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2020

UK Family/ Indoor Entertainment Centers Market

UK Family/ Indoor Entertainment Centers Market Size, Share, Competitive Landscape and Trend Analysis Report by Visitor Demographic (Families with Children [0-8], Families with Children [9-12], Teenagers [13-19], Young Adults [20-25] and Adults [Ages 25+]), Facility Size (Up to 5,000 sq. ft., 5,001 to 10,000 sq. ft., 10,001 to 20,000 sq. ft., 20,001 to 40,000 sq. ft., 1 to 10 Acre, 11 to 30 Acre and Over 30 Acre), Revenue Source (Entry Fees & Ticket Sales, Food & Beverages, Merchandising, Advertisement and Others), Application (Arcade Studios, AR & VR Gaming Zones, Physical Play Activities, Skill/Competition Games and Others) and Type (Children's Entertainment Centers (CECs), Children’s Edutainment Centers (CEDCs), Adult Entertainment Centers (AECs), and Location-Based Entertainment Centers (LBECs): Global Opportunity Analysis and Industry Forecast, 2022-2031

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Author's: Tanmay Sharma| Mehul Thakkar | Vineet Kumar
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UK Family/Indoor Entertainment Centers Market Statistics: 2031

The UK family/indoor entertainment centers market size was valued at $857.64 million in 2021, and is projected to reach $2,723.37 million by 2031, growing at a CAGR of 12.6% from 2022 to 2031. Family entertainment centers, often referred as family fun centers, is a small amusement park or entertainment zone, which serves local communities in large and small cities. FECs are designed to keep the entire family engaged at a significantly less per person cost as compared to traditional amusement parks. Furthermore, these parks aren't designed primarily as tourist destinations, but they do have a visit of local audience for the purpose of fun and entertainment. Instead of only providing entertainment, FECs offer varied amusement options such as arcades, gaming consoles, video games, soft play areas, indoor playground systems, redemption machines, children’s rides, skill-based machine games, and games based on virtual and augmented reality. Such facilities provided by entertainment centers further drive the market growth.

Continuous launch of new FECs supporting family activities, food and beverage (F&B) integration, and participatory play coupled with increase in number of malls are enhancing the growth of the UK family/indoor entertainment centers market. In addition, presence of significant target population and rise in per capita disposable income, along with rise in use of various promotional strategies and offers such as loyalty programs is contributing in the growth of the UK family/ indoor entertainment centers market. However, increase in ticket prices and rise in popularity of home and mobile gaming limits the growth of this market. Conversely, addition of new games and ongoing innovation in technology and changing preferences of customers for celebrating occasions are anticipated to provide variety of opportunities for the expansion of the market during the forecast period.

UK-Family_Indoor-Entertainment-Centers-Market

Depending on the type, the children entertainment centers segment dominated the UK family/ indoor entertainment centers market share in 2022 and is expected to continue this trend during the forecast period, as indoor playgrounds are a great source of entertainment for young children and also increase in investments in indoor centers for the purpose of celebration such as birthday parties. However, the location-based entertainment centers segment is expected to witness significant growth in the upcoming years, as it provides significant benefits in lower costs and enable the user to have great experience in outside of the home.

The report focuses on growth prospects, restraints, and analysis of the UK family/ indoor entertainment centers market trend. The study provides Porter’s five forces analysis to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, the threat of new entrants, threat of substitutes, and bargaining power of buyers on the UK family/ indoor entertainment centers market share.

Segment review

The UK family/ indoor entertainment centers market is segmented into by visitor demographic, facility size, revenue source, application, and type. Depending on the visitor demographic, the market is divided into families with children [0-8], families with children [9-12], teenagers [13-19], young adults [20-25] and adults [ages 25+]. Based on facility size, it is categorized into up to 5,000 sq. ft., 5,001 to 10,000 sq. ft., 10,001 to 20,000 sq. ft., 20,001 to 40,000 sq. ft., 1 to 10 acre, 11 to 30 acre and over 30 acre. By revenue source, it is divided into entry fees & ticket sales, food & beverages, merchandising, advertisement and others. Based on application, it is bifurcated into arcade studios, AR & VR gaming zones, physical play activities, skill/competition games, and others. By type, it is segregated into Children's Entertainment Centers (CECs), Children’s Edutainment Centers (CEDCs), Adult Entertainment Centers (AECs), and Location-Based Entertainment Centers (LBECs).

