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Ultra-Mobile Devices Market by Type (Premium Ultra-Mobile, Basic Ultra-Mobile, Utility Ultra-Mobile), Industry Vertical (Healthcare, Telecom & IT, Retail, Consumer Electronic, BFSI and Education) - Global Opportunities Analysis and Industry Forecast, 2014 - 2022

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Pages: 122
Oct 2016 | 1835 Views
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Author's : Zareen Afrin
Tables: 29
Charts: 76
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Ultra-Mobile Devices Market Overview:

Ultra-Mobile Devices Market is expected to garner $60,703 million by 2022, registering a CAGR of 10.4% during the forecast period. The ultra-mobile devices (UMDs) are midsize and lightweight computing devices that support various applications ranging from education to business. UMDs support higher productivity, improve battery life, full-scale functionality, extended portability, and reduce bulk. These features make UMDs suitable for businesses and propel its adoption in consumer electronics sector and it further drives the ultra-mobile devices market. The devices such as Apples MacBook Air, Lenovo Yoga 3 Pro, Microsofts Surface Pro, Panasonic Toughbook, and Chromebooks from Google provide the functionality of a PC and portability of a tablet. These devices are capable of supporting 32-bit x86 processors and run a complete PC operating systems such as Windows 7, Windows Vista, Mac, or Windows XP. In addition, UMDs are available in various screen sizes ranging from 7 to 13.9 inches. The wide range of features in UMDs have bridged the gap between traditional laptops, PC, and tablets, resulting in diverse adoption for multiple purposes across ages.

By type, UMDs are categorized into premium, basic, and utility UMDs. Premium UMDs include Lenovo Yoga 3 Pro, Microsofts Surface Pro, and Apples MacBook Air that support full-scale data processing along with the complete optimization of user interface for media utilization. Basic UMDs depend on specific software connected to the operating system.

The primary use of basic ultra-mobile devices include input data processing, social networking, and content utilizing activity. In addition, they support extension if connected to wireless devices such as keyboards, mouse, docking stations, and other peripherals. Utility ultra-mobile devices are data-centric electronic equipment that compromise with processor speed, camera resolutions, and screen dimensions. The lack of availability of aforementioned features and specification make it the most inexpensive ultra-mobile device. Utility ultra-mobile devices include white-box products or the equipment/components offered by unknown or not well-known vendors.

Perceptible amount of portability and dual mode operations drive the UMDs market. However, high-priced solutions could hinder the market growth.

The report highlights Porters five forces analysis of the world UMDs market, which encompasses the impact of suppliers, industry rivals, substitute products, and buyers of the market. Large number of suppliers for similar components and low switching cost for buyers lead to low bargaining power among suppliers. Alternatively, price sensitive buyers and low switching costs lead to high bargaining power among buyers.

The leading players profiled in this UMDs market report are Google, HTC Corporation, Microsoft Corporation, Apple Inc., Lenovo, Samsung, Sony, HP Development Company L.P., Dell and ASUSTeK Computer Inc. These companies have adopted product launch strategy to increase their market share and expand their geographical presence.

Ultra-Mobile devices market segment overview

Segment Overview:

The UMD market is segmented based on type, industry vertical, and geography. The segmentation under type is premium UMD, basic UMD and utility UMD. In the year 2015, premium UMDs generated the highest revenue in the market, globally.

Based on industry verticals, the market is divided into healthcare, telecom & IT, retail, consumer electronics, and others (BFSI & education, entertainment). Among the industry verticals segment, consumer electronics sector dominated the market share in 2015 and is expected to continue its dominance throughout the forecast period. However, the retail sector is anticipated to show the highest growth rate throughout the forecast period.

The geographical regions considered in the report are North America, Europe, Asia-Pacific, and LAMEA, wherein North America generated the highest revenue.


Top factors impacting the world ultra-mobile devices market

Top factors impacting the world ultra-mobile devices market

Ease of access


The integrated technological innovations have immense impact on the development of individuals in terms of effective learning. UMDs are computing devices that support operations in remote locations, consequently, providing the users with extended learning content and reduce location constraints. Moreover, the availability of learning contents in various languages proves useful for the users across ages.
Price sensitive market
UMDs are high-end products frequently adopted by business professionals to add value and extended functionality to their businesses. In addition, several educational institutes, enterprises, and social organizations have implemented them. However, penetration of UMDs might become restricted due to the high cost associated with the devices. It is forecasted that the unfavourable expenses of implementation may affect the market adversely.

