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U.S. Sanitary Ware Market by Product Type (Toilet Sinks, Wash Basins, Pedestals, Cisterns ), Material (Ceramics, Pressed Metals, Acrylic Plastics & Perspex and Others), Distribution Channel (Retail Distribution and Wholesale Distribution), and Location (Commercial and Residential): Opportunity Analysis and Industry Forecast, 2018 - 2025

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CO_195234
Pages: 152
Apr 2019 | 677 Views
 
Author(s) : Shankar Bhandalkar/Himanshu Vig
Tables: 77
Charts: 40
 

U.S. Sanitary Ware Market Outlook - 2025

The U.S. sanitary ware market size was valued at $4,168 million in 2017 and is expected to reach $5,687.3 million by 2025, registering a CAGR of 4.0% from 2018 to 2025.

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Sanitary ware refers to products used in bathrooms and kitchens. These include wash basins, toilet sinks, pedestals, and cisterns. Traditionally manufactured using porcelain, a ceramic material, is now available in wide variety of materials such as metals, glass, and plastics. However, the ceramic sanitary wares have excellent resistance to chemical attacks, are cost effective, and are able to withstand heavy loads as well. Sanitary wares have evolved from being a necessity to a status statement. Thus, expenditure on sanitary ware products have increased manifolds in the past few years. This is attributed to the change in lifestyle of people that is fueled by the growth in per capita income.

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The toilet sinks segment dominated the overall U.S. sanitary ware market share in 2017 and is expected to remain dominant during the forecast period. Dual flush toilets with sink integrated functioning both as a wash basins and toilet gain huge popularity in the region. Furthermore, motion activated lids, heated seats, integrated bidet, deodorizer, and air dryers are now being incorporated in the toilets.

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The ceramic segment is expected to exhibit significant growth rate in the U.S. sanitary ware market during the forecast period. The growth of this segment is mainly attributed to its easy-to-clean, smooth surface, along with enhanced hygiene standards and high resistance toward chemical acids, hydrochloric compounds, or strong cleaning fluids. Ceramic is the most preferred material for manufacturing high-quality sanitary fittings due to its pleasant appearance and versatility.

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The wholesale distribution channel generated the highest revenue share in 2017; however, the retail distribution segment is anticipated to grow with a higher CAGR during the forecast period. The growth of retail distribution segment is mainly attributed to the emergence of bathroom boutiques and online channels in the U.S. region.

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The residential sector dominated the overall U.S. sanitary ware market in 2017 and is expected to exhibit significant growth during the forecast period. Increase in propensity to live in single-family housing for people aged between 30s and 40s, contributes significantly to the growth in demand for single-family housing, which in turn have increased the demand for new house sales; and thus, positively impacts the U.S. sanitary ware market growth.

The report focuses on the growth prospects, restraints, and opportunities of the U.S. sanitary ware market. The study provides Porters five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the U.S. sanitary ware market.

Segment review

The U.S. sanitary ware market is segmented based on product type, material, distribution channel, and location. Based on product type, the market is divided into wash basins, toilet sinks, pedestals, and cisterns. Based on material, it is classified into ceramics, pressed metals, acrylic plastic & Perspex, and others. Based on distribution channel, it is analyzed across retail distribution and wholesale distribution. Based on location, it is bifurcated into commercial and residential. The ceramic segment is expected to account for the major share in the U.S. market throughout the analysis period. This segment is also expected to witness the highest growth in terms of value as well as volume during the forecast period.

Some of the key players in the U.S. sanitary ware market are Geberit AG, LIXIL Group Corporation, Jaquar Group, HSIL Limited, LAUFEN Bathrooms AG, CERA Sanitaryware Limited, Corona, Kohler Co., TOTO Ltd, Lecico Egypt, Masco Corporation (Delta Faucet Company), Elkay Manufacturing Company, Fortune Brands Home & Security, Inc., Villeroy & Boch, Duravit AG, and USCT Bath.

