Visualization and 3D Rendering Software Market Statistics, 2027
The global visualization and 3D rendering software market size was valued at $1.48 billion in 2019, and is projected to reach $7.96 billion by 2027, growing at a CAGR of 23.1% from 2020 to 2027.
Visualization and 3D rendering is a process of generating an image based on three-dimensional data, which is stored within a computer program. 3D rendering is most often used for demonstration at various conferences, exhibitions, and presentations. In addition, the software offers numerous benefits such as improved processing, real-time insights, and user-friendly renderer interface, which creates its demand among end users. Furthermore, the main purpose of visualization and 3D rendering software is to create visual interface, which provides a better understanding of a project to creators, developers, and the customers.
The key factor driving the growth of the visualization and 3D rendering software market trends include increase in demand for virtual modelling and building design and surge in demand for architecture planning for smart cities boost growth of the global visualization and 3D rendering software market. In addition, surge in demand for real-time rendering and faster decision-making capabilities positively impacts growth of the market. However, lack of IT infrastructure, less demand for 3D rendering software in underdeveloped nations, and lack of security, with privacy issues are expected to hamper the visualization and 3D rendering software market growth. On the contrary, surge in adoption of cloud-based 3D rendering services and increase in demand for high level gaming and videography are expected to offer remunerative opportunities for expansion of the market during the forecast period. Each of these factors is projected to have a definite impact on growth of the visualization and 3D rendering software market.
By Product Type
Stand-alone is projected as one of the most lucrative segments.
By application, visualization and 3D rendering software market was led by the architecture & visualization segment in 2019, and is projected to maintain its dominance during the forecast period. Rise in adoption of this software in construction and real estates industries for visualization of their projects to their customers for increasing their profit and to enhance their market value fuels growth of the market. However, the research & training segment is expected to grow at the highest rate during the forecast period, owing to growing demand for planning and execution of detail visual representation of several research objects such as instruments, internal body organs, micro particles and many others have given rise to the implementation of visualization & 3D rendering software in research & education organizations.
By Application
Architectural & visualization is projected as one of the most lucrative segments.
Region wise, the visualization and 3D rendering software market was dominated by North America in 2019, and is expected to retain its position during the forecast period. This is attributed to surge in adoption of construction companies in the region and rise in adoption of 3D rendering software among the real estate companies for faster completion of their projects. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to rise in investments on animation and graphics solutions in various end user industries such as construction & real estate, media & entertainment, and healthcare. Moreover, surge in urbanization and rapid growth in the real estate sector in emerging countries such as China, South Korea, and India are expected to boost the visualization & 3D rendering market during the forecast period.
By Region
Asia-Pacific would exhibit the highest CAGR of 24.5% during 2019-2027.
The report focuses on growth prospects, restraints, and trends of the global visualization and 3D rendering software market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on global visualization and 3D rendering software market.
By Deployment Model
On-premise is projected as one of the most lucrative segments.
Segment Review
The global visualization and 3D rendering software market is segmented into type, deployment model, application, end user, and region. In terms of type, the market is fragmented into plugin and stand-alone. Depending on deployment model, it is bifurcated into on-premise and cloud. The applications covered in the study include architectural & visualization, research & training, gaming, marketing & advertisement and others. As per end user, the market is segregated into construction & real estate, energy & utilities, media & entertainment, education, healthcare & life science, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By Industry Vertical
Construction & Real Estate is projected as one of the most lucrative segments.
The key players profiled in the visualization and 3D rendering software market industry are Act-3D, Autodesk, Inc Altair Engineering, Inc., Cebas Visual Technology Inc., Corel Corporation, Dassault Systemes, Embodee, Luxion Inc., Next Limit Technologies, NVIDIA Corporation, OTOY Inc., Robert McNeel & Associates, SAP SE, Siemens AG and Webmax Technologies. These players have adopted various strategies to increase their market penetration and strengthen their position in the visualization and 3D rendering software market industry.
