White Cement Market Outlook - 2025
The global white cement market size was valued at $7,966.5 million in 2017 and is projected to reach $10,904.1 million by 2025, growing at a CAGR of 4.0% from 2018 to 2025. The residential segment accounted for nearly 46.9% of the global end-use market share in 2017.
White cement is similar to gray Portland cement, except that the difference lies in the color, fineness, strength, and ease of use. White cement is produced with the same process as gray cement; however, the raw materials differ significantly. The iron oxide and iron sulfate content in the limestone is kept as low as possible as each 0.1% increase in iron oxide reduces cement reflectivity by 2.5%, producing darker cement. All the processes involved in the production of white cement requires machinery equipment to smoothen the process and produce quality white cement for the end user.
Rapid demand for aesthetics in the construction industry drive the growth of the white cement market. Massive residential construction due to increase in influx of migrants in Asia-Pacific countries drive the growth of the construction sector. This leads to increase in demand for construction material such as white cements board, panel, and cladding material. Rise in demand in decorative applications fosters the global white cement market growth, thereby exhibiting an integrated part of contemporary architecture. White cement is increasingly used for finishing of interior and exterior walls.
Moreover, architectural concrete, made from white cement add new aesthetic and decorative appearance to modern buildings and has notable applications in molding of sculptures, benches, and others. White Portland cement is made from raw materials containing little or no iron or manganese, which are the major compositions of gray cement. The amount of chromium, manganese, and iron compounds is significantly less in white cement as compared to gray cement. However, it lacks iron oxides. Hence, its strength and durability is lesser in comparison with pure gray Portland cement. Furthermore, lower binding property than cement-based putty deters the global white cement market growth.
Rapid boom in construction industry drives the demand of the global white cement market. The white cement market has witnessed rapid growth owing to rapid demand for aesthetics in the construction industry. Massive residential construction due to the massive influx of migrants in Western European countries drive the growth of the construction sector in Germany. This leads to increase in demand for effective construction material such as white cements board, panel, and cladding material. According to the Global Construction Perspectives and Oxford Economics, the construction industry accounted for $8.7 trillion in 2012, which is expected to rise by $6.3 trillion or over 70% to $15 trillion by 2025. The global construction industry is expected to represent 13.5% of the global economy by 2025. Companies, such as JK Cement, have been manufacturing white cement and deploying it in construction applications. The rapid demand for white cement in precast applications due to its aesthetic and beautification properties increases the mark.
However, low strength of white cement in comparison with other cement products hampers the market growth. White Portland cement is made from raw materials containinglittle or no iron or manganese, which are the major compositions of gray cement. The amount of chromium, manganese, and iron compounds is significantly less in white cement as compared to gray cement. However, it is lacking iron oxides. Hence, its strength and durability arelesser in comparison with pure gray Portland cement. Furthermore, lower binding property than cement-based putty deters the market growth. Thus, lowered strength of white cement owing to little or no presence of iron compounds is expected to negatively influence the market growth during the forecast period.
On the contrary, increase in demand for white cement as a substitute over gray cement offers lucrative growth opportunities. There is an increase in demand for white cement in countries, such as Saudi Arabia, Kuwait, and Russia with high temperature close to 55°C owing to heat-reflecting properties and superior aesthetic appearance. In comparison with gray concrete, more heat is reflected with white concrete surface which further creates attractive opportunities to the market growth. Light colored concrete like white concrete absorbs less heat and reflects more light than dark-colored concrete such as gray concrete. The rapid mixture of white cement in concrete for decoration at roofs creates soothing effects, which in turn creates opportunities for the market growth. Growth in number of white cement flooring and roofing applications is projected to have a positive impact on demand for white cement products, thus providing lucrative opportunities for manufacturers and suppliers globally.
The global white cement market is segmented based on type, end use, and region. On the basis of type, it is classified into white Portland cement, white masonry cement, and others. On the basis of end use, it is divided into residential, commercial, and industrial. By region, it is analyzed across North America, Europe, Asia-Pacific, Latin America and MEA.
The major key players operating in the White Cement industry include Cementir Holding SPA, Çimsa Cement Industry and Trade Inc., JK Cement, Cemex, The Cementos Portland Valderrivas, Birla White (Ultratech), Federal White Cement, Saveh White Cement Co., Adana Cement, and Saudi White Cement Co. The other key players include Lafargeholcim, Secil, Dyckerhoff, Royal El Minya Cement, Fars & Khuzestan Cement Co., Scg, Italcementi, Rakwhitecement.Ae, Union Cement Company, Royal White Cement, and Neyeariz White Cement Company.
In order to stay competitive, these major key players are adopting different strategies such as acquisition, business expansion, collaboration, and divestment. For instance, Saudi White Cement Co. signed dual production contract with Teknik FISmidth to convert gray cement line into white cement and gray cement, thereby increasing its capacity to 1 million ton per year. Furthermore, Ras Al Khaimah Company signed a partnership agreement with Masheed Trading and Transportation Company, which is one of the largest companies specialized in building materials, for import and distribution of cement in Saudi Arabia.
