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2024

U.S. Programmatic Display Market

U.S. Programmatic Display Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Channel : Opportunity Analysis and Industry Forecast, 2022-2032

IC : Software and Services

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Author's: Akanksha Pandey | Onkar Sumant
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The U.S. programmatic display market study summarizes current market analysis, key trends, competitor analysis, and seven years market & technology forecast. In addition, the study analyzes market scope, revenue size, and growth of the U.S. programmatic display market in terms of value and key trends.

Segmental Outlook

The U.S. programmatic display market is segmented into type and channel.

Segmental analysis is provided (real time and forecast) in both qualitative and quantitative terms. This will help clients to identify the most lucrative segment to proceed with investments, based on a comprehensive backend analysis regarding the segmental performance, along with brief understanding of the operating companies and their development activities.

U.S. Programmatic Display Market
By Type
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Mobile Video segment is projected as the most lucrative segment.

Ten major players operating in the global U.S. programmatic display market are studied to understand their position and competitive strengths in the market covering various datapoints such as brief company overview, key executives of the company, company’s recent financials, major growth strategies adopted by company, and new advancements or initiatives by company to sustain and improve their position in the global U.S. programmatic display market.

COVID-19 Impact Analysis

The COVID-19 pandemic outburst has led to a notable impact on the economy, globally. The report provides an analysis on micro and macro economic impact due to the COVID-19. Moreover, it highlights the direct impact of COVID-19 on the U.S. programmatic display market in form of a qualitative analysis. Furthermore, it summarizes the details about the market size and share due to the impact of COVID-19. Additionally, the study provides an analysis on the key strategies adopted by key players during the global health crisis. The report will further focus on the impact of COVID-19 on the supply chain of U.S. programmatic display market. In addition, it portrays a post COVID-19 scenario, due to decline in the risk of infection and introduction of vaccines such as Covaxin, Sputnik, and Covishield.

Report Coverage

Analysis Period: 2022-2032

Major Segments covering type and channel.

Market Dynamics and Trends

Competitive Landscape Reporting

Research Methodology

The company offers its clients exhaustive research and analysis based on a wide variety of factual inputs, which largely include secondary research and primary interviews with industry participants, and reliable statistics. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of an industry segment. These analytical tools and models sanitize the data and statistics and enhance the accuracy of our recommendations and advice.

The market numbers are being derived and verified using various data triangulation techniques. In addition, authentic industry journals, medical journals, trade associations’ releases, and government websites have also been reviewed for generating high-value industry insights.

Key Stakeholders

  • Players operating in the market

  • Suppliers

  • Governments Bodies

  • Distributors

  • C-level Executives

  • Venture Capitalists

  • Universities

U.S. Programmatic Display Market Report Highlights

Aspects Details
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By Type
  • Online Display
  • Online Video
  • Mobile Video
  • Mobile Display
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By Channel
  • Private Marketplaces (PMP)
  • Automated Guaranteed (AG)
  • Real Time Bidding (RTB)
Author Name(s) : Akanksha Pandey | Onkar Sumant

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U.S. Programmatic Display Market

Opportunity Analysis and Industry Forecast, 2022-2032