The UK family/ indoor entertainment centers market is dominated by key players such as Fun Farm Lincoln Family Entertainment Centre, Genesis Centre, Hunstanton Pier KidZania, LEGOLAND, Richardson's Family Entertainment Centre, Superbowl UK Tenpin, The Walt Disney Company, and Time Twisters. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

Digital Capabilities

Indoor entertainment center is increasingly relevant in advance technologies such as 3D audio/video technology and Augmented Reality (AR) and Virtual Reality (VR). In recent years, new audio technologies have changed the way audio is mixed and processed. 3D audio is becoming more common and accessible, whether it be on the big screen or in the home entertainment centre. 3D audio has been made possible through augmented reality, virtual reality, and other technologies. 

Furthermore, the ability of VR and AR to provide operators with a choice of adaptable experiences while utilizing the same equipment is truly transformative. For instance, BattleTech pods are an example of an entertainment experience that comes close to augmented reality, although these devices can only provide software experience to customers. However, if all that is required to alter the experience is software, the operator only has to make one investment to provide a variety of experiences. AR and VR has been used in almost every sector considering the future advancements. For instance, according to the article published by Expo in Sept 2022, it shows that the importance of augmented and virtual reality, as attractions move with the times. The most recent innovations from the firm enable customers to use the headsets even before they enter the rollercoaster itself, with virtual components enhancing the sensations of waiting, boarding, and departing. Such advancements further drive the growth of UK family/ indoor entertainment market. Modern projection equipment is mounted to a ceiling by BEAM, which creates an interactive play area on any surface below. BEAM is used in a variety of settings across the world, including family entertainment centers, fast service restaurants, retail stores, and more. Although VR and AR are still being used for family entertainment centers. For instance, the award-winning gaming technology BEAM interactive floor games, created by EyeClick, can turn any room into a highly immersive and interesting play place for kids. Modern projection equipment is mounted to a ceiling by BEAM, which creates an interactive play area on any surface below. BEAM is used in a variety of settings across the world, including family entertainment centers, fast service restaurants, retail stores, and more.

End-User Adoption

Growing digitalization in entertainment sector is expected to drive the growth of family/indoor entertainment centers market, which further accelerating end-user adoption. Moreover, entertainment venues should strive to provide the finest experience for its customers while retaining them there for as long as feasible. A huge step in the right way is being able to access the location and information about its components using a mobile application. It has been demonstrated that enhancing customer experience also increases revenue. Many software and applications are there in public platforms to track the locations. For instance, Wayfinder providing a range of mobile guide solutions for the entertainment venue. These solutions are ideal for cross-selling as it enables customers to search the full website and find everything they required.

UK Family/ Indoor Entertainment Centers Market
By Type
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Children Entertainment Centers (CECs) segment accounted for the highest market share in 2021.

Furthermore, a significant trend is witnessed for the growth of family/indoor entertainment centers market is the creation of new indoor theme parks with unique characteristics. Thus, several market players are elevating their position in the UK family/indoor entertainment centers industry, with the establishments of new indoor amusement parks. For instance, in February 2020, Manchester plans revealed largest indoor arena for UK. According to the organization sponsoring the plan, a new $428.60 million indoor arena in Manchester would be the biggest in the United Kingdom. The indoor arena hosts a range of music, sports and entertainment events. Besides, the corporation announced that it would implement a residents-only parking program, which eventually improve walking and cycling routes into the city center, and will invest in better campus-wide bike facilities." Such innovations further provide variety of opportunities for UK family/ indoor entertainment centers market.

Government Initiatives

Various companies and government bodies are collaborating to strengthen R&D in the entertainment industry with evolving productive alliances that lead to indigenous design, development, manufacturing, and deployment of cost-effective digital products and solutions. For instance, in August 2020, UK Government provides a go-ahead to indoor theatre performances. The theatre sector has been one of the hardest hit in the UK due to prolonged closure. The government expects that those theatres impacted by the delay will be able to resume with the shows originally planned. Such announcements further drives the growth of UK family/indoor entertainment center market.

