The global tongue cleaner market was valued at $404.3 million in 2020, and is projected to reach $617.6 million by 2030, registering a CAGR of 4.4% from 2021 to 2030.
Tongue cleaner is also known as tongue scrapper is an oral hygiene product. Tongue cleaner helps to reduce bad breath by removing the bacteria and Sulphur compound from the surface of the tongue and improve the appearance of the tongue. Moreover, tongue cleaners are available of different material in the market including stainless steel, copper, plastic and wood. Tongue clear made from wood is likely to gain high traction as a zero-waste oral care product among the environmentally conscious consumers during the forecast period. One of the major factors driving the demand for toothpaste includes the easy availability of the product in the market. There are multiple distribution channels, which are targeted by the tongue cleaner manufacturers, such as supermarket/hypermarket, retail stores, online store and others to increase the customer reach and its easy availability in the market.
The growth of the global tongue cleaner market demand is likely to driven by rise in number of environment-conscious consumers focusing toward adopting ecofriendly products. Furthermore, the distribution of tongue cleaner majorly through supermarket/hypermarket grocery stores and others has considerably boosted its sale, thereby propelling the global tongue cleaner market growth.
The global market is segmented into material type, demographics, packaging type, distribution channel, price point, and region. By material, the market is bifurcated into Metal and Plastic. Depending on demographics, it is categorized into adults and kids. As per distribution channel, it is differentiated into supermarket, online store, retail store, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia and New Zealand, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Saudi Arabia and Rest of LAMEA).
On the basis of material type, the metal segment garnered the highest tongue cleaner market share in 2020 is also expected to grow at the fastest rate during the forecast period. The metal tongue cleaner includes tongue cleaner made up of copper and stainless steel. The preference toward metal tongue cleaners is increasing significantly. This is majorly because copper or stainless steel tongue cleaner are much long-lasting over plastic tongue cleaner, so although tongue cleaner made up of metal are comparatively high, they work out more cost effective in the longer period.
By Material Type
The Metal segment dominates the global tongue cleaner market and is expected to retain its dominance throughout the forecast period.
Depending on demographics, the adult segment dominated the global tongue cleaner market in 2020. This is attributed to the rising awareness among the adults regarding the benefits of maintaining oral hygiene which in turn also driving the demand for tongue scrapper to prevent bad breathing and maintain overall oral health. However, kids segment is expected to be the fastest growing segment during the tongue cleaner market forecast period.
The Adults segment dominates the global tongue cleaner market market and is expected to retain its dominance throughout the forecast period.
As per distribution channel, the supermarket/hypermarket store segment registered the highest market share in 2020. Supermarket/hypermarket is an extended version of a commercial sector store with a self-service facility. It offers a wide variety of personal care products, sports gear & equipment, and wellness products that are specially categorized and organized on large shelves. Easy accessibility, heavy discounts & offers on dental products provided by these stores has driven the growth of tongue clear market. However, the online store segment is expected to witness a significant growth during the forecast period.
By Distribution Channel
The Supermarket/Hypermarket segment dominates the global tongue cleaner market market and is expected to retain its dominance throughout the forecast period.
Region wise, Europe accounted for the highest tongue cleaners market share in 2020, due to rise in number of environment-conscious consumers opting for zero-waste products, including eco-friendly tongue cleaners. However, Asia-Pacific is anticipated to grow at the fastest rate during the tongue cleaner forecast year.
The Asia-Pacific segment dominates the global tongue cleaner market market and is expected to retain its dominance throughout the forecast period.
Covid-19 Impact Analysis
- The COVID-19 has drastically affected the retail industry globally.
- During the COVID-19 outbreak, disruptions have been observed both in supply side as well as demand side in the market.
- On the contrary, the tongue cleaner market is experiencing a stable growth after 2020, as the economy is now steadily moving into recovery phase.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current tongue cleaner market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing opportunities.
- The key countries in four major regions have been mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the tongue cleaner market size and segmentation assist to determine the prevailing tongue cleaner market opportunity.
- Major countries in each region have been mapped according to their revenue contribution to the global industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes regional as well as global tongue cleaner market analysis, key players, market segments, and growth strategies.
Tongue cleaner Market Report Highlights
By Distribution channel
Key Market Players
Tongue Sweeper, Amano, Wisdom, Prestige Consumer Healthcare Inc.(DenTek), TePe, Oxyfresh, Dr. Tungs, Supersmile, Water Pik, Inc., Banyan Botanicals
The global tongue cleaner market is witnessing significant growth over the years, and is expected to grow at a steady pace during the forecast period. This is attributable to rise in concern among consumers for oral hygiene across the globe who are increasingly willing to spend on oral care products, including tongue cleaners.
Key market players operating in the global tongue cleaner market have adopted developmental strategies such as product launch in order to fuel the demand for tongue cleaner globally. In addition, they have emphasized on continuous innovations in their products such as manufacturing eco-friendly tongue cleaner made from wood and introduction of different colors of tongue cleaners for kids to maintain a strong foothold in the market.
Rise in number of environment-conscious consumers opting for eco-friendly products and rapid growth of online platform are to anticipated to offer immense opportunity for the growth of the tongue cleaner market during the forecast period. However, the easy availability of substitutes in the market is hampering the growth of the tongue cleaner market in terms of value sales.