Top impacting factors

Current and future sanitary ware industry trends are outlined to determine the overall attractiveness of the U.S. sanitary ware market. Top impacting factors highlight opportunities during the forecast period. Factors such as rise in new home sales and increase of concept bathroom drive the market growth. In addition, online retail is also one of the major factors that fuels the growth of the U.S. sanitary ware market. However, stringent government regulations and environmental policies are some of the major factors that hamper the U.S. sanitary ware market.

Emergence of concept bathrooms

Backed by economic growth, the U.S. sanitary ware market has experienced a robust growth in past few years owing to increase in demand for concept bathroom, rise in disposable income and expansion in residential sector. New trends of concept bathroom and eco-friendly sanitary ware and customization augments the sanitary ware industry growth. Furthermore, new water saving technologies and sustainable material for sanitary ware further propel the market growth. There is a global shift in what people expect from their living spaces, including washrooms to rejuvenate and relax from an increasingly hectic lifestyle. As a result, the concept of a bathroom has evolved from its primitive utility. Now-a-days, bathrooms are equipped with sophisticated range of solutions including but not limited to customized faucets, smart shower systems, countertop basins with thin rim thickness, and other easy to maintain, robust, and impact resistant sanitary ware. Concept bathrooms gain wide traction in the last few years; consequently, increasing the importance of in-store experience. Engaged stakeholders in the industry have established experience centers where a customer can view a virtual version of their bathrooms post completion.

Opportunities to expand business on online platform

The sale of sanitary ware through online channels is very weak; however, there lie colossal untapped opportunities. Online attractiveness of sanitary ware products is mainly driven by the price transparency. Furthermore, ease of finding product online with wide variety in terms of shape, size, material, and design have provided great convenience. Convenience is an important consideration for millennials on account of their hectic lifestyle. Ultimately, manufacturers who are in a position to act and innovate on digital platforms capitalize on the opportunity of sanitary ware sales through online channels.

Key Benefits for U.S. Sanitary Ware Market:

  • The report provides an extensive analysis of the current and emerging U.S. sanitary ware market trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing market opportunities.
  • U.S. sanitary ware market forecast is offered along with information related to key drivers, restraints, and opportunities.
  • The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

The report encompass U.S. sanitary ware market analysis through the following key segments

By Product Type

  • Toilet Sinks
  • Wash Basins
  • Pedestals
  • Cisterns

By Material

  • Ceramics
  • Pressed Metals
  • Acrylic Plastics & Perspex
  • Others

By Distribution Channel

  • Retail Distribution
  • Wholesale Distribution

By location

  • Commercial
  • Residential

Key Market Players Profiled in the Report

  • CERA Sanitaryware
  • Corona
  • Duravit AG
  • Elkay Manufacturing Company
  • Fortune Brands Home & Security, Inc.
  • Geberit AG
  • HSIL Limited
  • Jaquar Group
  • Kohler Co
  • LAUFEN Bathrooms AG
  • Lecico Egypt
  • LIXIL Group Corporation
  • Masco Corporation
  • Toto Ltd.
  • USCT Bath
  • Villeroy & Boch AG
 

CHAPTER 1:    INTRODUCTION

1.1.    Report description
1.2.    Key market segments
1.3.    Key benefits
1.4.    Research methodology

1.4.1.    Secondary Research
1.4.2.    Primary Research
1.4.3.    Analyst Tools and Models

CHAPTER 2:    EXECUTIVE SUMMARY

2.1.    CXO perspective

CHAPTER 3:    MARKET OVERVIEW

3.1.    Market definition and scope
3.2.    Key findings

3.2.1.    Top investment pockets
3.2.2.    Top winning strategies

3.3.    Porter's five forces analysis

3.3.1.    Bargaining power of suppliers
3.3.2.    Threat of new entrants
3.3.3.    Threat of substitutes
3.3.4.    Competitive rivalry
3.3.5.    Bargaining power of buyers

