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2020

Web Real-Time Communication Market

Web Real-Time Communication Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, Web RTC Enabled Devices and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2020-2027

IC : Telecom & Wireless

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Author's: Vishwa Gaul | Onkar Sumant
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Web Real-Time Communication Market Statistics: 2027

The global web real-time communication market size was valued at $2.73 billion in 2019, and is projected to reach $45.91 billion by 2027, growing at a CAGR of 41.7% from 2020 to 2027. Web real-time communication or WebRTC is an open project that offers browsers & mobile applications with real-time communication capabilities through the simple APIs. As WebRTC is adaptable to different system conditions and is also interoperable with Unified Communications (UC) or Voice over Internet Protocol (VoIP), it facilitates organizations with seamless coordination & communication through their current framework, which is expected to boost the market growth. 

Cost-effective benefits of WebRTC technology, webification of real-time communication, and rise in adoption of WebRTC technology among enterprises are some of the key factors that drive the growth of the global web real-time communication market. In addition, increase in ICT spending in developing countries, rise in smartphone usage especially in Asia-Pacific, growth in internet connectivity, and developing requisite internet infrastructure in Asia-Pacific and Africa boost the market growth. However, lack of universal standards and rise in security and privacy concerns are anticipated to restrict the web real-time communication market growth. On the contrary, integration of AI with WebRTC, proliferation of BYOD trend, and increase in use of WebRTC for IoT provide lucrative growth opportunities for the global WebRTC market during the analysis period.

Web-Real-Time-Communication-(WebRTC)-Market-2020-2027

On the basis of component, the solutions segment dominated the overall web real-time communication market in 2019, and is expected to maintain the dominance during the forecast period. This is attributed to the advantages such as eliminating the requirement for additional plugins or downloads, complete utilization of HTML5, JavaScript, and advanced API to embed real-time communication in the users’ browsers, reduction in business costs; adoption of the cloud platform; development of universal standards by the W3 Consortium; and rise in demand for video conferencing, staff meetings, BYOD applications, which majorly drives the growth of the WebRTC solution market.

According to industry vertical, the healthcare sector is expected to exhibit highest growth rate for global WebRTC market during the forecast period, owing to rise in popularity of telemedicine as well as fitness apps, integration of audio/video calling features with official hospital websites for remote consultation of patients.  

In 2019, North America accounted for the highest web real-time communication market share due to the growth of WebRTC applications in telecom & IT, BFSI, retail sectors, presence of major number of WebRTCvendors, and launching of innovative WebRTC products, great adoption of IoT solutions, which drive the growth of the WebRTC market in this region.

The report focuses on the growth prospects, restraints, and global web real-time communication market trends. Moreover, the study includes the Porter’s five forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the web real-time communication market.

Segment review

The market is segmented on the basis of component, WebRTC-enabled devices, industry vertical, and region. By component, the market is divided into solution and services. The solution segment is sub-divided into voice calling & conferencing, video calling & conferencing, message & file sharing, and others (social networking & gaming). By WebRTC-enabled devices, the web real-time communication market is categorized into mobiles, desktop, tablets, and others. As per industry vertical, it is divided into banking, financial services, & insurance (BFSI); retail; telecom & IT; public sector; media & entertainment; manufacturing; and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Web Real-Time Communication Market
By Component
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Solution segment is projected as one of the most lucrative segments.

The key players operating in the global web real-time communication market analysis include Avaya Inc., Cisco Systems, Inc., Dialogic Corporation, Plantronics, Inc., Oracle Corporation, Plivo, Quobis, Ribbon Communications Operating Company, Inc., Tokbox Inc. (Vonage), and Twilio Inc.

Top impacting factors

Cost-effective benefits of WebRTC technology

WebRTC solutions are cost-effective as it does not require installation of additional plugins or software to enable effective communications. WebRTCallows any web server to deliver an exclusive real-time communication experience with high reliability and simplicity at lower costs. WebRTC enables browser-based applications to be similar to real-time user experiences. In addition, it offers secure communication through the web at lower costs and high benefits such as easy deployment across various operating systems and different types of devices, and others. These significant benefits have enabled WebRTC technology to gain substantial demand from various small & medium enterprises.

