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2020

U.S. Mobile Phone Accessories Market

U.S. Mobile Phone Accessories Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type : Global Opportunity Analysis and Industry Forecast, 2019-2026

SE : Electronic Systems and Devices

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Author's: Ruchal Humbare | Sonia Mutreja
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U.S. Mobile Phone Accessories Market Outlook - 2026

The U.S. mobile phone accessories market size is expected to reach from $29.10 Billion in 2018 to $75.62 Billion by 2026, growing at a CAGR of 13.6% from 2019 to 2026. 

Mobile phones play a vital role in today’s day-to-day life. People make value addition to their mobile phones through different mobile accessories that improve the functionality as well as protect the phone from damage. U.S. population is increasingly connected to digital information with growing adoption and usage of mobile phones. According to a survey by Pew Research Center, around 96% of the U.S. adults owned a mobile phone in 2019. Moreover, a bare minimum set of mobile phone accessories is as essential as mobile phone for a user to perform multiple routine tasks.

US-Mobile-Phone-Accessories-Market-2019-2026

Rise in demand for mobile phones in the U.S. due to its multi-functionality is a primary factor that drives the demand for mobile phone, which in turn is expected to fuel the the U.S. mobile phone accessories market growth. Furthermore, the market is anticipated to witness significant growth during the forecast period as various accessories such as batteries, protective cases, chargers, screen guard, headphone, and power bank are essential set of mobile accessories for users. In addition, the market players are focusing toward the development of products that are innovative, creative, and trendy for the upcoming and trending mobile phones, which is anticipated to provide lucrative opportunities for the market expansion.

The U.S mobile phone accessories market is segmented on the basis of product type. Based on product type, the market is segmented into headphones, battery, battery case, speakers, power bank, chargers, screen protection, and protective case. Headphones segment is expected to dominate the U.S. mobile phone accessories market share in the forecasted period.

Top Impacting Factors

The significant factors impacting the growth of the U.S. mobile phone accessories market include rise in adoption of smartphones, growth in use of smart mobile phone accessories, advancements in on the go devices and wireless attachment, and advancement in gaming accessories. However, surge in penetration of counterfeit products hampers the growth of the market. On the contrary, technological advancements in imaging and photographic accessories to provide lucrative opportunities for the growth of the U.S. mobile phone accessories market during the forecast period. 

Some major factors impacting the U.S. mobile phone accessories market growth are given below:

Rise in adoption of smartphones

Rapid technological development of mobile phones in the 21st century has led to its adoption as a utility, used for day-to-day tasks such as alarm, task reminders, remote controlling appliances, and others. The entertainment and media industry is exploring functionalities such as large sized touch screens, speakers, easy control volume buttons, voice control intelligence, and other applications for command & control of functions offered by the device. As a result, smartphones are used as alternatives for laptops, cameras, wrist watches, and other electronics at a considerable level. Moreover, features such as handsfree generates the need for headsets and earphones that urges users to buy such accessories. Furthermore, fragile frame and display screen of mobile push users to purchase protective cases and screen guards as well. These protective accessories are manufactured, in terms of design and quality to attract users. Therefore, increase in penetration of smartphone increases the need for mobile accessories as well, which ultimately leads to the market growth. 

U.S. Mobile Phone Accessories Market
By Type
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AR & VR Headsets segment is projected as one of the most lucrative segments.

Surge in penetration of counterfeit products

The U.S. mobile accessories market has seen a rise in replica products offered by unauthorized manufacturers. These counterfeit products do not provide standardized quality, warranty, or guaranty for the offered features. Mobile accessories manufactured and supplied by counterfeit manufacturers are not registered and do not follow technical standards, in terms of raw material use and manufacturing techniques. This allows these unauthorized players to launch their products at low prices in comparison to branded products. As a result, the U.S. mobile phone accessories market witnesses shift toward unorganized market, owning products with same brand tags on replicas of the original equipment. 

