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Tape Storage Market

Tape Storage Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, Technology, Capacity, Use Case, End Use and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2020-2030

SE : Electronic Systems and Devices

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Author's: Shantanu Sachan| Sachin Wankhede | Sonia Mutreja
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The global tape storage market size is expected to reach from $4.31 billion in 2019 to $9.42 billion by 2030, growing at a CAGR of 7.8% from 2020 to 2030. 

Tape storage or magnetic tape data storage is a system that is used for storing digital information on magnetic tape using digital recording. Tape drive is a device that performs writing or reading of data.  It is based on one of the oldest concepts of digital information storage and continues to be in strong demand as an economical, secure, and scalable tape storage method to retain and protect infrequently accessed, yet essential data for long term. The key benefits of tape storage are long-term durability, low cost, and high data storage capacity.


Extensive rise in data volumes and growth in adoption of tape storage by large enterprises primarily drives growth of the market. In addition, rise in threats of ransomware attacks on organization networks further fuels the market growth. In addition, growth in industrialization fuels the tape storage market trends. However, requirement of high initial investments for tape drive is anticipated to restrain the market growth. On the contrary, emergence of higher storage capacities in tape storages is anticipated to provide lucrative opportunities for growth of the tape storage market. In addition, rise in demand for data storage and security, owing to emergence of advanced technologies and applications is expected to be opportunistic for growth of the tape drive market during the forecast period. 

Tape backup market has been significantly impacted by the COVID-19 outbreak. Production facilities of electronics and semiconductors have been halted, owing to slowdown and unavailability of workforce across the globe. COVID-19 outbreak has caused a significant and protracted drop in manufacturing utilization, and travel bans & facility closures kept workers out of their factories, which has led to slowdown in growth of the tape storage market revenue in 2020. 

However, the negative impact of COVID-19 on the tape storage market share is expected to be there for a short period, and by early 2021, the tape backup market is anticipated to observe robust recovery rate along with extensive demand for installation of tape storage across data centers and enterprises across the globe. Enterprises are expected to increase their IT infrastructure as well as storage budgets to reduce negative impact of the pandemic. This factor is expected to significantly fuel the post pandemic market growth.

The global tape storage market is segmented on the basis of component, technology, capacity, use case, end use, industry vertical, and region. On the basis of component, the market is bifurcated into tape cartridges and tape vault. By technology, the market is classified into LTO-1 to LTO-5, LTO-6, LTO-7, LTO-8, LTO-9, DDS-1, DDS-2, DDS-3, DDS-4, and DLT IV. On the basis of capacity, it is tape storage market is divided into less than 1 TB, 1 TB to 200 TB, 201 TB to 999 TB, 1 PB to 100 PB, and more than 100 PB. By use case, it is classified into archiving and backup. On the basis of end use, it is divided into cloud providers, data center, and enterprises. On the basis of industry vertical, it is divided into IT & telecom, BFSI, media & entertainment, healthcare, oil & gas, and government & defense. Region wise, the tape storage market share is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Tape Storage Market
By Component
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Tape Cartridges segment is projected as one of the most lucrative segments.

Top Impacting Factors

Some major factors that impact the market growth include:

Extensive rise in data volumes 

Human-and machine-generated data across the globe is experiencing fastest growth rate along with traditional business data. This ever-rising volume of data is expected to drive demand for higher capacity tape storage solutions. This growth in data volumes is attributed to shift from paper-based data to computerized data, which in turn, demands effective storage solutions. While data is growing on an exponential rate, keeping this data safe is a big issue; therefore, tape storage is popularly being used to keep backup of data safely. This factor is expected to primarily fuel the tape storage market growth. 

Growth in adoption of tape storage by large enterprises 

Large enterprises are experiencing huge growth in volume of enterprise-grade data as well as need for high-capacity data back-up and archiving storage. In addition, tape storage is most preferred storage option by large enterprises as it helps them address their needs for low-cost and high-volume data storage. Moreover, availability of enterprise-grade tape storage development strategies among key players fuels adoption of tape storage in large enterprises. For instance, IBM 3592 Enterprise Tape Products are designed for large enterprise environments that require high-performance tape solutions. 

Tape Storage Market
By Industry Vertical
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IT & Telecom segment is expected to secure leading position during forecast period.

Such factors contribute toward growth in adoption of tape storage in large enterprises, which propels the market growth.

