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Wi-Fi analytics Market

Wi-Fi analytics Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, Deployment, Application and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2019-2026

IC : Software and Services

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Author's: Vishwa Gaul | Onkar Sumant
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Market Size of Wi-Fi Analytics - 2026

The global Wi-Fi analytics market size was valued at $5,643.26 million in 2018, and is projected to reach $31,012.96 million by 2026, growing at a CAGR of 23.8% from 2019 to 2026. Wi-Fi analytics involves the use of Wi-Fi networks for collecting data on Wi-Fi devices like smartphones and laptops and contain thorough information on the device behavior. Such device behavior information includes information from the space covered by the Wi-Fi network, and about the activity performed via the Wi-Fi network's internet connection. The adoption of Wi-Fi analytics is intended to help companies in building detailed customer profiles and to better understand customers behavior within their venue. 

Wi-Fi Analytics Market Infographics

Key Market Drivers: 

Increase in deployment of public Wi-Fi, proliferation of mobile phones, increase in investment on Wi-Fi analytics, and rise in adoption of big data analytics are expected to impact the growth of the global Wi-Fi analytics market. However, lack of standardized regulatory compliance across the world is anticipated to restrict the market growth. On the contrary, rise in adoption of Internet of Things (IoT) and mobile-connected smart objects is expected to offer lucrative opportunities for market expansion.

Depending on deployment model, the cloud segment is witnessing highest growth rate of 26.0% from 2019 to 2026. This is attributed to various advantages offered by cloud-based Wi-Fi analytics solutions such as affordable pricing, direct IT control, internal data delivery & handling, faster data processing, efficient resource utilization, and increase in adoption by SMEs.

Wi-Fi analytics Market
By Component
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Solution segments dominated the Wi-Fi analytics market in 2018.

On the basis of application, the Wi-Fi marketing analytics segment is growing with highest CAGR of 25.90% during the forecast period. The need to receive crucial customers demographic information such as customer dwell times, first-time visitors, popular visit times, customer repeat rates, daily customers vs. passers-by, and projected lifetime visits primarily drives the growth of the segment in the Wi-Fi analytics market

Wi-Fi analytics Market
By Deployment
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Cloud deployment segment is projected to show highest growth during the forecasted period.

In 2018, North America accounted for the highest Wi-Fi analytics market share, due to the proliferation of mobile devices such as smartphones and tablets. Presence of large number of Wi-Fi analytics vendors, continuous adoption of advanced technology for attracting customers in retail, and increase in awareness about targeted marketing are the major factors that drive the Wi-Fi analytics market growth in North America.

Wi-Fi analytics Market
By Application
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Wi-Fi Marketing Analytics segment is projected to show highest growth during the forecasted period.

Report Coverage:

The report focuses on growth prospects, restraints, and global Wi-Fi analytics market trends. Moreover, the study includes the Porter’s five forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the global market.

Market Segmentation:

The global Wi-Fi analytics market is segmented into component, deployment, application, industry vertical, and region. Depending on component, the market is bifurcated into software and service. As per the deployment, it is classified into cloud and on-premise. As per application, market is divided into Wi-Fi presence analytics and Wi-Fi marketing analytics. On the basis of industry vertical, it is segregated into retail, hospitality, sports and entertainment, transportation, healthcare and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Wi-Fi analytics Market
By Industry Vertical
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Retail industry dominated the market in 2018.

The key players operating in the global Wi-Fi analytics market analysis include Cisco Systems Inc., Fortinet, Aruba, SkyFii, Blix, Ruckus Networks, Purple, Cloud4Wi, Yelp Wi-Fi Inc., and GoZone WiFi.

Top Impacting Factors of Wi-Fi Analytics Market

Increase in Deployment of Public Wi-Fi

Different governments have started different initiatives to deploy free Wi-Fi in public places and in public transport for providing a better travel experience to the tourist. For instance, under the National Digital Communications Policy 2018 in India, the government has targeted to enable deployment of five million public Wi-Fi hotspots by 2020 and 10 million by 2022. Furthermore, many countries are targeting to enable public Wi-Fi for providing digital governance and encouraging data innovation among the public. With the installation of public Wi-Fi, mobile users can travel across the country with data connectivity which help in improving the quality of the calls and provide real-time traffic information to the tourists. Moreover, the installation of public Wi-Fi in shopping centers, transport hubs, and in public places drive the growth of the market for Wi-Fi analytics. In addition, various initiatives taken by the government across the globe for building smart cities further augments the application and is expected to boost the growth of the Wi-Fi analytics market.

Proliferation of Smart Phones

Mobile phones are one of the most commonly used medium for communication across the world. In recent times, the number of smartphone users have significantly increased, and their number is estimated to reach 6.1 billion worldwide by 2020. Furthermore, various vendors across the globe launch hundreds of applications such as entertainment, gaming, music, and health & fitness application collectively. For instance, according to a study conducted by the Associated Chambers of Commerce and Industry of India, the number of smart phone users is expected to increase by 84% by 2020 in India. Thus, driving the growth of the market. Furthermore, the decline in prices of smartphones and tablets and various technological advancements in smart phones have increased the demand for these devices worldwide. 

