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Vietnam Mobile Payment Market by Type (Proximity Payment and Remote Payment), Mode of Transaction (Short Message Service, Wireless Application Protocol, and Near-Field Communication), End User (Personal and Business), Application (Hospitality & Tourism, Media & Entertainment, Retail, Healthcare, Energy & Utilities, IT & Telecommunication, and Others), and Type of Purchase (Airtime Transfer & Top-Ups, Money Transfers & Payments, Merchandise & Coupons, Travel & Ticketing, and Others): Opportunity Analysis and Industry Forecast, 2020–2027

A04422
Pages: 140
Mar 2021 | 16288 Views
   
Author(s) : Aarti Goswami, Pramod Borasi , Vineet Kumar
Tables: 47
Charts: 23
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COVID-19

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The Vietnam mobile payment market size was valued at $250 billion in 2019, and is projected to reach $2,732 billion by 2027, growing at a CAGR of 30.2% from 2020 to 2027. 

In the wake of COVID-19 pandemic, various banks & FinTech industries are enhancing their mobile payments solutions & services in the country. In addition, rise in COVID-19 patients have led many businesses and individuals to adopt contactless payment options, which boosts the growth of the mobile payment market in the country..

Mobile payment refers to a payment method in which money is transferred from various mobile devices such as smartphones, tablets and other smart devices, for purchasing a product or services. In addition, various banks and financial institutions are providing mobile payment services as it provides bank customers with convenient, fast and secure payment processing systems. Furthermore, mobile payments eliminate the need of carrying cash, credit cards and debit cards for paying for a particular product and services as well as provide a secured substitute for the cash-based transaction. In addition, various industries such as entertainment & media, transportation, BFSI and others, are rapidly adopting mobile payment services. This helps in improving the security of the payment method and provides faster payment services, which is propelling the Vietnam mobile payment market growth.

Vietnam-Mobile-Payment-Market-2020-2027

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Rise in penetration of smartphones across the globe and increase in the m-commerce industry in emerging countries are the major factors driving the growth of the market. In addition, upsurge in adoption of mobile payment services in emerging countries fuels the growth of the market. Furthermore, rise in data breaches and security issues in mobile payments hampers the growth of the market. Furthermore, growth in usage of NFC, RFID and host-card emulation technology in mobile payments and rise in demand for fast and hassle-free transaction services are expected to provide lucrative opportunities for the Vietnam mobile payment market.

The mobile web payments segment is expected to garner a significant share during the forecast period. Mobile web payments mode of payment is the most popular and preferred method of making mobile payment as users only need a smartphone, which drives the growth of the Vietnam mobile payment market share in this segment. 

However, the near field communication segment is expected to witness growth at the highest rate during the forecast period, owing to varied features such as higher security, faster transaction processing and growing demand among the end users.

The report focuses on the growth prospects, restraints, and Vietnam mobile payment market trends. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the mobile payment market.

Segment review

The Vietnam mobile payment market analysis is segmented on the basis of type, mode of transaction, end user, application, and type of purchase. In terms of type, it is bifurcated into proximity payment and remote payment. Based on mode of transaction, the market is segmented into short message service, wireless application protocol, and near-field communication. By end user, it is segmented into personal and business. On the basis of application, it is segmented into hospitality & tourism, media & entertainment, retail, healthcare, energy & utilities, IT & telecommunication, and others. Based on type of purchase, the market is segmented into airtime transfer & top-ups, money transfers & payments, merchandise & coupons, travel & ticketing, and others.

The report analyses the profiles of key players operating in the Vietnam mobile payments industry including Movi, M_Service, National Payment Corporation of Vietnam (NAPAS), NganLuong.vn, OnePAY, Orange, PayPal Holdings, Inc., SohaPay Electronic Payment Tool, VietUnion Online Services Corporation (Payoo), and VNG Corp. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

COVID-19 impact analysis

COVID-19 pandemic had a significant impact on the Vietnam mobile payment market revenue. This is attributed to implementation of lockdown by governments in the country and shutdown of businesses and public & private organizations across the world to prevent transmission of the virus. Therefore, consumers have increased the use of mobile & contactless payment methods in order to avoid cash payments. This, in turn, has become one of the major growth factors for the Vietnam mobile payment market during the global health crisis. 

