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White Cement Market

White Cement Market Forecast by Type (White Portland Cement, White Masonry Cement, and Others) and End Use (Residential, Commercial, and Industrial): Global Opportunity Analysis and Industry Forecast, 2018-2025

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Author's: Ayushi Choudhary and Shruti Hariharan | Eswara Prasad
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White Cement Market Outlook - 2025

The global white cement market size was valued at $7,966.5 million in 2017 and is projected to reach $10,904.1 million by 2025, growing at a CAGR of 4.0% from 2018 to 2025. The residential segment accounted for nearly 46.9% of the global end-use market share in 2017.

White cement is similar to gray Portland cement, except that the difference lies in the color, fineness, strength, and ease of use. White cement is produced with the same process as gray cement; however, the raw materials differ significantly. The iron oxide and iron sulfate content in the limestone is kept as low as possible as each 0.1% increase in iron oxide reduces cement reflectivity by 2.5%, producing darker cement. All the processes involved in the production of white cement requires machinery equipment to smoothen the process and produce quality white cement for the end user.

White Cement Market

Rapid demand for aesthetics in the construction industry drive the growth of the white cement market. Massive residential construction due to increase in influx of migrants in Asia-Pacific countries drive the growth of the construction sector. This leads to increase in demand for construction material such as white cements board, panel, and cladding material. Rise in demand in decorative applications fosters the global white cement market growth, thereby exhibiting an integrated part of contemporary architecture. White cement is increasingly used for finishing of interior and exterior walls.

Moreover, architectural concrete, made from white cement add new aesthetic and decorative appearance to modern buildings and has notable applications in molding of sculptures, benches, and others. White Portland cement is made from raw materials containing little or no iron or manganese, which are the major compositions of gray cement. The amount of chromium, manganese, and iron compounds is significantly less in white cement as compared to gray cement. However, it lacks iron oxides. Hence, its strength and durability is lesser in comparison with pure gray Portland cement. Furthermore, lower binding property than cement-based putty deters the global white cement market growth. 

Rapid boom in construction industry drives the demand of the global white cement market. The white cement market has witnessed rapid growth owing to rapid demand for aesthetics in the construction industry. Massive residential construction due to the massive influx of migrants in Western European countries drive  the  growth  of  the  construction  sector  in  Germany.  This leads  to  increase  in  demand  for  effective construction  material  such  as  white  cements board,  panel,  and  cladding  material.  According  to  the  Global Construction Perspectives and Oxford Economics, the construction industry accounted for $8.7 trillion in 2012, which is expected to rise by $6.3 trillion or over 70% to $15 trillion by 2025. The global construction industry is expected to  represent  13.5%  of  the  global  economy  by  2025.  Companies,  such  as  JK  Cement,  have  been manufacturing white cement and deploying it in construction applications. The rapid demand for white cement in precast applications due to its aesthetic and beautification properties increases the mark.

However, low strength of white cement in comparison with other cement products hampers the market growth. White  Portland  cement  is  made  from  raw  materials  containinglittle  or  no  iron  or  manganese,  which  are  the major compositions of gray cement. The amount of chromium, manganese, and iron compounds is significantly less in white cement as compared to gray cement. However, it is lacking iron oxides. Hence, its strength and durability arelesser in comparison with pure gray Portland cement. Furthermore, lower binding property than cement-based  putty  deters the market growth. Thus, lowered  strength of white cement owing to little  or no presence of iron compounds is expected to negatively influence the market growth during the forecast period.

On the contrary, increase in demand for white cement as a substitute over gray cement offers lucrative growth opportunities. There  is  an  increase  in  demand  for  white  cement  in  countries,  such  as  Saudi  Arabia,  Kuwait,  and  Russia  with high  temperature  close  to  55°C  owing  to  heat-reflecting  properties  and  superior  aesthetic  appearance.  In comparison  with  gray  concrete,  more  heat  is  reflected  with  white  concrete  surface  which  further  creates attractive opportunities to the market growth. Light colored concrete like white concrete absorbs less heat and reflects  more  light  than  dark-colored  concrete  such  as  gray  concrete.  The  rapid  mixture  of  white  cement  in concrete  for  decoration  at  roofs  creates  soothing  effects,  which  in  turn  creates  opportunities  for  the  market growth.  Growth  in  number  of  white  cement  flooring  and  roofing  applications  is  projected  to  have  a  positive impact  on  demand  for  white  cement  products,  thus  providing  lucrative  opportunities  for  manufacturers  and suppliers globally.

The global white cement market is segmented based on type, end use, and region. On the basis of type, it is classified into white Portland cement, white masonry cement, and others. On the basis of end use, it is divided into residential, commercial, and industrial. By region, it is analyzed across North America, Europe, Asia-Pacific, Latin America and MEA.

The major key players operating in the White Cement industry include Cementir Holding SPA, Çimsa Cement Industry and Trade Inc., JK Cement, Cemex, The Cementos Portland Valderrivas, Birla White (Ultratech), Federal White Cement, Saveh White Cement Co., Adana Cement, and Saudi White Cement Co. The other key players include Lafargeholcim, Secil, Dyckerhoff, Royal El Minya Cement, Fars & Khuzestan Cement Co., Scg, Italcementi, Rakwhitecement.Ae, Union Cement Company, Royal White Cement, and Neyeariz White Cement Company.