Top Impacting Factors
Surge in demand for real-time rendering and faster decision-making capabilities
With development of 3D configurators, animation rendering, and computer graphics, it has become a crucial part of the construction industry as it reduces longer rendering time. Real-time rendering replicates images on a computer for viewers to interact with simultaneous digital environment. For instance, game engines such as unreal engines use real-time rendering to speed up creative process and render final pixels. In addition, 3D rendering services improve decision-making capabilities of different organizations. For instance, Solidthinking Inc. released a new version of Evolve TM, which has unique features such as simplified user interface & workflow, improved comprehensive modeling interaction, interactive photorealistic rendering, and additional format & language support. Moreover, demand for real-time rendering has increased in the construction & real estate industry, which provides significant growth potential for the market.
Surge in demand for architecture planning in smart cities projects
Several North American, European, and Asian countries including Canada, the U.S., the UK, Germany, the Netherlands, Spain, Sweden, India, China, and Japan are rapidly investing in smart cities development. In city planning, building design and infrastructure modeling are considered as primary factors to reduce cost of projects. Visualization & 3D rendering delivers advanced graphical models, rendering solution, and virtual designs for accurate planning and execution. Moreover, planning and rendering integration into infrastructure projects in several smart cities infrastructures have acted as a key growth factor for the global visualization & 3D rendering solution market.
COVID-19 impact analysis
The visualization and 3D rendering software market has witnessed significant growth in past few years; however, owing to the outbreak of the COVID-19 pandemic, the market exhibited a sudden downfall in 2020. This was attributed to implementation of lockdown by governments in most countries and shutdown of travel to prevent transmission of the virus. The visualization and 3D rendering software market is projected to prosper in the upcoming years after the recovery from the COVID-19 pandemic. Various construction and real estate companies have been shut down, owing to workers shifting from construction sites to their home towns, which negatively impacted growth of the market.
Key Benefits for Stakeholders
- The study provides an in-depth analysis of global visualization and 3D rendering software market forecast along with the current trends and future estimations to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on global market is provided in the report.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the visualization and 3D rendering software market share from 2020 to 2027 is provided to determine the market potential.
Visualization and 3D Rendering Software Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Deployement Model |
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 By Application |
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 By Industry Vertical |
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 By Region |
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 Key Market Players | ALTAIR ENGINEERING, INC, OTOY INC, NEXT LIMIT TECHNOLOGIES, WEBMAX TECHNOLOGIES, ROBERT MCNEEL AND ASSOCIATES, EMBODEE, CEBAS VISUAL TECHNOLOGY INC, AUTODESK, INC, NVIDIA CORPORATION, COREL CORPORATION, SAP SE, SIEMENS AG, DASSAULT SYSTEMES, LUXION INC, ACT 3D |
Analyst Review
Visualization and 3D rendering software offers a flexible and versatile photorealistic visual of exteriors and interiors of existing landscapes and structures. 3D rendering is a solution for processing 3D images, which are stored in systems to draw realistic lighting, colors, shadows, textures, and others. Construction and real-estate organizations globally have started adopting 3D rendering services for providing a photorealistic model of exactly what a project will look like in real life to their customers. Numerous benefits associated with visualization and 3D rendering software, such as availability of software & infrastructure, cost-effective pricing, superior quality and superior technical resources, are lucrative factors that boost growth of the 3D rendering service market. The technology is utilized to design and render construction projects such as buildings & homes, commercial spaces, manufacturing facilities, and others. Furthermore, rapid growth in the construction sector in emerging regions such as China, Brazil, South-Africa, and India has created potential space for the visualization & 3D rendering software market. Key market players have adopted efficient techniques to develop innovative 3D rendering solutions for graphical designs and 3D models.
Increase in economic strength of developing nations such as China, India, Indonesia, and Thailand is expected to provide lucrative opportunities for the market growth. North America is expected to dominate the market during the forecast period. Moreover, emerging countries in Asia-Pacific and Latin America are projected to offer significant growth opportunities during the forecast period. Global players are focusing toward product development and increasing their geographical presence, owing to growth in competition among local vendors, in terms of features, quality, and price. In addition, these players are adopting various business strategies to enhance their product offerings and strengthen their foothold in the market. For instance, in July 2019, Autodesk updated their 3D modeling software Fusion 360, this new update provides generative design functions for clients of Fusion 360. The generative design technique helps manufacturers and the automobile industry to create designs of complex shapes and structure.
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