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2022

Zero Turn Mower Market

Zero Turn Mower Market Size, Share, Competitive Landscape and Trend Analysis Report, by Horsepower, by Cutting Width, by Application : Global Opportunity Analysis and Industry Forecast, 2020-2030

CM : Engineering, Equipment and Machinery

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Author's: Digvijay Subhash Pawar | Sonia Mutreja
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Zero Turn Mower Market Research, 2030

The global zero turn mower market size was valued at $854.00 million in 2020, and is projected to reach $1,571.10 million by 2030, growing at a CAGR of 6.1% from 2021 to 2030. A zero turn riding mower is a type of riding lawn mower having a zero turning radius when the drive wheels rotate in the opposite direction. Different kinds of engines are used for driving the zero-lawn mower, such as diesel and gasoline fuels. In addition, the battery powered zero turn mowers are also used, which use the electric motors. The zero turn mowers are used in athletic fields, golf courses, and parks for trimming the expansive flat areas of glass. In addition, the zero turn mowers provides easier ways for trimming and saves the time.

Homeowners of North America and Europe use aesthetic appearance over their house. Due to this, they adopt different styles of houses, such as the ranch style that consists of the garden or the lawn to provide a better view. Hence, this leads to the use of zero turn mowers on periodical basis to maintain the lawn, which boosts the demand for zero turn mowers in North American and European regions. In addition, the use of modern technologies over the zero turn mowers increases productivity while reducing the efforts that lead to greater production of zero turn mowers by different companies. For instance, in October 2021, CubCadet launched GPS-guided zero turn mowers for providing more efficient operation for trimming, which in turn is expected to boost the demand for zero turn mowers. Moreover, with rise in launch of different varieties of zero turn mowers for various applications, increases the demand of zero turn mowers in commercial industries.

Zero Turn Mower Market by Horsepower

However, the high initial investment for purchasing the zero turn mowers that range more than $2,500 to more than $60,000, is letting many homeowners and commercial industries to adopt simple and cost effective alternative of the zero turn mowers, which in turn limits the zero turn mower market growth.

Furthermore, during the outbreak of the COVID-19 pandemic, construction, manufacturing, hotel, and tourism industries were majorly affected. Manufacturing activities were halted or restricted. Construction and transportation activities, along with their supply chains, were hampered on a global level. This led to the decline in manufacturing of zero turn mowers and their demand in the market, thereby restraining the growth of the zero turn mowers market. Conversely, industries are gradually resuming to regular manufacturing and services. This is expected to lead to re-initiation of zero turn mowers companies at their full-scale capacities, which  helped the zero turn mowers market to recover by end of 2021.

Zero Turn Mower Market by Cutting Width

On the contrary, the cost of batteries and fuel cells used for the zero turn mowers is reducing over years owing to product improvements and innovations in technology, which reduces the life cycle costs of the products that makes the maintenance and operating cost of the mowers becomes lesser. Thus creating growing new opportunities for the zero turn mower growth in the market.

The zero turn mower industry is segmented on the basis of application, product type, horsepower, and region. On the basis of application, the market is divided into residential, prosumer, and commercial. On the basis of product type, the market is divided into less than 50 Inches, 50 to 60 Inches, and more than 60 Inches. On the basis of horsepower, the market is divided into less than 15 HP, 15-25 HP, and more than 25 HP.

Region-wise, the zero turn mower market analysis is conducted across North America (the U.S., Canada, and Mexico), Europe (the UK, France, Germany, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).

Zero Turn Mower Market by Region

On the basis of application, the residential segment dominated the zero turn mower market, in terms of revenue, in 2020 whereas the commercial segment is expected to witness growth at the highest CAGR during the forecast period. As per product type, the 50 to 60 Inches segment led the zero turn mower market in 2020. However, the less than 50 Inches segment is expected to exhibit highest CAGR in the near future. By horsepower, the 15-25 HP segment led the market in 2020, in terms of revenue; however, the less than 15 HP segment is anticipated to register highest CAGR during the forecast period. Region-wise, North America garnered the highest revenue in 2020, while Asia-Pacific is anticipated to register highest CAGR during the forecast period.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the zero turn mower analysis from 2020 to 2030 to identify the prevailing zero turn mower market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the zero turn mower market forecast assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global zero turn mower market trends, key players, market segments, application areas, and market growth strategies.

Zero Turn Mower Market Report Highlights

Aspects Details
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By Horsepower
  • Less Than 25 Hp
  • More Than 25 Hp
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By Cutting Width
  • Less Than 50 Inches
  • 50 To 60 Inches
  • More Than 60 Inche
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By Application
  • Residential
  • Industrial
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, United Kingdom, France, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

Stanley Black & Decker, Inc. , Generac Power Systems, Inc., Textron Inc., Bad Boy Mowers, Deere & Company, Deere & Company, Ariens, the toro company, Husqvarna AB, Altoz, BigDog Mower Co.

Analyst Review

The zero turn mower market witnessed a huge demand in North America followed by Europe in 2020. Growth of the zero turn mower market is majorly driven due to housing styles in North America and Europe, greater range of zero turn mowers, and rise in number of GPS-enabled zero turn mowers.

However, the high initial and operating cost acts as a major restraint for the growth of the zero turn mower market. On the contrary, reducing costs of fuels and power systems used in zero turn mowers is expected to create opportunities for the growth of the zero turn mower market during the forecast period.

Major companies in the market have adopted strategies, such as product launch, business expansion, and acquisition to offer better services to customers in the zero turn mower market.

Author Name(s) : Digvijay Subhash Pawar | Sonia Mutreja
Frequently Asked Questions?

The zero turn mower market was valued at $854.0 million in 2020, and is expected to reach $1,571.1 million by 2030, registering a CAGR of 4.7% from 2021 to 2030.

The forecast period considered for the global zero turn mower market is 2021 to 2030, wherein, 2020 is the base year, 2021 is the estimated year, and 2030 is the forecast year.

To get latest version of global zero turn mower market report can be obtained on demand from the website.

The base year considered in the global zero turn mower market report is 2020.

The top companies holding the market share in the global zero turn mower market report include Altoz, Ariens, Bad Boy Mowers, BigDog Mower Co., Deere & Company, Generac Power Systems, Inc., Husqvarna AB, Stanley Black & Decker, Inc. , Textron Inc., and The Toro Company.

The top ten market players are selected based on two key attributes - competitive strength and market positioning

The report contains an exclusive company profile section, where leading 10 companies in the market are profiled. These profiles typically cover company overview, geographical presence, market dominance (in terms of revenue and volume sales), various strategies and recent developments.

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Zero Turn Mower Market

Global Opportunity Analysis and Industry Forecast, 2020-2030