UK Family/ Indoor Entertainment Centers Market
By Revenue Source
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Entry Fees & Ticket Sales segment accounted for the highest market share in 2021.

Top impacting factors

Continuous launch of new FECs supporting family activities, F&B integration, and participatory play 

Indoor parks are both within greater reach and more profitable to most developers and operators as compared to outdoor theme parks. This has encouraged several operators to launch new FECs to attract customers. For instance, in November 2022, Nerf indoor entertainment center to open at Trafford Palazzo near The Trafford Centre in the UK. In addition, outdoor theme parks are sizable, and land and infrastructure costs can be astronomical due to which there is a continuous rise in the popularity of indoor theme parks, which serves as a major growth opportunity. 

Furthermore, FECs are increasingly preferred as entertainment and leisure options by families over outdoor entertainment centers on account of the environmental factors, including air pollution, and weather/climate changes, as they affect the merriment and experience of customers. Operators have focused on launching FECs, which support family activities, F&B integration, and participatory play to differentiate themselves from their competitors, which fuels the growth of the UK family/indoor entertainment centers market. For example, a growing set of developers and operators are targeting customers by providing more active and different types of activities as a point of differentiation. 

Number of FEC operators in entertainment business is also accelerating its growth by offering exclusive services and is involved in efficient promotional marketing of FEC equipment. For instance, in October 2022, Hollywood Bowl Group, has introduced its plans to open its fifth indoor mini-golf center as a part of the major redevelopment of Peterborough’s Queensgate Shopping Centre. This new Puttstars family entertainment center will bring fun and a quality experience to Peterborough and will also create job opportunities in house and hospitality team roles. Such strategic developments of FECs will contribute in high market potential over the foreseen period.

UK Family/ Indoor Entertainment Centers Market
By Visitor Demographic
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Teenagers (13-19) segment accounted for the highest market share in 2021.

In addition, FEC operators in the market are focusing on providing users with a remarkable experience, which is a key feature that is attracting the customers. Thus, the growth of the market is majorly driven by the launch of new FECs with several additional features such as new games and food & beverages options, which eventually aiding the market growth.

Increase in number of malls 

Upsurge in number of malls in the UK region is driving the growth of the market, as FECs are attractively located in malls where customers visit frequently. Mall development in the region is intense and world-renowned, as the largest malls in the world are mostly in the UK region. The largest malls in the UK are featuring not only an impressive number of shops & restaurants, but are also providing a special area for FEC and entertainment options to keep customers for an extended period after they have finished shopping. For instance, Traffod Center, the second largest shopping center in the UK, includes a large indoor shopping and leisure complex that provides several family entertainment options, which include Lego land, arcade games, a mini golf course, indoor football, bowling, a sky diving center, and others. 

UK Family/ Indoor Entertainment Centers Market
By Facility Size
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1 To 10 Acres segment accounted for the highest market share in 2021.

Moreover, the idea of adding major FECs in malls has been gaining rapid popularity over the last few years, which has led to construction of several new malls with substantial square footage allocated to FECs. Further, the rise in strategic investments future propel the market growth. For instance, in April 2022, the developer Limak Group has invested a total of $263.03 million (€250M) in the project, which apart from the new shopping mall, encompasses a five-star Limak Skopje luxury hotel, four residential towers with 772 units, a business centre, a green area of 11,000sq m and a closed parking space for 3,200 vehicles.

Furthermore, shopping centers across the UK are now focusing on prime entertainment, malls offer over-the-top features, including indoor theme parks, indoor ski hills, water parks, zoos, science centers, shooting ranges, and underground shark tunnel, thereby contributing toward the growth of the market in the UK. Currently, FECs have also become a must-have feature for every mega mall in this region, as customers are likely to visit malls every week, which is providing lucrative opportunities for the market. Thus, all these factors collectively are expected to boost the growth of the indoor theme parks and FECs market at a remarkable rate in the near future.

UK Family/ Indoor Entertainment Centers Market
By Application
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Arcade Studios segment accounted for the highest market share in 2021.

