Allied Market Research


Tourism Vehicle Rental Market

Tourism Vehicle Rental Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Booking type and by End user type : Global Opportunity Analysis and Industry Forecast, 2023-2032

AT : Automotive systems and accessories

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Author's: | Lalit Janardhan Katare
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Tourism Vehicle Rental Market Outlook – 2027 

Over the years, tourism sector has witnessed a significant growth owing to development of tourism destination by government and rise in disposable income of consumers. Additionally, the socio-economic progress of countries around the world is supporting the tourism sector. With rise in tourism sector, the market of vehicle rental sector is also proliferating. Vehicle rental service provides rented automobiles for a short period of time, usually ranging from few hours to few weeks. Moreover, with basic rental of vehicle, the agencies nowadays are offering extra products like insurance, GPS navigation systems, entertainment systems, mobile phones, portable Wi-Fi and child safety seats.

COVID-19 scenario analysis: 

  • The outbreak of Novel Coronavirus is spreading at a rapid rate in the world and affecting all aspects of the society.
  • The world health organization has declared COVID-19 as a global pandemic and has advised the affected countries to follow a complete lockdown.
  • Social distancing will be a part of daily routine for longer time and this will include picking modes of transportation that involve no contact with others. This would affect shared mobility and tourism vehicle rental market accordingly.
  • Stoppages of airport would affect tourism sector; thereby, restraining tourism vehicle market growth.

Top impacting factors: market scenario analysis, trends, drivers and impact analysis

The rising expenditure by the government on developing tourism infrastructure is a major driving factor of tourism vehicle rental market. Moreover, agencies providing the option of allow a user to return a vehicle to a different location is increasing the adoption of tourism vehicle rental. Additionally, increasing concern and awareness of lowering emission level amidst consumer along with changing lifestyle and rise in spending power is fueling the market growth. Besides, development of online platforms for vehicle booking is proliferating market growth. However, high price associated with well-known tourism vehicle rental agencies may decelerate market growth. Furthermore, developing suburbs and growing disposable income of people in developing economies is anticipated to provide growth opportunities to the market.

The tourism vehicle rental market trends are as follows:

Online bookings to flourish the market growth

The concern of paying expenses associated with possessing the ownership of car is reduced due to vehicle rental services. With the advent of digital and sharing economies, online tourism vehicle rental industry is taking off. The presence of vehicle rentals on online platforms have increased the sales significantly. Besides, the agencies are offering seasonal offers, group discounts etc. are attracting a lot of consumers. Additionally, the reach of tourism vehicle rentals has increased drastically due to digitization. 

Escalating demand due rise in tourism

Tourism sector has become one of the major sectors in international commerce. Due to globalization, the international travelers have proliferated. Additionally, platforms like vlogs, blogs, and YouTube are favoring the tourism industry. With rise in tourists, the market of vehicle rental flourishes. Travelers often travel to airport with rented cars. Besides, sightseeing at tourism places have boosted the demand for vehicle rentals. With option of renting a luxury car is further propelling the market demand.

Key benefits of the report:

  • This study presents the analytical depiction of the tourism vehicle rental industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
  • The current market is quantitatively analyzed to highlight the Tourism Vehicle Rental market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions answered in the tourism vehicle rental market research report:

  • What are the leading market players active in the Tourism Vehicle Rental market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What are the projections for the future that would help in taking further strategic steps?

Tourism Vehicle Rental Market Report Highlights

Aspects Details
By Type
  • Economy vehicle
  • Luxury vehicle
By Booking type
  • Online
  • Offline
By End user type
  • Self-driven
  • Rental agencies
By Region
  • North America  (U.S., Canada)
  • Europe  (Germany, UK, France, rest of Europe)
  • Asia-Pacific  (China, Japan, India, rest of Asia-Pacific)
  • Latin America  (Brazil, Mexico, rest of LATAM)
  • The Middle East 
  • Africa 
Key Market Players

Zoomcar, Sixt SE, Budget, Europcar Mobility Group, Hertz Global Holdings Inc, Avis, National car rental, Enterprise Holdings Inc, Thrifty, Alamo

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Tourism Vehicle Rental Market

Global Opportunity Analysis and Industry Forecast, 2023-2032