WiFi as a Service (WaaS) is a subscription-based service that integrates three essential elements namely, onsite IT department designing, deploying, and managing WiFi network. With the aid of WiFi, laptops, desktop computers, mobile phones, and other gear may connect to the internet and form a wireless network. These gadgets can communicate with one another and exchange data, forming a network. Infrastructure, software, and managed services are the three main components of WaaS, a subscription-based service.
The introduction of high-speed WiFi customer service and options for effective centralized management was the outcome of the steady transition from traditional company practices to online platforms. WaaS has a number of advantages, including low cost and a short life cycle that make it simple to configure for future updates.
The WiFi setup cost to the owner has decreased, which has led a rise in the acceptance and implementation of WiFi systems across a variety of companies. The simplicity of managing WiFi infrastructure and its remote troubleshooting are the key factors driving the market share in the coming years. The market for WaaS has developed owing to the quick uptake of digital technologies. In 2020, there were about 5.2 billion mobile-based subscriptions, according to the "Global System for Mobile Communications (GSMA)" research, "Mobile Economy 2021." Globally, businesses are keen to adopt cutting-edge technology across all of their sectors.
A network manager can use a network management interface from a different location to remotely resolve issues with WiFi infrastructure owing to the cloud-based centralized administration. In addition, the development of smart cities accelerated the installation of WiFi systems, which boosts the market growth. Growth in demand for WaaS from small & medium-sized businesses has revealed a strong possibility for this category during the anticipated term. However, ineffective cloud connectivity and data security concerns is anticipated to restrain the WaaS market demand in the coming years.
Users can take advantage of WaaS real-time network monitoring and a combination of real-time and historical statistics on Wi-Fi network usage. Since WaaS can be managed by a network operations center and provides a quick and dependable data network, it is ideal for smaller companies, office moves, and temporary places.
WaaS offers security precautions for BYOD (bring your own device) technology to service users. BYOD technology gives a non-network device restricted network access, allowing the vendor to assist the user in compartmentalizing network access parameters, assisting with device revocation, and remotely wiping data from particular devices. BYOD has been demonstrated to increase both overall productivity and employee satisfaction. Since that they are not required to provide the employee with a company device, this effort also helps businesses save money. The problem is that because employees use these devices for personal purposes as well, businesses don't have perfect control over how these gadgets are used. The data transmission is tightly controlled by BYOD management software, preventing anything from falling into the wrong hands.
New Product Launches to Flourish the Market
On 3rd February 2022, Cisco released new solutions to assist companies with network scalability, operational digitization, and redefining the campus environment to facilitate hybrid work. In order to give the best speed and performance with the security required for hybrid work, the company announced the first high-end Wi-Fi 6E access points in the industry, Private 5G for the enterprise as a managed service, and new powerful Catalyst 9000X series switches with Cisco Silicon One. Customers can streamline the technology required for hybrid work, including smart and sustainable workspaces and secure IoT at scale, using Cisco's potent array of platforms, including Cisco DNA Spaces, Cisco DNA Center, and Meraki.
Segment Overview:
By Component: The management and delivery of wireless communications are made possible by the integration of hardware, software, security measures, and wireless infrastructure. Access points and WLAN controllers are subcategories of infrastructure. Between wired and wireless networks, an access point acts as a connecting point. It offers a low-cost, secure, and simple wireless LAN solution that blends mobility and flexibility with well-known enterprise-class capabilities needed by networking experts.
To create a WiFi signal, an Ethernet cable can be used to link it to a hub, wired router, or switch. A WLAN infrastructure consists of access points, wireless stations, and a distribution system to generate many radio cells, which form a local area network with a premise like a business location, educational facility, or residential building.
By Location Type: Due to advantages like low latency, faster speeds, increased network capacity, and device density, the indoor segment has dominated WiFi as a service in an enclosed setting. The expansion of the indoor segment is being driven by the increasing use of WaaS by small and medium-sized businesses across BFSI, retail & e-commerce, and healthcare, among other industries.
