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2022

Women’s Health App Market

Women’s Health App Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Age Group : Global Opportunity Analysis and Industry Forecast, 2021-2031

LS : Healthcare IT

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Author's: Prathmesh Bhasme | Roshan Deshmukh
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Women’s Health App Market Research, 2031

The global Women’s Health App Market was valued at $2.88 billion in 2021, and is projected to reach $18.25 billion by 2031, growing at a CAGR of 20.1% from 2022 to 2031.The women health apps are the digital healthcare platform, which provide women care services such as menstrual health tracking, pregnancy trackers, and fitness & disease management. 

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The growth of the global Women’s Health App Market size is majorly driven by the increase in prevalence of menstrual disturbances and menopause diseases. In addition, increase in women awareness programmes by government and non-government organizations drives the Women’s Health App Market growth. For instance, in February 2021, U.S. department of Health and Human Services (HHS) have established Office on Women's Health (OWH), for spreading awareness about women health. Thus, surge in prevalence of various types of cancer drives the growth of market. These awareness programmes promote women health and help women to clear health related queries.

Furthermore, increase in concern related to weight management, diet, and fitness drives the growth of market. The popularity of women health apps has increased owing to services such as diet plan, yoga training, aand workout plan. In addition, rise in use of women health apps for targeted diseases such as breast cancer and menopause diseases drives the growth of Women’s Health App Market size. For instance, the digital health apps such as Caria and Balance are used for management of menopause diseases.

Moreover, increase in care taking for pregnancy care and maternity care contributes in the growth of market. The pregnancy apps such as BabyCenter, Ovia pregnancy tracker, and the Bump- pregnancy tracker are used for weekly tracking of pregnancy, physical changes tracking, and fetal growth tracking. In addition, these apps offer physical exercise and mental wellbeing training.  Furthermore, popularity of pregnancy tracking apps and entry of new startups contribute in the growth of market. For instance, in September 2020, iMumz, a pregnancy apps startup, received second best app award in AatmaNirbhar Bharat App Innovation Challenge, an initiative by Indian government. The upsurge in use of pregnancy tracking apps drives the growth of market.

In addition, rise in number of smartphone user and increase in internet penetration boost the growth of women’s health app industry. For instance, according to report of Global System for Mobile Communications (GSMC), a global organization unifying the mobile ecosystem, in 2021, there are estimated 5.3 billion unique mobile phone users in which 4.2 billion population have active mobile phone internet connection. The women’s health apps are developed as smartphone based platform owing to handy availability of smartphones. Thus, expansion in internet penetration and rise in smartphone users drive the growth of market.

Furthermore, surge in popularity of wearable accessories such as bracelets and smartwatches drives the growth of market. The key technology players such as Apple Inc, Google LLC, and Samsung are developing advanced healthcare accessories with features such as fitness tracking, oxygen level, and blood pressure monitoring. In addition, in May 2022, Apple Inc. announced upadate on menstrual cycle tracking in the Health app on iPhone or on Apple Watch. Thus, increase in use of wearable accessories boosts the growth of women’s health app market.

Rise in latest product launch, product approvals, and emerging interest of key players in women’s health app market by key players contribute in the growth of market. For instance, in March 2021, Clue app, a leading women’s health app developer, has received U.S. food and drug administration (FDA) approval for its digital contraceptive platform, which is expected to offer users a statistical prediction of ovulation as a birth control tool. Thus, rise in product launch and increase in product approvals by respective authorities boost the growth of market.

Moreover, integration of artificial intelliegence (AI) and virtual reality (VR) in the development of women health apps are anticipated to contribute toward the growth of the Women’s Health App Market opportunity. For instance, in May 2022, an artificial intelligence-driven smartphone app was launched by All India Institute of Medical Science (AIIMS)-Delhi along with Nurithm labs, a start-up, to address the access and accuracy problems in clinical diagnosis of dermatological diseases, including skin and oral cancers. Thus, advancements in women’s health apps drives the growth of market. However, concern related to cybersecurity and data breach may impede the growth of this market.

The women’s health app market is segmented into Type and Age Group.

