Web Real-Time Communication Market Statistics: 2027
The global web real-time communication market size was valued at $2.73 billion in 2019, and is projected to reach $45.91 billion by 2027, growing at a CAGR of 41.7% from 2020 to 2027. Web real-time communication or WebRTC is an open project that offers browsers & mobile applications with real-time communication capabilities through the simple APIs. As WebRTC is adaptable to different system conditions and is also interoperable with Unified Communications (UC) or Voice over Internet Protocol (VoIP), it facilitates organizations with seamless coordination & communication through their current framework, which is expected to boost the market growth.
Cost-effective benefits of WebRTC technology, webification of real-time communication, and rise in adoption of WebRTC technology among enterprises are some of the key factors that drive the growth of the global web real-time communication market. In addition, increase in ICT spending in developing countries, rise in smartphone usage especially in Asia-Pacific, growth in internet connectivity, and developing requisite internet infrastructure in Asia-Pacific and Africa boost the market growth. However, lack of universal standards and rise in security and privacy concerns are anticipated to restrict the web real-time communication market growth. On the contrary, integration of AI with WebRTC, proliferation of BYOD trend, and increase in use of WebRTC for IoT provide lucrative growth opportunities for the global WebRTC market during the analysis period.
On the basis of component, the solutions segment dominated the overall web real-time communication market in 2019, and is expected to maintain the dominance during the forecast period. This is attributed to the advantages such as eliminating the requirement for additional plugins or downloads, complete utilization of HTML5, JavaScript, and advanced API to embed real-time communication in the users’ browsers, reduction in business costs; adoption of the cloud platform; development of universal standards by the W3 Consortium; and rise in demand for video conferencing, staff meetings, BYOD applications, which majorly drives the growth of the WebRTC solution market.
According to industry vertical, the healthcare sector is expected to exhibit highest growth rate for global WebRTC market during the forecast period, owing to rise in popularity of telemedicine as well as fitness apps, integration of audio/video calling features with official hospital websites for remote consultation of patients.
In 2019, North America accounted for the highest web real-time communication market share due to the growth of WebRTC applications in telecom & IT, BFSI, retail sectors, presence of major number of WebRTCvendors, and launching of innovative WebRTC products, great adoption of IoT solutions, which drive the growth of the WebRTC market in this region.
The report focuses on the growth prospects, restraints, and global web real-time communication market trends. Moreover, the study includes the Porter’s five forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the web real-time communication market.
Segment review
The market is segmented on the basis of component, WebRTC-enabled devices, industry vertical, and region. By component, the market is divided into solution and services. The solution segment is sub-divided into voice calling & conferencing, video calling & conferencing, message & file sharing, and others (social networking & gaming). By WebRTC-enabled devices, the web real-time communication market is categorized into mobiles, desktop, tablets, and others. As per industry vertical, it is divided into banking, financial services, & insurance (BFSI); retail; telecom & IT; public sector; media & entertainment; manufacturing; and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By Component
Solution segment is projected as one of the most lucrative segments.
The key players operating in the global web real-time communication market analysis include Avaya Inc., Cisco Systems, Inc., Dialogic Corporation, Plantronics, Inc., Oracle Corporation, Plivo, Quobis, Ribbon Communications Operating Company, Inc., Tokbox Inc. (Vonage), and Twilio Inc.
Top impacting factors
Cost-effective benefits of WebRTC technology
WebRTC solutions are cost-effective as it does not require installation of additional plugins or software to enable effective communications. WebRTCallows any web server to deliver an exclusive real-time communication experience with high reliability and simplicity at lower costs. WebRTC enables browser-based applications to be similar to real-time user experiences. In addition, it offers secure communication through the web at lower costs and high benefits such as easy deployment across various operating systems and different types of devices, and others. These significant benefits have enabled WebRTC technology to gain substantial demand from various small & medium enterprises.
By Webrtc Enabled Devices
Mobiles segment is projected as one of the most lucrative segments.
Webification of real-time communications
The “webification” of real-time communications (RTC) represents the embedded communications into the web pages making it accessible on any screen. This is increasingly being observed across various applications, which allow voice/video real-time communication between two browsing windows without requiring additional plugins such as Flash, Java, or others. WebRTC enables web developers to build applications that incorporate audio, video, chat, and data collaboration, without the need for voice-over-IP or telecommunications. The webification of RTC allows immediate access to communication with an individual for completion of task along with a greater context to make communication more efficient & productive.
By Industry Vertical
IT & Telecom industry accounted for the highest share in 2019.
Integration of AI with WebRTC
Artificial Intelligence (AI) is being applied to WebRTC and real-time communications in fascinating ways. For instance, one such use case is an approach used by callstats.io for WebRTC error detection and forecasting. Further, AI with WebRTC is also useful in object detection and segmentation for building things such as Instagram or Snapchat filters. AI can be utilized to ensure Quality of Service (QoS) and improving customer service for several applications in which WebRTC is used. Furthermore, according to a survey by WebRTC. ventures published in 2018, 39% of developers were working or planning to integrate a WebRTC app in an embedded device. Thus, the integration AI with web real-time communication is anticipated to offer lucrative opportunities for web real-time communication market.