The scope of technological advancement

The adoption pace of UMDs in the enterprises have shown noticeable development and generated numerous opportunities for a range of applications such as mobility and other features. However, to acquire complete operability and compatibility across various industries, the UMDs still have to evolve with the integrated solutions. Further, the large display sizes of mobile devices discomforts the users at many instances such as typing or carrying it while travelling thereby still creating an opportunity to come up with a display size that could be appropriate for everyone at everywhere.

Key benefits

  • This study comprises analytical depiction of the world UMDs market, with current trends and future estimations to depict the imminent investment pockets.
  • The overall market potential is determined to understand the profitable trends for gaining a stronger coverage in the market.
  • The report presents information regarding key drivers, restraints, and opportunities with a detailed impact analysis.
  • The current market is quantitatively analyzed for 20142022, to highlight the financial competency of the market.
  • Porters five forces analysis illustrates the potency of the buyers and suppliers.
  • Value chain analysis provides a clear understanding of the roles of stakeholders involved.

Key market segments

The market is segmented by type, industry vertical, and geography.

By Type

  • Premium Ultra-Mobile
  • Basic Ultra-Mobile
  • Utility Ultra-Mobile

By Industry Vertical

  • Healthcare
  • Telecom & IT
  • Retail
  • Consumer Electronics
  • Others (BFSI, Education and Entertainment)

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • Russia
    • France
    • Rest of Europ
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Players

  • Google Inc.
  • HTC Corporation
  • Microsoft Corporation
  • Apple Inc.
  • Lenovo
  • Samsung Electronics Co. Ltd
  • Sony Corporation
  • HP Development Company L.P.
  • Dell
  • ASUSTeK Computer Inc.

Companies Mentioned in the Report

  • Intel Corporation
  • NEC Corporation
  • Alcatel-Lucent
 

Chapter: 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1 CXO perspective

Chapter: 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top impacting factors

3.2.1.1 Ease of access
3.2.1.2 Price sensitive market
3.2.1.3 The scope of technological advancement
3.2.1.4 Increased productivity and mobility

3.2.2 Top winning strategies
3.2.3 Top investment pockets

3.3 Value chain analysis
3.4 Porters five forces analysis

3.4.1 Low supplier power for similar components and low switching costs for buyer have led to low bargaining power among suppliers
3.4.2 Price-sensitive buyers and minimal switching costs have led to high bargaining power among buyers
3.4.3 Well-known brand names and high initial capital investments have led to low threat of new entrants in the market
3.4.4 Low switching costs and inferior substitute performance have led to moderate threat of substitutes in the market
3.4.5 Numerous competitors and increasing price competition have led to high rivalry in the market

