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U.S. Home Decor Market by Product Type (Furniture, Textiles, and Floor Coverings), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-commerce, and Others), Income Group (Lower-middle Income, Upper-Middle Income, and Higher Income), Price (Mass and Premium), and Category (Eco-friendly and Conventional): Opportunity Analysis and Industry Forecast, 2020–2027

A06775
Pages: 112
Aug 2020 | 921 Views
 
Author(s) : Sumesh Kumar , Roshan Deshmukh
Tables: 9
Charts: 36
 

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The U.S. home decor market size was valued at $125,813.0 million in 2019, and is estimated to reach $158,929.1 million by 2027, registering a CAGR of 8.0% from 2020 to 2027. In 2019, the floor covering segment accounted for significant revenue share in the total U.S. home decor market, and is expected to grow at a CAGR of 8.4% throughout the forecast period.

The home décor industry falls in the category of products, which are purchased occasionally. Hence, the demand for such products does not remain consistent among consumers. However, the outbreak of the novel coronavirus has significantly affected the growth of the home décor market in the U.S. and rest of the world. This decline in growth in the U.S. home décor market is majorly attributed to the disruption of the supply chain. Moreover, halt in the production furniture and flooring items due to social distancing being practiced all around the world has adversely affected the growth of this industry.

The growth of the home decor market in U.S. can be attributed to rapid urbanization and surge in disposable income. The global home decor market is highly fragmented due to the presence of multiple vendors in both international and regional players. Developing real estate industry is driving the growth of the U.S. home decor market in the current scenario. The U.S. home decor market has witnessed significant growth over the years, and is expected to grow at a steady pace during the forecast period. This is attributed to surge in popularity of home décor products such as furniture, home textile, and floor covering among consumers. Moreover, rise in number of small size houses has encouraged the use of products having facility for extra storage along with enhancing the aesthetical appearance of homes. However, availability of low-quality and counterfeit products restricts the growth of the global market. In addition, dearth of skilled labors who design décor furniture and flooring items and ineffective transportation may act as a hindrance for the home decor market. On the contrary, upsurge in demand for trendy, customized, and fashionable designs of home decor products and increase in popularity of home decor products among high-income consumers are anticipated to provide lucrative opportunities for the U.S. home decor market growth.

US-Home-Decor-Market,-2020-2027

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The U.S. home decor market is segmented on the basis of product type, income group, price point, distribution channel, and category. On the basis of product type, the market is divided into furniture, home textile, and floor covering. Depending on distribution channel, it is segregated into supermarkets and hypermarkets, specialty stores, e-commerce, and others. By income group the U.S. home decor market is fragmented into lower-middle income, upper-middle income, and higher income. As per price point, it is categorized into mass and premium. According to category, the market is differentiated into eco-friendly and conventional.

U.S. Home Decor Market
By Product Type

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The Floor coverings was the fastest growing segment.

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By product type, floor covering segment occupied the largest share in the overall U.S. home decor market in 2019, and is expected to maintain it leading position throughout the forecast period, owing to wide adoption of floor coverings. Furthermore, the growth of the segment is driven by rise in trend of home decoration and improvement in living standards.

U.S. Home Decor Market
By Distribution Channel

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E commerce was the fastest growing segment.

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On the basis of U.S. home decor market analysis by distribution channel, the specialty store segment was the highest contributor to the U.S. home décor market in 2019, and is expected to remain dominant through 2020-2027. The growth can be attributed to higher service quality, expert guidance, and the option to physically check at the product before owning it. However, the e-commerce segment in the U.S. home decor market is expected to register the fastest growth through the forecast period, owing to increase in penetration of internet and wide adoption of mobile shopping among consumers.

U.S. Home Decor Market
By Price

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Mass was the dominant segment in 2019.

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As per the U.S. home decor market forecast based on price, the mass segment was the highest contributor to the U.S. home decor market in 2019, and is expected to remain dominant through 2020–2027. The growth is attributed to increase in consumption of mass pricing products by lower-middle and upper-middle class consumers. Furthermore, rise in trend of house renovation among middle-class consumers to reflect standard statement in the society has created large demand for mass products. However, the premium segment is expected to grow at a higher growth rate during the forecast period.