Top impacting factors

Development of the fintech & payment industry

Advancements in technology have made it viable for financial institutions to provide services such as e-banking and mobile money, to unbanked and under-banked population in Vietnam. Moreover, increase in presence of fintech firms has supplemented the growth of the mobile payment market in Vietnam. For instance, as of 2019, more than 45 fintech firms were established in Vietnam, of which two-thirds provide mobile payment services. According to the State Bank of Vietnam, approximately 50% of the population holds a bank account; however, in rural areas, the number of people possessing a bank account is relatively lower. Nonetheless, upsurge in penetration of mobile devices and improvement in communication infrastructure in Vietnam are expected to boost the adoption of e-payments in Vietnam.

Vietnam Mobile Payment Market
By Type

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Remote Payment segment accounted for the highest market share in 2019

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Rise in data breaches and security issues in mobile payments 

Innovative payment technologies offer substantial advantages and convenience to customers; however, increase in data breaches and security concerns hinder the growth of the market. Consumers are hesitant to make or receive payments via their mobile phones, as they are concerned about the risk of their financial information being accessed by third-party mobile service providers. Moreover, adoption of mobile payment services is on the rise rapidly; however, risk of identity theft and data breaches is also expected to rise in the coming years. This is attributed to use of public Wi-Fi, vulnerabilities in password, and phishing attacks. All these factors together lead in high risks while making mobile payments, which restrains the Vietnam mobile payment market growth.

Increase in demand for fast & hassle-free transaction services

Mobile payment is the preferred medium for paying or receiving payments, as it offers high-speed and hassle-free services. This in turn attracts companies to offer their goods and services via mobile platform. Telecommunication providers, groceries, retailers are now gradually launching their mobile apps through which customers can shop online. For instance, in February 2018, PetroVietnam Oil, a state-owned gas station operator, introduced a mobile payment system, which accepts mobile payments using an account card and QR code. The system is expected to ease congestion at gas stations. Moreover, payment records can be accessed online, allowing business users to keep a track of fuel expenses. Furthermore, to sustain the intense competition in the market, key players are adopting different strategies to cater to the growing needs of customers. For instance, MoMo, a leading mobile payment company in Vietnam, is developing a customer-friendly, 24-hour nationwide cashless payment system.

Vietnam Mobile Payment Market
By Type of Purchase

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Travel & Ticketing segment is expected to attain significant growth during the forecasted period.

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Key benefits for stakeholders 

  • The study provides an in-depth analysis of the Vietnam remote payment market share along with the current & future trends to elucidate the imminent investment pockets.
  • Information about key drivers, restrains, and opportunities and their impact analysis on the Vietnam proximity payment solutions market size is provided in the report.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • An extensive analysis of the key segments of the industry helps to understand the Vietnam mobile banking market trends.
  • The quantitative analysis of the Vietnam mobile payment solutions market from 2020 to 2027 is provided to determine the market potential.

Key market segments

By Type

  • Proximity Payment
  • Remote Payment

By Mode of Transactions

  • Short Message Service 
  • Wireless Application Protocol
  • Near-Field Communication 

By End User

  • Personal
  • Business

By Application

  • Hospitality & Tourism
  • Media & Entertainment
  • Retail
  • Healthcare
  • Energy & Utilities
  • IT & Telecommunication
  • Others

By Type of Purchase 

  • Airtime Transfer & Top-Ups
  • Money Transfers & Payments
  • Merchandise & Coupons
  • Travel & Ticketing
  • Others

Key Market Players

  • Movi
  • M_Service
  • National Payment Corporation of Vietnam (NAPAS)
  • NganLuong.vn
  • OnePAY
  • Orange
  • PayPal Holdings, Inc.
  • SohaPay Electronic Payment Tool
  • VietUnion Online Services Corporation (Payoo)
  • VNG Corp. 
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key forces shaping Vietnam mobile payment market
3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Rise in adoption of smartphones across the country
3.3.1.2.Growth in the m-commerce industry
3.3.1.3.Development of the fintech & payment industry

3.3.2.Restraint

3.3.2.1.Rise in data breaches and security issues in mobile payments

3.3.3.Opportunity

3.3.3.1.Increase in demand for fast & hassle-free transaction services
3.3.3.2.Increase in use of NFC, RFID, and host card emulation technology in mobile payments
3.3.3.3.Initiatives to drive cashless payments in Vietnam

