Over the last decade, there has been a significant increase in global awareness of sanitation and hygiene, particularly in poor and emerging countries. As governments prioritize industrialization and modernization, the rate of infrastructure development in these regions has remained high, resulting in significant growth in demand for toilet seats in recent years. During the predicted period, this tendency is likely to continue. Sanitation initiatives by the municipality, along with a significant increase in the number of toilet-building projects throughout the world, are projected to create profitable possibilities for participants in the toilet seat industry. The technological advances and the introduction of many novel concepts are projected to pave the way for ‘smart toilets' in the coming years, which will have a direct impact on the global toilet seat market's growth trajectory. Another reason that is anticipated to fuel market expansion in the approaching years is that numerous urban planners and architectural companies are increasingly focused on inventing sustainable solutions to manage the toilet issue in several emerging and underdeveloped nations.
COVID-19 Impact Analysis
- Countries were forced to impose a lockdown as a result of the COVID-19 pandemic, which halted the construction of new properties and households. As a result, the demand for toilet seats fell, but the company remained the top buyer of sanitary wares. The toilet seat market has experienced a drop in production due to a lack of labor to continue the manufacturing process.
- The primary cause was the disruption in the distribution channel, as adequate raw materials could not reach the industries for production; delivery of a sufficient supply of finished products to the dedicated stores was not possible. Consumers had no choice but to go to specialized stores and purchase the toilet bowls and seats that they required.
Top Impacting Factors
- In the pre-COVID era, the construction of properties, commercial complexes, public toilets, and sanitation blocks was in full force. This factor induced the need for toilet seats in bulk quantities and of different shapes as required. The sales of new homes, change in lifestyle, high disposable income, rapid urbanization, and improvement in the standard of living contribute to the growth of the toilet seat market. Following the pandemic, construction work was put on hold, obviating the need for toilet seats. Consumers are more concerned with meeting their basic needs than with purchasing high-end sanitary wares for decoration.
- The growth of the sanitary ware market's online sales is lagging and is comparable weak than the brick-and-mortar stores. The lack of proper price transparency is a barrier that discourages consumers from purchasing online. While there is still opportunity in the online market, as time passes and lifestyles become more complex, consumers will likely shift to online shopping for convenience. Improved transparency in product details and pricing will encourage customers to purchase online. Companies anticipate experimenting with new ways to reach customers online and act following the requirements.
Market Trends
Growing Demand for Portable Sanitation to Drive Global Market for Toilet Seats
Portable toilets have grown in popularity in recent years as a result of continuous improvements and an emphasis on improving sanitation conditions at construction sites, public spaces, public events, and other locations– a trend that is anticipated to continue over the evaluation period. The high demand for portable toilets can be ascribed to practical factors such as convenience, low cost, and lack of infrastructure. The commercialization trend across different parts of the world is projected to provide abundant opportunities to the players operating in the toilet seat market. The trend of commercialization in many areas of the world is expected to create a plethora of chances for participants in the toilet seat industry. During the forecast period, commercial construction investment in countries such as India, China, and Indonesia is expected to increase significantly, resulting in a significant increase in demand for toilet seats.
Entry of New Technologies Likely to Pave Way for Smart Toilets
Smart toilets have grown in popularity as a result of significant technological advancements, particularly in Japan, South Korea, and Germany. Several companies in the present toilet seat industry are progressively concentrating on incorporating smart technologies into toilet seats, such as the Internet of Things (IoT). Automated toilet seats are expected to join the market in the second half of the forecast period as a result of key technical advancements, notably in Japan and South Korea. As demand for smart toilets grows, numerous firms and digital startups are increasingly concentrating on the toilet seat industry to obtain a competitive advantage.
Key Benefits of the Report
- This study presents the analytical depiction of the toilet seat industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the toilet seat market share.
- The current market is quantitatively analyzed to highlight the growth scenario of the toilet seat market.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
- The report provides a detailed toilet seat market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Toilet Seat Market Research Report
- Which are the leading players active in the toilet seat market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Toilet Seat Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Bowl Shape |
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 By Material |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Kohler Co.,, Villeroy & Boch AG.,, Toto Ltd., Hansgrohe, SE.,, Hindware Sanitaryware & Industries Limited.,, Jaquar Group.,, Duravit AG.,, LIXIL Corporation.,, Kaies Sanitary Ware Co. Limited.,, Roca Sanitario, SA., |
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