KEY BENEFITS FOR STAKEHOLDERS     

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the UK family/indoor entertainment centers market analysis from 2021 to 2031 to identify the prevailing UK family/indoor entertainment centers industry opportunities.
  • The UK family/indoor entertainment centers market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the UK family/indoor entertainment centers market growth assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global UK family/indoor entertainment centers market share, key players, market segments, application areas, and market growth strategies.

UK Family/ Indoor Entertainment Centers Market Report Highlights

Aspects Details
UK Family/ Indoor Entertainment Centers Market By Visitor Demographic
By Visitor Demographic
  • Families with Children [0-8]
  • Families with Children [9-12]
  • Teenagers [13-19]
  • Young Adults [20-25]
  • Adults [Ages 25+]
UK Family/ Indoor Entertainment Centers Market By Facility Size
By Facility Size
  • Up to 5,000 sq. ft.
  • 5,001 to 10,000 sq. ft.
  • 10,001 to 20,000 sq. ft.
  • 20,001 to 40,000 sq. ft.
  • 1 to 10 Acre
  • 11 to 30 Acre
  • Over 30 Acre
UK Family/ Indoor Entertainment Centers Market By Revenue Source
By Revenue Source
  • Entry Fees & Ticket Sales
  • Food & Beverages
  • Merchandising
  • Advertisement
  • Others
UK Family/ Indoor Entertainment Centers Market By Application
By Application
  • Arcade Studios
  • AR & VR gaming Zones
  • Physical Play Activities
  • Skill/Competition Games
  • Others
UK Family/ Indoor Entertainment Centers Market By Type
By Type
  • Children's Entertainment Centers (CECs)
  • Children’s Edutainment Centers (CEDCs)
  • Adult Entertainment Centers (AECs)
  • Location-Based Entertainment Centers (LBECs)
Key Market Players
Key Market Players

HUNSTANTON PIER, TIME TWISTERS, LEGOLAND, .LEGOLAND, SUPERBOWL UK, RICHARDSON’S FAMILY ENTERTAINMENT CENTRE, TENPIN, GENESIS CENTRE, THE WALT DISNEY COMPANY, Richardson's Family Entertainment Centre, FUN FARM LINCOLN FAMILY ENTERTAINMENT CENTRE, KIDZANIA

Analyst Review

A family entertainment center is consisting of variety of exciting activities for families and children’s. Every member of the family can have fun and have an exciting time due to high availability of a variety of games and activities in these facilities. Also, the most well-liked pastimes in the family entertainment center sector are mini golf, arcade games, and thrill rides, which gaining high customer preference in the recent days. Additionally, as technology continues to progress, family/indoor entertainment facilities may offer its customers a wide range of gaming options.

Key providers in the UK family/ indoor entertainment center market are LEGOLAND, Tenpin, the Walt Disney Company, and KidZania. With the growth in demand for indoor entertainment center services, various companies have established partnerships to increase their solutions offerings in entertainment sector. For instance, in February 2022, Merlin Entertainments, a provider and operator of location-based entertainment with brands including LEGOLAND is partnered with the LEGO Group, to launch the first of its next generation, newly named LEGO Discovery Centers. The newly rebranded attractions, now known as LEGO Discovery Centers (formerly known as LEGOLAND Discovery Centers), will maintain its existing well-liked line-up of intensely interactive indoor LEGO play experiences. Such initiatives further drives the market growth.

In addition, with the surge in demand for indoor entertainment center, various companies have expanded their current product portfolio to continue with the rising demand in the market. For instance, in March 2021, Tenpin to reopen its indoor bowling centers in May. According to company, it is in a good position for development and expansion after Covid, and the company is operationally suitable with all local management and teams continuing to work there. It has improved the way people work and the production efficiency of industries. Similarly, in June 2019, KidZania London has released details of its new schools program including a special series of events. The attraction offers real-life activities and careers to choose from, allowing kids aged four to 14 to explore their imaginations and interests. This strategic launch and partnership agreement are expected to drive market growth over the forecast period.

Author Name(s) : Tanmay Sharma| Mehul Thakkar | Vineet Kumar

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UK Family/ Indoor Entertainment Centers Market

Global Opportunity Analysis and Industry Forecast, 2022-2031