3.4.COVID-19 impact analysis on Vietnam mobile payments market

3.4.1.Impact on Vietnam mobile payments market size
3.4.2.Consumer trends, preferences, and budget impact
3.4.3.Regulatory framework
3.4.4.Economic impact
3.4.5.Key player strategies to tackle negative impact
3.4.6.Opportunity window

CHAPTER 4:VIETNAM MOBILE PAYMENT MARKET, BY TYPE

4.1.Overview
4.2.Proximity payment

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.Remote payment

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

CHAPTER 5:VIETNAM MOBILE PAYMENT MARKET, BY MODE OF TRANSACTION

5.1.Overview
5.2.Short message service (SMS)

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Wireless application protocol (WAP)

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

5.4.Near-field communication (NFC)

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast

CHAPTER 6:VIETNAM MOBILE PAYMENT MARKET, BY END USER

6.1.Overview
6.2.Personal

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.Business

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

CHAPTER 7:VIETNAM MOBILE PAYMENT MARKET, BY APPLICATION

7.1.Overview
7.2.Hospitality & tourism

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast

7.3.Media & entertainment

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast

7.4.Retail

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast

7.5.Healthcare

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast

7.6.Energy & utilities

7.6.1.Key market trends, growth factors, and opportunities
7.6.2.Market size and forecast

7.7.IT & telecommunications

7.7.1.Key market trends, growth factors, and opportunities
7.7.2.Market size and forecast

7.8.Others

7.8.1.Key market trends, growth factors, and opportunities
7.8.2.Market size and forecast

CHAPTER 8:VIETNAM MOBILE PAYMENT MARKET, BY TYPE OF PURCHASE

8.1.Overview
8.2.Airtime transfers & top-ups

8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast

8.3.Money transfers & payments

8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast

8.4.Merchandise & coupons

8.4.1.Key market trends, growth factors, and opportunities
8.4.2.Market size and forecast

8.5.Travel & ticketing

8.5.1.Key market trends, growth factors, and opportunities
8.5.2.Market size and forecast

8.6.Others

8.6.1.Key market trends, growth factors, and opportunities
8.6.2.Market size and forecast

CHAPTER 9:COMPETITIVE LANDSCAPE

9.1.Introduction

9.1.1.Market player positioning, 2019
9.1.2.Top winning strategies

CHAPTER 10:COMPANY PROFILES

10.1.MOVI

10.1.1.Company overview
10.1.2.Company snapshot
10.1.3.Product portfolio
10.1.4.Key strategic moves and developments

10.2.M_SERVICE

10.2.1.Company overview
10.2.2.Company snapshot
10.2.3.Product portfolio
10.2.4.Key strategic moves and developments

10.3.NATIONAL PAYMENT CORPORATION OF VIETNAM (NAPAS)

10.3.1.Company overview
10.3.2.Company snapshot
10.3.3.Product portfolio
10.3.4.Key strategic moves and developments

10.4.NGANLUONG.VN

10.4.1.Company overview
10.4.2.Company snapshot
10.4.3.Product portfolio

10.5.ONEPAY

10.5.1.Company overview
10.5.2.Company snapshot
10.5.3.Product portfolio
10.5.4.Key strategic moves and developments

10.6.ORANGE

10.6.1.Company overview
10.6.2.Company snapshot
10.6.3.Operating business segments
10.6.4.Product portfolio
10.6.5.Business performance

10.7.PAYPAL HOLDINGS, INC.

10.7.1.Company overview
10.7.2.Company snapshot
10.7.3.Operating business segments
10.7.4.Product portfolio
10.7.5.Business performance

10.8.SOHAPAY ELECTRONIC PAYMENT TOOL

10.8.1.Company overview
10.8.2.Company snapshot
10.8.3.Product portfolio

10.9.VIETUNION ONLINE SERVICES CORPORATION (PAYOO)

10.9.1.Company overview
10.9.2.Company snapshot
10.9.3.Product portfolio

10.10.VNG CORP.

