Water activated beverage cups are beverage drinks that come in a bioplastic cup and the ingredients are printed in the cup using a 3D print technology. The smart beverage drink does not have any powder or liquid form in the cup. The printed ingredients in the cup turns in to a flavored energy drink when water is poured in to it by the user. Smart cups contain ingredients that are printed with low-calories, zero sugar, amino acids, and caffeine as much as in a large cup of coffee. Water activated beverage cups are becoming a major substitute to carbonated drinks, coffee and energy drink and are more popular among office going individuals and on the go consumers. These cups reduce storage space and are easily transported in bulk as they do not leak and damage during the transportation process and reduce carbon foot print.
COVID-19 Scenario Analysis:
- The pandemic has created positive impact for the health industry and products that have less chances of contamination.
- The raw materials and labor have been a major problem for the industry as the lockdown has restricted free flow of goods.
- The market will see a significant rise in upcoming years as people are now more health conscious and are looking for better healthy products.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Water activated beverage cups have seen a high demand since the technology has been introduces because of the convenient option it provides for carrying beverages and energy drink. Moreover, the factors like ease in transportation, low storage space, health awareness about low calorie & sugar intake, need of convenient energy drink that can be easily carried while travelling are the factors that drive the growth of the global water activated beverage cups market. However, high cost of printing the ingredients has been a major restraint of the market. Innovations in the market are related to printing of these ingredients in other material rather than only in bioplastic cup.
The global water activated beverage cups market trends are as follows:
New product launches to flourish the market
New products that contain improved taste and nutrients have been launched by market leaders. they have taken necessary steps to print the perfect amount of ingredients in the cup so that it gives the perfect taste after the water mixes with the ingredient. Smart Cups the market leader in Water Activated Beverage Cups market has launched “Magna Cum Latte” with low carbohydrates, eco-friendly glass, zero sugar and 125mg caffeine content drink that gives flavor of coffee but not the calorie and sugar. Moreover, the company aims at manufacturing healthcare drinks for pharma companies in near future.
Surge in usage by office going people and daily commuters
There has been a rise in the sale of water activated beverage cups as the office going people are more conscious toward their health and want refreshing beverage that last the whole day long. This gap is filled by smart cups, which provide both energy and health benefits with all the features of traditional beverage. In addition, daily commuters & travelers always look for convenient drink and foods, which can be easily carried during travel. The smart cups are one of the best solutions for on the go consumers.
Key Benefits of the Report:
- This study presents the analytical depiction of the global water activated beverage cups industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global water activated beverage cups market share.
- The current market is quantitatively analyzed to highlight the global water activated beverage cups market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global water activated beverage cups market analysis based on competitive intensity and how the competition will take shape in the coming years.
Questions Answered in the Water Activated Beverage Cups Market Research Report:
- What are the leading market players active in the water activated beverage cups market?
- What the current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Water Activated Beverage Cups Market Report Highlights
By Distribution Channel
By End User
By Industry Vertical
Key Market Players
Smart Cups, Herbalife International of America Inc., Red Bull, Amway India Enterprises Pvt Ltd, Monster Beverages, AdvoCare International, L.P., Hector Beverages, The Gatorade Company Inc., Sturm Foods, Inc., GU Energy Labs