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Web Analytics Market by Deployment (On-premise and Cloud), Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, and Others), and End User (Banking, Financial Services, & Insurance (BFSI); Retail; Healthcare; Government; Travel & Hospitality; IT & Telecommunications; Media & Entertainment; and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

A05971
Pages: 292
Feb 2020 | 1884 Views
 
Author(s) : Sneha Korad and Makarand Sinnarkar
Tables: 123
Charts: 80
 

COVID-19

Pandemic disrupted the entire world and affected many industries.

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Web Analytics Market: 2026

The web analytics market size was valued at $2.63 billion in 2018, and is projected to reach $10.73 billion by 2026, growing at a CAGR of 19.3% from 2019 to 2026. Business that operate online has increased from the recent past, owing to advent of digitalization. Since then the need to track and monitor one’s business website’s performance is a major factor that drive the growth of the market. 

Web analytics is widely used to track and monitor the user’s interaction patterns with website as they click and stream data or information. This process involves collection, analysis, and reporting of web data generated from these interactions that provide insights on the customer’s demand and interest. In addition, web analytics help improve marketing strategies through the data garnered from mobile web data to understand the geographic distribution of consumers. This helps marketers improve and enhance their marketing strategies accordingly the demographics basis. Aforementioned are some of the factors expected to drive web analytics market growth in the coming years.

Web Analytics Market

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There are two types of web analytics off-site and on-site. Proliferation of Internet is driving the adoption of off-site web analytics as it refers to analysis and web measurement of the Internet as a whole. Whereas, on-site web analytics is widely preferred among enterprises with huge volume of web data as it analyzes user’s behavior on its website, including its revenue drivers and customer conversion pointers; thereby, helping business measure the website’s performance in a commercial context. These factors are expected to boost the growth of the global web analytics market in the coming years.

The web analytics market analysis in North America has gained high momentum due to increase in amount of web traffic that automatically flows through servers in the U.S. and America’s excessively high number of IP addresses. Moreover, increase in number of consumers and internet users in Asia-Pacific countries coupled with high penetration of smartphones in the regions are some of the major factors that are expected to drive the growth of the market in the region. 

Web Analytics Market
By Deployment

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On-Premise is projected as one of the most lucrative segments.

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The report focuses on the growth prospects, restraints, and market analysis. The study provides Porter’s five forces analysis of the web analytics industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the web analytics market.

Segment Review

The web analytics market is segmented on the basis of deployment, application, end user, and region. By deployment, it is bifurcated into on-premise and cloud. On the basis of application, it is divided into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others. Depending on end user, it is categorized into banking, financial services, & insurance (BFSI); retail; healthcare; government; travel & hospitality; IT & telecommunications; media & entertainment; and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the global web analytics market forecast include Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc.

Web Analytics Market
By Applications

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Targeting and Behavioural Analysis is projected as one of the most significant segments.

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Top Impacting Factors    

Commercially, mobile analytics refers to the usage of mobile data that is collected from users’ interactions and access to a website from a smartphone. Thus, increase in demand for mobile analytics is expected to drive the growth of the global web analytics market in the coming years. Furthermore, businesses are inclining toward data-driven operations that help them take decision on the basis of data-driven facts. This is also expected to boost the growth of the market, owing to its ability to provide web data insights to its user. Proliferation of automation technologies into marketing is further expected to support the growth of the market. However, dearth of technical analytical personnel coupled with concerns associated with data privacy are key factors that are anticipated to hinder the market growth. Furthermore, predictive web analytics is expected to improve marketing camping’s with the help of machine learning models, which is expected to provide lucrative opportunities for the web analytics market growth.

Rise in Adoption of Automation Technologies in Marketing

Social web tools, such as TweetDeck and Hootsuite, were launched by innovative entrepreneurs to help businesses handle the complex and large volume of data through dashboards. This provided an immense scope for automation in marketing, which in turn is expected to drive the growth of the market in the coming years. Marketing automation solutions track users' online buying patterns and browsing behavior anonymously, and focuses on workflows of digital operations to strengthen communication between marketing and sales. This in turn is expected to boost the growth of the web analytics market during the forecast period.

Web Analytics Market
By End-User

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Financial institutions is projected as one of the most significant segments.