10.10.1.Company overview
10.10.2.Company snapshot
10.10.3.Operating business segments
10.10.4.Product portfolio
10.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.VIETNAM MOBILE PAYMENT MARKET SIZE, BY TYPE, 2019–2027 ($BILLION)
TABLE 02.VIETNAM MOBILE PAYMENT MARKET SIZE FOR PROXIMITY PAYMENT, 2019–2027 ($BILLION)
TABLE 03.VIETNAM MOBILE PAYMENT MARKET SIZE FOR REMOTE PAYMENT, 2019–2027 ($BILLION)
TABLE 04.VIETNAM MOBILE PAYMENT MARKET SIZE, BY MODE OF TRANSACTION, 2019–2027 ($BILLION)
TABLE 05.VIETNAM MOBILE PAYMENT MARKET SIZE FOR SHORT MESSAGE SERVICE, 2019–2027 ($BILLION)
TABLE 06.VIETNAM MOBILE PAYMENT MARKET SIZE FOR WIRELESS APPLICATION PROTOCOL, 2019–2027 ($BILLION)
TABLE 07.VIETNAM MOBILE PAYMENT MARKET SIZE FOR NEAR-FIELD COMMUNICATION, 2019–2027 ($BILLION)
TABLE 08.VIETNAM MOBILE PAYMENT MARKET SIZE, BY END USER, 2019–2027 ($BILLION)
TABLE 09.VIETNAM MOBILE PAYMENT MARKET SIZE FOR PERSONAL, 2019–2027 ($BILLION)
TABLE 10.VIETNAM MOBILE PAYMENT MARKET SIZE FOR BUSINESS, 2019–2027 ($BILLION)
TABLE 11.VIETNAM MOBILE PAYMENT MARKET SIZE, BY APPLICATION, 2019–2027 ($BILLION)
TABLE 12.VIETNAM MOBILE PAYMENT MARKET SIZE FOR HOSPITALITY & TOURISM, 2019–2027 ($BILLION)
TABLE 13.VIETNAM MOBILE PAYMENT MARKET SIZE FOR MEDIA & ENTERTAINMENT, 2019–2027 ($BILLION)
TABLE 14.VIETNAM MOBILE PAYMENT MARKET SIZE FOR RETAIL, 2019–2027 ($BILLION)
TABLE 15.VIETNAM MOBILE PAYMENT MARKET SIZE FOR HEALTHCARE, 2019–2027 ($BILLION)
TABLE 16.VIETNAM MOBILE PAYMENT MARKET SIZE FOR ENERGY & UTILITIES, 2019–2027 ($BILLION)
TABLE 17.VIETNAM MOBILE PAYMENT MARKET SIZE FOR IT & TELECOMMUNICATION, 2019–2027 ($BILLION)
TABLE 18.VIETNAM MOBILE PAYMENT MARKET SIZE FOR OTHERS, 2019–2027 ($BILLION)
TABLE 19.VIETNAM MOBILE PAYMENT MARKET SIZE, BY TYPE OF PURCHASE, 2019–2027 ($BILLION)
TABLE 20.VIETNAM MOBILE PAYMENT MARKET SIZE FOR AIRTIME TRANSFER & TOP-UPS, 2019–2027 ($BILLION)
TABLE 21.VIETNAM MOBILE PAYMENT MARKET SIZE FOR MONEY TRANSFERS & PAYMENTS, 2019–2027 ($BILLION)
TABLE 22.VIETNAM MOBILE PAYMENT MARKET SIZE FOR MERCHANDISE & COUPONS, 2019–2027 ($BILLION)
TABLE 23.VIETNAM MOBILE PAYMENT MARKET SIZE FOR TRAVEL & TICKETING, 2019–2027 ($BILLION)
TABLE 24.VIETNAM MOBILE PAYMENT MARKET SIZE FOR OTHERS, 2019–2027 ($BILLION)
TABLE 25.MOVI: COMPANY SNAPSHOT
TABLE 26.MOVI: PRODUCT PORTFOLIO
TABLE 27.M_SERVICE: COMPANY SNAPSHOT
TABLE 28.M_SERVICE: PRODUCT PORTFOLIO
TABLE 29.NATIONAL PAYMENT CORPORATION OF VIETNAM (NAPAS): COMPANY SNAPSHOT
TABLE 30.NATIONAL PAYMENT CORPORATION OF VIETNAM (NAPAS): PRODUCT PORTFOLIO
TABLE 31.NGANLUONG.VN: COMPANY SNAPSHOT
TABLE 32.NGANLUONG.VN: PRODUCT PORTFOLIO
TABLE 33.ONEPAY: COMPANY SNAPSHOT
TABLE 34.ONEPAY: PRODUCT PORTFOLIO
TABLE 35.ORANGE: COMPANY SNAPSHOT
TABLE 36.ORANGE: PRODUCT CATEGORIES
TABLE 37.ORANGE: PRODUCT PORTFOLIO
TABLE 38.PAYPAL HOLDINGS, INC.: COMPANY SNAPSHOT
TABLE 39.PAYPAL HOLDINGS, INC.: OPERATING SEGMENTS
TABLE 40.PAYPAL HOLDINGS, INC.: PRODUCT PORTFOLIO
TABLE 41.SOHAPAY ELECTRONIC PAYMENT TOOL: COMPANY SNAPSHOT
TABLE 42.SOHAPAY ELECTRONIC PAYMENT TOOL: PRODUCT PORTFOLIO
