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2019
Adult Diapers Market

Adult Diapers Market

by Product Type (Pant Type, Pad Type, Tape Type, and Others) and Distribution Channel (Offline and Online): Global Opportunity Analysis and Industry Forecast, 2019-2026
Update Available On-Demand

Report Code: A05892
Pages: 245
Dec 2019 | 11511 Views
Author(s) : Abel T , Roshan D
Tables: 81
Charts: 47
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The adult diapers market size was valued at $13.3 billion in 2018 and is expected to reach $24.1 billion by 2026, registering a CAGR of 7.8% from 2019 to 2026.  

The global diapers market was valued at US$64.7 billion in 2018 registering an annual growth rate of 7.5% in terms of value sales. The rise in women workforce, increase in number of aged population, surge in awareness of biodegradable diapers, and rise in concern regarding personal hygiene are some of the key factors responsible for driving the growth of the overall market. The global diaper market majorly comprises of two main segments—adult diapers and baby diapers. 

Adult diapers are designed to mainly support adult incontinence. Such kind of diapers are majorly worn by customers suffering from abnormal health conditions such as diarrhea, incontinence, mobility impairment, or dementia. Increase in rate of urbanization, rise in number of aged population with urinary incontinence, and rapid development of healthcare sector, are some of the key factors that drive the global adult diapers market growth in terms of value sales. 

Adult Diapers Market

According to target customer requirements, there are different types of adult diapers available in the market such as briefs, disposable underwear, liners, under pads, and bariatric. Over the years, the global diaper market has witnessed continuous improvisation in its product offerings where some of the key manufacturers have included specific type of fabric materials that not only assures higher absorbency rate but also makes sure the user feels comfortable while wearing it. For instance, Prevail, one of the key brands in the global adult diapers market, promote its products which features silky, soft outer fabric that provides a softer and comfortable fit. The product is being designed for both urinary and fecal incontinence. Thus innovation is an influential factor that drive the growth during the adult diapers market forecast.

Some of the key players in baby diapers market have been strategizing on entering the global adult diapers market owing to the rise in demand for adult diapers across the globe mainly due to surge in rate of aging population. For instance, in 2014, Procter & Gamble announced its entry into the North American market. The company has been promoting and selling its adult diaper products under the brand name—Always Discreet and Always Discreet Boutique.

Over the past couple of years, there has been rise in rate of internet penetration across developing and developed nations. Taking its macro-economic factor into consideration, adult diaper manufacturers have been taking steps on going online to promote their product in a much more effective manner. Thus, increase in internet penetration plays an influential role in driving the growth of the global adult diapers market in terms of value sales.

The global adult diapers market size is segmented on the basis of product type, distribution channel, and region. By product type, the market is classified into pant type, pad type, tape type, and others. By distribution channel, the market is divided into online and offline. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

By product type, the adult diapers market is segmented into pant type, pad type, tape type, and others. The pant type adult diapers segment accounts for higher value adult diapers market share among the main types of adult diapers in the global market. The easy availability of the product at affordable prices is one of the key reasons behind the overall growth of the segment in terms of value sales. Pant type adult diapers are available in both disposable and reusable formats. With the surge in demand for such pant type adult diapers, manufacturers have been strategizing on extending its product offerings with continuous improvisation on product features and specifications. Companies stress on the quality of fabric materials that are being used, along with the adoption of upgraded technology. For instance, Procter & Gamble one of the key players in the global adult diapers market, launched a new line of adult diapers in 2017 that promises of higher absorbency rate and facilitate comfort for the user while wearing it. 

Adult Diapers Market
By Product Type

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Tape Type segment would exhibit the highest CAGR of 9.10% during 2019-2026.

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By distribution channel, the adult diapers market analysis is segmented into offline and online. Some of the key brick-and-mortar stores such as hypermarket/supermarket, specialty stores, and franchisee store are being considered in the offline store segment. These stores facilitate variety of option in hygienic products promoting both branded and private-labelled segments. Moreover, these kind of stores initiate several key promotional and marketing events such as customer loyalty programs, discounts, seasonal offers, and others to generate higher revenue sales.

Adult Diapers Market
By Distribution Channel

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Online segment would exhibit the highest CAGR of 9.10% during 2019-2026.

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By region, the adult diapers industry is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Europe accounts to higher adult diapers market share. European country such as Germany has one of the most rapidly aging populations in the world due to the combination of lower birth rate and increase in life expectancy. Hence, bladder weakness is one of the most common health problem being faced among the elderly people in the country, which results in increase in demand for hygienic product including adult diapers. Likewise, other European countries such as UK, France, and Spain have been enduring with the similar kind of trend making them as the dominant countries in the adult diapers market. Essity, Kimberly-Clark, and Procter and Gamble are the key players operating in the European adult diapers market.

Adult Diapers Market
By Region

2026
Europe 
North America
Asia-pacific
Lamea

Asia-Pacific would exhibit the highest CAGR of 9.00% during 2019-2026.

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Key players profiled in the adult diapers industry include Abena UK Ltd, Principle Business Enterprises, ChoiceShops Ltd. (Vivactive), Tykables, Rearz Inc., Healthcare Products, Inc. (Attends), Drylock Technologies, Linette, Carede, Chiaus (Fujian) Industrial Development Co., Ltd., and other such.

Key Benefits for Stakeholders:

  • The report provides an extensive adult diapers market analysis of the current and emerging adult diapers market trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing adult diapers market opportunity.
  • A comprehensive analysis of the factors that drive and restrict the growth.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.

Adult Diapers Market Report Highlights

Aspects Details
BY PRODUCT TYPE
  • PANT TYPE
  • PAD TYPE
  • TAPE TYPE
  • OTHERS
BY DISTRIBUTION CHANNEL
  • OFFLINE STORE
  • ONLINE STORE
BY REGION
  • NORTH AMERICA  (US, CANADA, MEXICO)
  • EUROPE  (GERMANY, UK, FRANCE, ITALY, SPAIN, REST OF EUROPE)
  • ASIA-PACIFIC  (CHINA, INDIA, JAPAN, AUSTRALIA, REST OF ASIA-PACIFIC)
  • LAMEA  (LATIN AMERICA, MIDDLE EAST, AFRICA)
Key Market Players ABENA UK LTD, PRINCIPLE BUSINESS ENTERPRISES, CHOICESHOPS LTD. (VIVACTIVE), TYKABLES, REARZ INC, HEALTHCARE PRODUCTS, INC, DRYLOCK TECHNOLOGIES, LINETTE, KIMBERLY-CLARK CORPORATION, CHIAUS (FUJIAN) INDUSTRIAL DEVELOPMENT CO., LTD
 

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According to the insights of CXOs of the leading companies, along with the rise in number of aging population drives the demand for adult diaper products in the global market.

From the manufacturers’ point of view, continuous product innovation and development that caters to varying needs and requirements of target customer is one the key influential factor in driving the growth of the adult diapers market. As a result, manufacturers have been coming up with different types of fabric materials for higher absorbency rate and more importantly users find it comfortable enough to wear it for longer duration. 

With the advent use of wearable technology in various consumer sectors, some of the key adult diaper manufacturers are now strategizing on coming up with wearable adult diapers that caters to target customers’ convenience factor.

The rise in rate of internet penetration around the major parts of the world makes way for manufacturers to initiate several key online marketing programs as online platforms are one of the easiest ways to create awareness about the specifications and features of the adult diaper products among the target customers.
 

 

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