In order to stay competitive, these major key players are adopting different strategies such as acquisition, business expansion, collaboration, and divestment. For instance, Saudi White Cement Co. signed dual production contract with Teknik FISmidth to convert gray cement line into white cement and gray cement, thereby increasing its capacity to 1 million ton per year. Furthermore, Ras Al Khaimah Company signed a partnership agreement with Masheed Trading and Transportation Company, which is one of the largest companies specialized in building materials, for import and distribution of cement in Saudi Arabia.

The degree of industry attractiveness in the white cement market is analyzed based on impact of five major forces on the market. Porter’s five forces analysis includes the impact of suppliers, industry rivals, new entrants, substitute products, and buyers on the market growth. The raw material suppliers for white cement-based products include various domestic and international producers of cements. Porter’s five forces model analyzes the macro- and microbusiness factors of the global market. The suppliers in the market include sellers of white Portland cement and white masonry cement. Residential, commercial, and industrial consumers are considered as customers in the market.

Global White Cement Market, by region

White Cement Market by Region

Based on region, Asia-Pacific accounts for major share in the global white Cement market and Asia-Pacific is also attributed to be the fastest growing region. Rise in building & construction expenditures drives the demand for white cement in housing and commercial projects in China and India. In addition, the increase in urban population makes way for increasing construction activities providing growth opportunity for the overall market. It increases the need of white cement products including facades tiles, trim boards especially in the countries such as India, Japan, and China.

Global White Cement Market Share, by Type

White Cement Market by Type

Based on type, the white Portland cement segment dominated the market in 2017, owing to increase in use of white Portland cement in combination with white aggregates to produce white concrete for construction projects and decorative work. In addition, white Portland cement is also blend with inorganic pigments to produce brightly colored concretes and mortars.

Global White Cement Market Share, by End Use

White Cement Market by End use

Based on end use, the commercial segment is expected to grow with the highest CAGR during the forecast period. The installation of white cement in constructing commercial infrastructure helps builders in energy saving and offers heat resistant, benefitting the market growth due to increase in demand from European countries. The demand for White cement in Europe is expected to increase in the coming decade owing to the commencement of several commercial infrastructure projects such as construction of second Tesla Gigafactory in Sweden worth $4.2 billion.

Key Benefits for White Cement Market:

  • Porter’s five forces analysis helps to analyze the potential of buyers & suppliers and the competitive scenario of the white cement industry for strategy building.
  • It outlines the current white cement market trends and future scenario of the market size from 2018 to 2025 to understand the prevailing opportunities and potential investment pockets.
  • Major countries in the region have been mapped according to their individual revenue contribution to the regional market.
  • The key drivers, restraints, and opportunities and their detailed impact analyses are elucidated in the study.
  • The profiles of key players along with their key strategic developments are enlisted in the white cement market analysis.

White Cement Market Report Highlights

Aspects Details
White Cement Market By White Cement Business Plan
By White Cement Business Plan
  • Manufacturing process
    • Mining and quarrying
    • Raw material preparation
    • Pyro-processing
    • Finish grinding
  • Plant investment
  • Machinery and equipment
    • Mining equipment
    • Crushing equipment
    • Grinding equipment
    • Fuel preparation equipment
    • Kiln operation equipment
    • Packing process
  • Energy efficient initiatives
    • Portland cement association (PCA)
    • Cement kiln recycling coalition (CKRC)
    • Climate VISION
    • Climate leaders
White Cement Market By Type
By Type
  • White Portland Cement
  • White Masonry Cement
  • Others
White Cement Market By End Use
By End Use
  • Residential
  • Commercial
  • Industrial
White Cement Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, Pakistan, South Korea, Rest of Asia-Pacific)
  • Latin America  (Brazil, Rest of Latin America)
  • MEA  (Turkey, UAE, Saudi Arabia, Iran, South Africa, Rest of MEA)
Key Market Players
Key Market Players


Analyst Review

White cement is similar to ordinary, gray Portland cement except for its high degree of whiteness. For obtaining the white color, substantial modification methods are required during manufacturing. The content of iron oxide and iron sulfate in limestone is kept as low as possible as each 0.1% increase in iron oxide reduces cement reflectivity by 2.5%, thereby producing darker cement. This cement is majorly manufactured with low iron containing raw material used for architectural decorative purposes. The most important property of white cement is its color. It is also manufactured in strength classes of 325, 400, and 475. It exhibits superior aesthetic appearance and fineness, which improve its durability and strength as compared to gray cement. Furthermore, white cement finds enhanced use in the production of architectural and decorative concrete, which is further utilized in applications such as terrazzo tiles, paints, pavers, as well as in pre-fabricated products such as artificial walls and tile adhesives.

White cement finds applications in construction projects and decorative works. It is similar to gray cement in all aspects except for its white color, strength, and fineness. In addition, white cement is often used as a premium product for mass construction activities. The Asia-Pacific white cement market offers lucrative opportunities for key manufacturers, owing to the presence of a global key players such as JK Cement, Ambuja Cement, and Birla White Cement. JK Cement is one of the known brands in the white cement market in India as well as across the world. JK Cement (India) was one of the world's third-largest producers of white cement in 2014. It has two plants in Rajasthan State with production capacity of 400,000t/year. JK Cement also operates a dual-stream 600,000t/year white cement capacity plant in the UAE. It exports white cement to 24 countries including Angola, Australia, New Zealand, and Qatar. High economic growth rate, increase in purchasing power, and R&D activities for the suitability of white cement in plaster applications are expected to fuel the market growth.

Author Name(s) : Ayushi Choudhary and Shruti Hariharan | Eswara Prasad

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White Cement Market

Global Opportunity Analysis and Industry Forecast, 2018-2025