TABLE 43.VIETUNION ONLINE SERVICES CORPORATION: COMPANY SNAPSHOT
TABLE 44.VIETUNION ONLINE SERVICES CORPORATION: PRODUCT PORTFOLIO
TABLE 45.VNG CORP.: COMPANY SNAPSHOT
TABLE 46.VNG CORPORATION: OPERATING SEGMENTS
TABLE 47.VNG CORP.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.VIETNAM MOBILE PAYMENT MARKET, 2019–2027
FIGURE 03.VIETNAM MOBILE PAYMENT MARKET: TOP IMPACTING FACTOR
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 06.MODERATE-TO-HIGH BARGAINING POWER OF BUYERS
FIGURE 07.MODERATE THREAT OF SUBSTITUTES
FIGURE 08.MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 09.HIGH COMPETITIVE RIVALRYS
FIGURE 10.VIETNAM MOBILE PAYMENT MARKET SIZE, BY TYPE, 2019–2027 ($BILLION)
FIGURE 11.VIETNAM MOBILE PAYMENT MARKET SIZE, BY MODE OF TRANSACTION, 2019–2027 ($BILLION)
FIGURE 12.VIETNAM MOBILE PAYMENT MARKET SIZE, BY END USER, 2019–2027 ($BILLION)
FIGURE 13.VIETNAM MOBILE PAYMENT MARKET SIZE, BY APPLICATION, 2019–2027 ($BILLION)
FIGURE 14.VIETNAM MOBILE PAYMENT MARKET SIZE, BY TYPE OF PURCHASE, 2019–2027 ($BILLION)
FIGURE 15.MARKET PLAYER POSITIONING, 2019
FIGURE 16.TOP WINNING STRATEGIES, BY YEAR, 2019–2021
FIGURE 17.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2019–2021
FIGURE 18.TOP WINNING STRATEGIES, BY COMPANY, 2019–2021
FIGURE 19.ORANGE: REVENUE, 2018–2020 ($MILLION)
FIGURE 20.ORANGE: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 21.PAYPAL HOLDINGS, INC.: NET SALES, 2017–2019 ($MILLION)
FIGURE 22.PAYPAL HOLDINGS, INC.: REVENUE SHARE, BY SEGMENT (2019)
FIGURE 23.PAYPAL HOLDINGS, INC.: REVENUE SHARE, BY REGION (2019)

 
 

The adoption of mobile payments has increased in Vietnam over time, due to rise in adoption of smartphones, contactless payment cards and ease of transactions as compared to traditional banks. In addition, various retailers across the country have adopted mobile payments to provide an enhanced customer experience and to increase the adoption of mobile payments across the country. Furthermore, technological advancements and increase in awareness about contactless payments among the consumers can lead to a rapid growth during the forecast period. In addition, surge in adoption of near-field communication (NFC) technology in various sectors such as transport and entertainment, is anticipated to provide lucrative opportunity for the market.

Furthermore, the growth of the market is driven by increase in awareness of mobile banking apps and mobile wallets and convenience offered by these apps & e-wallets while making diverse transactions. In addition, customers download hotel and airline apps for a quick view and booking status. Thus, proliferation of mobile usage and development of innovative mobile travel apps are expected to foster growth of the mobile payment market in the near future. The mobile payment market in Vietnam is fragmented and competitive, owing to the presence of well-diversified international and regional vendors. However, continuous increase in presence of international vendors in the country makes the marketplace highly competitive.

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