CHAPTER 1:    INTRODUCTION

1.1.    Report description
1.2.    Key benefits for stakeholders
1.3.    Key market segments

1.3.1.    List of key players profiled in the report

1.4.    Research methodology

1.4.1.    Secondary research
1.4.2.    Primary research
1.4.3.    Analyst tools and models

CHAPTER 2:    EXECUTIVE SUMMARY

2.1.    Key findings of the study

2.1.1.    CXO Perspective

CHAPTER 3:    MARKET OVERVIEW

3.1.    Market definition and scope
3.2.    Key findings

3.2.1.    Top investment pockets

3.3.    Porter's Five Forces Analysis

3.3.1.    Bargaining power of suppliers
3.3.2.    Bargaining power of buyer
3.3.3.    Threat of new entrants
3.3.4.    Threat of substitute
3.3.5.    Intensity of competitive rivalry

3.4.    Top Player Positioning, 2017

3.5.    Market dynamics

3.5.1.    Drivers

3.5.1.1.    Increasing demand for water softeners in municipalities and industries
3.5.1.2.    Increasing investment in industrial sector

3.5.2.    Restraint

3.5.2.1.    Presence of alternative water treatment methods

3.5.3.    Opportunity

3.5.3.1.    Increasing demand from emerging economies

CHAPTER 4:    GLOBAL WATER SOFTENERS MARKET, BY TYPE

4.1.    Overview

4.1.1.    Market size and forecast

4.2.    Salt based water softener

4.2.1.    Key market trends, growth factors and opportunities
4.2.2.    Market size and forecast
4.2.3.    Market analysis by country

4.3.    Salt free

4.3.1.    Key market trends, growth factors and opportunities
4.3.2.    Market size and forecast
4.3.3.    Market analysis by country

CHAPTER 5:    GLOBAL WATER SOFTENERS MARKET, BY END-USE

5.1.    Overview

5.1.1.    Market size and forecast

5.2.    Residential

5.2.1.    Market size and forecast
5.2.2.    Market analysis by country

5.3.    Industrial

5.3.1.    Market size and forecast
5.3.2.    Market analysis by country

5.4.    Municipal

5.4.1.    Market size and forecast
5.4.2.    Market analysis by country

CHAPTER 6:    GLOBAL WATER SOFTENER MARKET, BY REGION

6.1.    Overview

6.1.1.    Market size and forecast

6.2.    North America

6.2.1.    Key market trends, growth factors, and opportunities

6.2.1.1.    U.S.

6.2.1.1.1.    U.S. Market size and forecast, by type
6.2.1.1.2.    U.S. Market size and forecast, by end-use

6.2.1.2.    Canada

6.2.1.2.1.    Canada Market size and forecast, by type
6.2.1.2.2.    Canada Market size and forecast, by end-use

6.2.1.3.    Mexico

6.2.1.3.1.    Mexico Market size and forecast, by type
6.2.1.3.2.    Mexico Market size and forecast, by end-use

6.2.2.    North America Market size and forecast, by type
6.2.3.    North America Market size and forecast, by end-use
6.2.4.    North America Market size and forecast, by country

6.3.    EUROPE

6.3.1.    Key market trends, growth factors, and opportunities

6.3.1.1.    Germany

6.3.1.1.1.    Germany Market size and forecast, by type
6.3.1.1.2.    Germany Market size and forecast, by end-use

6.3.1.2.    France

6.3.1.2.1.    France Market size and forecast, by type

6.3.1.2.1.1.    France Market size and forecast, by end-use

6.3.1.3.    U.K.

6.3.1.3.1.    U.K.  Market size and forecast, by type
6.3.1.3.2.    U.K.  Market size and forecast, by end-use

6.3.1.4.    Spain

6.3.1.4.1.    Spain Market size and forecast, by type
6.3.1.4.2.    Spain Market size and forecast, by end-use

6.3.1.5.    Italy

6.3.1.5.1.    Italy Market size and forecast, by type
6.3.1.5.2.    Italy Market size and forecast, by end-use

6.3.1.6.    Rest of Europe

6.3.1.6.1.    Rest of Europe Market size and forecast, by type
6.3.1.6.2.    Rest of Europe Market size and forecast, by end-use

