Ultra-Mobile Devices Market Overview:
Ultra-Mobile Devices Market is expected to garner $60,703 million by 2022, registering a CAGR of 10.4% during the forecast period. The ultra-mobile devices (UMDs) are midsize and lightweight computing devices that support various applications ranging from education to business. UMDs support higher productivity, improve battery life, full-scale functionality, extended portability, and reduce bulk. These features make UMDs suitable for businesses and propel its adoption in consumer electronics sector and it further drives the ultra-mobile devices market. The devices such as Apples MacBook Air, Lenovo Yoga 3 Pro, Microsofts Surface Pro, Panasonic Toughbook, and Chromebooks from Google provide the functionality of a PC and portability of a tablet. These devices are capable of supporting 32-bit x86 processors and run a complete PC operating systems such as Windows 7, Windows Vista, Mac, or Windows XP. In addition, UMDs are available in various screen sizes ranging from 7 to 13.9 inches. The wide range of features in UMDs have bridged the gap between traditional laptops, PC, and tablets, resulting in diverse adoption for multiple purposes across ages.
By type, UMDs are categorized into premium, basic, and utility UMDs. Premium UMDs include Lenovo Yoga 3 Pro, Microsofts Surface Pro, and Apples MacBook Air that support full-scale data processing along with the complete optimization of user interface for media utilization. Basic UMDs depend on specific software connected to the operating system.
The primary use of basic ultra-mobile devices include input data processing, social networking, and content utilizing activity. In addition, they support extension if connected to wireless devices such as keyboards, mouse, docking stations, and other peripherals. Utility ultra-mobile devices are data-centric electronic equipment that compromise with processor speed, camera resolutions, and screen dimensions. The lack of availability of aforementioned features and specification make it the most inexpensive ultra-mobile device. Utility ultra-mobile devices include white-box products or the equipment/components offered by unknown or not well-known vendors.
Perceptible amount of portability and dual mode operations drive the UMDs market. However, high-priced solutions could hinder the market growth.
The report highlights Porters five forces analysis of the world UMDs market, which encompasses the impact of suppliers, industry rivals, substitute products, and buyers of the market. Large number of suppliers for similar components and low switching cost for buyers lead to low bargaining power among suppliers. Alternatively, price sensitive buyers and low switching costs lead to high bargaining power among buyers.
The leading players profiled in this UMDs market report are Google, HTC Corporation, Microsoft Corporation, Apple Inc., Lenovo, Samsung, Sony, HP Development Company L.P., Dell and ASUSTeK Computer Inc. These companies have adopted product launch strategy to increase their market share and expand their geographical presence.
The UMD market is segmented based on type, industry vertical, and geography. The segmentation under type is premium UMD, basic UMD and utility UMD. In the year 2015, premium UMDs generated the highest revenue in the market, globally.
Based on industry verticals, the market is divided into healthcare, telecom & IT, retail, consumer electronics, and others (BFSI & education, entertainment). Among the industry verticals segment, consumer electronics sector dominated the market share in 2015 and is expected to continue its dominance throughout the forecast period. However, the retail sector is anticipated to show the highest growth rate throughout the forecast period.
The geographical regions considered in the report are North America, Europe, Asia-Pacific, and LAMEA, wherein North America generated the highest revenue.
Top factors impacting the world ultra-mobile devices market
Ease of access
The integrated technological innovations have immense impact on the development of individuals in terms of effective learning. UMDs are computing devices that support operations in remote locations, consequently, providing the users with extended learning content and reduce location constraints. Moreover, the availability of learning contents in various languages proves useful for the users across ages.
Price sensitive market
UMDs are high-end products frequently adopted by business professionals to add value and extended functionality to their businesses. In addition, several educational institutes, enterprises, and social organizations have implemented them. However, penetration of UMDs might become restricted due to the high cost associated with the devices. It is forecasted that the unfavourable expenses of implementation may affect the market adversely.
The scope of technological advancement
The adoption pace of UMDs in the enterprises have shown noticeable development and generated numerous opportunities for a range of applications such as mobility and other features. However, to acquire complete operability and compatibility across various industries, the UMDs still have to evolve with the integrated solutions. Further, the large display sizes of mobile devices discomforts the users at many instances such as typing or carrying it while travelling thereby still creating an opportunity to come up with a display size that could be appropriate for everyone at everywhere.
- This study comprises analytical depiction of the world UMDs market, with current trends and future estimations to depict the imminent investment pockets.
- The overall market potential is determined to understand the profitable trends for gaining a stronger coverage in the market.
- The report presents information regarding key drivers, restraints, and opportunities with a detailed impact analysis.
- The current market is quantitatively analyzed for 20142022, to highlight the financial competency of the market.
- Porters five forces analysis illustrates the potency of the buyers and suppliers.
- Value chain analysis provides a clear understanding of the roles of stakeholders involved.
Key market segments
The market is segmented by type, industry vertical, and geography.
- Premium Ultra-Mobile
- Basic Ultra-Mobile
- Utility Ultra-Mobile
By Industry Vertical
- Telecom & IT
- Consumer Electronics
- Others (BFSI, Education and Entertainment)
- North America
- Rest of Europ
- Rest of Asia-Pacific
- Latin America
- Middle East
- Google Inc.
- HTC Corporation
- Microsoft Corporation
- Apple Inc.
- Samsung Electronics Co. Ltd
- Sony Corporation
- HP Development Company L.P.
- ASUSTeK Computer Inc.
Companies Mentioned in the Report
- Intel Corporation
- NEC Corporation