By Organization Size: WiFi-managed services are being used by small & medium-sized businesses due to their quick deployment times, low costs, and flexible configuration options. The opportunities WaaS provides, including subscription-centered cloud-based management systems with end-to-end WaaS, automatic system upgrades, access points, and a cloud-native administration/control plane, are quite advantageous to SMEs. It is frequently used by small & medium-sized businesses to collect analytical data on consumer preferences and interactions for use in real-time decision-making.
By Industry Vertical: The increase in online payment operations and the expanding use of WaaS in the BFSI sector are driving the segment's expansion. WaaS has acquired popularity in the BFSI industry as it enables constant security protection, gives businesses a competitive edge, and lowers latency. Tech-savvy customers demand quick services due to the prevalence of smartphones and the continued growth of internet users, which is why many banks and financial institutions are implementing WaaS.
By Region: The market growth in Asia-Pacific is attributable to the rising use of smartphones, the spread of online services, and the frequency of internet subscribers in the area. The demand for WaaS is being driven by the large and dispersed consumer bases in China and India, which are opening up new business prospects. The development of the internet and mobile infrastructures, rise in the need to save CAPEX, and regional government efforts are all major contributors to the growth. As a result of the region's untapped potential, new investment opportunities are being created for cutting-edge technologies including BYOD technology, air-gapped services, and Wi-Fi marketing. In addition, international corporations are expanding their presence throughout Asia-Pacific which results in a large consumer base and internet customers, creating lucrative market potential.
Competitive Analysis
Competitive analysis and profiles of the major WaaS market players, such as Cisco Systems, Inc., Huawei Technologies Co., Ltd., Hewlett Packard Enterprise Development LP, Singtel, Rogers Communications, Juniper Networks, Inc., and Dell Inc., D-Link Corporation., and Extreme Networks are provided in this report. These companies have adopted key strategies such as product launches and acquisitions to improve their product portfolios and stay competitive in the market.
The introduction of high-speed WiFi customer service and options for effective centralized management was the outcome of the steady transition from traditional company practices to online platforms. WaaS has a number of advantages, including low cost and a short life cycle that make it simple to configure for future updates.
The WiFi setup cost to the owner has decreased, which has led a rise in the acceptance and implementation of WiFi systems across a variety of companies. The simplicity of managing WiFi infrastructure and its remote troubleshooting are the key factors driving the market share in the coming years. The market for WaaS has developed owing to the quick uptake of digital technologies. In 2020, there were about 5.2 billion mobile-based subscriptions, according to the "Global System for Mobile Communications (GSMA)" research, "Mobile Economy 2021." Globally, businesses are keen to adopt cutting-edge technology across all of their sectors.
A network manager can use a network management interface from a different location to remotely resolve issues with WiFi infrastructure owing to the cloud-based centralized administration. In addition, the development of smart cities accelerated the installation of WiFi systems, which boosts the market growth. Growth in demand for WaaS from small & medium-sized businesses has revealed a strong possibility for this category during the anticipated term. However, ineffective cloud connectivity and data security concerns is anticipated to restrain the WaaS market demand in the coming years.
Users can take advantage of WaaS real-time network monitoring and a combination of real-time and historical statistics on Wi-Fi network usage. Since WaaS can be managed by a network operations center and provides a quick and dependable data network, it is ideal for smaller companies, office moves, and temporary places.
WaaS offers security precautions for BYOD (bring your own device) technology to service users. BYOD technology gives a non-network device restricted network access, allowing the vendor to assist the user in compartmentalizing network access parameters, assisting with device revocation, and remotely wiping data from particular devices. BYOD has been demonstrated to increase both overall productivity and employee satisfaction. Since that they are not required to provide the employee with a company device, this effort also helps businesses save money. The problem is that because employees use these devices for personal purposes as well, businesses don't have perfect control over how these gadgets are used. The data transmission is tightly controlled by BYOD management software, preventing anything from falling into the wrong hands.
