item stock pictures in the near future.

Abstract photography is created whenever a photographer isolates an event from the surrounding environment and captures only a portion of it. An artist may create a unique view of well-known things by focusing on a specific component of them, such as a specific color, shape, form, or texture. This method of conveying ideas deviates from the traditional realism of photography to engage the observer's imagination. Abstract stock photos play an important role in the creation of any graphic design. Venngage Inc. provides graphics development web design websites. As part of an annual poll about content marketing as well as design best practices, the organization ran an annual survey to see which types of photos consumers were most likely to use in content. Stock photos came in second place earning 29.5% of the voting. Furthermore, 52% of marketers say graphics are critical for their content marketing approach. As a result, the strong demand for visual designs will boost the stock images market over the review period.

Due to considerable demand from domestic consumers, the U.S. leads the regional stock images market. Stock picture providers will use creative marketing and manufacturing approaches to increase demands in the North American market. The rise in disposable earnings in Canada is estimated to stimulate the development of the region's stock images market. The North American stock images market is projected to be driven by rising disposable income and an increasing number of corporations and businesses. Furthermore, the broad range of picture offers, and increased use of paid stock photographs are fueling the expansion of the North American stock images industry. The Europe stock images market is expected to have a significant increase in usage of multiple stock images due to the expansion of SMEs (small and medium-sized organizations), resulting in growth in the market's advertising segment. SMEs have been the backbone of the European economy, accounting for 90% of all firms in Europe. Furthermore, strong demand for stock pictures due to increased promotional activities in the region is likely to drive market expansion even further. The domination of micro-firms and small- and medium-sized organizations is expected to drive the expansion of the European stock images market.

Developing nations with economies like India and China are fueling the expansion of the Asia-Pacific stock picture market. Over the time frame of the forecast period, an upsurge in disposable money as well as the advent of creative photography methods are likely to drive demand for stock pictures. Furthermore, growing urbanization and industrialization are likely to provide substantial potential for new players in the Asia-Pacific stock pictures market throughout the forecast period. The unique stock photos have begun to garner a lot of interest within the LAMEA market and are expected to grow very rapidly, considering the large range of options. The economy is booming as investments come into this region. This may enable more people to have spare cash for spending on photography technology. The stock picture market is quickly expanding, with new firms that include VistaCreate, Unsplash, Flickr, Pixlr, and others joining the market. Furthermore, strong economic expansion as well as industrialization in South Africa and Turkey are projected to fuel the rise of the stock images market.

Some of the major players analyzed in this report are Depositphotos, Inc. USA, Adobe Inc., Inmagine Lab Pte., Ltd., Dreamstime, Stocksy United, Canva, Inc, Shutterstock, Inc., The Associated Press, Getty Images Holdings, Inc, and Unsplash.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the stock images market analysis from 2022 to 2032 to identify the prevailing stock images market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the stock images market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global stock images market trends, key players, market segments, application areas, and market growth strategies.

Stock images Market Report Highlights

Aspects Details
Market Size By 2032

USD 12.2 billion

Growth Rate

CAGR of 6.8%

Forecast period

2022 - 2032

Report Pages


By Product Type
  • People Photography
    • Sub Type
      • Sports
      • Wedding
      • Event
      • Fashion
      • Travel
      • Commercials
      • Others
  • Manmade Objects
    • Sub Type
      • Product Photography
      • Real Estate
      • Food
      • Still Life Photography
      • Architecture
  • Abstract Photography
  • Nature Photography
    • Sub Type
      • Animals and Insects
      • Flowers and Plants
      • Landscapes
      • Sky and Clouds
      • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, United Arab Emirates, South Africa, Saudi Arabia, Rest of LAMEA)
Key Market Players

Shutterstock, Inc., Canva, Inc, The Associated Press, Adobe Inc., Dreamstime, Depositphotos, Inc. USA, Unsplash, Stocksy United, Inmagine Lab Pte. Ltd., Getty Images Holdings, Inc.

Analyst Review

According to the insights of CXOs of leading companies, the need for paid stock image services has grown due to the era of digital marketing. Having a solid online presence has become crucial for organizations of all sizes as the digital era continues to develop. Using high-quality stock pictures to improve content and establish a more aesthetically pleasing online presence is an essential component of Internet marketing. Making a good first impression is crucial if companies want to draw in and keep consumers. To make a good first impression, including high-quality stock photos in the company’s internet marketing campaigns may be helpful. Potential clients might be drawn in and kept interested content by using pertinent and eye-catching stock photos.  Additionally, stock images may serve as a visual representation of any brand's culture and values while showcasing the goods and services. Hence, effective solution offerings by stock images in the new-aged marketing campaigns have contributed to the expansion of the stock images market in terms of revenue generation.

Author Name(s) : Snehal Mhalgi | Roshan Deshmukh
Frequently Asked Questions?

The global stock images industry generated $6.36 billion in 2022

Increase in demand for digital media campaigns, benefits associated with paid stock images, and rise in e-commerce industry are the upcoming trends of Stock images Market in the world.

Manmade objects is the leading product type of Stock images Market.

The key players operating in the Stock image Market Analysis include- Depositphotos, Inc. USA, Adobe Inc., Inmagine Lab Pte., Ltd., Dreamstime, Stocksy United, Canva, Inc, Shutterstock, Inc., The Associated Press, Getty Images Holdings, Inc, and Unsplash

Asia-Pacific is the largest regional market for Stock images.

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Stock images Market

Global Opportunity Analysis and Industry Forecast, 2023-2032