By app type, the market is categorized into fitness & nutrition, menstrual health, pregnancy tracking, menopause, disease management, and others. Depending on age group, it is divided into 15-24 years, 25-34 years, 35-44 years, and above 44 years. 

Women’s Health App Market by Type

Depending on app type, the menstrual health segment dominated the Women’s Health App Market sharein 2021, and this trend is expected to continue during the forecast period, owing to increase in concern for menstrual health and rise in awareness about menstrual cycle. However, the nutrition & fitness segment is expected to witness considerable growth during the forecast period, due to increase in awareness about fitness, rise in use of wearable accessories, and advancements in women health apps.

Women’s Health App Market by Age Group

By age group, the 25-34 years segment dominated the market in 2021, and this trend is expected to continue during the forecast period, owing to increase in concern for pregnancy & maternity care and fitness care. However, the 15 to 24 years segment is expected to witness considerable growth during the forecast period due to increase in number of smartphone users.

Women’s Health App Market by Region

Depending on the region, North America garnered the major share in the women’s health app market in 2021, and is expected to dominate the global market during the forecast period owing to increase in product launch in the region, awareness about women health, and presence of key players. However, Asia-Pacific is expected to register significant growth, owing to rise in awareness about women health, increase in the number of smartphone users, and high population base.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the women’s health app market forecast from 2021 to 2031 to identify the prevailing women’s health app market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth Women’s Health App Market analysisof the women’s health app market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global women’s health app market trends, key players, market segments, application areas, and market growth strategies.

Women’s Health App Market Report Highlights

Aspects Details
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By Type
  • Nutrition and fitness
  • Menstrual health
  • Pregnancy tracking
  • Menopause
  • Disease management
  • Others
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By Age Group
  • 35 to 44 years
  • 15 to 24 years
  • 25 to 34 years
  • Above 44 years
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By Region
  • North America  (Mexico, U.S., Canada)
  • Europe  (Germany, France, U.K., Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Rest of LAMEA)
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Key Market Players

Wildflower Health, ovia health, FemTec Health, NURX Inc., Kindbody, Clue App, Google Inc., Ava, Maven Clinic, DOT (Cycle Technologies), Natural cycle, Flo Health, Inc., Withings, Apple Inc., Fitbit, Inc., Glow, Inc., Nabla Care

Analyst Review

This section provides the opinions of the top level CXOs in the Women’s health app market. According to the CXOs, women health apps are digital platform that provides women health related services and guidance such as menstrual health and pregnancy tracking. 

The women health app type includes the fitness & nutrition, menstrual health, pregnancy tracking & postpartum care, menopause and disease management. The women health app gained popularity in past few years owing to increase in internet penetration, and rise in number of smartphone users.

The factors such as increased in awareness about women health, rise in funding in women health apps, and advancements in women health apps drives the growth of women’s health app market. In addition, initiatives for women health awareness by various government and non-governmental organizations are expected to contribute in the growth of the women’s health app market.

North America is expected to witness the highest growth, in terms of revenue, owing well established internet penetration, the presence of key players, and rise in awareness about women health in the region.

However, the concern related to cybersecurity and data breach can hamper market growth.

Author Name(s) : Prathmesh Bhasme | Roshan Deshmukh
Frequently Asked Questions?

The top companies includes Google LLC, Apple Inc, Samsung, Natural Cycles, Clue app, Flo, Ava, LabCorp, Glow Inc, Daysy, Nabla, Nurx, Maven’s, Dot Health, Kindbody, Nokia, and Wildflower.

North America is the largest regional market for Women’s Health App.

The key trends in the women's health app market are rise in use of wearable accessories, increase in concern for pregnancy & maternity care and fitness care.

Asia-Pacific is expected to register the highest CAGR of 21% from 2022 to 2031, owing to rise in awareness about women health, increase in the number of smartphone users, and high population base.

The total market value of women's health app market is $2880 million in 2021.

The forecast period in the report is from 2022 to 2031.

The base year for the report is 2021.

The market value of women's health app market in 2022 was $3519.4 million.

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Women’s Health App Market

Global Opportunity Analysis and Industry Forecast, 2021-2031