Allied Market Research


Wet Shave Market

Wet Shave Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by End User, by Distribution Channel and by Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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The wet shave market is driven by traditional shaving methods that includes the use of razors, shaving brush, shaving cream or soap, and aftershave lotion. Surge in awareness regarding grooming and personal hygiene, improvement in standard of living, and increase in disposable income boosts the demand for global wet shave market. The leading market players have been promoting the market growth by offering new and innovative products that assist the market in generating revenue and consumer retention. 

COVID-19 Scenario Analysis: 

Production shut down scenario

The production for elementary products that constitute the wet shave market has been ceased due to the COVID-19 implications. This has declined the amount of stock produced in the market.

Disruptions in supply chains

The supply chains have been disrupted due to the lack of transportation amid COVID-19 situations. This created a misbalance between the demand and supply of products in the global wet shave market.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Surge in application of wet shave is driven by increase in awareness regrading personal hygiene and grooming. This intrigues the customers to pick up products that fulfill their requirements with easy applications. The mechanism of wet shave is easy, compact, and reliable and hence attracts more people towards the same. Although the emergence of trimmers and increasing trend of growing beards is likely to restrain the market from growing, but consistent market improvement and the utility of wet shave for basic purposes is expected to retain the market concentration and expand.

The global wet shave market trends are as follows:

New product launches to flourish the market

Innovations in the product line has always been beneficial for the market as it tends to attract a large customer base. The consistently changing market dynamics pulls the leading marketers toward enhancing product utilities and compelling the customers to make a purchase.

The initiation of wet shave market is run by razors, shaving creams or gels, shaving brush, and aftershave lotions. The market is also flourished by serving different consumer segments such as male and female. The male segment has applications in beard shaving whereas the women segment is involved in removal of body hair with wet shave. Since wet shave is easy, affordable, convenient and economical, both the consumer segments develop strong preferences for the wet shave market. All these factors combine and fuel the growth of global wet shave market.

Diversification in the distribution channel

The distribution channel portrays a prominent picture in the disbursement and sales for any product. Thus it is of prime importance to the manufactures to ensure the adequate supply of products through diverse supply chains. The wet shave market has been growing vigorously with assistance of strong distribution channels that help the market in expansion and reaching the untapped market.

The channel of distribution is broadly segmented into offline stores such as hypermarkets, supermarkets, independent retailers, etc. and the online segment. Where the offline stores hold a major portion of revenue generation for the market, the online platforms are rapidly getting recognition. Improving application of smartphones and digital technology is assisting the customer to shop with one click and get the products delivered at home. Globally the online sales channel flourishes the pace of growth for the global wet shave market, mainly because it allows customers to get access to ample options and make a rational choice after product comparisons from the leading market players.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global wet shave industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global wet shave market share.
  • The current market is quantitatively analyzed to highlight the global wet shave market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global wet shave market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Wet Shave Market Research Report:

  • What are the leading market players active in the wet shave market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Wet Shave Market Report Highlights

Aspects Details
By Type
  • Disposable Razors
  • Non-disposable Razors
  • Shaving Lotions & Creams
  • Razor Cartridges
  • Blades
  • Others
By End User
  • Male
  • Female
By Distribution Channel
  • Hypermarkets
  • Supermarkets
  • Independent Retailers
  • Others
By Industry Vertical
  • Consumer Goods
  • Personal Care & Grooming Industry
  • Salon Industry
  • Metal Industry
  • Others
By Region
  • North America  (US, Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Spain, rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, rest of Asia-Pacific)
  • LAMEA  (Middle East, Brazil, rest of LAMEA)
Key Market Players

Perio, Raymond Group, Super-Max, P&G, Vi-John., Dr. Harris, Unilever, Proraso, Johnson & Johnson, Edgewell Personal Care, L’Oreal, Godrej, Beiersdorf

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Wet Shave Market

Global Opportunity Analysis and Industry Forecast, 2023-2032