Technological advancements in imaging and photographic accessories

The growth in the media and entertainment vertical has brought advanced photographic and video graphic mobile phone accessories such as tripods, stabilizer stands, phone lenses, instant photo printers, and others. Further, penetration in the use of social media applications such as Facebook and Instagram has raised number of casual photographers, which is expected to rise the market for photo and imaging mobile accessories. Furthermore, development in miniaturization of photos and printing accessories, such as HP Sprocket photo printer, which provide instant printouts just by connecting them to mobile phones and can be accommodated in pockets of users to provide ease of handling and quality. Therefore, penetration of social media applications among users is expected to spike the mobile accessories market in the projected period.

Competition Analysis

The key players operating in the market include Apple Inc., Bose Corporation, BYD Company LTD., Energizer Holdings, Inc., Jvckenwood Corporation, Panasonic Corporation, Plantronics, Inc, Samsung Electronics Co. Ltd., Sony Corporation, and Sennheiser Electronic GmbH & CO. KG, which are profiled in this report. The U.S. mobile phone industry key market players adopt various strategies such as product launch, product development, collaboration, partnership, agreements, and others to influence the market growth.

Key Benefits For Stakeholders

  • This study comprises analytical depiction of the U.S. mobile phone accessories market size along with the current market U.S. mobile phone accessories market trends and future estimations to depict the imminent investment pockets.
  • The overall U.S. mobile phone accessories market analysis is determined to understand the profitable trends to gain a stronger foothold.
  • The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
  • The current U.S. mobile phone accessories market forecast is quantitatively analyzed from 2019 to 2026 to benchmark the financial competency.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the U.S. mobile phone accessories market.

U.S. Mobile Phone Accessories Market Report Highlights

Aspects Details
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By Product Type
  • Headphones
  • Speakers
    • Smart speaker
    • Conventional/traditional speaker
  • Battery
  • Power Bank
  • Battery Case
  • Chargers
    • Wired charger
    • Wireless charger
  • Protective Case
  • Screen Protection
  • Smartwatch
  • Fitness Bands
  • Memory Card
  • AR & VR Headsets
  • Mount/Stand
  • Pop Socket
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Key Market Players

SONY CORPORATION, PLANTRONICS, INC., APPLE INC., PANASONIC CORPORATION, SAMSUNG ELECTRONICS CO. LTD., JVCKENWOOD CORPORATION, BYD COMPANY LTD., SENNHEISER ELECTRONIC GmbH & CO. KG, BOSE CORPORATION, ENERGIZER HOLDINGS, INC.

Analyst Review

According to the insights of the CXOs of leading companies, the U.S. mobile phone accessories market is expected to drive the consumer electronics industry vertical by 2026. Moreover, rise in demand for portable electronics such as power banks, AR/VR headsets, fitness bands, and smart watches in the U.S boosts the growth of the market. In addition, changing lifestyle, advancement of mobile technology, and growth in health-conscious population in the U.S. are the major factors expected to fuel the growth of the mobile phone accessories market. 

Apple is the leading smartphone brand in the U.S. followed by Samsung, LG and Motorola. These companies also offer various accessories such as wireless/portable speakers, wireless chargers, power bank, screen protector, and others. Apart from the major smartphone brands, mobile phone accessories from other brands such as Bose, Beats, Skullcandy, Mophie, and Fitbit are also equally popular among the American youths. The key players of the market focus on introducing technologically advanced products to remain competitive in the market. Product launch and partnership are expected to be the prominent strategies adopted by the market players.

American brands are facing stiff competition from foreign brands such as Samsung, Sony, and LG. For example, virtual reality headset gear by Samsung is posing a tough competition to the U.S.-based Oculus Rift. In addition, number of other Asian brands such as Oppo, Vivo, Huawei, and Xiaomi have significantly penetrated the U.S. market. This trend is majorly emerged due to the boom in ecommerce industry, which in turn has connected the global market and thereby made affordable mobile phone accessories available at the doorstep. However, it is not guaranteed that these affordable brands specifically from China can deliver the same features, quality, and warranty as compared to the premium brands in the U.S.
 

Author Name(s) : Ruchal Humbare | Sonia Mutreja

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U.S. Mobile Phone Accessories Market

Global Opportunity Analysis and Industry Forecast, 2019-2026