A toilet mat is an essential accessory for the bathroom as it ensures the safety and prevents slipping inside or outside the bathroom. The restrooms are equally appealing to these toilet mats. Mats made of rubber, cotton and other material are used in households, hotels, gyms, spas, hospitals and other sites where water danger is substantial. The vital function of the toilet mat is to secure the children and the elderly from the risk of gliding off from water as well as keep the bathroom clean and tidy. Innovations in the industry are trying to improve the quality and the build to provide extra grip and safety. With the advent of the COVID-19 pandemic, the demand for toilet mats has increased in hospitals and households, as hygiene was crucial during these times. The spread of corona virus and people getting infected by the virus raised awareness to take proper care of health hygiene.

Market Scope and Structure Analysis

COVID-19 Impact Analysis

• The outbreak in COVID-19 has resulted in an enormous rise in toilet mat demand. The need for toilet mats is increasing, both in the healthcare sector and in families, to provide good care of cleanlinessdue to the increased number of COVID-19 cases throughout the world.
• Toilet mat manufacturers have the opportunity to make use of this increasing demand for medical products to guarantee a suitable and permanent supply of toilet mattresses to the market. The rise in demand is expected to impact the growth of the toilet mat market. Increases in online shopping contributing to the escalation in sales, as consumers are comfortable ordering online.

Top Impacting Factors

• The growth of the hotel, households, and hospitals has equally contributed to the extension of the toilet mat market. The demand from these industries is rising day by day due to the consumer's adaptation towards a better standard of living and rapid urbanization. In this current era, consumers are highly conscious about their hygiene and always looking for a scope to improve.
• With the passing of years, technology is developing, which is responsible for the introduction of new bathroom accessories in the market. These products have additional features that increase convenience for the customers and helps in reducing the wastage of time. A product with high efficiency is expected to have a high demand in the market.
• An anti-slip toilet mat is an essential accessory for the toilet as it ensures the safety and prevents any mishaps. The demand for an anti-slip toilet mat is rising due to its sturdy grip and aesthetic look.

Market Trends

New product launches to flourish the market

Companies have introduced new toilet mats in the market with different water soaking capabilities. The toilet mat is used in bathrooms, laundry rooms, and other wet areas. The toilet mat has a coating of anti-microbial fluid, which prevents the growth of fungi, bacteria, and algae, making it safe and hygienic for use. The innovation is attracting the consumers to opt for the product expected to raise the sale. Companies are investing in R&D to improve the product quality so that consumers feel more convenient for usage and they can save their time.

The surge in usage in the hotel industry and hospitals

Modern hospitals are more luxurious than hotels and the increasing demand for well-maintained, sanitary hospital bathrooms, which are non-slip and easy for patients, has risen in hospitals with massive investment in the healthcare sector by the government. In addition, increased demand for magnificent hotels and resorts with clean and sanitary restrooms will increase the sale of toilet mats as they help maintain the toilet to be clean. The ongoing pandemic and enforced lockdown have been a restraint to the growth of the hospitality sector; due to this need for toilet mat have decreased. The demand for the hospitality industry will rise once the lockdown ends as consumers will start travelling and the need for hotels will increase. This increased need will equally contribute to the increase in sales.

Key Segments Covered

Material

• Cotton
• Polyester
• Rubber
• Silicone
• Plastic
• Korai Weft
• Others

Type

• Large Toilet Mat
• Medium Toilet Mat
• Small Toilet Mat

Application

• Households
• Hospitals
• Commercial
• Industrial
• Others

Distribution Channel

• Hypermarkets
• Specialty Stores
• Online Retail
• Others

Region

• North America 
  • U.S.
  • Canada
  • Mexico 
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

Key Benefits of the Report

• This study presents the analytical depiction of the toilet mat industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the toilet mat market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the toilet mat market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed toilet mat market analysis on the basis of competitive intensity and how the competition will take shape in coming years

Questions Answered in the Report

• Who are the leading market players active in the toilet mat market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?