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Increase in Demand for Mobile Analytics

Mobile web analytics is a growing trend and is expected to witness high adoption in the coming years. This is attributed to rise in penetration of mobile devices that generate tremendous amount of data related to web and demographics It also helps determine important aspects of the website that drive mobile traffic and mobile marketing campaigns for the business. These marketing campaigns include mobile advertising, text campaigns, mobile search marketing, and desktop promotion of mobile sites and services. Therefore, increase in the demand for mobile analytics is expected to drive the market growth.

Web Analytics Market
By Region

2026
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific would exhibit the highest CAGR of 12.6% during 2019-2026.

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Covid-19 Impact on the Web Analytics Market -

  • The growth of the web analytics market is expected to increase during the Covid-19 pandemic outbreak. The web surfing and web traffic has been increased during the lockdown. Therefore, the adoption of the web analysis has been increased in IT sector.
  • Moreover, work from home facility has been provided in all possible industries and the all organizations. The web analytics helps to improve and optimizes website and web services which help to work smoothly in work from home facility. Therefore, the adoption of web analytics has been increased during the Covid-19 outbreak. 

Key Benefits for Stakeholders:

  • This study includes the web analytics market trends, opportunity, analysis, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities of the web analytics industry.
  • The web analytics market share is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of the buyers & suppliers in the market.

Key Market Segments:

By Deployment

  • On-Premise
  • Cloud

By Application

  • Social Media Management
  • Targeting and Behavioral Analysis
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Online Marketing
  • Others

By End User 

  • Banking, Financial Services, & Insurance (BFSI)
  • Retail
  • Healthcare 
  • Government
  • Travel & Hospitality
  • IT & Telecommunications
  • Media & Entertainment
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • Germany
    • France
    • UK
    • Rest of Europe
  • Asia-Pacific 
    • Japan
    • China
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players

  • Adobe Systems Incorporated
  • AT Internet 
  • Facebook Inc.
  • Google LLC
  • Hotjar Ltd
  • IBM Corporation
  • Microsoft Corporation
  • SAS Institute Inc.
  • Splunk Inc.
  • Webtrends Inc.
 

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Research methodology

1.2.1. Secondary research
1.2.2. Primary research
1.2.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key forces shaping the global web analytics market
3.3. Market dynamics

3.3.1. Drivers

3.3.1.1. Increase in the demand of mobile analytics
3.3.1.2. Increase in shift to data driven businesses
3.3.1.3. Growing marketing automation

3.3.2. Restraints

3.3.2.1. Shortage of skilled labor
3.3.2.2. Data privacy and cyber security

3.3.3. Opportunities

3.3.3.1. Increasing cloud adoption trend
3.3.3.2. Predictive web analytics

3.4. Industry roadmap of web analytics
3.5. Web analytics process
3.6. Impact of government regulations on the global web analytics market

CHAPTER 4: GLOBAL WEB ANALYTICS MARKET, BY DEPLOYMENT

4.1. Overview
4.2. On-premise

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country

4.3. Cloud

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

CHAPTER 5: GLOBAL WEB ANALYTICS MARKET, BY APPLICATION

5.1. Overview
5.2. Social media management

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country

5.3. Targeting and behavioral  analysis

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

5.4. Display Advertising Optimization

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country

5.5. Multichannel campaign analysis

5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country

5.6. Online marketing

5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis, by country

5.7. Others

5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis, by country

CHAPTER 6: GLOBAL WEB ANALYTICS MARKET, BY END USER

6.1. Overview
6.2. BFSI

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country

6.3. RETAIL

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country

6.4. Healthcare

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country

6.5. Government

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country

6.6. Travel and Hospitality

6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis, by country

6.7. IT and Telecommunications

6.7.1. Key market trends, growth factors, and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market analysis, by country

6.8. Media and Entertainment

6.8.1. Key market trends, growth factors, and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market analysis, by country

6.9. Others

6.9.1. Key market trends, growth factors, and opportunities
6.9.2. Market size and forecast, by region
6.9.3. Market analysis, by country

CHAPTER 7: GLOBAL WEB ANALYTICS MARKET, BY REGION

7.1. Overview

7.1.1. Market size and forecast, by region

7.2. North America

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by application
7.2.3. Market size and forecast, by deployment
7.2.4. Market size and forecast, by end user
7.2.5. Market analysis, by country

7.2.5.1. U.S.

7.2.5.1.1. Market size and forecast, by application
7.2.5.1.2. Market size and forecast, by deployment
7.2.5.1.3. Market size and forecast, by end user