6.3.2.    Europe Market size and forecast, by type
6.3.3.    Europe Market size and forecast, by end-use
6.3.4.    Europe Market size and forecast, by country

6.4.    Asia-Pacific

6.4.1.    Key market trends, growth factors, and opportunities

6.4.1.1.    China

6.4.1.1.1.    China Market size and forecast, by type
6.4.1.1.2.    China Market size and forecast, by end-use

6.4.1.2.    Japan

6.4.1.2.1.    Japan Market size and forecast, by type
6.4.1.2.2.    Japan Market size and forecast, by end-use

6.4.1.3.    India

6.4.1.3.1.    India Market size and forecast, by type
6.4.1.3.2.    India Market size and forecast, by end-use

6.4.1.4.    South Korea

6.4.1.4.1.    South Korea market size and forecast, by type
6.4.1.4.2.    South Korea market size and forecast, by end-use

6.4.1.5.    Rest of Asia-Pacific

6.4.1.5.1.    Rest of Asia-Pacific market size and forecast, by type
6.4.1.5.2.    Rest of Asia-Pacific market size and forecast, by end-use

6.4.2.    Asia-Pacific Market size and forecast, by type
6.4.3.    Asia-Pacific Market size and forecast, by end-use
6.4.4.    Asia-Pacific Market size and forecast, by country

6.5.    LAMEA

6.5.1.    Key market trends, growth factors, and opportunities

6.5.1.1.    Brazil

6.5.1.1.1.    Brazil Market size and forecast, by type
6.5.1.1.2.    Brazil Market size and forecast, by end-use

6.5.1.2.    South Africa

6.5.1.2.1.    South Africa Market size and forecast, by type
6.5.1.2.2.    South Africa Market size and forecast, by end-use

6.5.1.3.    Saudi Arabia

6.5.1.3.1.    Saudi Arabia Market size and forecast, by type
6.5.1.3.2.    Saudi Arabia Market size and forecast, by end-use

6.5.1.4.    Rest of LAMEA

6.5.1.4.1.    Rest of LAMEA Market size and forecast, by type
6.5.1.4.2.    Rest of LAMEA Market size and forecast, by end-use

6.5.2.    LAMEA Market size and forecast, by type
6.5.3.    LAMEA Market size and forecast, by end-use
6.5.4.    LAMEA Market size and forecast, by country

CHAPTER 7:    COMPANY PROFILES

7.1.    Culligan International Company

7.1.1.    Company overview
7.1.2.    Company snapshot
7.1.3.    Operating business segments

7.2.    Kinetico UK Ltd.

7.2.1.    Company overview
7.2.2.    Company snapshot
7.2.3.    Operating business segments
7.2.4.    Product portfolio

7.3.    NuvoH2O, LLC.

7.3.1.    Company overview
7.3.2.    Company snapshot
7.3.3.    Operating business segments

7.4.    US Water Systems, Inc.

7.4.1.    Company overview
7.4.2.    Company snapshot
7.4.3.    Operating business segments
7.4.4.    Product portfolio

7.5.    Ecowater Systems LLC

7.5.1.    Company overview
7.5.2.    Company snapshot
7.5.3.    Operating business segments
7.5.4.    Product portfolio
7.5.5.    Key strategic moves and developments

7.6.    Ion Exchange, Ltd.

7.6.1.    Company overview
7.6.2.    Company snapshot
7.6.3.    Operating business segments
7.6.4.    Product portfolio
7.6.5.    Key strategic moves and developments
7.6.6.    Business Performance