3.4.    Top player positioning
3.5.    Market dynamics

3.5.1.    Drivers

3.5.1.1.    Emergence of concept bathrooms
3.5.1.2.    Availability of abundant raw material

3.5.2.    Restraint

3.5.2.1.    Environmental concerns coupled with stringent regulations

3.5.3.    Opportunity

3.5.3.1.    Opportunities to expand business on online platform

CHAPTER 4:    SANITARY WARE MARKET, BY PRODUCT TYPE

4.1.    Overview

4.1.1.    Market size and forecast by product type

4.2.    Toilet sink

4.2.1.    Key market trends, growth factors and opportunities
4.2.2.    Market size and forecast

4.3.    Wash basin

4.3.1.    Key market trends, growth factors and opportunities
4.3.2.    Market size and forecast

4.4.    Pedestal

4.4.1.    Key market trends, growth factors and opportunities
4.4.2.    Market size and forecast

4.5.    Cistern

4.5.1.    Key market trends, growth factors and opportunities
4.5.2.    Market size and forecast

CHAPTER 5:    SANITARY WARE MARKET BY MATERIAL

5.1.    Overview

5.1.1.    Market size and forecast by material

5.2.    Ceramic

5.2.1.    Key market trends, growth factors and opportunities
5.2.2.    Market size and forecast

5.3.    Pressed Metal

5.3.1.    Key market trends, growth factors and opportunities
5.3.2.    Market size and forecast by material

5.4.    Acrylic Plastic & Perspex

5.4.1.    Key market trends, growth factors and opportunities
5.4.2.    Market size and forecast

5.5.    Others

5.5.1.    Key market trends, growth factors and opportunities
5.5.2.    Market size and forecast

CHAPTER 6:    SANITARY WARE MARKET BY DISTRIBUTION CHANNEL

6.1.    Overview

6.1.1.    Market size and forecast by distribution channel

6.2.    Retail Distribution

6.2.1.    Key market trends, growth factors and opportunities
6.2.2.    Market size and forecast

6.3.    Wholesale Distribution

6.3.1.    Key market trends, growth factors and opportunities
6.3.2.    Market size and forecast

CHAPTER 7:    SANITARY WARE MARKET BY LOCATION

7.1.    Overview

7.1.1.    Market size and forecast by location

7.2.    Commercial

7.2.1.    Key market trends, growth factors and opportunities
7.2.2.    Market size and forecast

7.3.    Residential

7.3.1.    Key market trends, growth factors and opportunities
7.3.2.    Market size and forecast

CHAPTER 8:    COMPANY PROFILES

8.1.    CERA SANITARYWARE LIMITED

8.1.1.    Company overview
8.1.2.    Company snapshot
8.1.3.    Operating business segments
8.1.4.    Product portfolio
8.1.5.    Business performance
8.1.6.    Key strategic moves and developments

8.2.    CORONA

8.2.1.    Company overview
8.2.2.    Company snapshot
8.2.3.    Operating business segments
8.2.4.    Product portfolio
8.2.5.    Key strategic moves and developments

8.3.    GEBERIT AG

8.3.1.    Company overview
8.3.2.    Company snapshot
8.3.3.    Operating business segments
8.3.4.    Product portfolio
8.3.5.    Business performance
8.3.6.    Key strategic moves and developments

8.4.    HSIL LIMITED

8.4.1.    Company overview
8.4.2.    Company snapshot
8.4.3.    Operating business segments
8.4.4.    Product portfolio
8.4.5.    Business performance
8.4.6.    Key strategic moves and developments

8.5.    JAQUAR GROUP

8.5.1.    Company overview
8.5.2.    Company snapshot
8.5.3.    Operating business segments
8.5.4.    Product portfolio
8.5.5.    Key strategic moves and developments

8.6.    KOHLER CO.

8.6.1.    Company overview
8.6.2.    Company snapshot
8.6.3.    Operating business segments
8.6.4.    Product portfolio
8.6.5.    Key strategic moves and developments

8.7.    LIXIL GROUP CORPORATION

8.7.1.    Company overview
8.7.2.    Company snapshot
8.7.3.    Operating business segments
8.7.4.    Product portfolio
8.7.5.    Business performance
8.7.6.    Key strategic moves and developments

8.8.    LAUFEN BATHROOMS AG

8.8.1.    Company overview
8.8.2.    Company snapshot
8.8.3.    Product portfolio
8.8.4.    Key strategic moves and developments