U.S. Home Decor Market
By Income Group

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Higher income was the dominant segment in 2019.

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According to the income group, the higher income segment was the highest contributor to the U.S. home decor market in 2019 and is expected to remain dominant through 2020-2027.  The dominant position can be attributed to higher purchasing power of consumer in this category. The upper-middle income segment is expected to grow at a notable growth rate through the forecast period.

U.S. Home Decor Market
By Category

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Conventional was the dominant segment in 2019.

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Depending on the category, the conventional segment was the highest contributor to the U.S. home decor market in 2019, and is expected to remain dominant through 2020–2027. The eco-friendly segment is expected to grow at a highest growth rate throughout the forecast period

The players in the U.S. home decor industry have adopted product launch and business expansion as their key development strategies to increase profitability, and to improve stance in the U.S. home decor market share. 

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current U.S. home decor market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assists to determine the prevailing U.S. home decor market opportunities.
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.

Key Market Segments

By Product Type

  • Furniture Textiles 
  • Floor Coverings

By Distribution Channel 

  • Supermarkets/Hypermarkets 
  • Specialty Stores     
  • E-commerce  
  • Others 

By Income Group 

  • Lower-middle Income 
  • Upper-Middle Income  
  • Higher Income 

By Price 

  • Mass 
  • Premium 

By Category

  • Eco-friendly
  • Conventional
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Porter’s five forces analysis

3.2.1.Moderate bargaining power of suppliers
3.2.2.High bargaining power of buyers
3.2.3.Moderate threat of substitutes
3.2.4.Moderate threat of new entrants
3.2.5.High intensity of rivalry

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Increase in consumer interest toward home décor
3.3.1.2.Rapid growth of online retail platform

3.3.2.Restraints

3.3.2.1.Increase in cost of raw materials

3.3.3.Opportunities

3.3.3.1.Improvement in lifestyle due to rise in the disposable income

3.4.Price point analysis
3.5.COVID-19 impact analysis

3.5.1.Introduction
3.5.2.Impact on the consumer goods industry
3.5.3.Impact on home décor market

CHAPTER 4:U.S. HOME DÉCOR MARKET, BY PRODUCT TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Home textile

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.2.2.1.Rugs textiles

4.2.2.1.1.Key market trends, growth factors, and opportunities
4.2.2.1.2.Market size and forecast

4.2.2.2.Bath textiles

4.2.2.2.1.Key market trends, growth factors, and opportunities
4.2.2.2.2.Market size and forecast

4.2.2.3.Bed textiles

4.2.2.3.1.Key market trends, growth factors, and opportunities
4.2.2.3.2.Market size and forecast

4.2.2.4.Kitchen & dining textiles

4.2.2.4.1.Key market trends, growth factors, and opportunities

4.2.2.4.1.1.Market size and forecast

4.2.2.5.Living room textiles

4.2.2.5.1.Key market trends, growth factors, and opportunities
4.2.2.5.2.Market size and forecast

4.3.Floor covering

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.3.2.1.Tiles

4.3.2.1.1.Key market trends, growth factors, and opportunities
4.3.2.1.2.Market size and forecast

4.3.2.2.Wood & laminate

4.3.2.2.1.Key market trends, growth factors, and opportunities
4.3.2.2.2.Market size and forecast

4.3.2.3.Vinyl & rubber

4.3.2.3.1.Key market trends, growth factors, and opportunities
4.3.2.3.2.Market size and forecast

4.3.2.4.Carpets & rugs

4.3.2.4.1.Key market trends, growth factors, and opportunities
4.3.2.4.2.Market size and forecast

4.3.2.5.Others

4.3.2.5.1.Key market trends, growth factors, and opportunities
4.3.2.5.2.Market size and forecast

4.4.Furniture

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

4.4.2.1.Kitchen

4.4.2.1.1.Key market trends, growth factors, and opportunities
4.4.2.1.2.Market size and forecast

4.4.2.2.Living & bedroom

4.4.2.2.1.Key market trends, growth factors, and opportunities
4.4.2.2.2.Market size and forecast