The degree of industry attractiveness in the white cement market is analyzed based on impact of five major forces on the market. Porter’s five forces analysis includes the impact of suppliers, industry rivals, new entrants, substitute products, and buyers on the market growth. The raw material suppliers for white cement-based products include various domestic and international producers of cements. Porter’s five forces model analyzes the macro- and microbusiness factors of the global market. The suppliers in the market include sellers of white Portland cement and white masonry cement. Residential, commercial, and industrial consumers are considered as customers in the market.
Global White Cement Market, by region
Based on region, Asia-Pacific accounts for major share in the global white Cement market and Asia-Pacific is also attributed to be the fastest growing region. Rise in building & construction expenditures drives the demand for white cement in housing and commercial projects in China and India. In addition, the increase in urban population makes way for increasing construction activities providing growth opportunity for the overall market. It increases the need of white cement products including facades tiles, trim boards especially in the countries such as India, Japan, and China.
Global White Cement Market Share, by Type
Based on type, the white Portland cement segment dominated the market in 2017, owing to increase in use of white Portland cement in combination with white aggregates to produce white concrete for construction projects and decorative work. In addition, white Portland cement is also blend with inorganic pigments to produce brightly colored concretes and mortars.
Global White Cement Market Share, by End Use
Based on end use, the commercial segment is expected to grow with the highest CAGR during the forecast period. The installation of white cement in constructing commercial infrastructure helps builders in energy saving and offers heat resistant, benefitting the market growth due to increase in demand from European countries. The demand for White cement in Europe is expected to increase in the coming decade owing to the commencement of several commercial infrastructure projects such as construction of second Tesla Gigafactory in Sweden worth $4.2 billion.
Key Benefits for White Cement Market:
- Porter’s five forces analysis helps to analyze the potential of buyers & suppliers and the competitive scenario of the white cement industry for strategy building.
- It outlines the current white cement market trends and future scenario of the market size from 2018 to 2025 to understand the prevailing opportunities and potential investment pockets.
- Major countries in the region have been mapped according to their individual revenue contribution to the regional market.
- The key drivers, restraints, and opportunities and their detailed impact analyses are elucidated in the study.
- The profiles of key players along with their key strategic developments are enlisted in the white cement market analysis.
White Cement Market Report Highlights
| Aspects | Details |
 By White Cement Business Plan |
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 By Type |
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 By End Use |
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 By Region |
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 Key Market Players | SECIL, LAFARGEHOLCIM LTD., DYCKERHOFF GmbH, SAVEH CEMENT COMPANY, JK CEMENT LTD., CEMENTOS PORTLAND VALDERRIVAS S.A., FEDERAL WHITE CEMENT, SAUDI WHITE CEMENT CO., ULTRATECH CEMENT LTD., CIMSA CEMENT INDUSTRY AND TRADE INC., RAS AL KHAIMAH CO. FOR WHITE CEMENT & CONSTRUCTION MATERIALS (RAKWCCM), ADANA CIMENTO SANAYI T.A.S., HEIDELBERGCEMENT, UNION CEMENT COMPANY, THE SIAM CEMENT GROUP PUBLIC COMPANY LIMITED, ROYAL WHITE CEMENT INC., CEMENTIR HOLDING SPA, CEMEX S.A.B. DE C.V., ROYAL EL MINYA CEMENT, FARS & KHUZESTAN CEMENT CO., NEYRIZ WHITE CEMENT COMPANY |
Analyst Review
White cement is similar to ordinary, gray Portland cement except for its high degree of whiteness. For obtaining the white color, substantial modification methods are required during manufacturing. The content of iron oxide and iron sulfate in limestone is kept as low as possible as each 0.1% increase in iron oxide reduces cement reflectivity by 2.5%, thereby producing darker cement. This cement is majorly manufactured with low iron containing raw material used for architectural decorative purposes. The most important property of white cement is its color. It is also manufactured in strength classes of 325, 400, and 475. It exhibits superior aesthetic appearance and fineness, which improve its durability and strength as compared to gray cement. Furthermore, white cement finds enhanced use in the production of architectural and decorative concrete, which is further utilized in applications such as terrazzo tiles, paints, pavers, as well as in pre-fabricated products such as artificial walls and tile adhesives.
White cement finds applications in construction projects and decorative works. It is similar to gray cement in all aspects except for its white color, strength, and fineness. In addition, white cement is often used as a premium product for mass construction activities. The Asia-Pacific white cement market offers lucrative opportunities for key manufacturers, owing to the presence of a global key players such as JK Cement, Ambuja Cement, and Birla White Cement. JK Cement is one of the known brands in the white cement market in India as well as across the world. JK Cement (India) was one of the world's third-largest producers of white cement in 2014. It has two plants in Rajasthan State with production capacity of 400,000t/year. JK Cement also operates a dual-stream 600,000t/year white cement capacity plant in the UAE. It exports white cement to 24 countries including Angola, Australia, New Zealand, and Qatar. High economic growth rate, increase in purchasing power, and R&D activities for the suitability of white cement in plaster applications are expected to fuel the market growth.
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