3.5 Market share analysis, 2015 (%)
3.6 Market dynamics

3.6.1 Drivers

3.6.1.1 The trend of continuous learning
3.6.1.2 Business enhancement and extented portability

3.6.2 Restraints

3.6.2.1 Battery life constraint
3.6.2.2 Expensive products

3.6.3 Opportunities

3.6.3.1 Integration of extra features

Chapter: 4 WORLD ULTRA-MOBILE DEVICES, BY TYPE

4.1 Premium ultra-mobile devices

4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Market size and forecast

4.2 Basic ultra-mobile devices

4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Market size and forecast

4.3 Utility ultra-mobile devices

4.3.1 Key market trends
4.3.2 Key drivers and opportunities
4.3.3 Market size and forecast

Chapter: 5 WORLD ULTRA-MOBILE DEVICES MARKET, BY INDUSTRY VERTICALS

5.1 Healthcare

5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Market size and forecast

5.2 IT and telecom

5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Market size and forecast

5.3 Retail

5.3.1 Key market trends
5.3.2 Key drivers and opportunities
5.3.3 Market size and forecast

5.4 Consumer electronics

5.4.1 Key market trends
5.4.2 Key drivers and opportunities
5.4.3 Market size and forecast

5.5 Others (Entertainment, Educational, BFSI)

5.5.1 Key market trends
5.5.2 Key drivers and opportunities
5.5.3 Market size and forecast

Chapter: 6 WORLD ULTRA-MOBILE DEVICES MARKET, BY GEOGRAPHY

6.1 North America

6.1.1 Key market trends
6.1.2 Key growth factors and opportunities
6.1.3 Market size and forecast
6.1.4 U.S.

6.1.4.1 Market size and forecast

6.1.5 Canada

6.1.5.1 Market size and forecast

6.1.6 Mexico

6.1.6.1 Market size and forecast

6.2 Europe

6.2.1 Key market trends
6.2.2 Key growth factors and opportunities
6.2.3 Market size and forecast
6.2.4 Germany

6.2.4.1 Market size and forecast

6.2.5 U.K.

6.2.5.1 Market size and forecast

6.2.6 France

6.2.6.1 Market size and forecast

6.2.7 Russia

6.2.7.1 Market size and forecast

6.2.8 Rest of Europe

6.2.8.1 Market size and forecast

6.3 Asia-Pacific

6.3.1 Key market trends
6.3.2 Key growth factors and opportunities
6.3.3 Market size and forecast
6.3.4 China

6.3.4.1 Market size and forecast

6.3.5 Japan

6.3.5.1 Market size and forecast

6.3.6 India

6.3.6.1 Market size and forecast

6.3.7 Australia

6.3.7.1 Market size and forecast

6.3.8 Rest of Asia-Pacific

6.3.8.1 Market size and forecast

6.4 LAMEA

6.4.1 Key market trends
6.4.2 Key growth factors and opportunities
6.4.3 Market size and forecast
6.4.4 Latin America

6.4.4.1 Market size and forecast

6.4.5 Middle East

6.4.5.1 Market size and forecast

6.4.6 Africa

6.4.6.1 Market size and forecast

Chapter: 7 COMPANY PROFILES

7.1 HTC Corporation

7.1.1 Company overview
7.1.2 Company snapshot
7.1.3 Business performance
7.1.4 Strategic moves and developments

7.2 Google Inc.

7.2.1 Company overview
7.2.2 Company snapshot
7.2.3 Business performance
7.2.4 Strategic moves and developments

7.3 Dell Inc.

7.3.1 Company overview
7.3.2 Company snapshot
7.3.3 Business performance
7.3.4 Strategic moves and developments

7.4 Sony Corporation

7.4.1 Company overview
7.4.2 Company snapshot
7.4.3 Business performance
7.4.4 Strategic moves and developments

7.5 ASUSTeK Computer Inc.

7.5.1 Company overview
7.5.2 Company snapshot
7.5.3 Business performance
7.5.4 Strategic moves and developments

7.6 Lenovo

7.6.1 Company overview
7.6.2 Company snapshot
7.6.3 Business performance
7.6.4 Strategic moves and developments

7.7 HP Development Company, L.P.

7.7.1 Company overview
7.7.2 Company snapshot
7.7.3 Business performance
7.7.4 Strategic moves and developments

7.8 Microsoft Corporation

7.8.1 Company overview
7.8.2 Company snapshot
7.8.3 Business performance
7.8.4 Strategic moves and developments

7.9 Samsung Electronics Co., Ltd.

7.9.1 Company overview
7.9.2 Company snapshot
7.9.3 Business performance
7.9.4 Key strategies and developments

7.10 Apple Inc.

7.10.1 Company overview
7.10.2 Company snapshot
7.10.3 Business performance
7.10.4 Key strategies and developments

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP WINNING STRATEGIES IN UMD MARKET
FIG. 3 TOP WINNING STRATEGY ANALYSIS
FIG. 4 TOP INVESTMENT POCKETS
FIG. 5 VALUE CHAIN ANALYSIS OF ULTRA-MOBILE DEVICES MARKET
FIG. 6 PORTERS FIVE FORCES ANALYSIS
FIG. 7 MARKET SHARE ANALYSIS OF ULTRA-MOBILE DEVICES COMPANIES, 2015 (%)
FIG. 8 COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF WORLD UMD MARKET, BY TYPE, 2015 & 2022 (%)
FIG. 9 WORLD PREMIUM UMD MARKET REVENUE, 2014-2022 ($MILLION)
FIG. 10 COMPARATIVE MARKET SHARE ANALYSIS OF WORLD PREMIUM UMD MARKET, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 11 WORLD BASIC UMD MARKET REVENUE, 2014-2022 ($MILLION)