8.9.    LECICO EGYPT

8.9.1.    Company overview
8.9.2.    Company snapshot
8.9.3.    Operating business segments
8.9.4.    Product portfolio
8.9.5.    Business performance

8.10.    TOTO LTD.

8.10.1.    Company overview
8.10.2.    Company snapshot
8.10.3.    Operating business segments
8.10.4.    Product portfolio
8.10.5.    Business performance
8.10.6.    Key strategic moves and developments

8.11.    Elkay Manufacturing Company

8.11.1.    Company overview
8.11.2.    Company snapshot
8.11.3.    Operating business segments
8.11.4.    Product portfolio
8.11.5.    Key strategic moves and developments

8.12.    Masco Corporation (Delta Faucet Company)

8.12.1.    Company overview
8.12.2.    Company snapshot
8.12.3.    Operating business segments
8.12.4.    Product portfolio
8.12.5.    Business performance
8.12.6.    Key strategic moves and developments

8.13.    Fortune Brands Home & Security, Inc.

8.13.1.    Company overview
8.13.2.    Company snapshot
8.13.3.    Operating business segments
8.13.4.    Product portfolio
8.13.5.    Business performance

8.14.    Duravit AG

8.14.1.    Company overview
8.14.2.    Company snapshot
8.14.3.    Product portfolio
8.14.4.    Key strategic moves and developments

8.15.    Villeroy & Boch AG

8.15.1.    Company overview
8.15.2.    Company snapshot
8.15.3.    Operating business segments
8.15.4.    Product portfolio
8.15.5.    Business performance
8.15.6.    Key strategic moves and developments

8.16.    United States Ceramic Tile Company (USCT Bath)

8.16.1.    Company overview
8.16.2.    Company snapshot
8.16.3.    Product portfolio

LIST OF TABLES

TABLE 01.    U.S. SANITARY WARE MARKET VOLUME, BY PRODUCT TYPE, 2017–2025 (MILLION UNITS)
TABLE 02.    U.S. SANITARY WARE MARKET VALUE, BY TYPE, 2017–2025 ($MILLION)
TABLE 03.    U.S. TOILET SINK MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 04.    U.S. TOILET SINK MARKET VALUE, 2017–2025 ($MILLION)
TABLE 05.    U.S. WASH BASIN MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 06.    U.S. WASH BASIN MARKET VALUE, 2017–2025 ($MILLION)
TABLE 07.    U.S. PEDESTAL MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 08.    U.S. PEDESTAL MARKET VALUE, 2017–2025 ($MILLION)
TABLE 09.    U.S. CISTERN MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 10.    U.S. CISTERN MARKET VALUE, 2017–2025 ($MILLION)
TABLE 11.    U.S. SANITARY WARE MARKET VOLUME, BY MATERIAL, 2017–2025 (MILLION UNITS)
TABLE 12.    U.S. SANITARY WARE MARKET VALUE, BY MATERIAL, 2017–2025 ($MILLION)
TABLE 13.    U.S. CERAMIC SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 14.    U.S. CERAMIC SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 15.    U.S. PRESSED METAL SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 16.    U.S. PRESSED METAL SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 17.    U.S. ACRYLIC PLASTIC & PERSPEX SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)