Web Real-Time Communication Market
By Webrtc Enabled Devices
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Mobiles segment is projected as one of the most lucrative segments.

Webification of real-time communications

The “webification” of real-time communications (RTC) represents the embedded communications into the web pages making it accessible on any screen. This is increasingly being observed across various applications, which allow voice/video real-time communication between two browsing windows without requiring additional plugins such as Flash, Java, or others. WebRTC enables web developers to build applications that incorporate audio, video, chat, and data collaboration, without the need for voice-over-IP or telecommunications. The webification of RTC allows immediate access to communication with an individual for completion of task along with a greater context to make communication more efficient & productive. 

Web Real-Time Communication Market
By Industry Vertical
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IT & Telecom industry accounted for the highest share in 2019.

Integration of AI with WebRTC

Artificial Intelligence (AI) is being applied to WebRTC and real-time communications in fascinating ways. For instance, one such use case is an approach used by callstats.io for WebRTC error detection and forecasting. Further, AI with WebRTC is also useful in object detection and segmentation for building things such as Instagram or Snapchat filters. AI can be utilized to ensure Quality of Service (QoS) and improving customer service for several applications in which WebRTC is used. Furthermore, according to a survey by WebRTC. ventures published in 2018, 39% of developers were working or planning to integrate a WebRTC app in an embedded device. Thus, the integration AI with web real-time communication is anticipated to offer lucrative opportunities for web real-time communication market.

Web Real-Time Communication Market
By Region
2027
Europe 
North America
Asia-Pacific
LAMEA

Asia-Pacific would exhibit the highest CAGR of 43.4% during 2020-2027.

Key Benefits For Stakeholders

  • This study includes the analytical depiction of the global web real-time communication market forecast and trends to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and web real-time communication market opportunities.
  • The current market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the web real-time communication industry.

Web Real-Time Communication Market Report Highlights

Aspects Details
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By Component
  • Solution
    • Voice calling & conferencing
    • .Video calling & conferencing
    • Message & file sharing
    • Others (social networking and gaming)
  • Services
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By WebRTC-enabled devices
  • Mobile
  • Desktop
  • Tablet
  • Others
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By Industry Vertical
  • BFSI
  • Retail
  • IT & Telecom
  • Public Sector
  • Media & Entertainment
  • Manufacturing
  • Healthcare
  • Others
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By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Russia, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

ORACLE CORPORATION, PLIVO INC., DIALOGIC CORPORATION, TOKBOX INC., CISCO SYSTEMS, INC., RIBBON COMMUNICATIONS OPERATING COMPANY, INC., TWILIO INC., PLANTRONICS, INC., AVAYA INC., QUOBIS

Analyst Review

Web Real-Time Communication (WebRTC) is a significant technology and standard in the communications industry, which can offer contextual communication. It is also a baseline for platform and API providers that enables opportunities for mobile operators to encompass their IMS-based solutions. It also forms a modern ecosystem for communication service providers, web developers, and cloud vendors. WebRTC offers various business opportunities and business models for mobile operators. 

The global WebRTC market offers promising opportunities to the IT & telecom industry. The current business scenario has witnessed large-scale adoption of WebRTC, especially in the developing regions. 

The global web real-time communication market is expected to witness significant growth during the forecast period, owing to increase in scope in mobile applications, growth in adoption of WebRTC in media & entertainment industry for live streaming and events broadcasting, and rise in number of telehealth apps. By browsers, Google Chrome holds the majority of share for this market. Further, video calling & conferencing segment is projected to witness considerable growth during the forecast period.

The key players have adopted various growth strategies to enhance and develop their product portfolio, garner maximum market share, and increase their market penetration. Thus, the market is witnessing new product launches and adoption of organic as well as inorganic business strategies by the key market vendors. The proliferation of connected devices such as smartphones and advent of Internet of Things (IoT) is expected to create increasing demand for WebRTC solutions, which in turn is expected to boost the growth of the WebRTC market. 

Author Name(s) : Vishwa Gaul | Onkar Sumant

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Web Real-Time Communication Market

Global Opportunity Analysis and Industry Forecast, 2020-2027