A video monitor is a device that displays video signals from a variety of sources such as computers, cameras, and cable or satellite boxes. It is commonly used for display purposes in offices, homes, and other settings. It is available in a wide range of resolutions, refresh rates, and sizes, and is used in professional and personal settings. The resolution is the number of pixels that make up the image on the screen. The higher the resolution, the more detail the image will have. Common resolutions for monitors include 720p, 1080p, and 4K. 4K monitors have a resolution of 3840x2160 pixels, which is four times higher than 1080p. The refresh rate is the number of times the image on the screen is updated per second. A higher refresh rate means the image will be smoother and less prone to tearing or stuttering.
When it comes to video monitors for gaming, there are a few additional features to look out for. For example, low input lag, the time it takes for a monitor to display an image after receiving a signal, is very important in gaming as it ensures the monitor is responsive to the inputs. In addition, monitors with G-Sync or FreeSync technology can help eliminate screen tearing and stuttering by synchronizing the monitor's refresh rate with the graphics card's frame rate.
The increasing adoption of technology in various industries, such as healthcare, education, and entertainment, has increased the demand for video monitors. For example, in healthcare, video monitors are used for telemedicine, which allows doctors to diagnose and treat patients remotely. In education, video monitors are used for e-learning and virtual classrooms. Also, the growing demand for high-resolution monitors drives the video monitor market. With the advancement in technology, consumers are looking for monitors that can provide a better viewing experience, and high-resolution monitors are able to provide this. Furthermore, the rising popularity of gaming is also driving the video monitor market. Gamers demand high-quality displays with fast refresh rates and low input lag, which has increased the demand for gaming monitors.
However, the limited color accuracy and durability of video monitors act as restraints in video monitors market. Some video monitors may not have accurate color reproduction, which can be a restraint for professionals in fields such as graphic design and photography. On the same line, some video monitors may have a short lifespan, which can be a restraint for consumers who want a long-lasting product.
Furthermore, as environmental concerns continue to rise, the demand for energy-efficient monitors is expected to grow. This presents an opportunity for manufacturers to develop and market energy-efficient monitors to meet this demand. Also, the growing popularity of smart monitors presents an opportunity for manufacturers to develop and market smart monitors with built-in cameras, speakers, and other features that make them more versatile and convenient.
New Product launches to flourish in the market
At CES 2023, Samsung Electronics announced that it will introduce new models in its monitor line-up, expanding its visual display leadership for users. The new offerings in the Odyssey, ViewFinity and Smart Monitor line-ups will provide better image quality and a range of innovative features for people looking to work, play and live through their monitor display. One of the key innovations is the launch of the 57” Odyssey Neo G9, the global first single monitor with dual ultra-high definition resolution aimed at gamers looking for an immersive and lifelike gaming experience. Other new models include the Odyssey OLED G9, which uses OLED technology for superior color accuracy and contrast, and the ViewFinity S9, optimized for creative professionals like graphic designers and photographers with its 5K resolution and wide color gamut.
Segmental Overview
By display type: The video monitors market is divided into OLED and LCD. OLED monitors use organic materials that emit light when an electric current is applied. They have faster response times and better contrast ratios than LCD monitors, making them a popular choice for gaming and other high-performance applications. They also have a wider viewing angle and can display true blacks, which is important for color-critical work. However, OLED monitors are more expensive than LCD monitors and have a shorter lifespan due to the organic materials used. On the other hand, LCD monitors use liquid crystals to control the passage of light through the display. They are more affordable and have a longer lifespan than OLED monitors. They also consume less power and are available in larger sizes.
By display type: The video monitors market is divided into single display and multi display. Single display monitors are the traditional type of monitors that come in various sizes and resolutions. They are used for a variety of applications such as gaming, video streaming, office work, and general computer use. They are affordable and widely available, making them a popular choice among consumers. Multidisplay monitors, on the other hand, are made up of multiple monitors connected together to form a larger display. They are often used in professional settings such as graphic design, video editing, and financial trading. They provide a larger screen area and can improve productivity by allowing users to multitask and have multiple windows open at the same time. Multidisplay monitors are more expensive than single display monitors and require more space and resources to set up.
By end-users: The video monitors market is divided into consumer electronics, gaming and commercial. Consumer electronics segment includes monitors used for general computer use, video streaming, and other home-based applications. These monitors are widely available and are affordable, making them a popular choice among consumers. Gaming segment includes monitors specifically designed for gaming applications. These monitors have high refresh rates, fast response times, and advanced features such as G-Sync and FreeSync technology to provide an immersive gaming experience. Commercial segment includes monitors used in professional settings such as graphic design, video editing, financial trading, and other commercial applications. These monitors are designed for specific use cases and are often more expensive than consumer electronics monitors.
By region: The video monitors market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. North America is expected to dominate the market due to the presence of major market players and the region's high adoption rate of technology. The region is also home to a large number of gaming enthusiasts, which is driving the demand for gaming monitors. Asia-Pacific is expected to be a key growth region due to the increasing adoption of technology and the growing popularity of gaming. The region is also home to a large number of manufacturers, which is driving the supply of monitors in the region.
COMPETITIVE ANALYSIS
Competitive analysis and profiles of the major players in the video monitors end-user ACETEK, Atomos, Blackmagic Design Pty. Ltd., Canon Inc., Datavideo, Delvcam, Desview, JVC, Hikvision, Pooja Electronics, and Sony Corporationare included in the study. Major players have adopted product launch and acquisition as key developmental strategies to improve the product portfolio of the video monitors market.
Video Monitors Market, by Display Type Report Highlights
| Aspects | Details |
 By Display Type |
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| By Display Type |
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 By End-Users |
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 By Region |
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 Key Market Players | Blackmagic Design Pty. Ltd., Canon Inc., Delvcam, JVC, Datavideo, Pooja Electronics, Hikvision, Sony Corporation, Atomos, Desview, ACETEK |
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