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Water Softeners Market

Water Softeners Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and End-use : Global Opportunity Analysis and Industry Forecast, 2018 - 2025

MC : Advanced Materials

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Author's: Ayushi Choudhary & Onkar Sumant | Eswara Prasad
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water softener market Overview:

The global water softener market was valued at $2,051.30 million in 2017 and is projected to reach $3,570.40 million by 2025, growing at a CAGR of 7.1% from 2018 to 2025. Water softeners reduce the calcium and magnesium levels by filtering the water through resin or zeolite, a beadlike substance covered with positively charged sodium ions. Increase in consumption of water across the globe is the major factor that drives the growth of the global water softeners market. In addition, increase in industrial activities and world population drive the global market for the water softeners. However, presence of alternative treatment technologies is expected to hamper the market growth.

Based on type, the global water softeners market is segmented into salt-based water softeners and salt-free water softeners. Salt-free water softeners are less expensive to buy than their salt-based counterparts. They are preferred as they do not use any chemicals to soften the water and neutralize contaminants such as calcium and magnesium so that they do not stick to surfaces. They are easy to install, and maintenance cost is also less. The rise in demand for chemical free softeners makes way for the growth of the salt-free water softener market. Based on end use, the market is divided into residential, industrial, and municipal. Water softeners are increasingly used in residential application to reduce corrosion of the plumbing pipes and fixture problems. Increase in requirement for safe and clean drinking water in household application drives the growth of the residential water softener market.

The major key players operating in the global water softeners market include Culligan International Company, Kinetico UK Ltd, NuvoH2O, LLC, US Water System, Inc., and Ecowater System, LLC. The other key players include Ion Exchange (India) Limited, Hague Quality Water, Harvey Water Softener, Pelican Water System, and Canature Environment Products Co., Ltd.

Global Water Softeners Market Share, by Region

Based on region, North America accounts for the major share in the global water softeners market due to growth in the industrial sector is the major reason for increase in water demand. Prevalence of water-borne diseases in this region is also generating need for water softeners. In addition, environmental obligations regarding use of clean water, water recycling, and reuse also drive the North American water softeners market.

Global Water Softeners Market, by Type
By type, the Salt-based water softeners holds the major share in the global water softeners market. Salt-based water softeners has a resin bed which is responsible for filtering the water through exchanging hardness minerals for sodium particles. The rise in use of salt-based water softeners in residential application drives the growth of the salt-based water softener market.

Global Water Softeners Market, by End-use
Based on end use, the residential segment is predicted to grow with the highest CAGR owing to the increase in adoption of water filters in this sector. The rise in demand for clean and safe drinking water in residential areas boosts the growth of the water softeners market

Key Benefits for water softener market

  • Porters five forces analysis helps analyze the potential of buyers and suppliers and the competitive scenario of the industry for strategy building.
  • It outlines the current trends and future scenario of the water softeners market from 2017 to 2025 to understand the prevailing opportunities and potential investment pockets.
  • Major countries in each region have been mapped according to their individual revenue contribution to the global/regional market.
  • The key drivers, restrains, and opportunities and their detailed impact analysis are elucidated in the study.
  • The profiles of key players along with their key strategic developments are enlisted in the report.

Water Softeners Market Report Highlights

Aspects Details
By Type
  • Salt based water softener
  • Salt-Free
By End Use
  • Residential
  • Municipal
  • Industrial
By Region
  • NorthAmerica  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, Rest of LAMEA)
Key Market Players

Canature Environment Products Co., Ltd., Pelican Water, NuvoH2O, LLC., US Water Systems, Inc., Kinetico UK Ltd., Culligan International Company, Ion Exchange, Ltd., Ecowater Systems LLC, HARVEY Water Softeners, Hague Quality Water

Analyst Review

Water softeners are used to soften water by removing minerals, such as calcium and magnesium, that make the water hard. Hard water constitutes several problems such as clogging pipes, complicate effect of soaps and detergents, and leaving behind water spots. Hard water leads to building up of scale inside pipes and water appliances, which reduces efficiency of water heater and other electric appliances. Due to all these reasons, there is an increase in the need for water softeners in residential applications. Water softeners are also used in industrial applications such as in boiler feed, chiller plants, and cooling plants. Boiler feeds consist of water softeners to allow a continuous flow of soft water. The higher the operating pressure of the boiler is, the more stringent the soft water quality requirements will be. Similarly, in cooling towers, an industrial water softener removes calcium and magnesium and reduces the scaling potential of calcium- and magnesium-related deposits.

There are two types of water softeners, a salt-based water softener and a salt-free water softener. Salt-free systems are in growing demand due to the ability of it to soften water without having to add sodium to the water. Salt-free water softeners are maintenance free and use no waste water, no electricity, and no salt or chemicals.


Author Name(s) : Ayushi Choudhary & Onkar Sumant | Eswara Prasad

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Water Softeners Market

Global Opportunity Analysis and Industry Forecast, 2018 - 2025