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2023

UK AdTech Market

UK AdTech Market Size, Share, Competitive Landscape and Trend Analysis Report, by Solution, by Advertising Type, by Enterprise Size, by Platform, by Industry Vertical : Opportunity Analysis and Industry Forecast, 2021-2031

IC : High Tech, Enterprise & Consumer IT

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Author's: Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant
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UK adtech market: An Overview

The report offers a detailed analysis of the UK adtech market, which is segmented on the basis of solution, enterprise size, advertising type, platform, industry vertical. The report encompasses the quantitative analysis for UK adtech market from 2021-2031. Considering all the micro and macro economic factors, the CAGR is estimated from 2022-2031. The report offers detailed information and covers the drivers, restraints, and opportunities of the market. The study also aims to provide comprehensive information on the latest market trends, strategies, and competitions among the market players in the UK adtech market. Moreover, certain parameters such as value chain breakdown, Pricing analysis, Porter’s five force analysis, and impact of government regulations on the market are also illustrated in the UK adtech market report.

UK AdTech Market
By Solution
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Data Management Platforms (DMPs) segment was the leading segment during forecast period.

Key insights of UK adtech market report

  • The report comprises a detailed analysis of segments and offers market size estimation & forecast between 2022-2031.

  • This study presents the analytical depiction of the UK adtech market with the current trends and future estimations to determine the imminent investment pockets

  • The report also reveals information with respect to key drivers, restraints, and opportunities coupled with a comprehensive analysis of the UK adtech market share.

  • The forecast period of the market is assessed from 2022-2031 to highlight the UK adtech market growth scenario.

  • Porter’s five forces analysis establishes the effectiveness of the buyers and suppliers in the business line.

  • The key players in the industry are profiled to gain an understanding of the strategies adopted by them.

  • This report provides the current trends and future estimations during the forecast period, which in turn aids in identifying the prevailing market opportunities.

  • The company portfolio includes company synopsis, operating business sectors, business overview, product profiles, and recent growth strategies adopted by them.

Analysis of the COVID-19 scenario

The outbreak of the COVID-19 pandemic led to a remarkable impact on the global economy. The report offers an analysis of the micro and macro economic impacts of COVID-19. Moreover, the analysis outlines the direct impact of COVID-19 on the UK adtech market. It summarizes the detailed information regarding the market size and shares due to the impact of COVID-19. The study includes the analysis of the key market strategies adopted by key players to tackle challenges created by the global health crisis. The report further focuses on the impact of COVID-19 on the different aspects of the market, including supply chain and sales channel of UK adtech market. It further exhibits a post-COVID-19 scenario, owing to the different measures and initiatives taken by the government bodies and health organizations.

UK AdTech Market Report Highlights

Aspects Details
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By Solution
  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Others
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By Enterprise Size
  • Large Enterprises
  • Small and Medium-sized Enterprises
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By Advertising Type
  • Programmatic Advertising
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Native Advertising
  • Others
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By Platform
  • Mobile
  • Web
  • Others
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By Industry Vertical
  • Media and Entertainment
  • BFSI
  • Education
  • Retail and Consumer Goods
  • IT and Telecom
  • Healthcare
  • Others
Author Name(s) : Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant

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UK AdTech Market

Opportunity Analysis and Industry Forecast, 2021-2031