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2023

Surface Cleaning Products Market

Surface Cleaning Products Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type (Liquid, Powder, Wipes), by Packaging Type (Bottles, Pouches, Others), by Application (Household, Commercial): Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Sonali Singh | Sonia Mutreja
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Surface Cleaning Products Market Research, 2032

The Global Surface Cleaning Products Market Size was valued at $17.9 billion in 2020, and is projected to reach $29.6 billion by 2032, growing at a CAGR of 4.2% from 2023 to 2032. Surface cleaning products are widely used for disinfecting different cleaning surfaces of grease, stains, grime, and oil. Surface cleaning products or formulations are specifically developed to clean a variety of surfaces. They are designed to remove dirt, stains, dust, germs, and other contaminants from various surfaces such as countertops, floors, beds, door handles, bathrooms, and other hard surfaces. They are extensively applied in household and commercial setups to get rid of germs and unwanted materials on surfaces.

Surface Cleaning Products Market

Market Dynamics

The market growth of surface cleaning products is expected to increase rapidly due to the outbreak of the pandemic. The use of surface cleaning products has grown suddenly with the rapid increase in the number of hospitals, homes, offices, institutions, schools, and others using surface cleaning products to prevent the spread of infections. In addition, the rise in the number of households is creating the demand for surface cleaning products. Moreover, growth in the commercial sector and investment in real estate are anticipated to drive the demand for these products. Surface cleaning products are also used in the healthcare industry, thereby offering lucrative opportunities to expand the market. The wipe is used on a disinfectant surface, owing to its attributes such as ease of use and zero water consumption. It is also used to disinfect equipment. Such factors are expected to provide lucrative opportunities for the surface cleaning products market.

The healthcare industry witnessed rapid growth, owing to rise in population, especially the geriatric population, and the rise in the number of bacteria, viruses, and zoonotic diseases.  In addition, climate change, and rapid globalization are also a few of the major reasons for the spread of diseases. COVID-19 is a recent instance of such spread. Such infections have created the demand for households and the commercial sector to use surface cleaning products for a healthy environment. In addition, various initiatives taken by the governments help to propel the growth of the market. For instance, in February 2022, the Indian government launched a credit incentive program worth $6.8 billion to improve the healthcare infrastructure of India, allowing businesses to use the money to expand hospital capacity or purchase medical supplies, with the government assisting in the construction of COVID-19 related health infrastructure in small towns and rural areas. Moreover, in 2021, healthcare accounted for approximately 1.8% of GDP. Such rapid growth of the healthcare industry is anticipated to fuel the growth of the market.

The rise in demand for surface cleaning products owing to the growing awareness regarding healthy and hygienic environments in household commercial sector applications is expected to boost the growth of the market. In addition, the rise in the need for cleaning and disinfection in hospitals, offices, hotels, and malls and for daily uses in homes is expected to drive the surface cleaning products market growth. However, adverse effects of chemical disinfectants are expected to restrain the growth of the surface cleaning products market. Conversely, advancements in cleaning technology are expected to offer lucrative opportunities during the forecast period.

The COVID-19 pandemic has accelerated the production of various products in the surface cleaning products market. This has fueled the growth of the surface cleaning products market during 2021. COVID-19 has already increased the sales of surface cleaning products in the first quarter of 2021 and is anticipated to have a positive impact on the market growth throughout the forecast years. The major demand for surface cleaning products was previously noticed from giant manufacturing countries including India, Brazil, China, and South Africa, which were positively affected by the spread of the coronavirus, thereby increasing the demand for surface cleaning products. Furthermore, the pandemic has caused a disturbance in healthcare systems all over the globe, with hospitals being overwhelmed due to increase in the arrival of patients. Temporary hospitals were also being set up to combat an increasing disease incidence. Hence, the spread of COVID-19 has increased the demand for surface cleaning products due to rise in awareness about hygiene, health, and safety.

Segmental Overview

The Surface Cleaning Products Market is segmented into Product Type, Packaging Type, Application, and region. On the basis of product type, the market is categorized into liquid, powder, and wipes. On the basis of packaging type, it is segmented into bottles, pouches, and others. On the basis of application, the market is categorized into household and commercial. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.  

Surface Cleaning Products Market by Product Type

By Product Type:

The Surface Cleaning Products Market is divided into liquid, powder, and wipes. In 2020, the liquid segment dominated the surface cleaning products market, in terms of revenue, and wipes are expected to grow at the highest CAGR during the forecast period. Liquid provides high efficiency against a wide range of pathogens including bacteria, viruses, and fungi. It is used on a wide range of surfaces such as floors, walls, countertops, medical equipment, and other hard surfaces. In addition, it is easily applied using sprayers, mops, or cloth for effective cleaning across the different areas of healthcare facilities. It is responsible for removing dirt, grime, and other contaminants from surfaces while the disinfectant component kills bacteria, viruses, and other microorganisms. It contains a variety of active ingredients such as quaternary ammonium compounds, hydrogen peroxide, or sodium hypochlorite, which are effective against different types of microorganisms. All such factors are anticipated to boost the surface cleaning products market.

