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2021

Window Films Market

Window Films Market Size, Share, Competitive Landscape and Trend Analysis Report by Material (Vinyl, Polyester, Plastic, Ceramic, and Others), Product Use (Sun Control, Decorative, Security and Safety, and Privacy) and Application (Commercial, Residential, Automotive, Marine and Others): Global Opportunity Analysis and Industry Forecast, 2021-2030

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Author's: Pratik Mandon | Eswara Prasad
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Window Films Market Outlook - 2021–2030

The global window films market size was valued at $10.3 billion in 2020, and is projected to reach $17.5 billion by 2030, growing at a CAGR of 5.7% from 2021 to 2030.

Window film is a modern, functional, and fashionable material that may be used for a variety of functions in one’s home or workplace. It is made of Polyethylene Teraphthalate (PET) or thin vinyl and can be put on smooth, non-textured glass directly. Window film is a self-adhesive or static cling and can be used for a variety of permanent or temporary applications. Glass film is extremely adaptable, as it can be cut into precise designs, such as letters and numbers, or printed to create eye-catching visuals such as pictures or company branding. Windows films exhibit characteristics such as scratch resistant, UV resistant, and can control the solar radiation. The effective life of window film is determined by the type of film used, the type of glass used, the window construction, the compass orientation of the glass, and the location of the building.

window-films-Market-2021-2030

There are many types of windows films. Some are clear with numerous layers of PET for shatter resistance; others are colored with metals, dyes, or pigments to diminish visible light transmission and prevent heat from the sun. 

The windows films market is being driven by increasing demand for energy-efficient window films, which is expected to propel the market growth during the forecast period. Window films are widely utilized for better energy efficiency in heating and cooling purpose in residential and commercial applications. The growing industrialization and urbanization in developing countries, such as China and India, is boosting the demand for windows film. 

The global window films market is segmented into material, product use, application, and region. By material, the market is divided into vinyl, polyester, plastic, ceramic, and others. By product use, the market is fragmented into sun control, decorative, security and safety, and privacy. By application, it is classified into commercial, automotive, marine, others and residential. Region-wise, the market is analyzed across North America, Latin America, EMEA, Asia, and GCA.

EMEA holds the largest market share, owing to increase in commercial and residential construction industries in China. Comprehensive competitive analysis and profiles of major market players, such as 3M, Armolan Windows Films, Avery Dennison Corporation, Eastman Chemical Company, Garware Suncontrol, Lintec Corporation, Polytronix Inc, Purlfrost Ltd, Saint-Gobain, American Standard Window Film, Solar Control Films, The Window Film Company, and Toray Plastic, are considered in the report.

Window Films Market, by Material

The polyester segment accounted for the largest market share in 2020 while the plastic segment is projected to grow at the highest CAGR of 5.5%.

Window Films Market
By Material
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Polyester in window films is projected as the most lucrative segment.

Window Films Market, by Product Use

The sun control segment accounted for the largest share in 2020 while the privacy segment is projected to grow at the highest CAGR of 5.4%.

Window Films Market
By Product Use
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Sun control use is projected as the most lucrative segment.

Window Films Market, by Application

The commercial segment accounted for the largest market share of the window films market in 2020 while the residential segment is projected to grow at the highest CAGR of 5.03%.

Window Films Market
By Application
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commercial is projected as the most lucrative segment.

Window Films Market, by Region

The EMEA region, owing to increasing commercial and residential construction will boost the window films market growth during the forecast period. 

Window Films Market
By Region
2030
Gca 
North America
Latin America
EMEA
Asia

EMEA is projected as the most lucrative market.

Key Benefits For Stakeholders

  • The report provides in-depth analysis of the global window films market along with the current trends and future estimations. 
  • This report highlights the key drivers, opportunities, and restraints of the market along with the impact analysis during the forecast period.
  • Porter’s five forces analysis helps to analyze the potential of the buyers & suppliers and the competitive scenario of the global window films market for strategy building.
  • A comprehensive market analysis covers the factors that drive and restrain the global window films market growth.
  • The qualitative data about market dynamics, trends, and developments is provided in the report.

