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2020

Oss & Bss Market

OSS & BSS Market By Component (Solutions and Services), OSS Solution Type (Network Planning & Design, Service Delivery, Service Fulfillment, Service Assurance, Customer & Product Management, Billing & Revenue Management, Network Performance Management, and Others), Enterprise Size (Small- & Medium-sized Enterprises and Large Enterprises), Deployment Model (On-premise and Cloud), and Industry Vertical (IT & Telecom, BFSI, Media & Entertainment, Retail & E-Commerce, and Others): Global Opportunity Analysis and Industry Forecast, 2020-2027

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Author's: Vikas Gaikwad & Rachita Rake | Vineet Kumar
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OSS & BSS Market Statistics: 2027

The global OSS & BSS market size was valued at $36.85 billion in 2019, and is projected to reach $102.14 billion by 2027, registering a CAGR of 13.7% from 2020 to 2027. OSS & BSS solution provides data such as network performance information and network availability, enabling the operators to proactively manage networks as well as systems to deliver positive user experience.  OSS & BSS systems are traditionally used by network planners, operations, architects, support, service designers, and engineering teams of the service provider. Functionalities of OSS & BSS systems include customer activations (fulfillment), fault & performance management (assurance), inventory/asset/configuration management, and network security. The data generated by OSS is a critical input for overall capital expenditure (CAPEX) and operating expense (OPEX) planning, and is often essential in the formulation of budget, which covers infrastructure expenditure. 

On the basis of component, the solution segment exhibited the highest growth in the OSS & BSS market share in 2019, and is expected to maintain its dominance in the upcoming years, as the significant evolution of telecommunication industry across the globe is driving the demand for OSS & BSS (OSS) solutions. Telecom players are adopting OSS solutions to meet demand in IT requirement to cope up with a rapidly increasing subscriber base. However, the services segment is expected to witness the highest growth, due to surge in adoption of services among end users, as these services ensure effective functioning of OSS & BSS software and platforms throughout the process.

OSS-&-BSS-Market-2020-2027

By enterprise size, the global OSS & BSS market share was dominated by the large enterprises segment in 2019, and is expected to maintain its dominance in the upcoming years, due to the widespread adoption of OSS/BSS solutions and services among large financial institutes and communication service providers (CSPs). OSS & BSS are vital to drive subscriber engagement and enhance customer experience for leading CSPs. However, the small- & medium-sized enterprises segment is expected to witness highest growth during the forecast period, due to rise in need to improve operational productivity, thereby fueling the adoption of OSS & BSS among SMEs. The OSS solutions offers various services ranging from general information and advice to training, mentoring, and technical services to increase entrepreneurs’ skills and knowledge, thus providing a tool to boost SMEs productivity.

North America dominates the OSS & BSS market in 2019, as the proliferation of mobile network operators and telecom providers in the region drives the demand for OSS & BSS (OSS)/business support systems (BSS) and platform. In addition, the adoption of various strategies by CSPs in this region to upgrade their existing OSS & BSS is driving growth of the market. However, Asia-Pacific is expected to witness highest growth rate during the forecast period, owing to factors such as the mounting mobile data traffic, intense competition among telecom operators, and declining average revenue per user (ARPU), all of which need innovations and operational efficiency.

The report focuses on the growth prospects, restraints, and OSS & BSS market analysis. The study provides Porter’s five forces analysis of the OSS & BSS industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the OSS & BSS market trends.

OSS & BSS Market
By Solution Type
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Customer & Product Management solution type is projected as one of the most lucrative segments.

Segment review

The global OSS & BSS market is segmented into component, OSS solution types, deployment model, enterprise size, industry vertical, and region. On the basis of component, the market is categorized into solutions and services. By OSS solution type, it is classified into network planning & design, service delivery, service fulfillment, service assurance, customer & product management, billing & revenue management, network performance management, and others. As per the enterprise size, it is fragmented into small- & medium-sized enterprises and large enterprises. Depending on deployment model, it is bifurcated into on-premise and cloud. According to industry vertical, it is segregated into IT & telecom enterprises, BFSI, retail, media & entertainment, government, manufacturing, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

COVID-19 impact analysis

The COVID-19 pandemic has brought radical changes in daily lives of the people, work, and the surrounding environment. The current estimation of 2027 is projected to be unaffected by COVID-19 pandemic, as the adoption of OSS & BSS tools is growing rapidly. This is attributed to the fact that these tools help operators to meet bandwidth challenges posed by the coronavirus outbreak. Furthermore, owing to increase in implementation of the work-from-home policy, videoconferencing, and distance learning, consumers need reliable broadband. For instance, by the beginning of May 2020, AT&T reported about 75% increase in gaming traffic and huge increase in the call volume, and a 33% increase in call duration. Thus, the pandemic is expected to provide lucrative opportunities for the OSS & BSS market, as the telecom operators are upgrading their OSS/BSS solutions to tackle the changing demands from consumers. For instance, in June 2020, MATRIXX Software announced that AT&T Mexico, a subsidiary of AT&T, is deploying MATRIXX Software’s cloud native digital commerce platform for its prepaid customers. MATRIXX Digital Commerce has replaced multiple legacy Business Support Systems (BSS) and Intelligent Network (IN) to provide a future-proof, web-scale BSS, which will allow enhanced business agility and innovation.

OSS & BSS Market
By Deployment Mode
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Advertisement segment is projected as one of the most significant segments.

