Volume Insights on Table Top Games Sector
The global volume of table top games is expected to grow from 44 million units in 2023 to 87 million units by 2035, registering a CAGR of 6.0% during the forecast period 2024-2035.
Volume Insights Strategic Overview
Allied Market Research announces the release of its comprehensive analysis of global shipments of table top games market. The market is projected to expand at a CAGR of 6.0% due to the increase in demand for social and strategy-based games.
The report highlights the increase in demand for table top games, driven by technological advancements and integration of indoor games among children. Europe and North America remain the largest export markets, driven by established gaming communities and regular game launches to cater to the demand. Further, Asia-Pacific has emerged as a growing market owing to the rise in disposable income and surge in interest in Western board games. Platforms such as Kickstarter have significantly influenced market volume by enabling independent developers to introduce unique, high-quality games to a global audience.
The global volume of table top games is expected to grow from 44 million units in 2023 to 87 million units by 2035, registering a CAGR of 6.0% during the forecast period. Factors that drive the table top gaming industry expansion include social engagement, nostalgia, and increase in demand for interactive entertainment solutions. Board games encourage face-to-face interaction, making them popular for family gatherings and social events, and thus giving competition to digital gaming. The market has benefited from strong licensing agreements with movie, TV, and anime franchises, which attract fans to themed games such as Star Wars Rebellion and Marvel Champions. In addition, retailers and e-commerce platforms have expanded access to niche and independent game publishers, helping increase overall market accessibility to the consumers.
Regional Table Top Games Sector Volume Growth
Europe dominated the table top games market with 34.4% share in 2023 and is expected to grow at 5.3% CAGR during the forecast period, while North America, Asia-Pacific, and LAMEA are projected to grow at 5.5%, 6.9%, and 6.5% CAGR, respectively, driven by regional gaming trends and sustainability efforts.
The regional analysis highlights significant variations in adoption trends and market potential across the globe. Europe led the market, contributing over 34.4% of the total volume in 2023 and is expected to grow at a CAGR of 5.3%, driven by crowdfunding & indie game development in countries. North America, led by the U.S. and Canada, is projected to maintain steady growth at 5.5% CAGR. Asia-Pacific, with key players such as China, India, and Japan, is expected to grow at 6.9% CAGR, supported by favorable government policies and technological advancements in games market. Meanwhile, LAMEA is anticipated to grow at 6.5% CAGR, driven by rise in nostalgia & family bonding trends in regions such as Brazil and the Middle East.
Table Top Games Sector Volume Growth, By Region, 2023-2035 (Million Units)
Region | 2023 | 2028 | 2035 | CAGR (2024–2035) |
North America | 12 | 15 | 23 | 5.5% |
Europe | 13 | 16 | 23 | 5.4% |
Asia-Pacific | 10 | 14 | 23 | 6.9% |
LAMEA | 8 | 11 | 18 | 6.5% |
Total | 44 | 56 | 87 | 6.0% |
Source: AMR Analysis
Table Top Games Country Sector Sales
U.S. and China lead the table top games market, projected to reach 16 million units and 5 million units by 2035 at 5.3% and 5.7% CAGR, respectively, while India (8.0% CAGR) and Latin America (6.1% CAGR) are expected to emerge as high-growth markets.
The report identifies China and the U.S. as the largest contributors to the table top games market in terms of volume. China, with its extensive games and entertainment landscape and surge in emphasis on sustainable practices, is projected to reach 5 million units by 2035, with a CAGR of 5.7%. The U.S., on the other hand, remains an important player in North America, growing at a steady 5.3% CAGR and accounting for 16 million units by 2035.
Emerging markets such as India and Latin America are expected to drive significant growth. India and Latin America are expected to be high-growth markets for table top games due to rise in disposable income, rapid urbanization, and increase in middle-class population. Both regions have witnessed a cultural shift toward social and leisure activities, with board games becoming popular among families, young adults, and gaming communities.
Table Top Games Volume Share, By Country, 2023-2035 (Million Units)
Country | 2023 | 2028 | 2035 | CAGR (2024-2035) |
China | 3 | 4 | 5 | 5.7% |
U.S. | 9 | 11 | 16 | 5.3% |
India | 2 | 3 | 5 | 8.0% |
Canada | 2 | 3 | 5 | 5.9% |
Brazil | 3 | 5 | 7 | 6.1% |
Mexico | 1 | 1 | 2 | 6.2% |
Germany | 3 | 3 | 5 | 4.4% |
Source: AMR Analysis
Key Highlights by Stakeholders
Highlighting the significance of this report, Anshul Mishra, Associate Vice-President of Allied Market Research, stated, “Rise in demand for table top games is fueled by surge in interest in playing classic board games among millennials & Gen Z. Our latest report captures the market dynamics, providing actionable insights for stakeholders aiming to capitalize on this opportunity.”
He further added, “Asia-Pacific, expected to witness high growth during the forecast period, remains the most promising region. At the same time, retailers and e-commerce platforms have expanded access to niche and independent game publishers, helping increase overall market accessibility and diversity.”
The report also emphasizes it from the trade perspective. China remains a major hub for table top game manufacturing, supplying global brands with cost-effective production. The U.S. and Europe dominate the industry in game design and innovation, with companies such as Asmodee, Hasbro, and Ravensburger leading the market. Rise in environmental concerns are encouraging manufacturers toward eco-friendly materials, influencing trade patterns. Surge in presence of board game conventions, such as Essen Spiel (Germany) and Gen Con (U.S.), fuels cross-border trade, allowing small and medium publishers to reach international markets. The market is expected to grow owing to innovations, digital integration, and evolving consumer preferences.
Table Top Games Sector Volume Trends
The table top games sector has experienced steady growth, driven by rising consumer interest in board games, card games, and role-playing games (RPGs). The market saw a surge during the pandemic, with increased home entertainment demand. Strategy and cooperative games remain popular, influencing sector volume expansion.
Europe and North America remain the largest export markets, driven by established gaming communities and regular game launches to cater to the demand. Further, Asia-Pacific has emerged as a growing market owing to the rise in disposable income and surge in interest in Western board games. Platforms such as Kickstarter have significantly influenced market volume by enabling independent developers to introduce unique, high-quality games to a global audience.
Table Top Games stakeholders should use the report’s insights to grab new opportunities and plan ahead.
About Allied Market Research
Allied Market Research, a full-service market research and business consulting firm, provides actionable insights and strategic recommendations to help clients make informed decisions and achieve sustainable growth. For more inquiries, please visit alliedmarketresearch.com.
About Allied Market Research
Allied Market Research is a full-service market research and business consulting firm, which provides actionable insights and strategic recommendations to help clients make informed decisions and achieve sustainable growth. For more inquiries, please visit alliedmarketresearch.com