4.4.2.3.Bathroom

4.4.2.3.1.Key market trends, growth factors, and opportunities
4.4.2.3.2.Market size and forecast

4.4.2.4.Outdoor

4.4.2.4.1.Key market trends, growth factors, and opportunities
4.4.2.4.2.Market size and forecast

4.4.2.5.Lighting

4.4.2.5.1.Key market trends, growth factors, and opportunities
4.4.2.5.2.Market size and forecast

CHAPTER 5:U.S. HOME DECORMARKET, BY DISTRIBUTION CHANNEL

5.1.Overview

5.1.1.Market size and forecast

5.2.Supermarkets & hypermarkets

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Specialty stores

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

5.4.E-commerce

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast

5.5.Others

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast

CHAPTER 6:HOME DÉCOR MARKET, BY PRICE

6.1.Overview

6.1.1.Market size and forecast

6.2.Premium

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.Mass

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

CHAPTER 7:HOME DECORMARKET, BY INCOME GROUP

7.1.Overview

7.1.1.Market size and forecast

7.2.Lower middle income

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast

7.3.Upper middle income

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast

7.4.Higher income

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by region

CHAPTER 8:HOME DÉCOR MARKET, BY CATEGORY

8.1.Overview

8.1.1.Key market trends, growth factors, and opportunities
8.1.2.Market size and forecast

8.2.Eco-friendly

8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast

8.3.Conventional

8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast

LIST OF TABLES

TABLE 01.PRICE POINT (FOR MILLENNIAL) OF THE HOME DÉCOR PRODUCTS, BY PRODUCT TYPE
TABLE 02.U.S. HOME DÉCOR MARKET REVENUE, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 03.U.S. HOME DÉCOR MARKET REVENUE FOR HOME TEXTILE, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 04.U.S. HOME DÉCOR MARKET REVENUE FOR FLOOR COVERING, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 05.U.S. HOME DÉCOR MARKET REVENUE FOR FURNITURE, BY PRODUCT TYPE, 2019–2027 ($MILLION)
TABLE 06.U.S. HOME DÉCOR MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 07.U.S. HOME DÉCOR MARKET REVENUE, BY PRICE, 2019–2027 ($MILLION)
TABLE 08.U.S. HOME DÉCOR MARKET REVENUE, BY INCOME GROUP, 2019–2027 ($MILLION)
TABLE 09.U.S. HOME DÉCOR MARKET REVENUE, BY CATEGORY, 2019–2027 ($MILLION)

