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2022

Wireless Headphone Market

Wireless Headphone Market Size, Share, Competitive Landscape and Trend Analysis Report, by Price Point, By Technology, By Headphone Type, By Distribution Channel, By Category, By Application, By Device Application, By End User, By Functionality, By End User Generation, By Ingress Protection : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Consumer Electronics

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Author's: Samriddhi Chauhan | Roshan Deshmukh
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Wireless Headphone Market Research, 2031

The global wireless headphone market size was valued at $42.7 billion in 2021, and is projected to reach $156.5 billion by 2031, growing at a CAGR of 14.4% from 2022 to 2031.

Wireless Headphone Market, Wireless Headphone Industry, Wireless Headphone Market Size, Wireless Headphone Market Share, Wireless Headphone Market Trends, Wireless Headphone Market Growth

The wireless headphone market size is segmented into Headphone Type, Distribution Channel, Category, Price Point, Technology, Application, Device Application, End User, Functionality, End User Generation and Ingress Protection.

Wireless headphones offer sheer audio bliss without the hassle of cords. Wireless audio is transmitted to the headphones in three different ways: Infrared, Radio Frequency and Bluetooth. All three-headphone types are available in a combination of the multiple styles just mentioned and vary in price range. Infrared headphones (IR), like the Innovative ITGSH-150, use LEDs to transmit from the audio source to the headphones. They’re ideal for home theatre or in-vehicle use because they eliminate the possibility of radio interference and have a fairly short transmission range. Like a remote control to a television, they require a clear line of sight from the earphones to the transmitter.

The global wireless headphones is predicted to witness significant growth during the forecast period. Although there is demand for wireless headphone but due to the lockdown measures imposed across the globe, the production facilities and workforce numbers were impacted, resulting in a cut down of production. Thus manufacturers are coping up with the production and supply chain issues in order to meet the growing demand of wireless headphone among consumers. The wireless headphones market is highly competitive, owing to strong presence of existing vendors. Wireless headphones manufacturers are focused toward increasing their R&D and capex spending to come up with features to enhance the capabilities of the product and gain competitive edge in the market.

The competitive intensity of the market is anticipated to increase at a considerable rate during the forecast period owing to continuous technological innovations, and adoption of various business expansion and competencies enhancement strategies such as strengthening distribution network at country level, by key vendors.

Nowadays, work from home has become a new normal, however, its advantages also come with host of challenges. For example, the hubbub created by the neighbours and family members adversely impact the concentration level of employees during the working hours. Majority of the working population especially working from home is inclined toward adopting advanced domestic-friendly solutions such as noise-cancelling headphones. End users are focused toward procuring wireless connectivity enabled ANC headphones backed with long battery power backup of up to 24 hours or more. In addition, availability of different variants of wireless over-ear or in-ear ANC headphones equipped with ANC mode switching capabilities are increasingly gaining traction among commuters.

In addition, increase in adoption of wireless headphones especially among gamers population in emerging countries such as India and China which is projected to drive the need for advanced wireless headphones and create massive revenue opportunities for companies operating in the market. Rapid increase in purchase of gaming gadgets have been observed in the recent years. In addition, development of hyper-realistic and immersive games coupled with the creation of hardware that can support those games have led to the rise in sales of gaming gadgets meant for both consumers as well as commercial purposes. The creation of ultra-realistic looking games by several gaming companies and the increase in customer awareness regarding modern innovations in gaming devices such as faster processors and more efficient cooling systems are leading to a greater interest of the customers in gaming, which is proving beneficial for the market. Furthermore, the increase in the types of devices used for gaming, especially laptops and headphones that are very user friendly are attracting the attention of customers, which is help in propel the sale of the market.

However, the trend towards wired headphones is reversing as now a days more and more customers are moving towards wired headphones which is hampering the wireless headphones market growth. There exists further reasons why individuals choose wired earphones despite all the discussion about how they are making a comeback due to the newest fashion trend. Many people place a high value on the craftsmanship of an accessory that you can plug directly into your device as opposed to using Bluetooth to stream music. Although not having to deal with a connection makes wireless earbuds highly convenient, their development towards acceptable sound quality has not yet caught up to wired headphones.

