The global sustainable athleisure market size was valued at $17,641.2 million in 2020, and is projected to reach $53,431.5 million by 2030, registering a CAGR of 11.6% from 2021 to 2030. Sustainable athleisure are mainly worn during workout sessions or while playing sports. Initially, the sustainable athleisure was mostly worn by athletes however, with time; it has become quite common with regular gym-goers and other non-athletes.
The sustainable athleisure market has witnessed significant growth over the years and is expected to grow at a steady pace during the forecast period. The factors that drive the sustainable athleisure market growth include surge in health awareness and increase in adoption of fitness activities such as aerobics, swimming, running, and yoga. Moreover, rise in participation of women in sports and fitness activities along with celebrity endorsement has paved the way for sustainable athleisure. In addition, increase in disposable income and improvement in living standards in the emerging countries such as China and India, along with rise in affinity of consumers in emerging economies toward health and fitness further boost the demand for market.
Governments have increased investment in sports like Olympics, Formula 1 racing, Cricket Tournaments, and football. As sports events are even being organized on domestic level, and the motivation from the government authorities for the players to participate has increased the participation rate of sports players in the events. This has increased the demand for sports accessories such as clothes, sustainable athleisure, sports sunglasses, shoes, and other accessories. According to International Olympic Committee, the number of players participated in 2016 Olympics increased by 470 from 2012. However, high prices and rise in popularity of footwear brands such as Nike, Adidas, and Puma have led to the advent of counterfeit brands. Counterfeit brands are usually available in developing economies where customers are highly price-sensitive. This factor hampers the sale of the existing original sustainable athleisure brands in these economies. Counterfeit brands are of low quality, and often lead to inconvenience & safety issues that subsequently develop negative perceptions among customers. Online distribution channel is one of the major platforms where transaction of counterfeited brands can be easily concealed. Thus, development of the counterfeited industry is anticipated to hamper the growth of the market
Shirt segment dominates the global market and is expected to retain its dominance throughout the forecast period.
The sustainable athleisure market is segmented into type, demographic, distribution channel, and region. By type, the market is bifurcated into shirt, yoga pants, leggings, shorts, and others. By demographic, it is categorized into men and women. On the basis of distribution channel, it is classified into hypermarket/supermarket, specialty stores, online sales channel, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, Russia, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand, South Korea, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and rest of LAMEA).
On the basis of type, the shirt segment led in terms of sustainable athleisure market analysis in 2020, and is expected to retain its dominance during the forecast period. Availability of attractive shirts, with trendy design and colors, has boosted the growth of the market.
WoMen segMent is expected to grow at a highest CAGR of 12.5% during the forecast period.
On the basis of demographic, the men segment led the sustainable athleisure market share in 2020. Some of the sustainable athleisure such as casual trousers, hoodies, polo-shirts, and others, have gained higher traction in the couple of years. Thus, specific feature of style and comfort of sustainable athleisure is one of the key factors that drive the demand for the product among the men population.
By distribution channel, the hypermarket/supermarket segment led the market value in 2020. The availability of broad range of consumer goods under a single roof, provision of ample parking space, and convenient operation timings are the factors that boost the growth of the hypermarket/supermarket segment in the developed and the developing region.
By Distribution Channel
Online Sales Channel segment is expected to grow at a highest CAGR of 14.1% during the forecast period.
The key players operating in the sustainable athleisure industry include Adidas AG (Adidas), Eileen Fisher,Inc., Hanesbrands Inc., PUMA SE, Nike, Inc., Pangaia, Under Armour, Inc., Patagonia, Inc., Wear Pact, LLC and Vuori, Inc.
North America dominates the market and is expected to grow with a CAGR of 10.1% during the forecast period
Covid-19 Impact Analysis
- COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
- The global coronavirus pandemic has created a number of challenges for exporters in the developing and developed countries. The challenges sustainable athleisure exporters face are likely to remain for the foreseeable future, as different countries and governments around the world attempt to tackle COVID-19 with various measures.
- Moreover, complete restriction on outdoor sports and fitness institutions has affected the global sustainable athleisure market. In addition, all the sports events in 2020 were either postponed to the next year or have been cancelled.
- Import & export restrictions on goods and quarantine & lockdown measures imposed by governments are key challenges exporters faced during this pandemic.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the market from 2020 to 2030 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped on the basis of market share.
- The sustainable athleisure market forecast is offered along with information related to key drivers, restraints, and opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the sustainable athleisure market trends assists to determine the prevailing sustainable athleisure market opportunities.
Key Market Segments
- Yoga Pants
By Distribution Channel
- Specialty Store
- Online Sales Channel
- North America
- Rest of Europe
- Australia and New Zealand
- South Korea
- Rest of Asia-Pacific
- South Africa
- Saudi Arabia
- Rest of LAMEA
Sustainable Athleisure Market Report Highlights
By DISTRIBUTION CHANNEL
Innovation is the key for the growth of the global sustainable athleisure market in terms of value sales. The rise in demand for various sustainable athleisure among the target customer makes way for the manufacturers to come up with athleisure comprising of recycled clothes.
The factors that drive the growth of the sustainable athleisure market include increase in disposable income and growth in health concerns among sports enthusiasts. The developing countries in Asia-Pacific are expected to exhibit rapid growth in the future. In countries such as China and India, consumers actively participate in sports and fitness activities, owing to rise in the affluent population in the region. Moreover, rise in participation of women in sports further fuels the market growth. Numerous market players have launched a variety of sustainable athleisure for the women segment. The men segment accounts for the largest market share in the global sustainable athleisure market due to increased participation of men in sports and games. Availability of duplicate and counterfeit products acts as the major restraint for the sustainable athleisure market.
The market players have formulated different strategies to remain competitive in the market. Collaborations and acquisition strategies help to enhance the company’s product portfolios and expand their geographical presence. Emerging economies are expected to provide lucrative opportunities for the growth of the market.