7.7.    Hague Quality Water

7.7.1.    Company overview
7.7.2.    Company snapshot
7.7.3.    Operating business segments
7.7.4.    Product portfolio

7.8.    HARVEY Water Softeners

7.8.1.    Company overview
7.8.2.    Company snapshot
7.8.3.    Operating business segments

7.9.    Pelican Water

7.9.1.    Company overview
7.9.2.    Company snapshot
7.9.3.    Operating business segments

7.10.    Canature Environment Products Co., Ltd.

7.10.1.    Company overview
7.10.2.    Company snapshot
7.10.3.    Operating business segments
7.10.4.    Product portfolio

LIST OF TABLES

TABLE 01.    GLOBAL WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 02.    SALT-BASED WATER SOFTENERS MARKET BY GEOGRAPHY 2017-2025, ($MILLION)
TABLE 03.    SALT-FREE WATER SOFTENERS MARKET BY GEOGRAPHY 2017-2025, ($MILLION)
TABLE 04.    GLOBAL WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 05.    RESIDENTIAL WATER SOFTENERS MARKET BY GEOGRAPHY 2017-2025, ($MILLION)
TABLE 06.    INDUSTRIAL WATER SOFTENERS MARKET BY GEOGRAPHY 2017-2025, ($MILLION)
TABLE 07.    MUNICIPAL WATER SOFTENERS MARKET BY GEOGRAPHY 2017-2025, ($MILLION)
TABLE 08.    GLOBAL WATER SOFTENERS MARKET BY REGION, 2017-2025, ($MILLION)
TABLE 09.    U.S. WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 10.    U.S. WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 11.    CANADA WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 12.    CANADA WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 13.    MEXICO WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 14.    MEXICO WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 15.    NORTH AMERICA WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 16.    NORTH AMERICA WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 17.    NORTH AMERICA WATER SOFTENERS MARKET BY COUNTRY, 2017-2025, ($MILLION)
TABLE 18.    GERMANY WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 19.    GERMANY WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 20.    FRANCE WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 21.    FRANCE WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 22.    UK WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 23.    UK WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 24.    SPAIN WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 25.    SPAIN WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 26.    ITALY WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 27.    ITALY WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 28.    REST OF EUROPE WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 29.    REST OF EUROPE WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 30.    EUROPE WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 31.    EUROPE WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 32.    EUROPE WATER SOFTENERS MARKET BY COUNTRY, 2017-2025, ($MILLION)
TABLE 33.    CHINA WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 34.    CHINA WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 35.    JAPAN WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 36.    JAPAN WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 37.    INDIA WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 38.    INDIA WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 39.    SOUTH KOREA WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 40.    SOUTH KOREA WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 41.    REST OF ASIA-PACIFIC WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 42.    REST OF ASIA-PACIFIC WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 43.    ASIA-PACIFIC WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 44.    ASIA-PACIFIC WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 45.    ASIA-PACIFIC WATER SOFTENERS MARKET BY COUNTRY, 2017-2025, ($MILLION)