While using wired headphones, which are physically connected to the smartphone, any connectivity or Bluetooth problems you might encounter with wireless headphones are reduced. Wired headphones give superior sound quality using analogue signals because they can carry more data than digital signals like Bluetooth. Since less processing will be required before the audio reaches you, it will be clearer and crisper in its full resolution.

The wireless headphones market is segmented into price point, technology, headphone type, distribution channel, category, application, device application, end user, functionality, end user generation, ingress protection, and region. On the basis of price point the Wireless Headphone Market Size is subdivided into economic, premium and ultra-premium. On the basis of technology the market is classified into Bluetooth, infrared (IR), radiofrequency (RF), kleer. On the basis of headphone type the market is subdivided into over-ear, on-ear, and in-ear. Based on distribution channel the Wireless Headphone Market Share is further divided into supermarket/hypermarket, independent retail stores, e-commerce and others. Based on category the market is bifurcated into branded and private label. On the basis of application the market is classified into entertainment, gaming, fitness, virtual reality and others. On the basis of device application the Wireless Headphone Market Share is categorized into smartphones, laptops, desktop and others. On the basis of end user the market is divided into commercial, consumer and others. Based on functionality the market is bifurcated into with microphone and without microphone. By end user generation the market is classified as Gen Z, Millennials, Gen X, and Boomers. Based on ingress protection the market is divided into protection from solid objects, protection from water, and combined. Region-wise, it is analysed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia, Sweden, Netherlands, Denmark, Poland and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Thailand, Singapore, Indonesia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Middle East, Saudi Arabia, Egypt, Nigeria and rest of LAMEA).

Wireless Headphone Market by Price Point

On the basis of price point, economic segment dominated the global market in 2021 with a market share of more than 45%. This is attributed to rise in live streaming on Youtube, Discord and many other platforms will give rise to the wireless headphone market demand. These platforms are used by a large number of artists, Teachers, and Entertainers which require to make audio and video content. This requirement creates a demand for computer peripherals including wireless headphones. However, ultra-premium segment is attributed to be the fastest Wireless Headphone Market Growth during the forecast period.

Wireless Headphone Market by Technology

On the basis of technology, Bluetooth technology dominated the global Wireless Headphone Market Analysis in 2021. This is attributed to large customer base using bluetooth headphones because it is convenient, and during the course of the forecast period, more customers are likely to adopt cutting-edge technology like gesture recognition, on-bound storage, hands-free calling, and other capabilities. However, kleer technology is likely to be the fastest growing segment with the CAGR of 16.8% during the forecast period.

Wireless Headphone Market by Headphone Type

On the basis of headphone type, on-ear segment dominated the global Wireless Headphone Market Growth in the year 2021 with the market share of more than 50%. This is attributed to availability of precisely replicate and bigger percentage of the audio spectrum due to the larger speakers and whole ear enclosure, which is why DJs and audiophiles frequently prefer them. However, in-ear headphones are likely to be the fastest growing segment during the forecast period with the CAGR of 16.0%. In-ear headphones are the most popular type of headphone on the market and are frequently bundled with MP3 or smartphone purchases. Because they are compact, light, and easily portable, they are incredibly convenient. They have a small ear tip that fits within the ear canal, and some models, like the Audiofly AF331, even come with several sized ear tips for a more customized fit. Another benefit of in-ear headphones is that their thin cords don't obstruct your glasses, jewellery, hat, hairstyle, or other accessories. Because they are often more sweat-proof, have a less bulky design, and some specific sport models have ear-clip choices, in-ear headphones are frequently preferred by athletes.

Wireless Headphone Market by Distribution Channel

Based on distribution channel, independent retail stores dominated the global Wireless Headphone Industry with the market share of around 45% in the year 2021 and is likely to remain dominant during the forecast period. However, others is likely to be the fastest growing segment during the forecast period with the CAGR of 15.6%.

Wireless Headphone Market by Category

 

Based on category, branded segment dominated the global market with the market share of more than 70% in the year 2021. This is attributed to the growth of online sales platforms for all types of products is proving to be a driving factor for the branded wireless headphones market. Consumers buying headphones through online sales channels prefer the branded ones, as they can afford them in low price. However, private label segment is likely to be the fastest growing segment during the forecast period with the CAGR of 15.1%.