TABLE 18.    U.S. ACRYLIC PLASTIC & PERSPEX SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 19.    U.S. OTHERS SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 20.    U.S. OTHERS SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 21.    U.S. SANITARY WARE MARKET VOLUME, BY DISTRIBUTION CHANNEL, 2017–2025 (MILLION UNITS)
TABLE 22.    U.S. SANITARY WARE MARKET VALUE, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 23.    U.S. SANITARY WARE MARKET VOLUME THROUGH RETAIL DISTRIBUTION, 2017–2025
(MILLION UNITS)
TABLE 24.    U.S. SANITARY WARE MARKET VALUE THROUGH RETAIL DISTRIBUTION, 2017–2025 ($MILLION)
TABLE 25.    U.S. SANITARY WARE MARKET VOLUME THROUGH WHOLESALE DISTRIBUTION, 2017–2025 (MILLION UNITS)
TABLE 26.    U.S. SANITARY WARE MARKET VALUE THROUGH WHOLESALE DISTRIBUTION, 2017–2025 ($MILLION)
TABLE 27.    U.S. SANITARY WARE MARKET VOLUME, BY LOCATION, 2017–2025 (MILLION UNITS)
TABLE 28.    U.S. SANITARY WARE MARKET VALUE, BY LOCATION, 2017–2025 ($MILLION)
TABLE 29.    U.S. COMMERCIAL SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 30.    U.S. COMMERCIAL SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 31.    U.S. RESIDENTIAL SANITARY WARE MARKET VOLUME, 2017–2025 (MILLION UNITS)
TABLE 32.    U.S. RESIDENTIAL SANITARY WARE MARKET VALUE, 2017–2025 ($MILLION)
TABLE 33.    CERA SANITARYWARE LIMITED: COMPANY SNAPSHOT
TABLE 34.    CERA SANITARYWARE LIMITED: OPERATING SEGMENTS
TABLE 35.    CERA SANITARYWARE LIMITED: PRODUCT PORTFOLIO
TABLE 36.    CORONA: COMPANY SNAPSHOT
TABLE 37.    CORONA: OPERATING SEGMENTS
TABLE 38.    CORONA: PRODUCT PORTFOLIO
TABLE 39.    GEBERIT AG: COMPANY SNAPSHOT
TABLE 40.    GEBERIT AG: PRODUCT PORTFOLIO
TABLE 41.    HSIL LIMITED: COMPANY SNAPSHOT
TABLE 42.    HSIL LIMITED: OPERATING SEGMENTS
TABLE 43.    HSIL LIMITED: PRODUCT PORTFOLIO
TABLE 44.    JAQUAR GROUP: COMPANY SNAPSHOT
TABLE 45.    JAQUAR GROUP: OPERATING SEGMENTS
TABLE 46.    JAQUAR GROUP: PRODUCT PORTFOLIO
TABLE 47.    KOHLER CO.: COMPANY SNAPSHOT
TABLE 48.    KOHLER CO.: OPERATING SEGMENTS
TABLE 49.    KOHLER CO.: PRODUCT PORTFOLIO
TABLE 50.    LIXIL GROUP CORPORATION: COMPANY SNAPSHOT
TABLE 51.    LIXIL GROUP CORPORATION: OPERATING SEGMENTS
TABLE 52.    LIXIL GROUP CORPORATION: PRODUCT PORTFOLIO
TABLE 53.    LAUFEN BATHROOMS AG: COMPANY SNAPSHOT
TABLE 54.    LAUFEN BATHROOMS AG: PRODUCT PORTFOLIO
TABLE 55.    LECICO EGYPT: COMPANY SNAPSHOT
TABLE 56.    LECICO EGYPT: OPERATING SEGMENTS
TABLE 57.    LECICO EGYPT: PRODUCT PORTFOLIO
TABLE 58.    TOTO LTD.: COMPANY SNAPSHOT
TABLE 59.    TOTO LTD.: OPERATING SEGMENTS
TABLE 60.    TOTO LTD.: PRODUCT PORTFOLIO
TABLE 61.    TOTO LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 62.    ELKAY: COMPANY SNAPSHOT
TABLE 63.    ELKAY: OPERATING SEGMENTS
TABLE 64.    ELKAY: PRODUCT PORTFOLIO
TABLE 65.    MASCO: COMPANY SNAPSHOT
TABLE 66.    MASCO: OPERATING SEGMENTS
TABLE 67.    MASCO: PRODUCT PORTFOLIO
TABLE 68.    FORTUNE BRANDS: COMPANY SNAPSHOT
TABLE 69.    FORTUNE BRANDS: OPERATING SEGMENTS
TABLE 70.    FORTUNE BRANDS: PRODUCT PORTFOLIO
TABLE 71.    DURAVIT AG: COMPANY SNAPSHOT
TABLE 72.    DURAVIT AG: PRODUCT PORTFOLIO
TABLE 73.    VILLEROY & BOCH AG: COMPANY SNAPSHOT
TABLE 74.    VILLEROY & BOCH AG: OPERATING SEGMENTS
TABLE 75.    VILLEROY & BOCH AG: PRODUCT PORTFOLIO
TABLE 76.    USCT BATH: COMPANY SNAPSHOT
TABLE 77.    USCT BATH: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.    U.S. SANITARY WARE MARKET: KEY MARKET SEGMENTS
FIGURE 02.    U.S. SANITARY WARE MARKET VALUE SNAPSHOT
FIGURE 03.    U.S. SANITARY WARE MARKET VOLUME SNAPSHOT
FIGURE 04.    TOP INVESTMENT POCKET BY MATERIAL TYPE
FIGURE 05.    TOP WINNING STRATEGIES, BY YEAR, 2015–2019*
FIGURE 06.    TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2019* (%)
FIGURE 07.    TOP WINNING STRATEGIES, BY COMPANY, 2015–2019*
FIGURE 08.    MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 09.    MODERATE THREAT OF NEW ENTRANTS
FIGURE 10.    LOW THREAT OF SUBSTITUTES
FIGURE 11.    MODERATE COMPETITIVE RIVALRY
FIGURE 12.    MODERATE BARGAINING POWER OF BUYERS
FIGURE 13.    TOP PLAYER POSITIONING, 2017
FIGURE 14.    U.S. SANITARY WARE MARKET DYNAMICS
FIGURE 15.    U.S. SANITARY WARE MARKET SHARE, BY PRODUCT TYPE, 2017 (%)
FIGURE 16.    U.S. SANITARY WARE MARKET SHARE BY MATERIAL, 2017 (%)