Surface Cleaning Products Market by Packaging Type

By Packaging Type:

The Surface Cleaning Products Market is classified into bottles, pouches, and others. The bottles segment accounted for the largest share of the surface cleaning products market. Surface cleaning products are frequently enclosed in bottles, which act as convenient and user-friendly vessels for dispensing the cleaning solutions. These bottles are available in a range of sizes, from compact, portable options designed for daily household use to more substantial containers suitable for commercial or industrial applications. The bottle design prioritizes user convenience, incorporating features such as spray nozzles, trigger sprayers, or pump dispensers to enable precise and efficient application of the cleaning solution onto surfaces.

For example, a widely used surface cleaning product packaged in bottles is the "Clorox Clean-Up Cleaner + Bleach." This household cleaner is typically housed in a plastic spray bottle with a trigger sprayer, allowing users to effortlessly apply the cleaning solution directly onto surfaces, ensuring prompt and efficient cleaning and disinfection. The packaging also commonly includes usage instructions and safety information. This example underscores how bottles serve as a pragmatic and adaptable packaging choice for surface cleaning products, catering to the needs of both residential and commercial applications. Such factors are anticipated to boost the surface cleaning products market growth.

Surface Cleaning Products Market by Application

By Application:

The surface cleaning products market application is divided into households and commercial. The households segment holds the largest share, and the commercial segment is expected to grow at the highest CAGR during the forecast period. The cleaning and disinfection of surfaces in households have become increasingly important in a multi-barrier approach for preventing infections, in addition to hand hygiene is expected to boost the surface cleaning products market. In-surface cleaning products such as general-purpose cleaners are used to clean non-critical surfaces such as floors, walls windows, and furniture.  Regular cleaning helps remove dirt, dust, and debris, creating a more pleasant and sanitary environment.

Rise in demand for high-level disinfection to ensure a sterile environment in households boosting the demand for surface cleaning products. In addition, the surface cleaning product is used on high-touch surfaces such as doorknobs, handrails, light switches, and elevator buttons. In addition, clean homes reduce exposure to allergens, and pesticides and provide a healthy environment. All such factors are anticipated to fuel the demand for the surface cleaning products market during the forecast period.

Surface Cleaning Products Market by Region

By Region:

The surface cleaning products market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2020, Asia-Pacific accounted for the highest share in surface cleaning products market share. The Asia-Pacific region has witnessed significant growth in the healthcare industry, with increased investment in healthcare infrastructure, hospitals, and medical facilities. This expansion creates a larger market for surface cleaning products. In addition, the rise in awareness of the importance of surface cleaning products in households and the commercial sector is boosting the growth of the market. In addition, rapid urbanization and industrial development in the Asia-Pacific region have led to an increase in household and commercial facilities. These facilities require a wide range of surface-cleaning products to maintain cleanliness and hygiene. Moreover, Asia-Pacific presents lucrative opportunities for key players operating in the surface cleaning products market, owing to an increase in incidences of hospital-acquired infections in emerging economies, a rise in the adoption of cleaning and disinfection products, development of the R&D sector, a rise in healthcare reforms, and technological advancements in cleaning technology. Moreover, the rise in demand for cleaning and products, the surge in funding from government and non-government sectors to create awareness about cleanliness and a hygienic environment, and the presence of a high population base contribute toward the growth of the market. Moreover, the surge in focus of leading manufacturers on expanding their geographical presence in emerging Asia-Pacific countries to capture a high market share is expected to drive the growth of the surface cleaning products market in the region. For instance, in February 2022, Reckitt Benckiser Group PLC collaborated with Diversey Holdings, Ltd., which is a hygiene and disinfectant development and delivery company. Through this collaboration, it will expand Reckitt's product presence in business-to-business distribution capabilities across the Middle East and Asia-Pacific. Such factors are anticipated to boost the surface cleaning products market opportunity.

Competition Analysis

Competitive analysis and profiles of the major players in the surface cleaning products market 3M Company, Carrollclean, Diversey Inc., Ecolab Inc., Medline Industries LP, Metrex Research LLC, Reckitt Benckiser Group PLC, The Clorox Company, The Procter & Gamble Company, and Whiteley Corporation. Major players have adopted product launch and acquisition as key developmental strategies to improve the product portfolio of the surface cleaning products market.

Some examples of product launches in the market

In October 2020, Ecolab launched sink and surface cleaner sanitizer is on List N of disinfectants of EPA for use against SARS-CoV-2 (COVID-19) and can be used as both a hospital disinfectant and a food-contact sanitizer. It can be used on any hard, non-porous food contact surface, from food prep areas and the third sink in the kitchen to guest tables. No product in the concentrated no-rinse, food contact cleaner, and sanitizer category has a faster kill time for emerging viral pathogens.

