UK Female Hair Piece, Wig, and Extension Market

The UK female hair piece, wig, and extension market size was valued at $612.9 million on 2019, and is expected to reach $1,185.1 million by 2027, growing at a CAGR of 11.7% from 2021 to 2027. The wigs segment dominated the market in 2019, and is expected to continue this trend throughout the forecast period. Hair wigs, pieces, and extensions are fake hair made with real human hair and synthetic fibers to mask balding spots or to augment the look of the wearer. 

COVID-19 is an infectious disease caused by the novel coronavirus, which originated in the Wuhan district in China in the late 2019, and since has spread to 212 countries. According to the estimates of the WHO, reported confirmed cases of COVID-19 were 113,188,469 and a death toll of 2,510,781 as of February 25, 2021 throughout the globe. Thus, the outbreak of COVID-19 has been considered a pandemic, and has adversely affected various businesses around the world. The pandemic has had the most impact on the manufacturing, logistics, and the travel & tourism industries. The virus outbreak enforced the governments of various countries to impose a lockdown to reduce the spread of the virus. Thus, various companies are experiencing a down time, and has driven some companies to work remotely, leading to low productivity and ultimately low income.

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The consumer goods industry as a whole had been growing at a significant rate prior to the COVID-19 outbreak, however, has experienced an anomaly in recent time, as consumers are being selective on their purchases. The disruption of supply chain has further crippled the availability of products. Consumers have opted to spend lower on consumer durables due to the uncertainty surrounding their income. Thus, the sales of consumer goods have lowered during the pandemic. Hair pieces, wig and extension are included in the category of products that is purchased occasionally. Hence, the demand for such products has remained quite consistent among consumers. The outbreak of the novel coronavirus has negatively affected the growth of the market in the UK and rest of the world. There has been a decrease in sales of hair wig, pieces, and hair extensions due to slowdown in production due to the lockdown. Furthermore, the disruption of supply chain has also affected the supply of the product to the market.

The growth of the UK female hair piece, wig, and extension market can be attributed to increase in concerns about physical appearance caused by hair loss. Moreover, rise in influence of celebrity hairstyles and fashion has boosted the use of hair piece, wig, and extension. Increase in acceptance and use of false hair among women to restore their self-confidence has notably contributed toward the growth of the overall market. However, environmental impact of synthetic wigs and emergence of novel treatment of hair loss such as Minoxidil act as the major restraints of the market. On the contrary, breakthrough in the production of false hair is expected to drive the market growth. Furthermore, the introduction of techniques such as strand applications are anticipated to offer remunerative opportunities for the UK female hair piece, wig, and extension market growth.
The UK female hair piece, wig, and extension market is segmented into product type and material. Depending on the product type, the market is categorized into hair pieces, which includes bangs & fringes, ponytails, hair buns, hair wraps, head bands and other (toupee and wefts); wigs, which includes standard & capless construction, hand tied, monofilament construction, lace front wig, and others (partial wigs and French knot wig); and hair extensions, which include clip-in hair extension, tape-in hair extension, sew-in hair extension/weave, and pre-bonded hair extension.

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Based on UK female hair piece, wig, and extension market forecast by product type, the wigs segment led the market in 2019, and is expected to remain dominant throughout the forecast period. The growth in this segment is attributed to increase in acceptance and use of wigs as form of masking tool for patients suffering from alopecia and cancer. Furthermore, rise in affinity of women toward various celebrity wigs boosts the growth of the UK female hair piece, wig, and extension industry.

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Based on the UK female hair piece, wig, and extension market analysis by material, the real hair segment was the major contributor in 2019, and is expected to continue this trend throughout the forecast period. This is attributed to real wig being perceived to be better in terms of quality by women. However, the synthetic segment in the UK female hair piece, wig, and extension market is expected to garner higher growth rate, owing to cost-effectiveness and high availability.

Key players in the UK female hair piece, wig, and extension market have relied on strategies such as product launch to consolidate their presence and to stay relevant in the UK female hair piece, wig, and extension market share. The key players in the UK female hair piece, wig, and extension industry profiled in the report are Aderans Co., Ltd., Cinderella Hair, Daxbourne International Ltd., Foxy Locks Ltd., Hair Development Limited, Kimwigs.Co.Uk, Luxy Hair Co., Racoon International Ltd., Salonlabs LLC, and the Real Human Hair Company.

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current UK female hair piece, wig, and extension market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assists to determine the prevailing UK female hair wig, pieces, and extension market opportunities.
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.

 UK Female Hair Piece, Wig, and Extension Market Report Highlights