Volume Insights on Toiletry Products Sector
The global toiletry products sector volume projection was valued at 10,984 million units in 2023 and is projected to reach 20,423 million units by 2035, registering a CAGR of 5.1% from 2024 to 2035.
Volume Insights Strategic Overview
Allied Market Research announces the release of its comprehensive analysis of global toiletry products. Changes in lifestyle and urbanization are major factors propelling the sector for toiletry products.
The report highlights that the toiletry products sector is growing rapidly in emerging nations because of the rise in disposable incomes, urbanization, and hygienic consciousness. Customers are gravitating toward high-end and innovative personal care products in regions including the Middle East, Asia-Pacific, and Latin America.
Product development and customer service are being revolutionized by technological developments in the sector for toiletry products. AI-powered skincare devices and customized shampoo formulas are examples of smart products that are becoming more popular. The global toiletry products sector was 10,984 million units in 2023 and is projected to reach 20,423 million units by 2035, registering a CAGR of 5.1% from 2024 to 2035. The rapid expansion is supported by innovation in product development, such as eco-friendly and vegan products.
Regional Toiletry Products Sector Volume Growth
Asia-Pacific dominates the toiletry products sector with a 36% share in 2023 and a 5.9% CAGR, while North America, Europe, and LAMEA show strong growth at 4.2%, 5.1%, and 5.3% CAGR respectively, driven by personal cleanliness and hygiene.
The regional analysis highlights significant variations in adoption trends and sector potential across the globe. Asia-Pacific leads the global toiletry products sector, contributing over 36% of the total volume in 2023, and is expected to grow at a CAGR of 5.9%, driven by personal hygiene products including toothpaste, shampoo, deodorants, and soaps are becoming more popular among consumers, especially in developing nations such as China and India. North America, led by the U.S. and Canada, is projected to maintain steady growth at a 4.2% CAGR, fueled by the demand for natural, organic, and environment-friendly toiletries that have increased in the sector. Europe, with key players such as Germany, France, and Italy, is expected to grow at a 5.1% CAGR, supported by favorable government policies and technological advancements in toiletry products. Meanwhile, LAMEA offers a significant growth opportunity with a 5.3% CAGR, driven by regions such as Brazil and the Middle East, where there are growing retail and e-commerce distribution channels.
Toiletry Products Sector Volume Growth, By Region, 2023-2035 (Million Units)
Region | 2023 | 2028 | 2035 | CAGR (2024–2035) |
North America | 3,558 | 4,381 | 5,916 | 4.2% |
Europe | 1,948 | 2,500 | 3,594 | 5.1% |
Asia-Pacific | 4,272 | 5,691 | 8,635 | 5.9% |
LAMEA | 1,207 | 1,561 | 2,278 | 5.3% |
Total | 10,984 | 14,133 | 20,423 | 5.1% |
Source: AMR Analysis
Toiletry Products Country Sector Sales
China and the U.S. lead the toiletry products sector and are projected to reach 3,510 million units and 4,666 million units by 2035 at 5.4% and 3.9% CAGR respectively, while India (7.4% CAGR) and Brazil (4.3% CAGR) are expected to emerge as high-growth sectors driven by personal hygiene and cleanliness.
The report identifies China and the U.S. as the largest contributors to the toiletry products sector in terms of volume. China, with an increase in natural and eco-friendly toiletry products in response to consumer concerns about sustainability, is projected to reach 3,510 million units by 2035, achieving a CAGR of 5.4%. The U.S., on the other hand, remains an important player in North America, growing at a steady 3.9% CAGR and accounting for 4,666 million units by 2035.
Emerging sectors such as India and Brazil are expected to drive significant growth due to new product designs and sustained demand for premium items, with rural sectors showing particular improvement due to increased government spending. India, benefiting from government-led initiatives and the adoption of eco-friendly techniques, is expected to cite a CAGR of 7.4%, the highest among major countries. Brazil, representing Latin America, is projected to grow at a CAGR of 4.8%, supported by an increase in awareness about personal grooming and hygiene, and a preference for natural and organic ingredients.
Toiletry Products Sector Volume Share, By Country, 2023-2035 (Million Units)
Country | 2023 | 2028 | 2035 | CAGR (2024-2035) |
China | 1,845 | 2,397 | 3,510 | 5.4% |
The U.S. | 2,908 | 3,529 | 4,666 | 3.9% |
India | 890 | 1,280 | 2,141 | 7.4% |
Canada | 366 | 486 | 722 | 5.7% |
Brazil | 342 | 424 | 580 | 4.3% |
Mexico | 284 | 367 | 527 | 5.1% |
Germany | 411 | 510 | 697 | 4.3% |
Source: AMR Analysis
Key Highlights by Stakeholders
Highlighting the significance of this report, Anshul Mishra, Associate Vice-President of Allied Market Research, stated, “AI-driven skincare and customized personal care kits tailored to skin type, pH levels, and climate will gain popularity. Smart toothbrushes, automated dispensers, and app-connected toiletry devices will see increased adoption.”
He further added, “Probiotic skincare, CBD-infused toiletries, and vitamin-enriched personal care products are expected to gain popularity. Increased demand for hypoallergenic, fragrance-free, and dermatologist-approved products.”
Toiletry Products Sector Volume Trends
The report also said the sector for toiletry products, which includes a broad range of personal care products like soaps, shampoos, deodorants, oral care products, and skincare essentials, is a crucial segment of the global consumer goods industry. The sector has grown steadily globally due to rising consumer awareness of grooming, self-care, and hygiene. Demand has been further stimulated by factors including urbanization, growth in disposable income, the impact of social media, and celebrity endorsements.
In addition, organic, natural, and sustainable products are also becoming more popular as customers place higher value on formulations free of chemicals and eco-friendly packaging. The sector has grown due to a significant part to the e-commerce industry that provides customers with easy access to a wide variety of products. The increasing demand for high-end and specialty toiletries, like those that are gender-specific and dermatologist-tested, has also changed sector dynamics.
Furthermore, the study discusses the growing populations and rising living standards that are driving the rapid expansion of emerging economies in Latin America and Asia-Pacific. Established sectors in North America and Europe, however, are still developing because of companies emphasizing sustainability and innovation.
Consumer goods stakeholders should use the report’s insights to grab new opportunities and plan ahead.
About Allied Market Research
Allied Market Research is a full-service sector research and business consulting firm that provides actionable insights and strategic recommendations to help clients make informed decisions and achieve sustainable growth. For more inquiries, please visit alliedmarketresearch.com.
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About Allied Market Research
Allied Market Research is a full-service market research and business consulting firm, which provides actionable insights and strategic recommendations to help clients make informed decisions and achieve sustainable growth. For more inquiries, please visit alliedmarketresearch.com