Top impacting factors    

The growth of the global OSS & BSS market is driven by factors such as increase in demand for cloud OSS/BSS due to the combined benefits such as flexibility, cost-effectiveness, and technology to support business optimization; prioritized investments by CSPs in network upgrades over OSS/BSS transformations; and exponential growth in data consumption due to COVID-19 pandemic. In addition, surge in need for lower operational expenses and enhanced customer experiences and launch of innovative solutions by major players to gain competitive advantage fuel the market growth. However, difficulties to integrate future OSS/BSS systems into existing ones may hinder the market growth.  On the contrary, increase in complexities in communication network ecosystem due to the 5G and Internet of Things (IoT) technologies is anticipated to provide lucrative opportunities for the market growth. In addition, rise in adoption of next-generation OSS & BSS (NGOSS) to improve traditional OSS is expected to be opportunistic for growth of the OSS & BSS market during the forecast period.

Increase in demand for cloud OSS/BSS 

Increase in demand for cloud OSS/BSS due to the combined benefits such as flexibility, cost-effectiveness, and technology to support business optimization drives the growth of the OSS & BSS market. The on-premise solutions have introduced high entry/exit barriers; hence, the modern day communication service providers are shifting their preference toward cloud, due to various benefits such as short lead time to market and agility to deliver and managing network. In addition, the mobile virtual network operators (MVNO) and new operators are finding it much easier to adopt cloud-based operations support system solutions. In addition, the entry barriers are low for new operators/MVNOs. For instance, in March 2020, BNET, the new independent service provider in Bahrain, announced to use BearingPoint//Beyond’s Infonova BSS solution as software-as-a-service (SaaS) built on AWS. This solution will empower the business support systems (BSS) and OSS & BSS (OSS) for BNET’s upcoming nationwide fiber broadband network. Such shift toward the business and operations support system applications on public cloud platforms such as AWS and Google Cloud drives the market growth.

OSS & BSS Market
By Region
2027
Asia-pacific 
North America
Europe
LAMEA

Asia-Pacific region is projected as one of the most significant segments.

Key Benefits For Stakeholders

  • This study includes the OSS & BSS market analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and OSS & BSS market opportunity.
  • The OSS & BSS market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in OSS & BSS market.

OSS & BSS Market Report Highlights

Aspects Details
OSS & BSS Market By Component
By Component
  • Solution
  • Services
OSS & BSS Market By Oss Solution Type
By Oss Solution Type
  • Network Planning & Design
  • Service Delivery
  • Service Fulfillment
  • Service Assurance
  • Billing & Revenue Management
  • Network Performance Management
  • Customer & Product Management
  • Others
OSS & BSS Market By Deployment Mode
By Deployment Mode
  • On-premise
  • Cloud
OSS & BSS Market By ORGANIZATION SIZE
By ORGANIZATION SIZE
  • Small- & Medium-sized Enterprises
  • Large Enterprises
OSS & BSS Market By Industry Vertical
By Industry Vertical
  • IT & Telecom
  • BFSI
  • Media & Entertainment
  • Retail & E-Commerce
  • Others
OSS & BSS Market By Region
By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

NET CRACKER, HUAWEI TECHNOLOGIES CO., LTD., NOKIA CORPORATION, LM ERICSSON TELEPHONE COMPANY, AMDOCS INC., CAPGEMINI SE, ACCENTURE INC., COMPUTERIS, INFOVISTA S.A.S., CISCO SYSTEMS, INC., COMARCH SA, SUNVIZION., MYCOM OSI., HEWLETT PACKARD ENTERPRISE COMPANY

Analyst Review

OSS/BSS solutions and services help enterprises to improve their operational efficiency. The current business scenario is witnessing an upsurge in the usage of OSS across various verticals such as IT & telecom enterprises, BFSI, retail, media & entertainment, government, and manufacturing. OSS is providing enterprises with the services such as capacity management for the network, service delivery, and proactive monitoring of the different network layers in relation to incident reports, and collection, distribution, and usage data. The adoption of OSS solutions is gaining momentum, as it brings about tremendous business value and revolutionary changes to the telecom industry.

The adoption of OSS/BSS solutions has increased significantly among communications service providers (CSPs) for activities such as taking a customer’s order, creating a bill, configuring network components, and managing faults. On the other hand, software-as-a-service (SaaS) has gained momentum with major software companies adopting the cloud-based approaches to better serve their customers while reducing costs. This has led to the popularity of solutions such as Nokia OSS as a service, which is a hosted business model for Nokia Performance Manager (NPM). It helps clients to manage the capacity and performance of 2G, 3G, and LTE networks. For the Service Quality Manager (SQM), these solutions give an accurate real-time view of service quality across IT and mobile broadband networks.

Moreover, the telecom industry is observing a major transformation, with traditional telecom services no longer driving more revenues. Hence, there is mounting urgency to bring novel services to the market. To tackle this requirement, CSPs are prioritizing and deploying cutting-edge OSS solutions with essential functionalities such as automation, fast service provisioning, fault tolerance, and a central repository for data.

The operations support systems market is competitive and comprises a number of regional and global vendors competing based on factors such as cost of solutions & services, reliability, processing time for implementation of solution, and support services. The market is concentrated with major players consuming 50–60% of the share. The degree of concentration will remain the same during the forecast period. Owing to the competition, vendors operating in the market are offering advanced operation support systems to improve the operational performance of enterprises. In addition, companies are heavily investing in R&D activities to develop advanced telecom technologies, including operations support systems solutions, which is opportunistic for the market. For instance, in May 2018, the European Investment Bank (EIB) signed around $295.0 million loan agreement with Ericsson, the Swedish telecom company. This loan agreement project concerned about research, development, and innovation (RDI) investments for the 5G technologies will increase the R&D activities in OSS & BSS domain, thus providing numerous opportunities for the market expansion during the forecast period. The project is planned to be completed by 2020 and help the company to gain competitive advantage over its competitors.

Author Name(s) : Vikas Gaikwad & Rachita Rake | Vineet Kumar

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Oss & Bss Market

Global Opportunity Analysis and Industry Forecast, 2020-2027