7.2.5.2. Canada

7.2.5.2.1. Market size and forecast, by application
7.2.5.2.2. Market size and forecast, by deployment
7.2.5.2.3. Market size and forecast, by end user

7.3. Europe

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by application
7.3.3. Market size and forecast, by deployment
7.3.4. Market size and forecast, by end user
7.3.5. Market analysis, by country

7.3.5.1. Germany

7.3.5.1.1. Market size and forecast, by application
7.3.5.1.2. Market size and forecast, by deployment
7.3.5.1.3. Market size and forecast, by end user

7.3.5.2. UK

7.3.5.2.1. Market size and forecast, by application
7.3.5.2.2. Market size and forecast, by deployment
7.3.5.2.3. Market size and forecast, by end user

7.3.5.3. France

7.3.5.3.1. Market size and forecast, by application
7.3.5.3.2. Market size and forecast, by deployment
7.3.5.3.3. Market size and forecast, by end user

7.3.5.4. Rest of Europe

7.3.5.4.1. Market size and forecast, by application
7.3.5.4.2. Market size and forecast, by deployment
7.3.5.4.3. Market size and forecast, by end user

7.4. Asia-Pacific

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by application
7.4.3. Market size and forecast, by deployment
7.4.4. Market size and forecast, by end user
7.4.5. Market analysis, by country

7.4.5.1. Japan

7.4.5.1.1. Market size and forecast, by application
7.4.5.1.2. Market size and forecast, by deployment
7.4.5.1.3. Market size and forecast, by end user

7.4.5.2. China

7.4.5.2.1. Market size and forecast, by application
7.4.5.2.2. Market size and forecast, by deployment
7.4.5.2.3. Market size and forecast, by end user

7.4.5.3. India

7.4.5.3.1. Market size and forecast, by application
7.4.5.3.2. Market size and forecast, by deployment
7.4.5.3.3. Market size and forecast, by end user

7.4.5.4. Rest of Asia-Pacific

7.4.5.4.1. Market size and forecast, by application
7.4.5.4.2. Market size and forecast, by deployment
7.4.5.4.3. Market size and forecast, by end user

7.5. LAMEA

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by application
7.5.3. Market size and forecast, by deployment
7.5.4. Market size and forecast, by end user
7.5.5. Market analysis, by country

7.5.5.1. Latin America

7.5.5.1.1. Market size and forecast, by application
7.5.5.1.2. Market size and forecast, by deployment
7.5.5.1.3. Market size and forecast, by end user

7.5.5.2. Middle East

7.5.5.2.1. Market size and forecast, by application
7.5.5.2.2. Market size and forecast, by deployment
7.5.5.2.3. Market size and forecast, by end user

7.5.5.3. Africa

7.5.5.3.1. Market size and forecast, by application
7.5.5.3.2. Market size and forecast, by deployment
7.5.5.3.3. Market size and forecast, by end user

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Key players positioning analysis, 2018
8.2. Top winning strategies
8.3. Competitive dashboard
8.4. Key developments

8.4.1. Product launches
8.4.2. Collaboration
8.4.3. Partnership
8.4.4. Product development
8.4.5. Business expansion
8.4.6. Acquisition

8.5. Patent analysis

8.5.1. By region (2016-2019)
8.5.2. By applicant

8.6. Case studies

8.6.1. Ryanair DAC partnered with AT Internet as a solution partner for web analytics
8.6.2. GoPro adopted Google Analytics

CHAPTER 9: COMPANY PROFILE

9.1. Adobe Inc.

9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. R&D Expenditure
9.1.7. Business performance
9.1.8. Key strategic moves and developments

9.2. AT Internet

9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Product portfolio
9.2.5. Key strategic moves and developments

9.3. Facebook, Inc.

9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Product portfolio
9.3.5. R&D Expenditure
9.3.6. Business performance
9.3.7. Key strategic moves and developments

9.4. Google Inc.

9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. R&D expenditure
9.4.7. Business performance
9.4.8. Key strategic moves and developments

9.5. Hotjar LTD

9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot

9.6. International Business Machines Corporation

9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. R&D Expenditure
9.6.7. Business performance
9.6.8. Key strategic moves and developments

9.7. Microsoft Corporation

9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. R&D Expenditure
9.7.7. Business performance
9.7.8. Key strategic moves and developments

