Wallpaper Market Overview, 2031
The global wallpaper market was valued at $2.3 billion in 2021, and is projected to reach $3.2 billion by 2031, growing at a CAGR of 3.6% from 2022 to 2031. North America region dominated the market and is likely to remain dominant during the forecast period. Wallpaper industry covers and decorates the interior walls of homes, offices, and other buildings and is a part of Wall decoration. Due to its variety of characteristics, such as color diversity, rich patterns, environmental protection, convenient installation, and so on, it has considerable popularity.
The global wallpaper industry is segmented into product type, End-Users, distribution channel, and region.
Depending upon product type, the wallpaper market is segregated into Vinyl-Based Wallpaper, Non-Woven Wallpaper, Pure Paper Type Wallpaper, and Other Wallpaper. On the basis of End-user, it is fragmented into Residential and Non-Residential. Depending on the distribution channel, it is categorized into supermarket/hypermarket, specialty stores, and e-commerce platforms. Region-wise, the wallpaper market is analyzed across North America (U.S., Canada, and Mexico) Europe (Germany, UK, Italy, France, Spain, and the Rest of Europe) Asia-Pacific (China, Japan, South Korea, India, Australia, Rest of Asia-Pacific), LAMEA (UAE, Saudi Arabia, Brazil, Chile, South Africa and Rest of LAMEA).
The wallpaper industry enhances the visual appeal of walls more than interior paint. In both residential and commercial development, better aesthetics are in high demand. Wallpapers improve the aesthetic appeal of a wall while also protecting it from damage. Some wallpaper, for example, grass-cloth printed on fabric backing, can be installed on rough surfaces, protecting structures from the elements while also maintaining their visual appeal. Aside from that, vinyl wallpapers have a much longer lifespan than other options. It is entirely made of wallpaper and can withstand water and scrubbing. It is long-lasting, washable, and resistant to tearing and scratching. All of these factors will drive the market in the coming years.
According to the United Nations, much of the world is currently being urbanized. Currently, cities house nearly 54.8 percent of the world's population. Growth in urbanization has resulted in a change in people's lifestyles, which has influenced the painting and coating industry by increasing demand for decorative walls as well as the functionality of coatings or wallpapers. The rise in the number of nuclear families, particularly in developing countries, combined with the rise in urbanization, creates a massive demand for wallpapers. Thus, rapid urbanization has increased the demand for wallcoverings, which is expected to increase demand for wallpapers in the coming years. The movement of people to towns and cities for work is causing. In the coming years, increased urbanization and interior design awareness will drive up demand for wallcovering products. Consumers' increasing disposable income and changing lifestyles may drive the market. Superior to substitute products in terms of durability.
In the Wallpaper market demand maximum of the customers has face the same challenge of Price. Wallpaper and paint can be purchased at various price points ranging from low to high. Wallpaper is generally more expensive to buy in rolls, supplies, and have installed. Paint is generally less expensive, requires fewer supplies, and can be applied by a novice. It should be noted that inexpensive wallpaper can be purchased and that installing it yourself can save money. Similarly, higher end faux paint finishes and textured paint can be costly, especially if they must be professionally applied. Wallpaper is almost always more expensive than paint in most cases. Despite the price difference, wallpaper is making a comeback as an appealing decorating option for a variety of rooms in the home. As it grows in popularity, more questions about its price arise. It's difficult to say how much wallpaper will cost you. The total cost of wallpaper installation is highly dependent on the size of the room, the type of paper used, the amount of prep work required, and the decision to hire a professional.
Based on Type, vinyl based wallpaper segment held the major share in the wallpaper market, and it is likely to remain same throughout the forecast period. It can be used in places where traditional wallpaper would be too wet, such as bathrooms and kitchens. Grease and dirt are usually not a problem for these long-lasting papers, so you can use them almost anywhere in your home or business. Vinyl is available in a wide variety of colors and patterns, as well as a variety of textures increasing the wallpaper market opportunity.
Based on end user, the residential segment was valued at $1,285.7 million in 2021, and is projected to reach $1,765.0 million by 2031, registering a CAGR of 3.3%, wallpaper market forecast from 2022 to 2031. The growing urbanization and migration of people from rural areas to urban cities are important factors driving the residential sector. Due to the growing purchasing power of the consumers, the people leading city-life prefer wall-paper as a part of their interior designing that has already created a huge change in the market.
Based on distribution channel, specialty stores held the major share in the wallpaper market, In the specialty stores employees only need to know or learn about one type of merchandise which directly helps to the customers for getting in-depth knowledge which product is particularly suitable for them in an Wallpaper specialty store staff can directly suggest wallpaper after just seeing preference or choice which are more comfortable or suitable for them.
Based on region, North America has the highest wallpaper market share in 2021. North America occupied the largest market share of around 38.71% in the global wallpaper market analysis in 2021, and public residential building construction is on the rise, fueling the growth of the market. The increasing population and disposable income in this region also contribute to the market's growth. The people who live in this area prefer environmentally friendly products.
The players in the wallpaper industry have adopted acquisition and product launch as their key development strategy to increase profitability and improve their position in the home decontamination services market
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the wallpaper market growth analysis from 2021 to 2031 to identify the prevailing wallpaper market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the wallpaper market size segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global wallpaper market trends, key players, market segments, application areas, and market growth strategies.
Wallpaper Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By End Users |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Brewers Group, AS Creation, The Sherwin-Williams Company, Graham & Brown Limited, Sangetsu Corporation, Lilycolor Co Ltd., The Romo Group, Colefax Group PLC, Walker Greenbank PLC., OSBORNE & LITTLE LIMITED |
Analyst Review
With Rising disposable income and rapid urbanization have significantly accelerated the historic transformation of human social roots on a global scale, primarily by replacing rural culture. As a result, wall coverings are becoming more popular, as are other modern products such as window frames with very low heat transmission, electrical cables and conduits, easily cleaned flooring, and light-reflecting roofing.
The CXOs further added that the demand for wallpaper industry is expected to surge significantly in the developed economies such as the U.S.A, Canada, Mexico also, and some European countries. Wallpaper is ready to become the next big game-changer in the world of design and décor, due to better graphic design and new reproduction techniques. As a result of these technological advancements, forward-thinking design firms throughout the world, such as the UK's Abnormal Anonymous, 17 Patterns, Cordoned from Barcelona, and Brooklyn-based Calico, made it possible to cover the whole house in wallpaper.
The current global demand for various types of innovative and eye-catching designed wallpaper is rapidly increasing, indicating that the wallpaper industry will grow into a massive industry in the future
North America held the major share in the Wallpaper market in 2021.
The wallpaper market was valued at $2268.6 million in 2021 and is projected to reach $3226.7 million by 2031, registering a CAGR of 3.6% from 2022 to 2031.
The key players profiled in the global wallpaper market include AS Creation, Brewers Group, Colefax Group Plc, Graham & Brown Limited, Lilycolor Co Ltd., Osborne & Little Limited, Sangetsu Corporation, Sherwin-Williams Company, The Romo Group, Walker Greenbank Plc.
Vinyl based wallpaper is the largest type segment for the wallpaper market
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