Wireless Headphone Market by Application

On the basis of application, entertainment segment dominated the global market with the market share of more than 40% in the year 2021. This is attributed to the availability of wide range of other digital entertainment services, including on-demand video of course. In actuality, a growing amount of digital entertainment content is being consumed by smartphone users through their portable device. With a 43% market share for the segment and increasing adoption by the 35-44 age group (up 10% annually), Netflix is the leader among digital media providers. However, fitness segment is likely to remain fastest growing segment during the forecast period with the CAGR of 16.1%.

Wireless Headphone Market by Device Application

On the basis of device application, smart phones dominated the global market with the market share of more than 40%. This is attributed to high smart phone penetration and growth in product innovation in smart phone industry. Furthermore, availability of various apps including music, entertainment, podcasts and learning is fostering the usage of headphones with smartphones. Thus propelling the overall market. However, others segment is likely to be the fastest growing segment during the forecast period with the CAGR of 15.5%.

Wireless Headphone Market by End User

On the basis of end user, consumer segment dominated the global market in the year 2021 with the market share of more than 75%. This is attributed to rise in internet penetration and smart phones, growth of gaming, fitness and entertainment industry and boost of remote work opportunities and learning. However, others segment is likely to be the fastest growing segment with the CAGR of 16.5%.

Wireless Headphone Market by Functionality

By functionality, with microphone segment dominated the global market with the market share of more than 60% in the year 2021. This is attributed to rise in remote work opportunities are rising the demand for headphones with microphones in the market as most of the meeting and information sharing takes place virtually on call which boost the need for a microphone with headphones.

Wireless Headphone Market by End User Generation

By end user generation, Gen Z is the dominated generation with the market share of more than 40% in the year 2021. However, Gen X is likely to be the fastest growing segment during the forecast period with the CAGR of 15.3%.

Wireless Headphone Market by Ingress Protection

Based on ingress protection, protection from water segment dominated the global market in the year 2021 with the major market share. However, combined segment is likely to be the fastest growing segment during the forecast period with the CAGR of 15.9%.

Wireless Headphone Market by Region

 

Region-wise, North America was the highest revenue contributor and is estimated to reach $46,2 billion by 2031, with a CAGR of 13.7%. However, Asia-Pacific is likely to be the fastest growing region during the wireless headphone market forecast period.

The key market players included in the Wireless Headphone Industry analysis are Apple, Inc, ASUSTeK Computers Inc., Imagine Marketing Limited., Bose Corporation, Dell Inc., Dolby Laboratories, Inc., Demant Group, Hifiman Corporation, HP Inc, Logitech, Mivi, Lenovo, BBK Electronics Corp. Ltd, Philips NV., Samsung, Skullcandy, Sony, TCL, Xiomi,  

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current Wireless Headphone Market Trends, estimations, and dynamics of the wireless headphone market analysis from 2021 to 2031 to identify the prevailing wireless headphone market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and Wireless Headphone Market Forecast.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the wireless headphone market segmentation assists to determine the prevailing Wireless Headphone Market Opportunity.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global wireless headphone market trends, key players, market segments, application areas, and market growth strategies.

Wireless Headphone Market Report Highlights

Aspects Details
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By Headphone Type
  • Over-ear
  • On-ear
  • In-ear
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By Distribution Channel
  • Supermarket/Hypermarket
  • Independent Retail Stores
  • E-commerce
  • Others
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By Category
  • Branded
  • Private Label
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By Price Point
  • Economic
  • Premium
  • Ultra Premium
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By Technology
  • Bluetooth
  • Infrared (IR)
  • Radiofrequency (RF)
  • Kleer
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By Application
  • Entertainment
  • Gaming
  • Fitness
  • Virtual Reality
  • Others
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By Device Application
  • Smartphones
  • Laptops
  • Desktop
  • Others
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By End User
  • Commercial
  • Consumer
  • Others
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By Functionality
  • With Microphone
  • Without Microphone
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By End User Generation
  • Gen Z
  • Millennials
  • Gen X
  • Boomers
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By Ingress Protection
  • Protection from solid objects
  • Protection from water
  • Combined
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (U.K., Germany, France, Italy, Spain, Russia, Sweden, Netherlands, Denmark, Poland, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Thailand, Malaysia, Singapore, Indonesia, New Zealand, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, South Africa, Middle East, Saudi Arabia, Egypt, Nigeria, Rest of LAMEA)
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Key Market Players

