The global stylus pen for education market was valued at $55.7 million in 2019, and is projected to reach $99.3 million by 2027, registering a CAGR of 8.8% from 2020 to 2027.
A stylus pen is an instrument with an attached round rubber piece, which is used to point, sign, swipe, and draw on touchscreens of electronic devices. This pen is designed to offer students with hands-on experience and engage them in captivating digital art and note taking. The features such as natural writing, touch sensitivity, and electronic erasing capability make it beneficial and easy to use. The two different ways of interacting with a mobile device using a modern touchscreen include fingertip and stylus (passive stylus and active stylus). Passive stylus are low in cost and have blunt tips, making them less precise for tasks such as note taking and graphing, whereas active stylus are pressure-sensitive, which permit users to draw fine lines with enhanced accuracy.
The major factors that drive the growth of the global stylus pen for education market include increase in internet penetration coupled with rise in adoption of smart devices and increase in adoption of bring-your-own device (BYOD) policy. Several education institutes have adopted the BYOD policy, as it helps minimize the equipment purchase & management cost and supports the changing needs of education.
In addition, handheld devices and smartphones provide superior flexibility, productivity, and accuracy in terms of the task performed and work managed by students. Connected & smart devices such as smartphones, tablets, and laptops support different operating systems, such as Windows, iOS, and Android, which enable synchronized operations with the stylus pen. However, lack of technology readiness for digital education in various underdeveloped nations is expected to restrict the market growth. On the contrary, increase in initiatives for digitalizing education is expected to provide potential growth opportunities for the global stylus pen for education market during the forecast period.
The emergence of COVID-19 has significantly affected the education sector. Schools and colleges across various countries were closed, owing to increase in number of COVID-19 cases, and are estimated to remain closed in 2021. Furthermore, partial or complete lockdown has disrupted global supply chain posing challenges for manufactures to reach customers. Hence, the stylus pen for education market experienced decline in growth in 2020.
By Platform Type
Android segment is projected as one of the most lucrative segments.
The global stylus pen for education market is analyzed by type, platform type, screen type, application, and region. By type, it is fragmented into active and passive. The active segment dominated the market in terms of revenue in 2019, and is expected to follow the same trend during the forecast period. On the basis of platform type, the market is segregated into Chrome OS, iOS, windows, and android. The windows segment accounted for the highest market share in 2019, and the android segment is expected to grow at a high CAGR from 2020 to 2027. By screen type, the market is divided into conductive and resistive. The global stylus pen for education market is dominated by the resistive segment in terms of value. By application, the market is fragmented into laptop, tablets, and convertible. The laptop segment dominated the market in terms of revenue in 2019, and the tablets segment is estimated to grow at a high CAGR from 2020 to 2027.
By region, the global stylus pen for education market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, and rest of Europe), Asia-Pacific (China, India, Japan, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa). North America accounted for the highest share, owing to rise in digitalization and technological developments in every sector. Europe was the second largest contributor in terms of revenue and is expected to witness significant growth during the forecast period, owing to growth in demand for greater user mobility and rise in potential demand across various industry verticals.
By Application
Laptop segment is expected to secure leading position during forecast period.
Top Impacting Factors
The significant factors impacting the global stylus pen for education market growth include increase in internet penetration, rise in adoption of smart devices, digitalization of education sector, and surge in adoption of BYOD policy. However, lack of technology readiness for digital education in various underdeveloped nations is expected to restrict the market growth. Conversely, rise in initiatives for digital education is projected to offer remunerative opportunities to the stylus pen for education market. Each of these factors is anticipated to have a definite impact on the market growth during the forecast period.
Competition Analysis
Competitive analysis and profiles of the major stylus pen for education industry players such as Apple Inc., Acer Inc., Adonit, DNS Overseas, HP Development Company, L.P., Logitech International S.A., Microsoft Corporation, Wacom, and Xcallibre SONICTECH Ine., and Staedtler Mars GmbH & Co. KG. are provided in this report.
By Geography
Asia-Pacific region would exhibit the highest CAGR of 9.7% during 2020-2027
Key Benefits For Stakeholders
- This study comprises analytical depiction of the global stylus pen for education market size along with the current trends and future estimations to depict the imminent investment pockets.
- The overall stylus pen for education market analysis is determined to understand the profitable trends to gain a stronger foothold.
- The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
- The current stylus pen for education market forecast is quantitatively analyzed from 2020 to 2027 to benchmark the financial competency.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the global market.
- The report includes the stylus pen for education market share of key vendors.
Stylus Pen for Education Market Report Highlights
| Aspects | Details |
 By Type |
|
 By Platform Type |
|
 By Screen Type |
|
 By Application |
|
 By Region |
|
 Key Market Players | LOGITECH, ADONIT, XP-PEN (DNS OVERSEAS), MICROSOFT CORPORATION, ACER INC, HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP, APPLE INC., SONICTECH INC., STAEDTLER MARS GmbH & CO. KG, WACOM |
Analyst Review
The iOS platform in the stylus pen market possesses higher growth potential. This is attributed to high requirement for secure and reliable data storage due to increase in demand for digitization across various end users. In addition, high demand for real-time record keeping boosts the growth of the global market. Key market players have adopted efficient techniques to develop customized solutions to cater various technology-based stylus pen in the market.
As active stylus requires charging for its usage, manufacturers are focusing on ways to charge the active stylus easily. In accordance, in 2020, the Universal Stylus Initiative (USI) and the NFC Forum signed a memorandum of understanding representing a collaboration plan that allows USI members to integrate the NFC Forum’s Near Field Communications (NFC) wireless charging specification in USI’s products. This integration enables rechargeable USI styluses to be charged wirelessly with a smartphone, mobile computing device, or any other NFC charging devices at a power transfer rate of up to 1 watt.
Furthermore, increase in investments in educational sector and digitalization of education are prime factors that are driving the market growth. Various governmental initiatives for digitization further accelerate the market growth during the forecast period.
Various leading manufacturers such as Apple Inc., Acer Inc., Adonit, DNS Overseas, HP Development Company, L.P., Logitech International S.A., Microsoft Corporation, Wacom, and Xcallibre SONICTECH Ine., and Staedtler Mars GmbH & Co. KG occupy a prominent revenue share in the stylus pen for education market.
Loading Table Of Content...
