Vietnam Sanitary Ware & Bathroom Accessories Market Outlook - 2025
The Vietnam sanitary ware & bathroom accessories market size was valued at $419 .0 million in 2017 and is expected to reach $685.2 million by 2025, registering a CAGR of 6.4% from 2018 to 2025.
Sanitary ware and bathroom accessories refer to products used in bathrooms and kitchens. These include wash basins, toilet sinks, pedestals, and cisterns, showers, faucets, and other bathroom accessories such as soap holders, and towel rings. Traditionally manufactured using porcelain, a ceramic material, is now available in wide variety of materials such as metals, glass, and plastics. However, the ceramic sanitary wares have excellent resistance to chemical attacks, are cost effective, and are able to withstand heavy loads as well. According to the Asian Development Bank, Asia-Pacific is estimated to invest $8–$9 trillion in infrastructure development between 2010 and 2020 to maintain its economy. The numerous ambitious programs launched by the government, are expected to provide significant impetus to the demand for sanitary wares. Furthermore, replacement of old bathroom sanitaryware also creates demand for new sanitary wares & bathroom accessories. In addition, government impetus on housing through investment inducing policies, reduction in interest rates for housing loans, and increase in nuclearization is expected to catalyze demand for housing going forward.
The toilet sinks segment dominated the overall Vietnam sanitary ware & bathroom accessories market share in 2017 and is expected to remain dominant during the forecast period. Dual flush toilets gains huge popularity in the region. Furthermore, motion activated lids, heated seats, integrated bidet, deodorizer, and air dryers are now being incorporated in the toilets.
The ceramic segment is expected to exhibit significant growth rate in the Vietnam sanitary ware & bathroom accessories market during the forecast period. The growth of this segment is mainly attributed to its easy-to-clean, smooth surface, along with enhanced hygiene standards and high resistance toward chemical acids, hydrochloric compounds, or strong cleaning fluids. Ceramic is the most preferred material for manufacturing high-quality sanitary fittings due to its pleasant appearance and versatility.
The report focuses on the growth prospects, restraints, and opportunities of the Vietnam sanitary ware & bathroom accessories market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the Vietnam sanitary ware & bathroom accessories market.
Segment review
The Vietnam sanitary ware & bathroom accessories market is segmented based on product type and material. Based on product type, the market is divided into wash basins, toilet sinks, pedestals, cisterns, faucet, showers and other bathroom accessories. Based on material, it is classified into ceramics, pressed metals, acrylic plastic & Perspex, and others. The ceramic segment is expected to account for the major share in the Vietnam market throughout the analysis period. This segment is also expected to witness the highest growth in terms of value as well as volume during the forecast period.
Some of the key players in the Vietnam sanitary ware & bathroom accessories market are CAESAR Bathroom, Gessi SpA, Innoci Vietnam, Jaquar Group, LIXIL Group, Roca Sanitario, S.A.,TOTO Ltd., Viglacera Corporation, Italisa (Vietnam) Co. Ltd., and Thien Thanh Sanitaryware Joint Stock Company (Thien Thanh).
Top impacting factors
Current and future Vietnam sanitary ware & bathroom accessories industry trends are outlined to determine the overall attractiveness of the Vietnam sanitary ware & bathroom accessories market. Top impacting factors highlight opportunities during the forecast period. Factors such as rise in new home sales, increase in urbanization, growth in disposable income, and improvement in standard of living fuel the Vietnam sanitary ware & bathroom accessories market in the region. In addition, introduction of new technologies such as dual flush, aerators and smart technologies in faucets and showers are the major factors that augment the growth of the Vietnam sanitary ware & bathroom accessories market. However, stringent government regulations and environmental policies are some of the major factors that are projected to hamper the Vietnam sanitary ware & bathroom accessories market growth.
Opportunities to expand business on online platform
The sale of sanitary ware& bathroom accessories through online channels is very weak; however, there lie huge untapped opportunities. Online attractiveness of sanitary ware products is mainly driven by the price transparency. Furthermore, ease of finding product online with wide variety in terms of shape, size, material, and design have provided great convenience. Convenience is an important consideration for millennials on account of their hectic lifestyle. Ultimately, manufacturers who are in a position to act and innovate on digital platforms capitalize on the opportunity of sanitary ware sales through online channels.
Key Benefits for Vietnam Sanitary Ware & Bathroom Accessories Market:
- The report provides an extensive analysis of the current and emerging Vietnam sanitary ware & bathroom accessories market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing market opportunities.
- The Vietnam sanitary ware & bathroom accessories market forecast is offered along with information related to key drivers, restraints, and opportunity.
- The Vietnam sanitary ware & bathroom accessories market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Vietnam Sanitary Ware & Bathroom Accessories Market Report Highlights
| Aspects | Details |
 By Product Type |
|
 By Material |
|
 Key Market Players | JAQUAR GROUP, CAESAR BATHROOM, ROCA SANITARIO, S.A, LIXIL GROUP, Italisa Vietnam, THIEN THANH SANITARYWARE JOINT STOCK COMPANY, VIGLACERA CORPORATION LAUFEN Bathrooms AG, INNOCI VIETNAM CO.LTD, GESSI S.P.A., TOTO |
Analyst Review
Sanitary ware refers to products used in bathrooms and kitchens. These include wash basins, toilet sinks, pedestals cisterns, faucet, showers, and other bathroom accessories. The Vietnam sanitary ware & bathroom accessories market is expected to see robust growth in the upcoming years. The changing landscape, in tandem with the upcoming trends and the growth trajectory that Vietnam is experiencing, is fast-tracking the growth of the sanitary ware industry in the region. This pace of growth is expected to continue in the foreseeable future, driven primarily by rapid urbanization, increase in disposable income, and expansion of hospitality industry in the region
Also, there lies colossal untapped opportunities for online distribution channel. Online attractiveness of sanitary ware products is mainly driven by the price transparency. Convenience acts as a prominent factor for millennials on account of their hectic lifestyle. The battle between offline and online will turn into an amalgamation of retail modes to offer more engaging Omnichannel experience to consumers.
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