9.8. SAS Institute Inc.

9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Product portfolio
9.8.5. Business performance
9.8.6. Key strategic moves and developments

9.9. Splunk Inc.

9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. R&D Expenditure
9.9.7. Business performance
9.9.8. Key strategic moves and developments

9.10. Webtrends Inc.

9.10.1. Key Executives
9.10.2. Company snapshot
9.10.3. Product portfolio

LIST OF TABLES

TABLE 01. GLOBAL WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 02. GLOBAL WEB ANALYTICS MARKET REVENUE FOR ON-PREMISE, BY REGION  2018–2026 ($MILLION)
TABLE 03. GLOBAL WEB ANALYTICS MARKET REVENUE FOR CLOUD, BY REGION 2018–2026 ($MILLION)
TABLE 04. GLOBAL WEB ANALYTICS MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 05. GLOBAL WEB ANALYTICS MARKET REVENUE FOR SOCIAL MEDIA MANAGEMENT, BY REGION, 2018–2026 ($MILLION)
TABLE 06. GLOBAL WEB ANALYTICS MARKET REVENUE FOR TARGETING AND BEHAVIORAL  ANALYSIS, BY REGION, 2018–2026 ($MILLION)
TABLE 07. GLOBAL WEB ANALYTICS MARKET REVENUE FOR DISPLAY ADVERTISING OPTIMIZATION, BY REGION, 2018–2026 ($MILLION)
TABLE 08. GLOBAL WEB ANALYTICS MARKET REVENUE FOR MULTICHANNEL CAMPAIGN ANALYSIS, BY REGION, 2018–2026 ($MILLION)
TABLE 09. GLOBAL WEB ANALYTICS MARKET REVENUE FOR ONLINE MARKETING, BY REGION, 2018–2026 ($MILLION)
TABLE 10. GLOBAL WEB ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($MILLION)
TABLE 11. GLOBAL WEB ANALYTICS MARKET REVENUE, BY END USER, 2018-2026 ($MILLION)
TABLE 12. GLOBAL WEB ANALYTICS MARKET REVENUE FOR BFSI, BY REGION 2018–2026 ($MILLION)
TABLE 13. GLOBAL WEB ANALYTICS MARKET REVENUE FOR RETAIL, BY REGION  2018–2026 ($MILLION)
TABLE 14. GLOBAL WEB ANALYTICS MARKET REVENUE FOR HEALTHCARE, BY REGION  2018–2026 ($MILLION)
TABLE 15. GLOBAL WEB ANALYTICS MARKET REVENUE FOR GOVERNMENT, BY REGION 2018–2026 ($MILLION)
TABLE 16. GLOBAL WEB ANALYTICS MARKET REVENUE FOR TRAVEL AND HOSPITALITY, BY REGION 2018–2026 ($MILLION)
TABLE 17. GLOBAL WEB ANALYTICS MARKET REVENUE FOR IT AND TELECOMMUNICATIONS, BY REGION, 2018–2026 ($MILLION)
TABLE 18. GLOBAL WEB ANALYTICS MARKET REVENUE FOR MEDIA AND ENTERTAINMENT, BY REGION, 2018–2026 ($MILLION)
TABLE 19. GLOBAL WEB ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION 2018–2026 ($MILLION)
TABLE 20. GLOBAL WEB ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 21. NORTH AMERICA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 22. NORTH AMERICA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 23. NORTH AMERICA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 24. NORTH AMERICA WEB ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 25. U.S. WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 26. U.S. WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 27. U.S. WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 28. CANADA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 29. CANADA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 30. CANADA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 31. EUROPE WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 32. EUROPE WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 33. EUROPE WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 34. EUROPE WEB ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 35. GERMANY WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 36. GERMANY WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 37. GERMANY WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 38. UK WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 39. UK WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 40. UK WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 41. FRANCE WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 42. FRANCE WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 43. FRANCE WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 44. REST OF EUROPE WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 45. REST OF EUROPE WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 46. REST OF EUROPE WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 47. ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 48. ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 49. ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 50. ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 51. JAPAN WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 52. JAPAN WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 53. JAPAN WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 54. CHINA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 55. CHINA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 56. CHINA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 57. INDIA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 58. INDIA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 59. INDIA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 60. REST OF ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 61. REST OF ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 62. REST OF ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 63. LAMEA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 64. LAMEA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT 2018–2026 ($MILLION)
TABLE 65. LAMEA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 66. LAMEA WEB ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 67. LATIN AMERICA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 68. LATIN AMERICA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 69. LATIN AMERICA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 70. MIDDLE EAST WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 71. MIDDLE EAST WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 72. MIDDLE EAST WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 73. AFRICA WEB ANALYTICS MARKET REVENUE, BY APPLICATION 2018–2026 ($MILLION)
TABLE 74. AFRICA WEB ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 75. AFRICA WEB ANALYTICS MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 76. KEY NEW PRODUCT LAUNCHES (2016-2019)
TABLE 77. COLLABORATION (2016-2019)
TABLE 78. PARTNERSHIP (2016-2019)
TABLE 79. PRODUCT DEVELOPMENT (2016-2019)
TABLE 80. KEY EXPANSION (2016-2019)
TABLE 81. KEY ACQUISITION (2016-2019)
TABLE 82. ADOBE INC.: KEY EXECUTIVES
TABLE 83. ADOBE INC.: COMPANY SNAPSHOT
TABLE 84. ADOBE INC.: OPERATING SEGMENTS
TABLE 85. ADOBE INC.: PRODUCT PORTFOLIO
TABLE 86. ADOBE INC. : KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 87. AT INTERNET: KEY EXECUTIVES
