Streaming Devices Market

Streaming Devices Market Outlook - 2027

The global Streaming Devices Market size was valued at $8.00 billion in 2018 and is estimated to reach $18.97 billion by 2027, growing at CAGR of 13.2% from 2020 to 2027. Streaming is a technology which is used to deliver content to various devices such as computers, laptops, tablets and mobile devices through the internet. Streaming transmits data by usually two means that is audio and video. In addition, it helps in connecting television or home theater to the Internet and allows to stream video and music from online services. 

By using streaming platforms, user can view a video and hear online without downloading it on a host computer or device. Streaming technology helps organizations to modernize their daily operations such as live table conferences, scheduling meetings, and interacting internally with customers or clients, which is increasing its adoption among the enterprises. Providing secured video streaming services with encrypted on-demand and live video streaming becomes a differentiating factor influencing the customers to subscribe to these services. Key players such as Amazon, Netflix, Hulu, are continuously developing top streaming services and updating their content libraries to attract global customers.

As per the Streaming Devices Market analysis, the market is segmented into component, sales channel, price range, application, end use and region.  On the basis of component, the market is bifurcated into hardware and software. On the basis of sales channel, the market is divided into offline and online. On the basis of price, the market is divided into low range, mid-range and premium range. Application segment includes TV, gaming consoles and others. End use covered include commercial, industrial and residential. Based on region, the Streaming Devices Market is analyzed across North America, Europe, Asia-Pacific and LAMEA. 

Top Impacting Factors

As per the global Streaming Devices Market, substantial increase in demand for live streamed content and rise in popularity of video game streaming device is expected to drive the Streaming Devices Market growth. However, limitation of bandwidth, thus restrains the growth of the market. Furthermore, surge in need for advanced technologies in video platforms to improve video quality offers lucrative opportunities for the Streaming Devices Market growth.

Some major factors impacting the Streaming Devices Market growth are given below:

Increase in demand for live streamed content 

For many content providers and rights holders, live streaming represents an exciting opportunity to connect directly with their target audiences and drive new revenue streams. Live streaming is on the rise, but it is still in its early stage. The increase in penetration of the cloud and rise in reach of the Internet have allowed different audiences to reach their niche content easily and allow advertisers to introduce relevant content accurately. Large number of people are streaming live video content than before mainly due to the efforts taken by the companies such as Hulu, Facebook, and the NCAA, which is expected to drive the growth of the streaming devices market. 

Rise in popularity of video game streaming device

Major video gaming companies are competing to become a leader in the gaming industry, driven by rapid increase in viewership on existing streaming channels. However, latency and bandwidth limitations are expected to serve as a major restraint on the development of mobile gaming services. On the contrary, the maturing of cloud technologies and development of 5G are anticipated to reduce these network issues, creating high competition in the market in which several leaders have already emerged. Further, Google, Microsoft, and other players of the video game industry are striving to make video games as easy to stream as movies on Netflix or songs on Spotify. 

Limitation of bandwidth 

The streaming industry has experienced major advancements in video resolutions, broadband, and streaming. However, higher resolution videos and larger bandwidth capabilities present new challenges, as networks are expected to experience a bandwidth crunch. For example, a 720p video is expected to be streamed at 2.5-5Mbps, and a 1080p video to be streamed at 5-10Mbps. However, with 4K resolutions and beyond, that ratio doesn't scale. If video providers are using H.264 AVC, they need the capacity to stream 40Mbps. As a result, the newer HEVC, VP9, and AV1 codecs are critically important in current streaming video landscape, as they can compress to half of H.264 AVC. There is an increase in the number of consumers watching online video, which is expected to pose bandwidth limitation challenges and limit the growth of the streaming devices industry.

Surge in need for advanced technologies in video platforms to improve video quality 

Technological innovations such as Artificial Intelligence (AI), and natural language processing will be the next transformative technologies for streaming and will improve video quality, which is expected to provide numerous opportunities for the market in the upcoming years. AI plays an important role in scoring, editing, cinematography, scriptwriting, voice-overs, and most aspects of video production. Various providers use AI to improve content quality. Also, popularity of online streaming over media such as YouTube and Netflix is expected to increase in near future.

Competition Analysis

Key players which have a major Streaming Devices Market share include Google LLC, Amazon.com, Inc., Apple Inc., Humax, Intel Corporation, Nvidia Corporation, Roku, Inc., Xiaomi Inc., Sony Corporation, Samsung Electronics CO. Ltd. and Microsoft Corporation, which are profiled in this report. 

Key Benefits For Stakeholders

• This study comprises analytical depiction of the global Streaming Devices Market size along with the current Streaming Devices Market trends and future estimations to depict the imminent investment pockets.
• The overall streaming device analysis is determined to understand the profitable trends to gain a stronger foothold.
• The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
• The current streaming device forecast is quantitatively analyzed from 2019 to 2027 to benchmark the financial competency.
• Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the Streaming Devices Market.

 Streaming Devices Market Report Highlights