The global waterproof and weatherproof label market is expected to grow rapidly in the coming years. In today’s highly globalized world, the raw materials required come from different sources across the globe and the finished product is sold globally as well. Thus, there is an extensive amount of time and distance travelled by a product until it reaches its end user. Also, the products are handled by men and machines at various stages of the supply chain. The products also witness the drastic changes in the weather conditions throughout the world. It is very important for these products to retain with it the vital information such as manufacturing date, expiry date, cost and more, thus creating increased demands in the waterproof and weatherproof label market. The use of waterproof and weatherproof labels proves to be a very effective method for transfer of vital information with the product throughout the supply chain. Thus, being a major driver for the growth of waterproof and weatherproof label market throughout the forecast period.
Description
Waterproof and weatherproof labels are extremely durable and efficient in retaining valuable information of a product, thereby increasing its use in food, beverage, pharmaceutical and cometic industry. The ease of use, durability and efficiency have significantly increased the growth of waterproof and weatherproof label market. As these labels provide waterproof and weatherproof properties, the handling and storage of products becomes easier and economical. The rapid growth of e-commerce sector has further fuelled the growth of waterproof and weatherproof label market.
COVID-19 Impact analysis
- COVID-19 pandemic has shut-down the production of various end users of waterproof and weatherproof label industry, attributed to the lockdown in countries worldwide. This hampered the growth of waterproof and weatherproof label market from the last few months and is likely to continue during 2021.
- The major demand for waterproof and weatherproof labels was previously noticed from countries including the U.S., China, U.K., Germany, France, Korea and India which are negatively affected by the spread of the COVID-19, thereby decreasing the demand for waterproof and weatherproof labels.
- COVID-19 had affected the sales of waterproof and weatherproof labels in the second quarter of 2020 as the demand of waterproof and weatherproof labels declined due to the restrictions on manufacturing activities.
- COVID-19 pandemic also negatively affected the waterproof and weatherproof label manufacturing units due to the restrictions laid on factory operations. Waterproof and weatherproof label manufacturers are expected to focus on protecting their workforce, operations, and supply chains to respond toward immediate crises and find new ways of working after COVID-19. For instance, provision of sanitizers, maintaining social distancing, as well as ensuring the vaccination of every employee in the company can assist in promoting the health & safety of the workforce.
- The restrictions laid by the government on movement of people and operations of shopping malls and markets has increased the demand in e-commerce sector, thus creating a demand for waterproof and weatherproof labels.
Top Impacting Factors
The waterproof and weatherproof labels not only provide resistance against water but also provide a good resistance against abrasion, this makes it applicable in various industries. The increasing use of labels in the food, beverage pharmaceutical sector due to its durability in cold storages is the major driver in the growth of waterproof and weatherproof label market. The versatility of these labels with respect to material, size and application has further contributed in the growth of waterproof and weatherproof label market. These labels are also used to print the barcode, which provide vital information during the entire supply chain of a product, thus making waterproof and weatherproof labels a necessity in the e-commerce sector. Waterproof and weatherproof label are also used in automotive industries to warning and guidelines. Surfacing printing is the method of embossing the required information directly on the required product without the use of labels. The cost efficiency of surface printing is a major restraint to the growth of waterproof and weatherproof label market. As increasing number of retailers are also adopting the use of labels, the global waterproof and weatherproof market is sure to witness rapid growth in the forecast period.
Market Trends
- In the recent years, the use of foil as a label material has increased, as labels made of foil are more durable and retain the print for a much longer time. The major brands who want to print their logo on the product use these labels.
- The major players in the industry have adopted mergers and partnerships as a strategy to increase their global footprint. For instance, in 2018 Amcor plc acquired Bemis Company, Inc., to increase its global footprint.
- Avery Dennison announced that it has become a member of the Forest Stewardship Council (FSC), signaling its commitment towards preservation of world’s forests and ecosystems, which is a good example companies investing more towards environment friendly products.
- CCL Industries Corp., a leader in tobacco label sector has introduced which facilitate easy opening and re closing, retention of tobacco freshness and space for brand marketing.
Key Benefits of the Report
- This study presents the analytical depiction of the waterproof and weatherproof label industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the waterproof and weatherproof label market share.
- The current market is quantitatively analyzed to highlight the mobile waterproof and weatherproof label market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed waterproof and weatherproof label market analysis based on competitive intensity and how the competition will take shape in coming years.
Waterproof and Weatherproof Label Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Print Technology |
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 By Material |
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 By End-User Industry |
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 By Business Type |
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 By Region |
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 Key Market Players | 3M, Multi-Color Corporation, UPM Global, Bemis Company, Inc., Advanced Barcode & Label Technologies, Inc., Fuji Seal, Inc., Avery Dennison Corporation, Robos GmbH & Co. KG, Lintec Corporation, Brady Worldwide, Inc. |
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