Tartrazine Market: Global Opportunity Analysis and Industry Forecast, 2023-2030 Market

Tartrazine Market Analysis:

Synthetic colors are used in various applications such as food & beverages, pharmaceuticals, and cosmetics. Synthetic paint or color additive is any pigment, dye, or liquid that imparts color to fruit, drink, or medicinal products when combined together. Tartrazine is a synthetic lemon yellow azo dye primarily used as a food coloring. It is one of the commonly used artificial colors, which finds its application in drugs and cosmetic products. Tartrazine is added to food as a color additive to make it attractive, to provide color to colorless food, and to enhance the color that occurs naturally, allowing consumer to identify the product by sight. Tartrazine is not only used in the coloring of frozen, ready-to-eat or packaged foods but is also found in various items such as carbonated drinks, alcoholic beverages, fruits, and sauces.

Key drivers of tartrazine market

The growth of the global tartrazine market is driven by increase in demand from the food & beverages industry. It acts as a brighter coloring agent as compared to other available natural colorings, which drives the growth of the global tartrazine market. Furthermore, customer expect certain products to have a specific color of their preference. Thus, the food & beverage industry is using tartrazine to make the products visually appealing. All these factors are expected to make a substantial contribution toward the growth of the global tartrazine market during the forecast period.

Market Scenario: Opportunities and Challenges

In the coming years, the global tartrazine industry is projected to grow at a significant rate. This is attributed to consumer preference for visually appealing and enhanced texture of food products. However, scrapping tartrazine with equivalents having natural (organic) properties such as turmeric, beta-carotene, and annatto will pose a significant threat to the global tartrazine industry. In addition, tartrazine has caused numerous allergic responses and side effects on humans, including migraine, skin rashes, and anxiety, which hamper its demand globally, thus restraining the growth of the tartrazine market. Another aspect that may act as a barriers to the market growth is the existence of cost-effective substitutes, such as natural coloring tools. On the century, rise in demand for tartrazine from the pharmaceutical and food & beverages industries is anticipated to offer remunerative opportunities for expansion of the market in the near future.

COVID-19 scenario analysis

Global tartrazine market is expecting slowdown, owing to the outbreak of the COVID-19 pandemic. Companies are struggling with missed sales and fragmented supply chains, as production shutdown and quarantine policies have extended across the world, thus limiting operational activities, which, in turn, creates a negative impact on the global tartrazine market. However, this pandemic will serve as a lucrative great opportunity for tartrazine industry, as it has been found effective in medication such as cough drops and has been FDA-approved as a drug colorant for internal consumption and external use. 

Key benefits of the report

• This study presents the analytical depiction of the global tartrazine industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global tartrazine market share.
• The current market is quantitatively analyzed to highlight the market scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed market analysis depending on competitive intensity and how the competition will take shape in coming years. 

Questions answered in the global tartrazine market research report:

• Which are the leading market players active in the global tartrazine market?
• What are the current trends that will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities of the market?
• What are the projections for the future that would help in taking further strategic steps?

 Tartrazine Market: Global Opportunity Analysis and Industry Forecast, 2020–2027 Report Highlights