LIST OF FIGURES

FIGURE 01.KEY SEGMENTS: U.S. HOME DÉCOR MARKET
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.U.S. HOME DECORE MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 05.IMPACT OF COVID-19 ON HOME DÉCOR MARKET FORECAST
FIGURE 06.U.S. HOME DÉCOR MARKET, BY PRODUCT TYPE, 2019 (%)
FIGURE 07.U.S. HOME DÉCOR MARKET REVENUE FOR RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 08.U.S. HOME DÉCOR MARKET REVENUE FOR BATH TEXTILES, 2019-2027 ($MILLION)
FIGURE 09.U.S. HOME DÉCOR MARKET REVENUE FOR BED TEXTILES, 2019-2027 ($MILLION)
FIGURE 10.U.S. HOME DÉCOR MARKET REVENUE FOR KITCHEN & DINING TEXTILES, 2019-2027 ($MILLION)
FIGURE 11.U.S. HOME DÉCOR MARKET REVENUE FOR RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 12.U.S. HOME DÉCOR MARKET REVENUE FOR TILES, 2019-2027 ($MILLION)
FIGURE 13.U.S. HOME DÉCOR MARKET REVENUE FOR WOOD & LAMINATE TEXTILES, 2019-2027 ($MILLION)
FIGURE 14.U.S. HOME DÉCOR MARKET REVENUE FOR VINYL & RUBER, 2019-2027 ($MILLION)
FIGURE 15.U.S. HOME DÉCOR MARKET REVENUE FOR CARPET & RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 16.U.S. HOME DÉCOR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 17.U.S. HOME DÉCOR MARKET REVENUE FOR KITCHEN, 2019-2027 ($MILLION)
FIGURE 18.U.S. HOME DÉCOR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 19.U.S. HOME DÉCOR MARKET REVENUE FOR BATHROOM, 2019-2027 ($MILLION)
FIGURE 20.U.S. HOME DÉCOR MARKET REVENUE FOR OUTDOOR, 2019-2027 ($MILLION)
FIGURE 21.U.S. HOME DÉCOR MARKET REVENUE FOR LIGHTING, 2019-2027 ($MILLION)
FIGURE 22.U.S. HOME DECORMARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 23.U.S. HOME DÉCOR MARKET REVENUE FOR SUPERMARKET & HYPERMARKET, 2019-2027 ($MILLION)
FIGURE 24.U.S. HOME DÉCOR MARKET REVENUE FOR SPECIALTY STORES, 2019-2027 ($MILLION)
FIGURE 25.U.S. HOME DÉCOR MARKET REVENUE FOR E-COMMERCE, 2019-2027 ($MILLION)
FIGURE 26.U.S. HOME DÉCOR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 27.U.S. HOME DECORMARKET, BY PRICE, 2019 (%)
FIGURE 28.U.S. HOME DÉCOR MARKET REVENUE FOR PREMIUM, 2019-2027 ($MILLION)
FIGURE 29.U.S. HOME DÉCOR MARKET REVENUE FOR MASS, 2019-2027 ($MILLION)
FIGURE 30.U.S. HOME DECORMARKET, BY INCOME GROUP, 2019 (%)
FIGURE 31.U.S. HOME DÉCOR MARKET REVENUE FOR LOWER MIDDLE INCOME, 2019-2027 ($MILLION)
FIGURE 32.U.S. HOME DÉCOR MARKET REVENUE FOR UPPER MIDDLE INCOME, 2019-2027 ($MILLION)
FIGURE 33.U.S. HOME DÉCOR MARKET REVENUE FOR HIGHER INCOME, 2019-2027 ($MILLION)
FIGURE 34.U.S. HOME DECORMARKET, BY CATEGORY, 2019 (%)
FIGURE 35.U.S. ECO-FRIENDLY HOME DÉCOR MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 36.U.S. HOME DÉCOR MARKET REVENUE FOR CONVENTIONAL, 2019-2027 ($MILLION)

 
 

The U.S. home decor market is expected to exhibit notable growth during the forecast period, owing to increase in consumer’s interest toward the concept of home decor. In addition, upsurge in urban population and development of the real estate industry have fostered the sales of home decor products, thereby fueling the growth of the market. Number of houses and size of households are further expected to impact the market growth.

Furthermore, increase in disposable income and improvement in life style of individuals are expected to offer remunerative opportunities for investors in the home decor market. In the current scenario, eco-friendly home decor products are gaining high acceptance among consumers. Thus, players operating in the market are consolidating their efforts in developing eco-friendly products to capitalize on the increasing demand. Operating players in the market compete on certain parameters such as product design, style, and quality of raw materials.

Furthermore, many manufacturers are collaborating with importers, contractors, and interior designers to sell their home decor products. Companies have further opted for e-commerce platforms to sell their products and increase their profit margins by reducing the distribution costs.

 
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FREQUENTLY ASKED QUESTIONS?
Our Report Looks Like This
 

A. The U.S. home decor market size was valued at $125,813.0 million in 2019, and is estimated to reach $158,929.1 million by 2027.

A. The U.S. home decor market size is estimated to grow at a CAGR of 8.0% from 2020 to 2027.

A. The growth of the home decor market in U.S. can be attributed to rapid urbanization and surge in disposable income.

A. There is a surge in popularity of home décor products such as furniture, home textile, and floor covering among consumers. Moreover, rise in number of small size houses has encouraged the use of products having facility for extra storage along with enhancing the aesthetical appearance of homes.

A. The U.S. home decor market is segmented on the basis of product type, income group, price point, distribution channel, and category.

A. Herman Miller, Haworth, HNI are some of the leading pleyers in the U.S. market.

A. The forecast period for the report is 2020-2027.

A. 2019 is the base year for the report.

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