Thermal Transfer Labels Market: Global opportunity analysis and industry forecast, 2020-2027

Labeling is considered as one of the most important component in the packaging of the product. Without the proper labeling, the movement of the packaging will not be smooth as label contains different information which is used for the shipment and also for the storing of packaging at right place. Thermal transfer labels are used for different purposes such as tickets, receipts, labels and tags. Because of the wide range of applications of the thermal transfer labels various industries are using it for their packaging. Thermal transfer printers are used for printing the labels.

Market scope and structure

COVID-19 scenario analysis:

• The demand for thermal transfer labels is expected to decrease in the year 2020 due to low demand from different industries such as pharmaceuticals and personal care due to the lockdown imposed by government of many countries.
• COVID-19 crisis is likely to affect the thermal transfer labels industry negatively, as a result of halted manufacturing and massive reduction in demand for luxury and non-essential services globally.
• COVID-19 crisis had a mixed impact on the packaging industry, mainly due to closure of physical retail stores globally. However, the availability of online retailing has absorbed the high impact of this shutdown.
• The requirement of eCommerce specific packaging is likely to remain strong, although the ecommerce companies would have to focus on protection of goods and sanitization of packages. 
• In addition, the food packaging industry is on the frontline within the global packaging market, owing to the demand for essential products such as groceries and fresh food mainly from local e-retail sites. 
• Industrial, transportation, and bulk packaging has faced a sharp decline, owing to decreased demand for non-essential goods during the first two quarters of 2020. 
• Owing to the lowered disposable income of maximum population and weak demand for packaging from industrial goods, the packaging industry might face significant pressure of reduction in both wholesale as well as retail costs. 
• Consumers are likely to stay hesitant for consumption of luxury products, travel, and hospitality services, which is expected to hinder the packaging industry growth in the future after the COVID-19 crisis. 

Top impacting factors:

For thermal heat transfer labels, thermal transfer label printing process is used. It is one of the types of digital printing method and in this process; coating of ribbon is melted so as to form the glue type material. This glue type material is used to attach the paper and the material on which the printing is to be applied. Thermal heat transfer process is used by many companies over the direct thermal printing process. For making identification labels, thermal transfer printing process is more commonly used. Also, high quality barcodes can also be printed by using the thermal transfer printing process. The label makers which perform the same functions as that of printer are very useful because lamination of the printed label is done by the label machine itself.

The labels which are formed by the thermal transfer printing process are scratch resistant and also more durable as compare to the digital thermal printing process. When the requirement is such that, the labels are need to be long lasting or if there are many movements of the products from one place to the other, then these labels are more effective. The material which is more commonly used in the thermal transfer labeling process isBi Oriented PolyPropylene (BOPP). This material is preferred over the use of paper as a material. Various products come under the thermal transfer labels such as laboratory specimen and inventory identification which is also called as barcode. Labels of different colors such as fluorescent and pastel can be printed by using thermal transfer printers.

New product launch to flourish the market:

Many companies in thermal transfer label market are developing and introducing new products to the market. These new products are technologically more advanced than the previous range of their products. These new products are more efficient and effective in their performance and are widely used in the industry.

In October 2019, Brothers Mobile Solutions Inc. who is the provider of the desktop and mobile printer has launched advanced version of thermal transfer printer named as TD-4 printer. This printer is specially designed so that clearly visible labels and long lasting labels can be produced. Many companies are using this printing machine for printing of labels. 

Key driving factors for the growth of thermal transfer labels market:

Labeling is one of the most important processes in the packaging of the product. It involves various details in the label. This could be the key driving factors for the growth of thermal transfer labels market. Further, the thermal transfer label offers high quality label with more durability. Because of this, the demand for thermal heat transfer labels is expected to rise during forecast period.

Key segments covered:

Key benefits of the report:

• This study presents the analytical depiction of the thermal transfer labels market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the market growth scenario.
• The report provides a detailed thermal transfer labels market analysis based on competitive intensity and how the competition will take shape in coming years.