TABLE 88. AT INTERNET: COMPANY SNAPSHOT
TABLE 89. AT INTERNET: PRODUCT PORTFOLIO
TABLE 90. AT INTERNET : KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 92. FACEBOOK, INC..: COMPANY SNAPSHOT
TABLE 93. FACEBOOK, INC.: PRODUCT PORTFOLIO
TABLE 94. FACEBOOK, INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 95. GOOGLE INC.: KEY EXECUTIVES
TABLE 96. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 97. GOOGLE INC.: OPERATING SEGMENTS
TABLE 98. GOOGLE INC.: PRODUCT PORTFOLIO
TABLE 99. GOOGLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 100. HOTJAR LTD: KEY EXECUTIVES
TABLE 101. HOTJAR LTD: COMPANY SNAPSHOT
TABLE 102. HOTJAR LTD: PRODUCT PORTFOLIO
TABLE 103. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 104. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 105. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 106. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 107. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 108. MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 109. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 110. MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 111. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 112. MICROSOFT CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 113. SAS INSTITUTE INC.: KEY EXECUTIVES
TABLE 114. SAS INSTITUTE INC.: COMPANY SNAPSHOT
TABLE 115. SAS INSTITUTE INC.: PRODUCT PORTFOLIO
TABLE 116. SPLUNK INC.: KEY EXECUTIVES
TABLE 117. SPLUNK INC.: COMPANY SNAPSHOT
TABLE 118. SPLUNK INC.: OPERATING SEGMENTS
TABLE 119. SPLUNK INC.: PRODUCT PORTFOLIO
TABLE 120. SPLUNK INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 121. WEBTRENDS INC.: KEY EXECUTIVES
TABLE 122. WEBTRENDS INC.: COMPANY SNAPSHOT
TABLE 123. WEBTRENDS INC.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL WEB ANALYTICS MARKET, 2018–2026
FIGURE 03. GLOBAL WEB ANALYTICS MARKET, BY REGION, 2018–2026
FIGURE 04. TOP IMPACTING FACTORS
FIGURE 05. TOP INVESTMENT POCKETS
FIGURE 06. TOP PLAYERS OF THE GLOBAL WEB ANALYTICS MARKET
FIGURE 07. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 08. MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 09. MODERATE-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 10. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 11. LOW-TO-HIGH COMPETITIVE RIVALRY
FIGURE 12. MARKET DYNAMICS: GLOBAL WEB ANALYTICS MARKET
FIGURE 13. IMPACT OF WEB ANALYTICS WITH DATA DRIVEN STRATERGIES
FIGURE 14. INDUSTRY ROADMAP OF WEB ANALYTICS
FIGURE 15. WEB ANALYTICS PROCESS
FIGURE 16. GLOBAL WEB ANALYTICS MARKET, BY DEPLOYMENT, 2018–2025
FIGURE 17. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR ON-PREMISE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR CLOUD, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. GLOBAL WEB ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR SOCIAL MEDIA MANAGEMENT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR TARGETING AND BEHAVIORAL  ANALYSIS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR DISPLAY ADVERTISING OPTIMIZATION, BY COUNTRY, 2018 & 2026 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR MULTICHANNEL CAMPAIGN ANALYSIS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR ONLINE MARKETING, BY COUNTRY, 2018 & 2026 (%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 26. GLOBAL WEB ANALYTICS MARKET, BY END USER, 2018–2026
FIGURE 27. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2018 & 2026 (%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR RETAIL, BY COUNTRY, 2018 & 2026 (%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR HEALTHCARE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR GOVERNMENT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 31. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR TRAVEL AND HOSPITALITY, BY COUNTRY, 2018 & 2026(%)
FIGURE 32. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR IT AND TELECOMMUNICATIONS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 33. COMPARATIVE SHARE ANALYSIS OF GLOBAL WEB ANALYTICS MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 34. COMPARATIVE SHARE ANALYSIS GLOBAL WEB ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 35. GLOBAL WEB ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
FIGURE 36. U.S. WEB ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 37. CANADA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 38. GERMANY WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 39. UK WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 40. FRANCE WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 41. REST OF EUROPE WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 42. JAPAN WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 43. CHINA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 44. INDIA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 45. REST OF ASIA-PACIFIC WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 46. LATIN AMERICA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 47. MIDDLE EAST WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 48. AFRICA WEB ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 49. KEY PLAYER POSITIONING ANLYSIS: GLOBAL WEB ANALYTICS MARKET
FIGURE 50. TOP WINNING STRATEGIES, BY YEAR, 2016-2019
FIGURE 51. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019
FIGURE 52. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019
FIGURE 53. COMPETITIVE DASHBOARD
FIGURE 54. COMPETITIVE DASHBOARD
FIGURE 55. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 56. PATENT ANALYSIS, BY REGION
FIGURE 57. PATENT ANALYSIS, BY APPLICANT
FIGURE 58. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 59. ADOBE INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 60. ADOBE INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 61. ADOBE INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 65. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 66. ALPHABET INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 67. ALPHABET INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 68. ALPHABET INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 69. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 70. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 71. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 72. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 77. SAS INSTITUTE INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 78. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 79. SPLUNK INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 80. SPLUNK INC.: REVENUE SHARE BY REGION, 2018 (%)

