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Wedding Services Market

Wedding Services Market Size, Share, Competitive Landscape and Trend Analysis Report by Planning Type, By Service Type, By Type, By Booking Type : Global Opportunity Analysis and Industry Forecast, 2020-2030

CG : Consumer and general services

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Author's: Samriddhi Chauhan | Roshan Deshmukh
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The global wedding services market size was valued at $160.5 billion in 2020, and is projected reach $414.2 billion by 2030, registering a CAGR of 4.8% from 2021 to 2030. Catering services segment led in terms of Wedding services Market  Share in 2020 and is expected to retain its dominance throughout the forecast period. Destination wedding is becoming very trending and popular among millennial and every 1 out of 4 couple is opting for destination wedding in the American region. In addition, the wedding in New York City are the most luxurious destination weddings by far. It is not astonishing that the average wedding cost is over $70,000. In addition, the top locations for destination weddings in the U.S. are California, Florida, and Nevada and the top locations for destination wedding outside the U.S. are Mexico, Caribbean, and Hawaii. Furthermore, 350,000 destination weddings take place every year and Las Vegas is the leader for weddings with around 1 lakh and more weddings per year. In addition, destination weddings are a very popular option for second marriages and every 1 in 3 of all destination weddings are from second marriages. Therefore, the ratio of a couple opting for destination wedding is rising every year, which is propelling the Wedding services Market growth in the process.

Wedding services Market, Wedding services Industry, Wedding services Market Size, Wedding services Market Share, Wedding services Market Trends

The outbreak of COVID-19 began in late 2019, and has spread throughout the world in early 2020. After the diseases was declared a pandemic, affected countries declared a complete lockdown, which resulted in wedding postponement. Many couples shifted toward virtual wedding, which caused a reduction in the sale of clothes, footwear, catering, decoration, and other wedding expenses. The revenue for wedding planning were reduced, as many couple were postponing their wedding or were getting married under a close friend circle and family members. Moreover, many wedding services remained closed for months, and were reopened periodically for a few weeks or a months, depending on the various conditions of the pandemic in the region. Therefore, there was a major impact of COVID-19 during the lockdown phase, which has negatively impacted the market growth. In addition, in the U.S., 2.5 million weddings are organized; however, amid the pandemic this number dropped to 1.2 million, which shows a major impact over the wedding industry as the U.S. is the market leader in the wedding services industry.

Segment review

The report is analyzed by booking type, which includes online booking and offline booking. The report further segments the market on the basis of planning type such as full planning service, partial planning services and day of coordination. Based on service type, the market is further classified into videography/photography services, catering services, decoration services, transport services, wedding planning services and others. On the basis of wedding type, the Wedding services market share is bifurcated into destination wedding and local wedding. Furthermore, it includes revenue generated from the wedding services across North America, Europe, Asia-Pacific and LAMEA.

Wedding Services Market by Booking Type


By booking type, the offline booking segment was the major revenue contributor to the market, owing to consumer trust more toward face to face interaction and discussions.

Wedding Services Market by Planning Type

Depending on the planning type, the full planning service segment was the predominant channel in 2020 for the wedding planning services and is expected to exhibit the highest growth rate during the forecast period.

Wedding Services Market by Service Type

On the basis of service type, the catering services segment was the predominant channel in 2020 for the wedding planning services; however photography/videography segment is expected to exhibit the highest growth rate during the forecast period.

Wedding Services Market by Type

On the basis of type, the local wedding service segment was the predominant channel in 2020 for the wedding planning services; however, destination wedding services segment is expected to exhibit the highest growth rate during the forecast period.

Wedding Services Market by Region

The report focuses on the Wedding services Market share, growth prospects, restraints, and opportunities of the global wedding services market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers in the global wedding services market.

The players operating in the global wedding services market have adopted various developmental strategies to increase their market share, gain profitability, and remain competitive in the market. The key players operating in the wedding services market include- Augusta Cole Events, Colin Cowie, David Stark, Fallon Carter, A Charming Fête, Nordic, Adventure Weddings, JZ Events, Lindsay, Landman, Eventures Asia (Bali), and BAQAA Glamour Weddings & Events.

COVID-19 Impact Analysis

  • The wedding services market growth was negatively impacted by the pandemic, owing to country wide lockdown and closing down of schools.

  • Majority of the weddings were postponed to the next year and many couple have tied the knot in the year 2021, which is more than the per year ratio.

  • The Wedding services Market demand is expected to follow a stable growth in the forthcoming years


  • This report provides an in-depth Wedding services Market Analysis of the global to identify the potential investment pockets.
  • It outlines the current trends and future scenarios to determine the overall market potential and gain a stronger market foothold.
  • It discusses the key drivers, restraints, and opportunities and their detailed impact analysis.
  • Quantitative analysis of the market from 2020 to 2030 is highlighted to recognize the financial competency of the market.
  • The Porter’s five forces model illustrates the threat of new entrants, threat of substitutes, and strength of the buyers & suppliers.

Wedding Services Market Report Highlights

Aspects Details
By Planning Type
  • Full Planning Services
  • Partial Planning Services
  • Day Of Coordination
By Service Type
  • Videography And Photography
  • Catering Services
  • Decoration Services
  • Transport Services
  • Wedding Planning Services
  • Others
By Type
  • Destination Wedding
  • Local Wedding
By Booking Type
  • Online Booking
  • Offline Booking
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, U.K., Italy, France, Spain, Russia, Turkey, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, South Africa, Saudi Arabia, Rest of LAMEA)
Key Market Players

Fallon Carter, Lindsay Landman, BAQAA Glamour Weddings and Events, A Charming Fête, Augusta Cole Events, JZ Events, Eventures Asia (Bali), Colin Cowie, David Stark, Nordic Adventure Weddings

Analyst Review

The wedding services industry is growing at a significant pace, and is anticipated to continue this trend in the coming years. Wedding events are playing a vital role in revenue generation and brand equations for corporates and associations. This industry is witnessing the entry of new and independent players who are leveraging technology to gain a competitive advantage in the today’s consolidated environment. Conversely, the focus of companies is to enhance attendee experience and witness successful completion of a wedding services without any hindrance, thus driving the growth of the wedding services industry.

In addition, a new products have been launched in the market in order to provide more realistic experience to the couples planning virtual weddings. In comparison to traditional photos and videos of a wedding venue, these products give couples the most realistic experience next to physically standing in an event space. With today’s sheltering recommendations in place, this resource allows couples to take a real-life walk-through of a venue property completely virtually on any screen from home. Therefore, the industry is becoming dynamic in nature and is adapting the changing trends, which is propelling the market growth.

Author Name(s) : Samriddhi Chauhan | Roshan Deshmukh
Frequently Asked Questions?

5.0-5.9% is the market growth of emerging countries.

2021-2030 would be forecast period in the market report.

$271.5 billion is the market value of wedding services market in 2021.

The top companies hold the market share in wedding services market are Augusta Cole Events, Colin Cowie, David Stark, Fallon Carter, A Charming Fête, Nordic, and Adventure Weddings.

Videography/Photography services is the most influencing segment growing in the wedding services market report.

Rise in customer inclination towards destination wedding and big budget weddings are the key trends in the wedding services market report.

2020 is base year calculated in the wedding services market report.

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Wedding Services Market

Global Opportunity Analysis and Industry Forecast, 2020-2030