The global wet cat food market size was valued at $4.6 billion in 2020, and is projected to reach $7.9 billion by 2030, registering a CAGR of 5.7% from 2021 to 2030.
Wet cat food contains about 10.0% water and 90% of other dry ingredients. It is a rich source of proteins and fats, which improve its taste. Meat and animal derivatives are some of the common wet cat foods used worldwide. Wet cat food is fed to cats that do not consume water. The high protein and fat content of wet cat food improves stamina of cats for faster metabolism, muscles building, hair growth, and healthy skin.
The growth of the global wet cat food market demand is majorly driven by increase in preference of cat owners to feed wet cat food to their cats. This is attributed to the fact that wet cat food provides better nutrition to cats with ill health, as they lose their appetite. However, higher cost of wet cat food as compared to dry cat food is expected to hamper the growth of the wet cat food market. Moreover, the shelf life of wet cat food is lower than that of dry cat food, and requires refrigeration when the can is opened, which limits the market growth. Conversely, availability of cat treats, which is also available in wet form, is expected to offer lucrative opportunity for the market growth during the future.
COVID-19 Impact Analysis
- Trade restrictions imposed by several countries across the globe to curb the outbreak of COVID-19 have significantly affected global logistics and transportation, but have lower impact on the wet cat food market, as pet owners are increasingly opting and preferring local manufactured wet cat food products
The global wet cat food market is segmented into nature, price point, distribution channel, and region. By nature, the market is bifurcated into organic and conventional. Depending on price point, it is fragmented into mass and premium. On the basis of distribution channel, it is segregated into specialty store, supermarket/hypermarket, online store, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, Japan, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Argentina, and rest of LAMEA).
By nature, the conventional segment garnered the highest market wet cat food market share in 2020, and is expected to retain its dominance during the wet cat food market forecast period. This is attributable to the easy availability of conventional wet cat food in the market through various retail stores, including specialty store, supermarket/hypermarket, and others.
By Nature
The Conventional segment dominates the global wet cat food market and is expected to retain its dominance throughout the forecast period.
On the basis of price point, the mass segment was the major share contributor in 2020 in the global wet cat food market, as mass wet cat food is in high demand due to its affordability and easy availability in small or local pet stores.
By Price Point
The Mass segment dominates the global wet cat food market market and is expected to retain its dominance throughout the forecast period.
Depending on distribution channel, specialty store was the prominent segment in 2020, owing to the fact that these stores offer heavy discounts on wet cat food, which boosts sales of wet cat food across the globe. However, the online store segment is expected to grow at the fastest rate during the forecast period, in terms of value sales, due to increase in penetration of internet across the globe.
By Distribution Channel
The Specialty store segment dominates the global wet cat food market market and is expected to retain its dominance throughout the forecast period.
Region wise, the wet cat food market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific accounted for the highest market share in 2020, owing to high number of pet ownership and increase in spending capacity on pet care products, including healthcare and grooming products.
By Region
The Asia-Pacific segment dominates the global wet cat food market market and is expected to retain its dominance throughout the forecast period.
The key players operating in the global wet cat food market focus on prominent strategies to overcome competition and maintain as well as improve their share worldwide. Some of the major players in the global wet cat food industry analyzed in this report include heristo aktiengesellschaft, Mars, Incorporated, Nestlé Purina trademarks, Tiernahrung Deuerer GmbH, WellPet LLC, Farmina Pet Foods, Diamond Pet Foods, Hill’s Pet Nutrition, Blue Buffalo Co., Ltd., and the J.M. Smucker Company.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the current wet cat food market trends, estimations, and dynamics of the market for the period of 2020–2030 to identify prevailing market opportunities.
- The key countries in four major regions have been mapped depending on their share in wet cat food market.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine prevailing wet cat food market opportunities.
- Major countries in each region have been mapped according to their revenue contribution to the global industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes both regional as well as global the wet cat food market analysis, key players, market segments, application areas, and wet cat food market growth strategies.
Key Market Segments
By Nature
- Organic
- Conventional
By Price Point
- Mass
- Premium
By Distribution Channel
- Specialty Store
- Supermarket/Hypermarket
- Online Store
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia and New Zealand
- South Korea
- ASEAN
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Argentina
- Rest of LAMEA
Wet Cat Food Market Report Highlights
| Aspects | Details |
 By NATURE |
|
 By PRICE POINT |
|
 By DISTRIBUTION CHANNEL |
|
 By Region |
|
 Key Market Players | Heristo AG, Tiernahrung Deuerer GmbH, Diamond Pet Foods, Wellpet LLC, .THE J. M. SMUCKER COMPANY, MARS, INCORPORATED, Hill’s Pet Nutrition, Nestle Purina Petcare, Farmina Pet Foods, Blue Buffalo Co., Ltd. |
Analyst Review
The global wet cat food market is expected to offer remunerative business opportunities in the developing economies such as India and China. This is attributed to increase in adoption of pets, including cats, and rise in awareness regarding pet health and their health issues.
Key players operating in the wet cat food market have adopted key developmental strategies such as product launch to fuel demand for wet cat foods in the market. In addition, they have emphasized on continuous innovations in their products to maintain a strong foothold in the market and to boost wet cat food demand globally.
Internet sales have been presenting continuous growth over the years. The availability of info-centric health products, such as natural, organic, and nutritional foods, as per consumers’ demand has gained immense popularity, owing to rapid increase in pet humanization. Asia-Pacific is one of the lucrative markets for wet cat food.
However, existing challenges such as availability of close substitutes and lack of awareness regarding wet cat food benefits are expected to hamper the growth of the wet cat food market.
The global wet cat food market size is projected to reach $7.9 billion by 2030.
The global wet cat food market size is projected to register a CAGR of 5.7% from 2021 to 2030.
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The major players in the wet cat food market include heristo aktiengesellschaft, Mars, Incorporated, Nestlé Purina, Tiernahrung Deuerer, WellPet, Farmina Pet Foods, Diamond Pet Foods, Hill’s Pet Nutrition, Blue Buffalo, and the J.M. Smucker Company.
The global wet cat food market is segmented into nature, price point, distribution channel, and region.
2020 was considered as a base year in the wet cat food market.
The rising trend of spending more on pet food by the pet owners is likely to shape the market in the future.
Asia-Pacific holds the maximum market share in the wet cat food market.
Increasing awareness regarding pet health among the pet owners is driving the growth of the market.
The wet cat food market is countersigning a steady increasing demand in the year 2021.
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