In September 2022, The Clorox Company launched Clorox EcoClean™ Disinfecting Cleaner, a ready-to-use, disinfectant cleaner with a plant-based active ingredient, formulated without bleach, alcohol, phosphate, or quats, that kills 99.9% of illness-causing germs in two minutes or less, including cold and flu viruses, SARS-CoV-2, Norovirus, Staph and Methicillin-resistant Staphylococcus aureus (MRSA).  It is tested for compatibility across more than 20 common surfaces, Clorox EcoClean Disinfecting Cleaner sanitizes hard, non-porous, non-food contact surfaces in 15 seconds.

In November 2022, Medline launched the EPA-cleared Micro-Kill Bleach Germicidal Bleach Wipes to be marketed as killing the fungus on hard, non-porous surfaces. Micro-kill bleach Germicidal wipes are an effective way to disinfect hospital surfaces, where C. auris tends to be persistent in the environment. This launch aims to improve the product portfolio.

Key Benefits For Stakeholders

  • The report provides an extensive analysis of the current and emerging surface cleaning products market trends and dynamics. 

  • In-depth surface cleaning products market analysis is conducted by constructing market estimations for the key market segments between 2020 and 2032.
  • Extensive analysis of the surface cleaning products market outlook is conducted by following key product positioning and monitoring of the top competitors within the market framework.
  • A comprehensive analysis of all regions is provided to determine the prevailing opportunities.
  • The surface cleaning products market forecast analysis from 2023 to 2032 is included in the report.
  • The key market players within the surface cleaning products market overview are profiled in this report and their strategies are analyzed thoroughly, which helps understand the competitive outlook of the hospital surface cleaning products industry.

 

 

 

Surface Cleaning Products Market Report Highlights

Aspects Details
Market Size By 2032
Market Size By 2032

USD 29.6 billion

Growth Rate
Growth Rate

CAGR of 4.2%

Forecast period
Forecast period

2020 - 2032

Report Pages
Report Pages

274

Surface Cleaning Products Market By Product Type
By Product Type
  • Wipes
  • Liquid
  • Powder
Surface Cleaning Products Market By Packaging Type
By Packaging Type
  • Bottles
  • Pouches
  • Others
Surface Cleaning Products Market By Application
By Application
  • Household
  • Commercial
Surface Cleaning Products Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, Italy, UK, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

Ecolab Inc., Diversey, Inc, Whiteley Corporation Limited, Medline industries, Inc., 3M Company, Reckitt Benckiser Group PLC, CarrollCLEAN, The Clorox Company, S. C. Johnson & Son Inc., The Procter & Gamble Company

Analyst Review

The rise in concerns regarding the ill effects of using chemical-based cleaners on human health and environmental health among consumers is expected to influence the buying decisions of consumers. An increase in popularity and rapid growth in the demand for organic and naturally labeled products are expected to drive the growth of the surface cleaning products market. People are increasingly using cleaning products for household and commercial applications owing to a rise in consumer standards and an increase in purchasing power, particularly in developing nations in Asia-Pacific and the Middle East. This is creating expansion opportunities for the industry. As a result, the market for surface cleaning products is expected to experience growth during the projected period. Furthermore, manufacturers need to focus on the development of sustainable cleaners that provide effective cleaning of household appliances and commercial surfaces.

Factors such as an increase in incidences of hospital-acquired infections, a surge in the number of surgical procedures, growth in the medical device reprocessing industry, and a rise in the incidence of chronic diseases associated with a surge in geriatric population are expected to drive the growth of the surface cleaning product market. Moreover, the adoption of new technologies with advancements in the technology of surface cleaning products further boosts the growth of the market. However, adverse effects of chemical disinfectants are expected to restrain the growth of the surface cleaning product market.

 

Author Name(s) : Sonali Singh | Sonia Mutreja
Frequently Asked Questions?

The global surface cleaning products market was valued at $17,872.1 million in 2020, and is projected to reach $29,556.9 million by 2032, registering a CAGR of 4.2%.

The base year considered in the global Surface Cleaning Products market report is 2022.

Household is the leading application of the Surface Cleaning Products Market.

Asia-Pacific is the largest regional market for Surface Cleaning Products.

The increase in the demand for organic cleaning products is the upcoming trend of the Surface Cleaning Products Market in the world.

3M Company, Carrollclean, Diversey Inc., Ecolab Inc., Medline Industries LP, Metrex Research LLC, Reckitt Benckiser Group PLC, The Clorox Company, The Procter & Gamble Company, and Whiteley Corporation are the top companies to hold the market share in Surface Cleaning Products.

The top 10 market players are selected based on two key attributes- competitive strength and market positioning.

The report contains an exclusive company profile section, where the leading 10 companies in the market are profiled. These profiles typically cover company overview, geographical presence, market dominance (in terms of revenue and volume sales), various strategies, and recent developments.

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Surface Cleaning Products Market

Global Opportunity Analysis and Industry Forecast, 2023-2032