 
 

According to major key executives, small businesses are going to thrive on web analytics to gain new revenue generation opportunities. With fast pacing digital businesses, decision-making machines for websites are expected to garner the majority of market share in the coming years. Variance in consumer demands coupled with proliferation of digital consumer data help businesses accumulate and understand large consumer base for its marketing strategies, which has gained high momentum from the recent past.

Connectivity of data across various platforms and digital transformation strategies have pioneered the demand for web analytics among industries to boost their ROI. With advent of web analytics, analytics in e-commerce segment has prospered in terms of customer engagement strategies as it displays different metrics portraying variance in engagement patterns. This in turn has impede the adoption of web analytics across the globe.

Prominence of web analytics with emergence of Internet has increased the demand for analytics. This is attributed to its visualization tools that present results in dashboards. These dashboards are highly preferred among the senior executives as they display actual value or growth without the need to be calculative or without the need to process any complex processes. As well as analytics dashboards can be customized by various parameters such as date range, user persona, and other attributes.

The global web analytics market in Asia-Pacific and North America regions has anticipated high growth and is expected to continue this trend during the forecast period. The market in North America has attributed high revenue growth in 2018, whereas the market in Asia-Pacific is expected to garner highest CAGR in the coming years.

The key players operating in the global web analytics market include Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc. The key players operating in the market have adopted numerous business and revenue growth strategies to enhance and develop their product portfolio, strengthen their web analytics market share, and help them increase their market penetration.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The web analytics market is expected to grow at CAGR of 19.30% from 2019 to 2026.

A. Increase in the demand of mobile analytics, Increase in shift to data driven businesses, and Growing marketing automation are factors that drive market.

A. To get updated version of Web analytics market report

A. The web analytics market is estimated to reach $10.73 billion by 2026

A. Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, and Others are applications of the web analytics industry.

A. Among the deployment segment, On-premise is expected to drive market growth in the coming years.

A. On the basis of top growing big corporation we select top 10 players.

A. Asia Pacifc region possess greater business opportunities in the coming future

A. The web analytics market in 2018 was $2,632.4 million

A. Adobe Systems Incorporated, AT Internet , Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc. are among some of the key players operating in the global market.

 

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