By Region
Asia-Pacific would exhibit the highest CAGR of 43.4% during 2020-2027.
Regional Insights
North America:
North America dominates the web real-time communication market, driven by strong demand for real-time communication solutions in industries such as healthcare, finance, and education. The U.S., in particular, is a major player, with significant investments in cloud-based technologies, video conferencing tools, and telehealth platforms. The increasing shift towards remote work and virtual collaboration, along with the presence of key technology providers, further propels market growth. In Canada, the adoption of WebRTC is also on the rise, particularly in education and business communications.
Europe:
Europe is a significant market for WebRTC, with countries like the UK, Germany, and France leading in the adoption of real-time communication solutions. The region's strong regulatory focus on data privacy, particularly under the General Data Protection Regulation (GDPR), has driven demand for secure WebRTC platforms. Sectors such as telecommunications, customer service, and e-commerce are increasingly adopting WebRTC technologies to enhance user experiences. In addition, the rise of telemedicine and virtual meetings in response to the COVID-19 pandemic has accelerated WebRTC adoption across Europe.
Asia-Pacific:
The Asia-Pacific region is witnessing rapid growth in the web real-time communication market, supported by the increasing use of real-time communication applications in countries like China, India, Japan, and South Korea. The region's expanding internet user base, coupled with the growth of the digital economy, drives the adoption of WebRTC in sectors such as e-commerce, entertainment, and education. Additionally, the rise of mobile communications and the proliferation of video conferencing tools in both businesses and personal use contribute to the market's strong growth. Government initiatives promoting digital transformation across various industries further boost the demand for WebRTC solutions in the region.
Latin America:
Latin America is experiencing steady growth in the web real-time communication market, driven by the increasing digitalization of businesses and the rising use of real-time communication tools. Countries like Brazil and Mexico are key markets where WebRTC is gaining traction in industries such as telecommunications, customer service, and online education. The region's growing internet penetration and the rise of video conferencing platforms due to remote work and virtual learning are key drivers for WebRTC adoption. However, challenges related to infrastructure and connectivity in some parts of the region may slow the pace of adoption.
Middle East and Africa:
The Middle East and Africa (MEA) region is gradually adopting WebRTC technologies, with strong demand in countries like the UAE, Saudi Arabia, and South Africa. The region's growing focus on digital transformation and the need for efficient communication tools in sectors such as healthcare, finance, and government are driving the demand for WebRTC solutions. The rise of remote work and virtual collaboration, especially during the pandemic, has also contributed to increased WebRTC adoption. However, the market is still in its early stages of growth in many parts of Africa, where infrastructure challenges may limit broader adoption.
Key Benefits For Stakeholders
- This study includes the analytical depiction of the global web real-time communication market forecast and trends to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and web real-time communication market opportunities.
- The current market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the web real-time communication industry.
Web Real-Time Communication Market Report Highlights
| Aspects | Details |
 By Component |
|
 By WebRTC-enabled devices |
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 By Industry Vertical |
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 By Region |
|
 Key Market Players | TWILIO INC., QUOBIS, CISCO SYSTEMS, INC., AVAYA INC., RIBBON COMMUNICATIONS OPERATING COMPANY, INC., ORACLE CORPORATION, TOKBOX INC., PLANTRONICS, INC., DIALOGIC CORPORATION, PLIVO INC. |
Analyst Review
Web Real-Time Communication (WebRTC) is a significant technology and standard in the communications industry, which can offer contextual communication. It is also a baseline for platform and API providers that enables opportunities for mobile operators to encompass their IMS-based solutions. It also forms a modern ecosystem for communication service providers, web developers, and cloud vendors. WebRTC offers various business opportunities and business models for mobile operators.
The global WebRTC market offers promising opportunities to the IT & telecom industry. The current business scenario has witnessed large-scale adoption of WebRTC, especially in the developing regions.
The global web real-time communication market is expected to witness significant growth during the forecast period, owing to increase in scope in mobile applications, growth in adoption of WebRTC in media & entertainment industry for live streaming and events broadcasting, and rise in number of telehealth apps. By browsers, Google Chrome holds the majority of share for this market. Further, video calling & conferencing segment is projected to witness considerable growth during the forecast period.
The key players have adopted various growth strategies to enhance and develop their product portfolio, garner maximum market share, and increase their market penetration. Thus, the market is witnessing new product launches and adoption of organic as well as inorganic business strategies by the key market vendors. The proliferation of connected devices such as smartphones and advent of Internet of Things (IoT) is expected to create increasing demand for WebRTC solutions, which in turn is expected to boost the growth of the WebRTC market.
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