FIG. 12 COMPARATIVE MARKET SHARE ANALYSIS OF WORLD BASIC UMD MARKET, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 13 WORLD UTILITY UMD MARKET REVENUE, 2014-2022 ($MILLION)
FIG. 14 COMPARATIVE MARKET SHARE ANALYSIS OF WORLD UTILITY UMD MARKET, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 15 COMPARATIVE REGIONAL MARKET SHARE ANALYSIS OF WORLD UMD MARKET, BY INDUSTRY VERTICALS, 2015 & 2022 (%)
FIG. 16 WORLD UMD MARKET REVENUE IN HEALTHCARE SECTOR, 2014-2022 ($MILLION)
FIG. 17 COMPARATIVE MARKET SHARE ANALYSIS OF WORLD HEALTHCARE MARKET, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 18 WORLD UMD MARKET REVENUE IN IT & TELECOM SECTOR, 2014-2022 ($MILLION)
FIG. 19 COMPARATIVE MARKET SHARE ANALYSIS OF WORLD IT & TELECOM MARKET, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 20 WORLD UMD MARKET REVENUE IN RETAIL SECTOR, 2014-2022 ($MILLION)
FIG. 21 COMPARATIVE MARKET SHARE ANALYSIS OF WORLD RETAIL MARKET, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 22 WORLD UMD MARKET REVENUE IN CONSUMER ELECTRONICS SECTOR, 2014-2022 ($MILLION)
FIG. 23 COMPARATIVE MARKET SHARE ANALYSIS OF WORLD CONSUMER ELECTRONICS MARKET, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 24 WORLD UMD MARKET REVENUE IN OTHER SECTOR, 2014-2022 ($MILLION)
FIG. 25 COMPARATIVE MARKET SHARE ANALYSIS OF WORLD OTHERS MARKET, BY GEOGRAPHY, 2015 & 2022 (%)
FIG. 26 NORTH AMERICA UMD MARKET REVENUE, 2014-2022 ($MILLION)
FIG. 27 COMPARATIVE MARKET SHARE ANALYSIS OF NORTH AMERICA UMD MARKET, BY COUNTRY, 2015 & 2022 (%)
FIG. 28 U.S. UMD MARKET, 2014-2022 ($MILLION)
FIG. 29 CANADA UMD MARKET, 2014-2022 ($MILLION)
FIG. 30 MEXICO UMD MARKET, 2014-2022 ($MILLION)
FIG. 31 EUROPE UMD MARKET REVENUE, 2014-2022 ($MILLION)
FIG. 32 COMPARATIVE MARKET SHARE ANALYSIS OF EUROPE UMD MARKET, BY COUNTRY, 2015 & 2022 (%)
FIG. 33 GERMANY UMD MARKET, 2014-2022 ($MILLION)
FIG. 34 U.K. UMD MARKET, 2014-2022 ($MILLION)
FIG. 35 FRANCE UMD MARKET, 2014-2022 ($MILLION)
FIG. 36 RUSSIA UMD MARKET, 2014-2022 ($MILLION)
FIG. 37 REST OF EUROPE UMD MARKET, 2014-2022 ($MILLION)
FIG. 38 ASIA-PACIFIC UMD MARKET REVENUE, 2014-2022 ($MILLION)
FIG. 39 COMPARATIVE MARKET SHARE ANALYSIS OF ASIA-PACIFIC UMD MARKET, BY COUNTRY, 2015 & 2022 (%)
FIG. 40 CHINA UMD MARKET, 2014-2022 ($MILLION)
FIG. 41 JAPAN UMD MARKET, 2014-2022 ($MILLION)
FIG. 42 INDIA UMD MARKET, 2014-2022 ($MILLION)
FIG. 43 AUSTRALIA UMD MARKET, 2014-2022 ($MILLION)
FIG. 44 REST OF ASIA-PACIFIC UMD MARKET, 2014-2022 ($MILLION)
FIG. 45 LAMEA UMD MARKET REVENUE, 2014-2022 ($MILLION)
FIG. 46 COMPARATIVE MARKET SHARE ANALYSIS OF LAMEA UMD MARKET, BY COUNTRY, 2015 & 2022 (%)
FIG. 47 LATIN AMERICA UMD MARKET, 2014-2022 ($MILLION)
FIG. 48 MIDDLE EAST UMD MARKET, 2014-2022 ($MILLION)
FIG. 49 AFRCIA UMD MARKET, 2014-2022 ($MILLION)
FIG. 50 HTC CORPORATION: NET REVENUE, 20122015($MILLION)
FIG. 51 HTC CORPORATION: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 52 GOOGLE INC.: NET REVENUE, 20122015($MILLION)
FIG. 53 GOOGLE INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 54 GOOGLE INC.: NET REVENUE, BY GEOGRAPHY, 2015(%)
FIG. 55 DELL INC.: NET REVENUE, 20122013 ($MILLION)
FIG. 56 DELL INC.: NET REVENUE, BY BUSINESS SEGMENT, 2013(%)
FIG. 57 SONY CORPORATION: NET REVENUE, 20132015 ($MILLION)
FIG. 58 SONY CORPORATION: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 59 SONY CORPORATION: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 60 ASUSTEK COMPUTER INC.: NET REVENUE, 20122015($MILLION)
FIG. 61 ASUSTEK COMPUTER INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 62 ASUSTEK COMPUTER INC.: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 63 LENOVO: NET REVENUE, 20122015($MILLION)
FIG. 64 LENOVO: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 65 LENOVO: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 66 HP DEVELOPMENT COMPANY, L.P.: NET REVENUE, 20122015 ($MILLION)
FIG. 67 HP DEVELOPMENT COMPANY, L.P.: NET REVENUE, BY BUSINESS SEGMENT, 2015(%)
FIG. 68 MICROSOFT CORPORATION: NET REVENUE, 20122015 ($MILLION)
FIG. 69 MICROSOFT CORPORATION: NET REVENUE, BY BUSINESS SEGMENTS, 2015 (%)
FIG. 70 MICROSOFT CORPORATION: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 71 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, 20122014 ($MILLION)
FIG. 72 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, BY BUSINESS SEGMENT, 2014 (%)
FIG. 73 SAMSUNG ELECTRONICS CO., LTD.: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIG. 74 APPLE INC.: NET REVENUE, 20122015($MILLION)
FIG. 75 APPLE INC.: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 76 APPLE INC.: NET REVENUE, BY GEOGRAPHY, 2015 (%)