Impact Of Covid-19 On The Global Window Films Market

The construction industry has faced difficulties as a result of the COVID-19 epidemic, including logistics and raw material shortages. Attributed to the massive drop in financial markets around the world, it is projected that construction investments have been withdrawn globally. As a result, the demand for window films has decreased. The restrictions imposed by governments to combat the virus's impacts may result in lack of raw materials and people as well as a disrupted supply chain, making it more difficult to meet contractual responsibilities. Furthermore, the COVID-19 pandemic has forced builders to postpone the projects. These factors will hinder the window films market growth.

Window Films Market Report Highlights

Aspects Details
Window Films Market By Material
By Material
  • Vinyl
  • Polyester
  • Plastic
  • Ceramic
  • Others
Window Films Market By PRODUCT USE
By PRODUCT USE
  • Sun control
  • Decorative
  • Security and safety
  • Privacy
Window Films Market By APPLICATION
By APPLICATION
  • Commercial
    • Offices
    • Education
    • Banking
    • Retail
    • Hospitality
    • Healthcare
  • Residential
  • Automotive
  • Marine
  • Others
Window Films Market By Region
By Region
  • North America  (U.S, Canada)
  • Latin America  (Mexico, Brazil, Argentina, Rest of Latin America)
  • EMEA  (Europe, Middle East, Africa)
  • Asia  (South East Asia, Japan, Australia, India, Rest of Asia)
  • GCA  (China, Taiwan, Korea, Rest of GCA)
Key Market Players
Key Market Players

AVERY DENNISON CORPORATION, POLYTRONIX, INC., GARWARE SUNCONTROL FILM, TORAY PLASTICS (AMERICA), INC, THE WINDOW FILM COMPANY INC., LINTEC CORPORATION, EASTMAN CHEMICAL COMPANY, SAINT-GOBAIN, PURLFROST INC., ARMOLAN, AMERICAN STANDARD WINDOW FILM., SOLAR CONTROL FILMS INC, 3M

Analyst Review

Window film has a number of advantages for both residential and commercial buildings. Climate and energy control are two of the most common applications for window film. Solar heat gain through windows is considerably reduced by window film, allowing a space to maintain its interior temperature and removing hot spots. As a result of the energy savings, equipment wear and maintenance are minimized. Furthermore, by blocking harmful ultraviolet rays, window film also helps to prevent fading. The reduction in UV radiation flooding through the house or office windows benefits valuable objects such as carpets, furniture, and artwork.

For the purpose of analysis, the report segments the global window film market based on material, product use, application and region. By material, the market is segmented into vinyl, polyester, plastic and ceramic. By use, the market is segmented into sun control, decorative, security & safety and privacy. By application, the market is segmented into commercial, residential, automotive, marine and others. Region wise, the market is analyzed across North America, Latin America, EMEA, Asia and GCA.

The growth drivers, restraints, and opportunities are explained in the report to better understand the market dynamics. This report further highlights the key areas of investment. In addition, it includes Porter’s five forces analysis to understand the competitive scenario of the industry and role of each stakeholder. The report features the strategies adopted by key market players to maintain their foothold in the market. Furthermore, it highlights the competitive landscape of the key players to increase their market share and sustain intense competition in the industry.

Author Name(s) : Pratik Mandon | Eswara Prasad
Frequently Asked Questions?

The growing industrialization and urbanization in developing regions, such as China and India, is boosting the demand for window films.

The market value of global window films market in 2021 is expected to be $10.3 billion and projected to rise to $17.5 billion in 2030.

The leading players in the market are 3M, Armolan Windows Films, Avery Dennison Corporation, Eastman Chemical Company, Garware Suncontrol, Lintec Corporation, Polytronix Inc, Purlfrost Ltd, Saint-Gobain, Solar Control Films, The Window Film Company, and Toray Plastic.

The automotive industry is projected to increase the demand for window film market

The global window films market is segmented on the basis of material, product use, application, and region.

Increased demand for energy-efficient window films are some of the driver of window film market.

The automotive application in the global window films market is projected to increase the demand of window films during the forecast period.

China is one of the major producers of raw materials required for the production of window films. The disruptions in the supply chain due to COVID-19 induced lockdown has impacted the market negatively in 2021.

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Window Films Market

Global Opportunity Analysis and Industry Forecast, 2021-2030