Allied Market Research

2025

Tissue And Hygiene Market

Tissue and Hygiene Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product, by Application, by Packaging, by Distribution channel : Global Opportunity Analysis and Industry Forecast, 2022-2032

CG : Personal care and cosmetic

Select an option
Author's: | Roshan Deshmukh
Publish Date:

Get Sample to Email

Tissue and hygiene is an end-user goods group which includes items like facial tissues, paper towels, toilet paper, wet wipes, cloth diapers, and feminine hygiene products. This item is typically recyclable and is meant for personal grooming and hygiene. Multiple variables have influenced the growth and expansion of the tissue and hygiene market. The increasing number of people globally is one of the main forces of this market. The demand over this product expands as greater numbers of individuals enter the labor force and acquire money to spend. Growing disposable income fuels this market, as buyers are prepared to spend more on personal hygiene and grooming products such as tissues, swabs, and disposable diapers.
 
An additional significant driver is a greater awareness of one's own sanitation and well-being. Consumers are growing more aware for the importance for personal cleanliness and its role for preserving good health. As a result, consumer interest in products like facial tissues, toilet paper, as well as feminine hygiene products has risen. Customers are additionally searching for goods with additional characteristics such as improved comfort, adsorption, and toughness. Another driver driving this market involves shifting consumer tastes. The needs of consumers are growing more towards environmentally friendly and environmentally friendly merchandise, which has caused an emergence of novel goods and supplies.
 
Advances in technology additionally played an important part in driving the tissue and hygiene market. Technological advancements have culminated in the creation of novel goods like ultra-soft toilet paper as well as tall-absorbency diapers. These goods offer enhanced efficiency and comfort, which has added to market consumer demand. Furthermore, developments in technology have allowed businesses to manufacture these products at a lower cost, making them more accessible to consumers. Changes in demographic information are additionally impacting the tissue and hygiene market. Consumer habits and tastes are changing as a consequence of changing characteristics like ageing populations and raised urbanization. For instance, as more individuals shift to cities, the need for basic necessities like moist wipes and cloth diapers rises. Request for adult diapers as well as additional products for incontinence is also fueled by a growing elderly population.
 
Government efforts are additionally operating the tissue and hygiene market. Authorities around the globe are making investments in hygiene and sanitation programs, which are raising popularity and demand over tissue and hygiene products. These efforts include programs which encourage hand sanitation and hygiene at public places, as well as efforts aimed at improving utilization of clean water in developing countries.
 
New product launches to flourish in the market
Kimberly-Clark established its new Kleenex Wet Wipes for personal cleansing and hygiene in August 2021. The tissues are constructed entirely of materials derived from plants and come in both flushable as well as non-flushable varieties. Tushy, an environmentally friendly bathroom products business, will launch its very own toilet paper line in April 2021. The item is made of bamboo as well as sugarcane and contains no chlorine bleach, dyes, and any other chemicals that could be harmful. Kimberly-Clark announced the availability of its new Cottonelle Flushable Wipes in March 2021, which are constructed from materials derived from plants and are flushable, drain pipe-safe, and septic-safe. The wipes are designed to be used after via toilet paper with the goal to provide a healthier and more pleasant experience.
 
Segment Overview: 
By product: The tissue and hygiene market is divided into tissue, wipes, and hygiene. Tissue products (which include toilet paper, face tissues, as well as paper towels), wipes (which includes baby wipes, bathroom wipes, or housekeeping wipes), and hygiene products (such as feminine hygiene tampons, pads, and adult urinary tract infections products). Each of these categories of goods serves various purposes as well as caters to various customers, resulting in a diverse as well as broad market for tissue and hygiene products.
 
By application: The tissue and hygiene market is divided into commercial and residential. commercial applications involve public bathroom facilities, restaurants, hotels, hospitals, and other companies which need a lot of tissue and hygiene products on every day. Residential products are the ones bought by households for their own use. Factors like concerns about hygiene, simplicity, and lifestyle choices drive demand for tissue and hygiene products in residential as well as commercial settings.
 
By packaging: The tissue and hygiene market is divided into rolls, napkin, and others. The most common packaging format in the tissue and hygiene market is rolls, which include toilet paper and paper towels. Napkins, including facial tissues and wipes, are additionally widely used. Other packaging forms, such as pockets and boxes, are used for products like as wet wipes as well as tissue paper. Comfort, cost, and goods application all impact packaging structure selection.
 
By distribution channel: The tissue and hygiene market is divided into hypermarket & supermarket, convenience stores, pharmacy stores, online sales channel, and others. Due to their wider reach and availability of a diverse range of products, hypermarkets and supermarkets are the dominant distribution channels. Convenience stores and pharmacies additionally serve as important distribution channels for tissue and hygiene products, especially those with tiny-pack sizes. With the increasing acceptance of e-commerce, the channels of sales online in the field of tissue and hygiene market are projected to grow greatly.
 
By region: Because of the rising demand for personal hygiene and healthcare products, the Asia-Pacific region is a significant market for the tissue and hygiene sector. High-quality tissues and hygiene products are in great demand in countries like Japan, India, China, and South Korea, and others, due to their large populations and increasing disposable incomes. Tissue and hygiene product sales via the internet have risen as well as a result of increasing development and the rise of the e-commerce trend. The growing healthcare industry in the region, including health care facilities, has also increased demand for personal hygiene products such as wipes or hand sanitizers. To remain on par in the market and fuel development further, local business owners are also emphasizing new product development and long-term viability. 
 
Competitive analysis and profiles of the major players in the tissue and hygiene market, such as Asia Pulp and Paper, Clearwater Paper Co., Hengan, Johnson & Johnson, Kimberly-Clark Co., Kruger, MPI Papermills, Procter & Gamble Co., Sofidel Group, and Unicharm. Major players have adopted product launch and acquisition as key developmental strategies to improve the product portfolio of this market.

Tissue and Hygiene Market Report Highlights

Aspects Details
icon_5
By Product
  • Tissue
  • Wipes
  • Hygiene
icon_6
By Application
  • Commercial
  • Residential
icon_7
By Packaging
  • Rolls
  • Napkin
  • Others
icon_8
By Distribution channel
  • Hypermarket and supermarket
  • Convenience stores
  • Pharmacy stores
  • Online sales channel
  • Others
icon_9
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
icon_10
Key Market Players

kruger, Asia Pulp and Paper, Hengan, Unicharm, Sofidel Group, Johnson & Johnson, Procter & Gamble Co., MPI Papermills, Kimberly-Clark Corp., Clearwater Paper Corp

Key Market Players

Carmen Tissues, Georgia Pacific LLC.

Loading Table Of Content...

Individual sections of the reports are available for purchase.
Would you like to see a breakdown of prices by section?

Tissue and Hygiene Market

Global Opportunity Analysis and Industry Forecast, 2022-2032