TABLE 46.    BRAZIL WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 47.    BRAZIL WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 48.    SOUTH AFRICA WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 49.    SOUTH AFRICA WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 50.    SAUDI ARABIA WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 51.    SAUDI ARABIA WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 52.    REST OF LAMEA WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 53.    REST OF LAMEA WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 54.    LAMEA WATER SOFTENERS MARKET BY TYPE, 2017-2025, ($MILLION)
TABLE 55.    LAMEA WATER SOFTENERS MARKET BY END-USE, 2017-2025, ($MILLION)
TABLE 56.    LAMEA WATER SOFTENERS MARKET BY COUNTRY, 2017-2025, ($MILLION)
TABLE 57.    CULLIGAN INTERNATIONAL COMPANY.: COMPANY SNAPSHOT
TABLE 58.    CULLIGAN INTERNATIONAL COMPANY.: OPERATING SEGMENTS
TABLE 59.    KINETICO UK LTD: COMPANY SNAPSHOT
TABLE 60.    KINETICO UK LTD: OPERATING SEGMENTS
TABLE 61.    KINETICO UK: PRODUCT PORTFOLIO
TABLE 62.    NUVOH2O, LLC: COMPANY SNAPSHOT
TABLE 63.    NUVOH2O, LLC: OPERATING SEGMENTS
TABLE 64.    US WATER SYSTEM, INC.: COMPANY SNAPSHOT
TABLE 65.    US WATER SYSTEM, INC.: OPERATING SEGMENTS
TABLE 66.    US WATER SYSTEM, INC.: PRODUCT PORTFOLIO
TABLE 67.    ECOWATER SYSTEM, LLC.: COMPANY SNAPSHOT
TABLE 68.    ECOWATER SYSTEM, LLC: OPERATING SEGMENTS
TABLE 69.    ECOWATER SYSTEM, LLC: PRODUCT PORTFOLIO
TABLE 70.    ION EXCHANGE, LTD.: COMPANY SNAPSHOT
TABLE 71.    ION EXCHANGE, LTD: OPERATING SEGMENTS
TABLE 72.    ION EXCHANGE, LTD: PRODUCT PORTFOLIO
TABLE 73.    HAGUE QUALITY WATER: COMPANY SNAPSHOT
TABLE 74.    HAGUE QUALITY WATER: OPERATING SEGMENTS
TABLE 75.    HAGUE QUALITY WATER: PRODUCT PORTFOLIO
TABLE 76.    HARVEY WATER SOFTENER: COMPANY SNAPSHOT
TABLE 77.    HARVEY WATER SOFTENER: OPERATING SEGMENTS
TABLE 78.    PELICAN WATER SYSTEM: COMPANY SNAPSHOT
TABLE 79.    PELICAN WATER SYSTEM: OPERATING SEGMENTS
TABLE 80.    CANATURE ENVIRONMENT PRODUCTS CO., LTD: COMPANY SNAPSHOT
TABLE 81.    CANATURE ENVIRONMENT PRODUCTS CO., LTD: OPERATING SEGMENTS
TABLE 82.    CANATURE ENVIRONMENT PRODUCTS CO., LTD: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.    WATER SOFTENERS MARKET SEGMENTATION
FIGURE 02.    TOP INVESTMENT POCKETS
FIGURE 03.    MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 04.    MODERATE BARGAINING POWER OF BUYERS
FIGURE 05.    LOW THREAT OF NEW ENTRANTS
FIGURE 07.    HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 08.    TOP PLAYER POSITIONING, 2017
FIGURE 09.    COMPARATIVE SHARE ANALYSIS OF SALT-BASED WATER SOFTENERS MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 10.    COMPARATIVE SHARE ANALYSIS OF SALT-FREE WATER SOFTENERS MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 11.    COMPARATIVE SHARE ANALYSIS OF RESIDENTIAL WATER SOFTENERS MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 12.    COMPARATIVE SHARE ANALYSIS OF INDUSTRIAL WATER SOFTENERS MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 13.    COMPARATIVE SHARE ANALYSIS OF MUNICIPAL WATER SOFTENERS MARKET, BY COUNTRY, 2017 & 2025 (%)

Water softeners are used to soften water by removing minerals, such as calcium and magnesium, that make the water hard. Hard water constitutes several problems such as clogging pipes, complicate effect of soaps and detergents, and leaving behind water spots. Hard water leads to building up of scale inside pipes and water appliances, which reduces efficiency of water heater and other electric appliances. Due to all these reasons, there is an increase in the need for water softeners in residential applications. Water softeners are also used in industrial applications such as in boiler feed, chiller plants, and cooling plants. Boiler feeds consist of water softeners to allow a continuous flow of soft water. The higher the operating pressure of the boiler is, the more stringent the soft water quality requirements will be. Similarly, in cooling towers, an industrial water softener removes calcium and magnesium and reduces the scaling potential of calcium- and magnesium-related deposits.

There are two types of water softeners, a salt-based water softener and a salt-free water softener. Salt-free systems are in growing demand due to the ability of it to soften water without having to add sodium to the water. Salt-free water softeners are maintenance free and use no waste water, no electricity, and no salt or chemicals.