Allied Market Research

2024

Water Flosser Market

Water Flosser Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Application and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: Tejeshwari Pradhan | Roshan Deshmukh
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Water flosser is also known as oral irrigator. Water flosser is a handled device that cleanse between and around the teeth using a spray streams of water. The basic parts a water flosser has are water reservoir or water tank, water tips, pressure control, and a handle. There are different types of water flossers available in market—cordless or battery-operated, shower flosser, faucet flosser, and countertop among others. Water flosser is and advanced way of flossing and a substitute of conventional string flosses that was done through using thread. Water flosser resolves many of the drawbacks of the string floss. It is difficult to clean the back of the teeth through string floss but water flosser can clean the hard-to-reach areas inside mouth. In addition, water flosser has a massaging action that facilitates stronger, healthier, and more pinkish gums.

COVID-19 Scenario Analysis:

The COVID-19 outbreak has caused a decline in the growth of the global industries creating a mass disruption for buyers as well as sellers. Markets and production units have been shutdown globally which has stopped the production, sale, and marketing of the product. This has also offered an opportunity for the companies to look after their supply chain relationship and business models for the future.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Rise in awareness about dental oral health care and hygiene is the key factor that drives the growth of the water floss market. The increase in urbanization and trend of adopting healthy lifestyle are influencing people to spend on their oral health care, which in turn propels the demand for the water flosser products in the market.

Moreover, there is an increase in the surge in consumption of tobacco in countries like China and India owing to dental problems such as tooth decay, loose gums, sore gums, and other several oral problems. Naturally,people are opting for oral health care products to treat such teeth diseases,which in turn gives traction to the growth of the water flosser market. In addition, the increase in the number of diabetes among people that cause periodontal diseases due to improper glucose level will also increase the demand for water flosser in near future.

The cordless type of water flosser is expected to gain momentum in the market during the projected years due to its portability and convenience.

The global water flosser markettrends are as follows:

New product launches to flourish the market

New products that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve accuracy of devices and overall functionality as well. Manufacturers are engaged in research and development of new innovative product. They are focusing on incorporating advanced technology to make smart water flosser. Leading market players have determined how improved accuracy can be influential in many applications. For instance, in September 2019, Shenzhen Lianhu Technology And Information Co. Limited introduced range of smart water flosser under the brand name Yameida. It is very small in size, portable and can be used while travelling. The product range is made of two material viz. Plastic or metal giving it sleek and designer look. The application of this device in the system would optimize performance.

Key benefits of the report:

  • This study presents the analytical depiction of the global water flosser industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global water flosser market share.
  • The current market is quantitatively analyzed to highlight the global water flosser market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global water flosser market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions answered in the water flosser market research report:

  • What are the leading market players active in the water flosser market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Water Flosser Market Report Highlights

Aspects Details
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By Type
  • Countertop
  • Cordless Or Battery-Operated
  • Shower Flosser
  • Faucet Flosser
  • Other
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By Application
  • Hospitals
  • Dental Clinic
  • Home Care
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By Distribution Channel
  • Online
  • Offline
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By Region
  • North America  (US, Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Spain, rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, rest of Asia-Pacific)
  • LAMEA  (Middle East, Brazil, rest of LAMEA)
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Key Market Players

Procter & Gamble, Ginsey Home Solutions, Phillips NV, Aquapick, Koniklijke, ToiletTree Products Inc., Water Pik Inc., Shenzhen Relish Technology Co. Ltd., Panasonic SC Johnson & Son Inc., Hydro Floss, Oral Breeze

Author Name(s) : Tejeshwari Pradhan | Roshan Deshmukh
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Water Flosser Market

Global Opportunity Analysis and Industry Forecast, 2023-2032