New Product Launches to Flourish the Market
On 3rd February 2022, Cisco released new solutions to assist companies with network scalability, operational digitization, and redefining the campus environment to facilitate hybrid work. In order to give the best speed and performance with the security required for hybrid work, the company announced the first high-end Wi-Fi 6E access points in the industry, Private 5G for the enterprise as a managed service, and new powerful Catalyst 9000X series switches with Cisco Silicon One. Customers can streamline the technology required for hybrid work, including smart and sustainable workspaces and secure IoT at scale, using Cisco's potent array of platforms, including Cisco DNA Spaces, Cisco DNA Center, and Meraki.
Segment Overview:
By Component: The management and delivery of wireless communications are made possible by the integration of hardware, software, security measures, and wireless infrastructure. Access points and WLAN controllers are subcategories of infrastructure. Between wired and wireless networks, an access point acts as a connecting point. It offers a low-cost, secure, and simple wireless LAN solution that blends mobility and flexibility with well-known enterprise-class capabilities needed by networking experts.
To create a WiFi signal, an Ethernet cable can be used to link it to a hub, wired router, or switch. A WLAN infrastructure consists of access points, wireless stations, and a distribution system to generate many radio cells, which form a local area network with a premise like a business location, educational facility, or residential building.
By Location Type: Due to advantages like low latency, faster speeds, increased network capacity, and device density, the indoor segment has dominated WiFi as a service in an enclosed setting. The expansion of the indoor segment is being driven by the increasing use of WaaS by small and medium-sized businesses across BFSI, retail & e-commerce, and healthcare, among other industries.
By Organization Size: WiFi-managed services are being used by small & medium-sized businesses due to their quick deployment times, low costs, and flexible configuration options. The opportunities WaaS provides, including subscription-centered cloud-based management systems with end-to-end WaaS, automatic system upgrades, access points, and a cloud-native administration/control plane, are quite advantageous to SMEs. It is frequently used by small & medium-sized businesses to collect analytical data on consumer preferences and interactions for use in real-time decision-making.
By Industry Vertical: The increase in online payment operations and the expanding use of WaaS in the BFSI sector are driving the segment's expansion. WaaS has acquired popularity in the BFSI industry as it enables constant security protection, gives businesses a competitive edge, and lowers latency. Tech-savvy customers demand quick services due to the prevalence of smartphones and the continued growth of internet users, which is why many banks and financial institutions are implementing WaaS.
By Region: The market growth in Asia-Pacific is attributable to the rising use of smartphones, the spread of online services, and the frequency of internet subscribers in the area. The demand for WaaS is being driven by the large and dispersed consumer bases in China and India, which are opening up new business prospects. The development of the internet and mobile infrastructures, rise in the need to save CAPEX, and regional government efforts are all major contributors to the growth. As a result of the region's untapped potential, new investment opportunities are being created for cutting-edge technologies including BYOD technology, air-gapped services, and Wi-Fi marketing. In addition, international corporations are expanding their presence throughout Asia-Pacific which results in a large consumer base and internet customers, creating lucrative market potential.
Competitive Analysis
Competitive analysis and profiles of the major WaaS market players, such as Cisco Systems, Inc., Huawei Technologies Co., Ltd., Hewlett Packard Enterprise Development LP, Singtel, Rogers Communications, Juniper Networks, Inc., and Dell Inc., D-Link Corporation., and Extreme Networks are provided in this report. These companies have adopted key strategies such as product launches and acquisitions to improve their product portfolios and stay competitive in the market.
WiFi as a Service Market Report Highlights
| Aspects | Details |
 By Component |
|
 By Location Type |
|
 By Organization Size |
|
 By Industry Vertical |
|
 By Region |
|
 Key Market Players | Cisco Systems Inc., Rogers Communications Inc., CommScope, Dell Technologies Inc., Juniper Networks Inc., Singtel, D-Link, Aruba Networks, Extreme Networks, Inc, Huawei Technologies Co., Ltd. |
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