Wi-Fi analytics Market
By Region
North America 

North America region is expected to dominate the market during the forecast period.

Increase in Adoption of Big Data Analytics

Increase in investments in big data analytics tools among large number of organizations to drive revenue growth and improve service efficiencies fuel the adoption of Wi-Fi analytics. Moreover, senior executives of many organizations are increasingly adopting different styles of analytics to resolve their business imperatives due to emerging importance of big data analytics in many regions, which boosts the market growth. For instance, according to a survey conducted by Forbes in North America in the year 2017, 53% of the organization in the U.S. and Canada are using big data analytics for improving their service efficiencies and increasing their revenue growth. Moreover, organizations are adopting big data analytics for improving customer experience and increasing the efficiency of the organization, thus providing a lucrative opportunity for the growth of the market.

Key Benefits for Stakeholders:

  • This study includes the analytical depiction of the global Wi-Fi analytics market forecast and trends to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities.
  • The current Wi-Fi analytics market size is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the Wi-Fi analytics industry.

Wi-Fi analytics Market Report Highlights

Aspects Details
By Component
  • Solution
  • Service
  • On premise
  • Cloud
By Application
  • Wi-Fi Presence Analytics
  • Wi-Fi Marketing Analytics
By Industry Vertical
  • Retail
  • Hospitality
  • Sports & Entertainment
  • Transportation
  • Healthcare
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

Fortinet, Inc., Purple, Blix, Skyfii Limited, Ruckus Networks, Aruba Networks, Cisco Systems, Inc., Cloud4Wi, Inc., Yelp Wi-Fi Inc., GoZone WiFi, LLC.

Analyst Review

Wi-Fi Analytics is data depicted through Wi-Fi access points, which can be used to notify and improve business operations, marketing initiatives, and physical layouts. Wi-Fi analytics presents a bridge for companies attempting to minimize the difference between offline and online visibility into visitor behavior. There are two types of applications of Wi-Fi analytics—presence analytics and marketing analytics.

The North America region is witnessing an increased adoption of Wi-Fi analytics owing to extensive usage of smartphones by the customers and large number Wi-Fi module deployments. In addition, companies across the world are increasingly becoming aware about the customer preferences and focusing on making customer centric marketing strategies. Thus, to gain the information about customer preferences and analyze their behavior pattern, demographic data Wi-Fi analytics solutions are witnessing rise in demand amongst various sectors. Wi-Fi marketing analytics is expected to grow at the highest rate owing to demand for formulating targeted marketing strategies by the companies using the data from Wi-Fi at the business venues.

However, several organizations have a low capital to invest in expensive on-premise Wi-Fi analytics solutions. As a result, they increasingly consider adopting cloud-based Wi-Fi analytics, which manage their business operations at a less capital investment. As the business operations of such companies are simple, they do not require complicated and expensive on-premise Wi-Fi analytics. Hence, high adoption of cloud-based Wi-Fi analytics in the Asia-Pacific region is one of the major trends in the market.

The global Wi-Fi analytics market has a considerable competitive environment. This is attributed to the fact that the market comprises several international and regional players. The global players focus on increasing their presence in many regions, which further increases the competition in terms of features and quality. In addition, market players are adopting various business strategies to strengthen their foothold in the market and increase their market penetration.


Author Name(s) : Vishwa Gaul | Onkar Sumant
Frequently Asked Questions?

The Global Wi-Fi Analytics Market size is expected to be $31.01 billion by 2026.

The Global Wi-Fi Analytics Market size was $5.64 billion in 2018.

To get more insights and Competitive landscape.

The Wi-Fi analytics market is projected to grow with CAGR of 23.8% from 2019 to 2026.

The the revenue generated by the Wi-Fi Analytics market by the end of 2026 is expected to be $31.01 billion.

To get company profiles of major key players profiled in the study.

Increasing deployment of wi-fi devices, proliferation of smart phones, increase in investments on Wi-Fi analytics are the major factors that drive the growth of the Wi-Fi analytics market.

Asia-Pacific region will provide more business opportunities during forecast period.

Rise in adoption of internet of things (IoT) and mobile-connected smart objects are expected to provide lucrative opportunities for the market growth in the coming years.

The leading players in Wi-Fi Analytics market which are profiled in this report are Cisco Systems Inc., Fortinet, Aruba, SkyFii, Blix, Ruckus Networks, Purple, Cloud4Wi, Yelp Wi-Fi Inc., and GoZone WiFi.

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Wi-Fi analytics Market

Global Opportunity Analysis and Industry Forecast, 2019-2026