The emergence of higher storage capacity in tape storage

Features such as durability, longevity, density, energy efficiency, and scalability enables development of higher storage capacity of tape storage to meet growing demand for data storage. This is attributed to continuous rise in data, owing to emergence of high-definition 4K/8K videos, IoT, and AI-based big-data analysis. For instance, according to the December 2020, IBM press release, currently, they produce about 2.5 quintillion bytes of data on a daily basis; and worldwide data is anticipated to hit 175 zettabytes by 2025, representing 61% annual growth. Therefore, key players operating in the market are introducing advanced high storage capacity tape storage solutions, which provide lucrative opportunities for the market growth. For instance, in December 2020, FUJIFILM Corporation announced collaboration with IBM, with which it achieved worldwide record of 317 Gbpsi recording density with magnetic tapes using Strontium Ferrite, a new magnetic particle. This represents development of the technology that can produce data cartridges with capacity of 580TB (terabytes), around 50 times greater than current cartridges. This development is expected to prove opportunistic for the tape storage market growth.

Competition Analysis

The company profiles of tape storage market players included in this report are Dell Technologies Inc., Hewlett Packard Enterprise, International Business Machines Corporation, Lenovo, Oracle Corporation, Overland Tandberg, QStar Technologies, Inc., QUALSTAR CORP., Quantum Corporation, and Spectra Logic Corporation. The global tape storage industry key market players adopt various strategies such as product launch, product development, collaboration, partnership, and agreements to influence the market growth.

Tape Storage Market
By Region
North America 

Asia-Pacific region would exhibit the highest CAGR of 8.9% during 2020-2027

Key Benefits For Stakeholders

  • This study comprises analytical depiction of the global tape storage market size along with the current global tape storage market trend and future estimations to depict imminent investment pockets.
  • The overall tape storage market analysis is determined to understand the profitable trends to gain a stronger foothold.
  • The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
  • The tape storage market forecast is quantitatively analyzed from 2019 to 2030 to benchmark the financial competency.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the market.

Tape Storage Market Report Highlights

Aspects Details
  • Tape Cartridges
  • Tape Vault
  • LTO-1 to LTO-5
  • LTO-6
  • LTO-7
  • LTO-8
  • LTO-9
  • DDS-1
  • DDS-2
  • DDS-3
  • DDS-4
  • DLT IV
  • Less Than 1 TB
  • 1 TB to 200 TB
  • 201 TB to 999 TB
  • 1 PB to 100 PB
  • More Than 100 PB
  • Archiving
  • Backup
  • Cloud Providers
  • Data Center
  • Enterprises
  • IT & Telecom
  • BFSI
  • Media & Entertainment
  • Healthcare
  • Oil & Gas
  • Government & Defense
By Region
  • North America  (U.S, Canada, Mexico)
  • Europe  (Germany, UK, France, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players


Analyst Review

 The tape storage market is going through enormous transformation and growth. Tape storage has been displaced as a primary back-up storage around the globe; however, it is experiencing huge growth in adoption as it is a well-suited solution for the purpose of archiving digital data. This is attributes to its low cost, long-term durability, and high data storage capacity. In addition, growth in industrialization is leading to the growth in number of organizations globally that increases the demand for data backup; thereby, fueling the tape storage market growth.

Moreover, tape storage is experiencing advanced innovations as well as introduction of lucrative features to meet upsurge in volumes of data. It has become an ideal storage solution, especially for the users managing next-generation workloads that propels data limits. This includes areas such as the emergence of high-definition 4K/8K videos, the Internet of Things (IoT), hyperscale computing, and AI-based big-data analyses. In addition, the huge growth in number of ransomware attacks has become a considerable issue among numerous organizations around the globe. Organizations are reevaluating their data protection technologies and processes. Therefore, backing up to storage tape is one of the best solution for such organizations to take advantage of physical air-gaps to protect against ransomware attacks.

Furthermore, with the data growing faster than ever before, corporate tech giants are continuing to use magnetic tape technology in there data centers. For instance, Microsoft is actively using magnetic tape in its data center for archival storage; also, Google has long been relied on magnetic tape in across their numerous data centers. 

The tape storage market is competitive and comprises a number of regional and global vendors competing based on factors such as cost of solutions & services, reliability, efficiency of the product, and support services. Owing to the competition, vendors operating in the market are offering advanced and higher capacity tape storage solutions to improve the marketing strategies of enterprises. On the other hand, the growing investment trend of companies across the industries such as media & entertainment, BFSI, healthcare, and IT & telecom in tape storage fuels the market growth. In addition, key players are heavily investing in R&D activities to develop effective tape storage technology and services offerings, which is opportunistic for the market. 

Author Name(s) : Shantanu Sachan| Sachin Wankhede | Sonia Mutreja

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Tape Storage Market

Global Opportunity Analysis and Industry Forecast, 2020-2030