List of Tables

TABLE 1 WORLD UMD MARKET, BY GEOGRAPHY, 20142022 ($MILLION)
TABLE 2 WORLD UMD MARKET REVENUE, BY TYPE, 20142022 ($MILLION)
TABLE 3 PREMIUM UMD MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 4 BASIC UMD MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 5 UTILITY UMD MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 6 WORLD UMD MARKET REVENUE, BY INDUSTRY VERTCIALS, 20142022 ($MILLION)
TABLE 7 UMD MARKET IN HEALTHCARE SECTOR BY REGION, 2014-2022 ($MILLION)
TABLE 8 UMD MARKET IN IT & TELECOM SECTOR, BY REGION, 2014-2022 ($MILLION)
TABLE 9 UMD MARKET IN RETAIL SECTOR, BY REGION, 2014-2022 ($MILLION)
TABLE 10 UMD MARKET IN CONSUMER ELECTRONICS SECTOR, BY REGION, 2014-2022 ($MILLION)
TABLE 11 UMD MARKET IN OTHERS SECTOR, BY REGION, 2014-2022 ($MILLION)
TABLE 12 NORTH AMERICA UMD MARKET, BY TYPE 2014-2022 ($MILLION)
TABLE 13 NORTH AMERICA UMD MARKET, BY COUNTRY 2014-2022 ($MILLION)
TABLE 14 EUROPE UMD MARKET, BY TYPE 2014-2022 ($MILLION)
TABLE 15 EUROPE UMD MARKET, BY COUNTRY 2014-2022 ($MILLION)
TABLE 16 ASIA-PACIFIC UMD MARKET, BY TYPE 2014-2022 ($MILLION)
TABLE 17 ASIA-PACIFIC UMD MARKET, BY COUNTRY 2014-2022 ($MILLION)
TABLE 18 LAMEA UMD MARKET, BY TYPE 2014-2022 ($MILLION)
TABLE 19 LAMEA UMD MARKET, BY COUNTRY 2014-2022 ($MILLION)
TABLE 20 HTC CORPORATION: COMPANY SNAPSHOT
TABLE 21 GOOGLE INC.: COMPANY SNAPSHOT
TABLE 22 DELL INC.: COMPANY SNAPSHOT
TABLE 23 SONY CORPORATION - COMPANY SNAPSHOT
TABLE 24 ASUSTEK COMPUTER INC.: COMPANY SNAPSHOT
TABLE 25 LENOVO: COMPANY SNAPSHOT
TABLE 26 HP DEVELOPMENT COMPANY, L.P.: COMPANY SNAPSHOT
TABLE 27 MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 28 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
TABLE 29 APPLE INC.: COMPANY SNAPSHOT

 

The remarkable growth in world ultra-mobile devices (UMDs) market can be attributed to the technological advancements in premium, basic, and utility UMDs as well as increase in the number of internet users in developing economies such as India and China. Furthermore, full-scale functionality, enhanced productivity and 2-in-1 mode compatibility of these devices has increased their adoption in enterprise applications and propelled the market growth. However, high cost of UMDs have restricted the market growth.

UMDs are adopted in North America extensively, followed by Europe, Asia-Pacific, and LAMEA. North America has the highest market–share due to its substantial adoption in enterprise applications. 
Out of premium, basic, and utility UMDs, premium UMDs account for the highest market share due to enhanced productivity and increased adoption by businesses. Moreover, the consumer electronics industry dominated the market in 2015 owing to the proliferation in number of internet users. 

Manufacturers with focus on product innovation and exceptional product offerings such as Google, Microsoft Corporation, Apple Inc., Samsung, and HP Development Company L.P. are the leading market players, with prominent revenue-share. These players have adopted new product launch as their key strategy to sustain in the market.

 

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