The U.S. kids room decor market size was valued at $12,750.2 million in 2022 and is projected to reach $24,490.1 million by 2032, growing at a CAGR of 6.8% from 2023 to 2032.
The term "kids room decor," often known as "children's room decor," refers to a broad variety of ornamental items and furniture intended for establishing a visually pleasing and practical atmosphere in a child's bedroom or playing space. This kind of decor includes a wide range of items such as furnishings, bedding, works of art, lighting, flooring, solutions for storage, and other decorations that cater to kids preferences and interests. Parents or guardians are able to make their kid's space unique and reflect their unique traits, hobbies, and interests as there are so many different designs, themes, and color schemes available for kids room decor. Kids' room decor is crucial for stimulating a child's inventiveness, fostering creativity, and creating a relaxing and delightful space for play, learning, and relaxation.
U.S. kids room decor market has witnessed a substantial increase in sales, which is partly attributable to social media's growing effect on fashion trends. Platforms such as Pinterest, Twitter, Instagram, and TikTok have grown to be essential sources of influence for parents trying to make beautiful and unique settings for their kids. On these platforms, design experts, parents, and influencers routinely post their suggestions for DIY projects, products, and kid-friendly room decor, which has an impact on customer preferences. The ongoing U.S. kids room decor market trends is expected to propel the growth of the market in the upcoming term of the years. Social media is becoming a more popular source for parents looking to learn about the newest design trends, decor styles, and product evaluations. They frequently try to mimic the alluring and fashionable room designs they see online, which is expected to propel the U.S. kids room decor market growth in the upcoming years.
Parents now have better access to a broad variety of decor alternatives because of the impact of technology, which has prompted them to spend money on imaginative and aesthetically pleasing items for their kids' rooms. Social media, thus, continues to play a crucial role in reshaping the industry and generating new, fashionable trends in U.S. kids room décor market.
Financial downturns, recessions, or times of financial ambiguity are included in the fluctuations. Consumers frequently restrict their budgets and exercise greater restraint when making discretionary purchases during such periods. In times of economic instability, parents may prioritize critical necessities over decorative products since kids room decor is often viewed as non-essential. This may result in less demand for these goods from customers, which would slow the expansion of the market. As they compete for a lower market share, producers and merchants in the U.S. kids room decor industry may experience decreased sales volumes, probable inventory issues, and increased competition. Businesses in this sector may need to adjust their pricing strategies, provide more cheap choices, or find ways to show the long-lasting nature and craftsmanship of their products to attract budget-conscious customers to overcome these economic obstacles. As a result, the market for kids room decor is significantly challenged by economic fluctuation, necessitating resiliency and tactical modifications to continue development.
The e-commerce industry has expanded significantly, which has increased sales in the U.S. kids room decor market. Online shopping's simplicity and accessibility have made it simpler than ever for families to explore, compare, and buy kids room decor products. The growing e-commerce industry in U.S. is expected to propel U.S. kids room decor market demand in the forthcoming years. Consumers have a wide option for browsing a variety of designs, concepts, and pricing from the convenience of their homes, owing to the extensive selection of possibilities provided by e-commerce platforms. For parents with hectic schedules who do not have the time to do conventional in-store shopping, this convenience is extremely enticing.
Consumer confidence is also increased, and their process of decision-making is aided by the openness offered by e-commerce, which includes thorough product descriptions, feedback from customers, and product suggestions. As an outcome, the online retail sector has grown to play a significant role in driving sales in the kid’s room decor market. Its continuous rise is anticipated to contribute to the industry's continued success by making attractive and inventive room decor more widely available.
The U.S. kids room decor market is segmented into product, age group, and distribution channel. On the basis of product, the market is classified into bedding, mirrors, lighting, wall decor, floor covering, soft furnishing, safety items, and others. By age group, the market is classified into below 4 years, 4-8 years, and 8-12 years. On the basis of distribution channel, the market is classified into hypermarkets & supermarkets, specialty stores, online retail, and others.
Based on product, bedding segment held the major U.S. kids room decor market share in 2022. Rise in demand for eco-friendly and sustainable bedding materials is a notable trend. Nowadays, parents are more concerned about the environmental effects of their purchases and choose organic and toxic-free bedding options for their kids. The rising demand for innovative kids room décor products is expected to create U.S. kids room decor market opportunities for manufacturers in the upcoming years. In addition, themed and customizable bedding sets are becoming more popular, appealing to kids' unique tastes and interests.
The Safety Items segment would witness the fastest growth, registering a CAGR of 7.8% during the forecast period.
Based on age group, 8-12 years segment held the major share of the market in 2022. Decor trends have changed in recent years to emphasize individualized and educational elements. A growing number of parents are looking for design items for their kids' rooms that not only enhance the aesthetic appeal but also encourage learning and creativity. The aim to offer engaging environments for kids' cognitive development is what inspired this trend.
By Age Group
The 4-8 Years segment would witness the fastest growth, registering a CAGR of 7.1% during the forecast period.
Based on distribution channel, specialty stores segment of the market in 2022. Customers are turning to specialty stores for a more specialized shopping experience as they seek out high-quality, handcrafted, and personalized products more frequently. The need for specialty stores with carefully curated offerings is being driven by parents who are increasingly looking for unique and personalized decor solutions for their kids' rooms which is expected to boost the growth during the U.S. kids room decor market forecast.
By Distribution Channel
The Online Retail segment would witness the fastest growth, registering a CAGR of 7.4% during the forecast period.
Players operating in the U.S. kids room decor market have adopted various developmental strategies to expand their U.S. kids room decor market share, increase profitability, and remain competitive in the market. Some of the key players profiled in the U.S. kids room decor market analysis include Delta Children, Tramontina, Williams-Sonoma Inc., Crate and Barrel, Joss and Main, HomeGoods Inc., RH, American Baby Company, Babyletto, and Room and Board.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current U.S. kids room décor market trends, estimations, and dynamics of the market size from 2022 to 2032 to identify the prevailing opportunities.
- The Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing U.S. kids room decor market opportunities.
U.S. Kids Room Decor Market Report Highlights
By Age Group
By Distribution channel
The U.S. kids room decor market is growing at a decent rate and innovating, owing to shifting consumer tastes and developing interior design obsessions. Manufacturers and retailers are noticing an increase in demand for one-of-a-kind and customized kids room decor goods. The growing emphasis on children's wellbeing and the need to design spaces that are both exciting and visually beautiful are expected to create more opportunities for manufacturers in the upcoming years. Increase in focus on sustainability and the popularity of eco-friendly products are trends reshaping the industry.
As parents look to design environments that represent the unique characters of their children, personalization, and customization are also on the rise. As technology began to play a big part in modern kids' lives, smart and interactive decor features such as smart lighting and dynamic wall art also gained popularity. However, attempts taken by the market leaders to increase the product penetration in the market are being hampered by the declining birth rate. Overall, the U.S. kids room decor market is growing, with creativity, environmentally conscious design, and technology, in keeping with more general home decor industry trends.