Logitech, Skullcandy Inc., Harman International Industries, AL Infinity, LLC, Meze Audio, Samsung Group, Phillips NV, Brainwavz India., Sony, Xiaomi, TCL, MIVI, Dolby Laboratories, Inc., Motorola Inc., HIFIMAN Corporation, Dell Inc., HP Development Company, L.P., ASUSTeK Computer Inc., OPPO, Best IT World(India) Pvt. Ltd., BoAt, Apple Inc., Bose Corporation, Dyson, EPOS

Analyst Review

The demand for wireless headphones among consumers is on the rise, industry participants are focused on strong branding and enhanced advertisements to pique customers' attention as market competition is fierce. Branding and advertising are critical in raising customer awareness of the products. As a result, players are launching pricey marketing efforts to entice customers. For instance, in June 2021, Beats by Dre launched a pair of new truly wireless headphones. The Beats Studio Buds feature a new design for Beats-branded headphones with an improved music experience. The aim was to feature an advertisement to aware the consumers about the upcoming product and its usage. Furthermore, wireless headphone companies are also working on the branding of the packages. As the manufacturing companies are highlighting the features of using wireless headphones and what differentiates them from the others. The increasing advertising and branding are fueling the sales of the products.

Widespread adoption of wireless earphones among consumers for improved audio quality, rising internet penetration, multitasking while listening to music, and advancement in mobile technology, resulting in the introduction of smart and user-friendly devices. In addition, technological advancements have led to the emergence of notch-less smartphones, which is expected to support the demand for wireless earphones. In addition, rising demand for fashionable and attractive designs is expected to boost product sales. Furthermore, advent of advanced technologies such as Active Noise Cancellation (ANC), which helps to eliminate background noises resulting in enhanced sound quality, is expected to result in the introduction of compatible wireless earphones, thereby contributing to the market growth.

In addition, nowadays, work from home has become a new normal, however, its advantages also come with host of challenges. For example, the hubbub created by the neighbors and family members adversely impact the concentration level of employees during the working hours. Majority of the working population especially working from home is inclined toward adopting advanced domestic-friendly solutions such as noise-cancelling headphones. End users are focused toward procuring wireless connectivity enabled headphones backed with long battery power backup of up to 24 hours or more.

The wireless headphone market size is poised for significant growth owing to technological advancements resulting in minimization of the overall weight of these devices along with the incorporation of sophisticated noise cancellation features providing a better listening experience. Further, products equipped with several sought-after features such as Wi-Fi, Bluetooth, and infrared are projected to fuel wireless headphone market trends during the forecast period.

 

Author Name(s) : Samriddhi Chauhan | Roshan Deshmukh
Frequently Asked Questions?

The demand for wireless headphones among consumers is on the rise, industry participants are focused on strong branding and enhanced advertisements to pique customers' attention as market competition is fierce. Branding and advertising are critical in raising customer awareness of the products. As a result, players are launching pricey marketing efforts to entice customers.

Consumer segment dominated the global market in the year 2021 with the market share of more than 75%. This is attributed to rise in internet penetration and smart phones, growth of gaming, fitness and entertainment industry and boost of remote work opportunities and learning.

North America was the highest revenue contributor in 2021

The global wireless headphone market was valued at $42,693.9 million in 2021, and is projected to reach $156,501.9 million by 2031, registering a CAGR of 14.4%.

Apple, Inc, ASUSTeK Computers Inc., Imagine Marketing Limited., Bose Corporation, Dell Inc., Dolby Laboratories, Inc., Logitech, Lenovo, Philips NV., Samsung, Skullcandy, Sony hold the largest revenue share in overall wireless headphone market in 2021.

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Wireless Headphone Market

Global Opportunity Analysis and Industry Forecast, 2021-2031