FIGURE 17.    U.S. SANITARY WARE MARKET SHARE BY DISTRIBUTION CHANNEL, 2017 (%)
FIGURE 18.    U.S. SANITARY WARE MARKET SHARE BY LOCATION, 2017 (%)
FIGURE 19.    CERA SANITARYWARE LIMITED: NET SALES, 2016–2018 ($MILLION)
FIGURE 20.    GEBERIT AG: NET SALES, 2016–2018 ($MILLION)
FIGURE 21.    GEBERIT AG: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 22.    HSIL LIMITED: NET SALES, 2016–2018 ($MILLION)
FIGURE 23.    HSIL LIMITED: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 24.    LIXIL GROUP CORPORATION: NET SALES, 2016–2018 ($MILLION)
FIGURE 25.    LIXIL GROUP CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 26.    LECICO EGYPT: NET SALES, 2015–2017 ($MILLION)
FIGURE 27.    LECICO EGYPT: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 28.    LECICO EGYPT: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 29.    TOTO LTD.: REVENUE, 2015–2017 ($MILLION)
FIGURE 30.    TOTO LTD.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 31.    TOTO LTD.: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 32.    MASCO: NET SALES, 2016–2018 ($MILLION)
FIGURE 33.    MASCO: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 34.    MASCO: REVENUE SHARE BY REGION, 2018 (%)

FIGURE 35.    FORTUNE BRANDS: NET SALES, 2016–2018 ($MILLION)
FIGURE 36.    FORTUNE BRANDS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 37.    FORTUNE BRANDS: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 38.    VILLEROY & BOCH AG: NET SALES, 2016–2018 ($MILLION)
FIGURE 39.    VILLEROY & BOCH AG: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 40.    VILLEROY & BOCH AG: REVENUE SHARE BY REGION, 2018 (%)

 
 

Sanitary ware refers to products used in bathrooms and kitchens. These include wash basins, toilet sinks, pedestals, and cisterns The U.S. sanitary ware market is still in growth stage, and is expected to witness robust growth in the coming years. Expanding residential and commercial infrastructure along with rising trend of customization to aid market growth in the region. Furthermore, introduction of innovative products such as intelligent toilets, dual flush, stain-resistant ceramic technology and shower toilet will further augment market expansion.

Also, there lies colossal untapped opportunities for online distribution channel. Online attractiveness of sanitary ware products is mainly driven by the price transparency. Furthermore, ease of finding product online with wide variety in terms of shape, size, material, and design have provided great convenience for the customers. Engaged stakeholders in the industry needs to act and innovate on digital platforms to capitalize on the opportunity of sanitary ware sales through online channels.

 

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