Report Code: A12072 | Nov 2023 | Pages: NA | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Active Nutrition Market
Request Now !Active nutrition market has seen a tremendous rise in demand since the start of the century. The huge demand for active nutrition products has significantly increased due to rise in pharmaceutical and technological advancement along with the adaption of healthier lifestyle and increasing health consciousness among the expanding population.
These are the products derived from food sources that are purported to provide extra health benefits, in addition to the basic nutritional value found in foods. Depending on their properties, products may prevent chronic diseases, improve health, delay the aging process, increase life expectancy, or support the structure or function of the body. In contrast to the natural herbs and spices used as folk medicine for centuries throughout Asia, this industry has grown alongside the expansion and exploration of modern technology. These products are largely unregulated, these supplements are the subject of more of marketing hype than actual clinical testing, and for many, and it is not even known whether they provide more benefits than risks for consumers. Many of the supplements are actually harmful for human consumption. Many sportsmen and athletes are known to overuse them for performance enhancement but at the risk of tearing of muscles. For many of these products, the most compelling evidence for efficacy remains anecdotal or, at best, based on hints of benefit from small or poorly controlled studies. And when their claims do not match the evidence, there can be legal consequences.
COVID-19 Impact analysis
Top Impacting Factors
Market Trends:
PepsiCo’s energy drink Sting which contains Active nutrients was very well received in the market.
PepsiCo also launched sports drink, an Organic Gatorade owing to the increasing trend in consumers looking for certified organic food and beverages.
Protein Bars and Protein shakes are in high demand by the gym freaks.
Due to high demand, many counterfeit and untested products are prevailing in the market.
After scientists disputed the benefits of nutraceuticals like probiotics in Dannon yogurt, the company was forced to pay millions for falsely claiming that its products Actimel and Activia boosted the immune system.
According to Steven Nissen, chairman of cardiology at the Cleveland Clinic, "The concept of multivitamin supplements was sold to Americans by an eager nutraceutical industry to generate profits. There was never any scientific data supporting their usage."
The industry is growing at a rapid pace and is expected to keep growing with more than a 15% CAGR during the forecast period.
Key Benefits of the Report:
Questions answered in the Report:
Active Nutrition Market Report Highlights
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Key Market Players | PepsiCo, General Nutrition Centers, Inc., Clif Bar & Company, Abbott Nutrition Inc., GlaxoSmithKline plc., Glanbia plc., Hormel Foods Corporation |
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